Nonprofit Marketing Guide

SEPTEMBER 7, 2016

In today’s post,we dive into the Individual Donor Benchmark Report by Third Space Studio and focus on donor retention numbers. This year’s report also dug into one of the most important data points for individual donor fundraising – your retention rate. Key Takeaways for Greater Retention. Heather Yandow.

Retention 154

Retention Recruitment Universities Management 154

NonProfit Leadership Alliance

JULY 4, 2023

Recruiting top talent is crucial for any nonprofit organization, and your website is often the first point of contact between potential candidates and your organization. However, many nonprofits struggle to use their website effectively for recruitment. Highlight your mission and values. Showcase your team.

Recruitment 130

Recruitment Culture Values Nonprofits 130

Bloomerang

JUNE 5, 2024

Peter Drucker stressed the importance of strategic recruitment, emphasizing the need to select individuals based on their competencies, character, and dedication. Tailoring your recruitment efforts to find individuals whose skills and expertise align with your organization’s mission is fundamental.

Recruitment 105

Recruitment Race and Ethnicity Collaborations Retention 105

NonProfit Leadership Center

JUNE 17, 2024

Effective Strategies for Attracting Nonprofit Professionals Mission-Driven Recruitment A great starting point to attract top talent is to ensure your organizational messaging clearly articulates your mission. These stories can appeal to potential employees’ values and emotions. How do you do that?

Retention 215

Retention Culture Nonprofit Leadership Leadership 215

Marketing for the Modern Nonprofit

MARCH 6, 2025

One powerful tactic to consider is recruiting member ambassadors. There are many ways ambassadors can benefit your nonprofit, such as: Recruiting new members. Improving member retention. The same applies to recruiting people for your member ambassador program. The answer varies from organization to organization.

Recruitment 59

Recruitment Retention Values Energy 59

Bloomerang

NOVEMBER 19, 2021

What if I told you that how you recruit peer-to-peer fundraisers and donors could be more efficient and result in more donations over time? . When you’re recruiting, are you considering how to get people who participated and gave to you the year before to come back and support you again? Luckily, you can change course.

Retention 131

Retention Fundraising Fundraising Recruitment 131

Nonprofit Marketing Guide

NOVEMBER 5, 2015

We all know why nonprofits want monthly donors — fantastic ROI, high retention rates and higher lifetime value. You must recruit donors. Some orgs like setting a public goal of the number of new sustainers they would like to recruit in a campaign. Photo Credit: https://flic.kr/p/aVmeYp. So, how do we get them?

Recruitment 223

Recruitment Retention Values Nonprofits 223

NonProfit Leadership Alliance

AUGUST 6, 2024

However, you can only cultivate a diverse and skilled team by making the recruitment process accessible to all, regardless of their abilities or background. In this guide, we’ll provide you with expert tips to transcend traditional recruitment practices and standards by adopting universally inclusive interview tactics.

Recruitment 198

Recruitment Nonprofit Leadership Nonprofits Leadership 198

NonProfit Leadership Alliance

JUNE 5, 2024

Nonprofits can foster a culture of respect by valuing contributions from employees of all generations, recognizing the unique strengths and expertise that each individual brings to the table. He completed his DBA in Organizational Leadership and Development researching Appalachian nonprofits, psychological contracts, and retention.

Collaborations 215

Collaborations Public and Nonprofit Management Culture Leadership 215

Bloomerang

NOVEMBER 21, 2024

Recruit a match from a single donor or group of donors. What was our retention rate year over year? Provide a shared value: “Julie, I know from your previous gifts that you care about kids learning math.“ Assess your performance to your goals: recruiting new donors, upgrades, average gift size, and total gifts.

Fundraising 111

Fundraising Fundraising Recruitment Retention 111

Nonprofit Marketing Guide

MARCH 13, 2024

But at a time when most of our HR teams are knee-deep in the struggle to recruit and retain talent, we’ve got to remember that our marketing efforts are also a powerful tool for employer branding and staff engagement. It tells prospective employees about our culture, our values, and the difference they can make by joining us.

Recruitment 215

Recruitment Retention Culture Communication 215

The Volunteer Hub

MARCH 7, 2022

With the value of a volunteer hour approaching $29 in 2022, now is the time to focus on retention and better utilize your existing volunteer contacts. Volunteer hours equate to the work of millions of full-time employees, making the value of volunteer labor over $284 billion. And what causes volunteers to leave? Personal Growth.

