How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story
iMarketSmart
JULY 24, 2023
Effective fundraising can deliver real value to donors. For example, it can enhance public reputation. This external identity has tangible economic value.[1] It can also deliver transcendent value. Moral identity reflects how well one’s life matches one’s ideal values.[2] More precisely, it’s a pro-social code.[3]
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