6 ways to hold on to your donors
Jeff Brooks
DECEMBER 23, 2024
You know what really crushes fundraising programs? Donor attrition. All donors eventually stop giving to your organization. Many after just one gift. But some stay until the end of their lives and then they leave you a charitable bequest. The longer a donor stays with you, the more valuable they are. And theres a lot you can do to increase their stay, most of it being good and consistent at thanking them.
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