Retention 92

Retention Recruitment Public and Nonprofit Management Activism 92

Bloomerang

AUGUST 12, 2021

Do you know your organization’s donor retention rate? A chorus of voices have been beating the drum about the importance of donor retention through their research, in blogs, and in webinars—with stagnant results. . The Donor Retention Crisis—and Why It Matters. whereas the new donor retention rate was 19.3%.

Retention 116

Retention Nonprofit governance and management Finance Governance 116

NonProfit Leadership Alliance

JULY 2, 2024

Reviewal of Values, Mission, and Beliefs Core values, mission, and beliefs serve as the foundation of every nonprofit organization. Established nonprofits periodically review and reaffirm their values, mission, and beliefs to ensure alignment with their evolving priorities, community needs, and societal trends.

Public and Social Policy 209

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 209

Bloomerang

JANUARY 7, 2022

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Quite simply, donor retention is a measure of how many donors continue to donate to your organization.

Retention 98

Retention Philanthropy Associations Communication 98

NonProfit Leadership Alliance

OCTOBER 16, 2023

Much like you focus on donor retention, you also have to develop a plan for employee retention to ensure your team feels satisfied coming to work each day and upholding your mission. In this article, we’ll go over five tips to help your nonprofit nurture a flourishing work environment to keep employee engagement and retention high.

Leadership 232

Leadership Retention Nonprofits Nonprofit Leadership 232

NonProfit Leadership Alliance

MAY 10, 2023

However, volunteers can quickly become another challenge for your event team if you don’t know how to effectively recruit and manage them. To recruit a team of energetic and helpful volunteers for your next event, you need to actively promote volunteering opportunities to your community of supporters. Let’s begin! Contact information.

Recruitment 200

Recruitment Nonprofits Management Activism 200

Candid

FEBRUARY 12, 2025

in 2022-23 , its worth asking: What are the drivers behind Americans volunteering less, and how can we boost volunteer retention? According to AmeriCorps, the average annual volunteer retention rate under normal circumstances is only 65%, and volunteers typically stay with an organization for fewer than three years.

Volunteerism 52

Volunteerism Volunteerism Retention Recruitment 52

Ann Green

JULY 30, 2024

Mapping out this journey will show the touchpoints donors interact with, enable you to tailor experiences and communications to their position in the donor journey, reveal pain points and gaps that pose retention risks, and help you make data-driven decisions. Let’s look at an example.

Ethics 286

Ethics Donor Motivation Environmental Communication 286

The Volunteer Hub

JULY 15, 2022

Strategically matching volunteers with assignments that allow them to excel can increase retention, improve engagement, and help your organization achieve its mission. Effectively utilizing your volunteer workforce can increase retention, improve engagement, and help your organization reach its mission.

Recruitment 86

Recruitment Altruism and Helping Volunteerism Volunteerism 86

Marketing for the Modern Nonprofit

AUGUST 28, 2024

Since you focus the majority of your nonprofit’s outreach on acquiring funding for your cause, volunteer recruitment can naturally fall by the wayside. However, a focused volunteer recruitment strategy can help your nonprofit tap into the over 60 million people who volunteer each year and harness their passion for your progress.

Recruitment 59

Recruitment Retention Collaborations Nonprofits 59

Care2

FEBRUARY 11, 2013

While all nonprofits recognize the value of cultivating donors over the long-term, they feel an incredible amount of pressure to implement short-term strategies that will raise money today. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. That is an attrition rate of 59%.

Retention 76

Retention Nonprofits Recruitment Communication 76

The Volunteer Hub

JANUARY 27, 2021

As the value of a volunteer hour continues to rise ( $27.20 in 2021 ), the importance of volunteer engagement and retention also increases. Many studies have demonstrated the value of gamification in both the for-profit and nonprofit sectors. “Retention is a key objective for 60% of recognition programs” ( source ).

Non-Profits 142

Non-Profits Retention Values Recruitment 142

Bloomerang

APRIL 5, 2021

I recently asked 100 fundraisers this question and almost half said they recruited their absolute best donors from prospecting with board members, staff, volunteers and stakeholders. Truthfully, I was a little surprised so I asked if they had a dedicated budget to spend on donor recruitment. How to calculate donor lifetime value .

Recruitment 130

Recruitment Non-Profits Values Insurance 130

Nonprofit Marketing Guide

APRIL 12, 2023

There’s no arguing about the value of video in our marketing strategies these days. Are you looking to raise awareness of your cause, drive donations, or recruit volunteers? Consider factors such as age, location, interests, and values. Finally, Audience retention: This metric can be very telling.

Marketing 233

Marketing Marketing Collaborations Values 233

Candid

JULY 22, 2024

People with disabilities are still often left out in terms of targeted recruitment at all levels, particularly for leadership positions. It also means our collective perspectives are valued within an organization. Of those who did respond, 15% of all staff and roughly 10% of those in leadership roles identified as having a disability.

Recruitment 116

Recruitment Leadership Culture Nonprofits 116

Nonprofit Marketing Insights by GlobalOwls

JUNE 20, 2024

Strategies for Recruiting Developers For Start-ups In the competitive start-up market, it’s a great deal to hire developers who are skilled and align with the company’s vision. Utilizing Recruitment Agencies and Headhunters Specialized Agencies Engage recruitment agencies that specialize in tech roles.

Recruitment 52

Recruitment Insurance Retention Culture 52

Bloomerang

MARCH 30, 2023

Effective volunteer management vital to an organization’s day-to-day operations, meaning nonprofits need to invest in smart volunteer management practices to reduce administrative overhead and increase volunteer retention. Volunteers offer a tremendous amount of value and can thrive when given the right tools and resources.

Management 110

Management Nonprofit Administration and Development Recruitment Public and Nonprofit Management 110

Bloomerang

FEBRUARY 22, 2024

Research suggests that re-engaging existing volunteers can be more efficient and cost-effective than recruiting new ones because you’re able to: Maintain existing relationships: Re-engaging volunteers often means tapping into existing relationships and networks.

Recruitment 119

Recruitment Retention Production Values 119

NonProfit Quarterly

DECEMBER 19, 2023

Such logic often applies to nonprofit recruitment of volunteers. The bottom line is clear: if nonprofits are going to operate volunteer programs that retain a diverse and representative cross-section of their communities, they need to be proactive about their recruitment and retention efforts to ensure that this occurs.

Nonprofit Administration and Development 133

Nonprofit Administration and Development Recruitment Culture Participation and motivation 133

Nonprofit Leadership Podcast

AUGUST 27, 2024

Today’s guest, William Vanderbloemen, shares key strategies for building, running, and maintaining a great team that is dedicated to your organization’s values and mission. But how do you find, keep, and mold top talent that aligns with your organization’s mission? But how do you find, keep, and mold top talent.

Recruitment 52

Recruitment Retention Values Nonprofits 52

Anedot

FEBRUARY 28, 2025

Located in beautiful Novato/Marin County/CA, our workplace culture is driven by our five values: teamwork and collaboration, equity, excellence, integrity, and learning and continuous improvement. Join an organization dedicated to providing a supportive and professional working environment. 16 hours per week.

Food 52

Food Participation and motivation Non-Profits Nonprofit Administration and Development 52

NonProfit Leadership Alliance

OCTOBER 26, 2022

According to Bloomerang’s donor stewardship guide , focusing on relationship-building efforts can boost your donor retention rate. According to Bloomerang’s donor stewardship guide , relationship-building efforts can boost your donor retention rate. Segment your supporters. Engage with your community. Express your appreciation. .

Participation and motivation 147

Participation and motivation Energy Retention Recruitment 147

Ann Green

DECEMBER 13, 2022

Volunteers provide unmatched value for your nonprofit, whether they’re helping with your fundraisers, programs, or other essential community services. However, continually recruiting new volunteers to replace former ones can be a time and resource-intensive task. Happy volunteer looking at donation box on a sunny day. By Karin Tracy.

Public and Nonprofit Management 189

Public and Nonprofit Management Charitable Organizations Values Recruitment 189

NonProfit Leadership Alliance

APRIL 28, 2024

Why Developing Nonprofit Management Skills Is Important Encouraging professional development aligns with the intrinsic values of many nonprofits, such as growth, learning, and community improvement. Relationship-building is the backbone of supporter and employee retention. Ad copywriting is vital for inspiring action.

Nonprofit Management 238

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 238

Bloomerang

DECEMBER 28, 2021

Have you recently recruited a new board member? However, recruitment is only one part of building an effective board. So, what do you do once you recruit them? Your nonprofit’s mission, vision, and values. Always start your orientation by communicating your nonprofit’s mission, vision, and values. How do you do it?

Recruitment 116

Recruitment Values Retention Communication 116

Bloomerang

AUGUST 23, 2021

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Stop for a minute and consider your nonprofit’s values. Do you have a values statement that accompanies your vision or mission statements? Mastering relevant content marketing.

Culture 139

Culture Philanthropy Fundraising Fundraising 139