Nonprofit Marketing Guide

AUGUST 7, 2009

As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. Here is the my list of 10 marketing realities for nonprofits, with abridged commentary. Neither is communications or public relations.

Marketing 218

Marketing Marketing Public and Social Policy Public and Nonprofit Management 218

NonProfit Leadership Alliance

NOVEMBER 25, 2024

2025 is the year your nonprofit organization needs to take its future seriously. The Nonprofit Leadership Alliance’s Elevate Conference is your opportunity to come together, spark new ideas, and cultivate the connected communities needed to drive meaningful change. Using data management to enhance decision-making and operations.

Public and Social Policy 130

Public and Social Policy Public Policy Nonprofit Leadership Public and Nonprofit Management 130

Affnetz

APRIL 30, 2024

/ By Bala Guntipalli Introduction: When it comes to nonprofit fundraising, it’s not just about getting new donors. This metric holds the key to sustainable growth and impact for nonprofits. Understanding and implementing these practices can help nonprofits boost their fundraising efforts and ensure long-term success.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264

NonProfit Leadership Center

AUGUST 7, 2023

Tina James​ Senior Manager of Corporate Social Responsibility, Florida Blue Tina James, the senior manager of corporate social responsibility at Florida Blue, is one of 20 outstanding professionals of color selected to participate in the Nonprofit Leadership Center’s 2023 Advancing Racial Equity on Nonprofit Boards Fellowship.

Nonprofit governance and management 244

Nonprofit governance and management Participation and motivation Public and Nonprofit Management Race and Ethnicity 244

The NonProfit Times

JANUARY 9, 2025

ByJackie Sue Griffin The nonprofit world isnt what it used to be. To thrive during 2025, nonprofits must create workplaces where employees feel connected to the mission and see clear opportunities for growth. Your nonprofits brand isnt just about marketing; its about showing potential hires what makes your organization special.

Public and Nonprofit Management 98

Public and Nonprofit Management Culture Recruitment Insurance 98

NonProfit Leadership Alliance

MAY 29, 2024

Nonprofit organizations often operate on shoestring budgets, with every dollar being stretched to its limit to fulfill the organization’s mission. Yet the lifeblood of any nonprofit is its people – the passionate volunteers and hard-working staff who dedicate their time, energy, and talents to making a positive impact.

Public and Nonprofit Management 130

Public and Nonprofit Management Nonprofits Culture Leadership 130

NonProfit Leadership Alliance

DECEMBER 21, 2022

Nonprofits and businesses in our community do innovative, mind-blowing work every single day. What are your values? . It’s the intersection of beliefs and values, and actions and behaviors. . Working with technology . Written by: Kasey Hammock. Reading Time: 3 minutes. Leaders have a lot on their plates.

Communication 182

Communication Public and Nonprofit Management Values Nonprofit Leadership 182

NonProfit Leadership Alliance

JUNE 3, 2024

Nonprofit organizations are pivotal in driving social change, tackling systemic issues, and supporting marginalized groups. To foster sustainable and equitable progress, it’s crucial to prioritize diversity, equity, and inclusion (DEI) in all aspects of nonprofit operations.

Culture 130

Culture Nonprofit Leadership Public and Nonprofit Management Leadership 130

Nonprofit Marketing Guide

FEBRUARY 27, 2012

What measures does your nonprofit take to ensure your supporters’ and participants’ private information is safe? “Few values so fundamental to society as privacy have been left so undefined in social theory” - Dr. Alan F. David Schulz. Tomorrow, David will provide some tips on what to do about it.

Public and Nonprofit Management 181

Public and Nonprofit Management Medical Universities Insurance 181

EveryAction

APRIL 5, 2023

from our friends at ParsonsTKO Selecting technology for a nonprofit or social good organization can take significant time and effort. Depending on the size, reach, and impact anticipated from a technology change, engaging the board of directors is often critical to your success. Let’s dive in.

Technology 74

Technology Public and Nonprofit Management Nonprofits Management 74

Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. It is clearly not a fad, and yet the vast majority of nonprofits have zero budgets for social media.

Management 88

Management Public and Nonprofit Management Nonprofits Poverty 88

Nonprofit Tech for Good

DECEMBER 28, 2020

By Alan Tyson , CEO of DATABASICS – a software product that enables nonprofits to report, approve, and track employee hours, activities, and spending from anywhere, something that is especially important in an increasingly decentralized environment. Here are five categories that every nonprofit must address to be effective in 2021.

Production 125

Production Public and Nonprofit Management Collaborations Management 125

Nonprofit Tech for Good

OCTOBER 2, 2018

As production begins on the fourth edition of the Global NGO Technology Report , Nonprofit Tech for Good is thrilled to announce that a new sponsor has been secured. We’ve come across and utilized the Global NGO Technology Report many times, and after meeting Heather it felt like a partnership that HAD to happen. .”

Technology 73

Technology Public and Nonprofit Management Organizational Change Production 73

Stanford Social Innovation Review

DECEMBER 11, 2024

State and local government employees play a significant role in supporting and uplifting their local communities by making a direct impact through the essential services they provide such as policing, engineering, maintenance, skilled trades, dispatch, and information technology.

Culture 77

Culture Nonprofit governance and management Public and Social Policy Nonprofit Administration and Development 77

Selfish Giving

APRIL 10, 2017

Also on the chopping block are big donations to nonprofits. According to Engage for Good , an industry group that helps companies and causes engage consumers and employees around social issues, large checkout fundraisers like Kmart's raise hundreds of millions of dollars for nonprofits. "We 2016 America’s Charity Checkout Champions.

Retail 213

Retail Nonprofit governance and management Non-Profits Public and Nonprofit Management 213

Selfish Giving

AUGUST 4, 2021

This article in Event Marketer specifically talks about the post-pandemic landscape for sports sponsorships , but it could be easily be applied to nonprofit event sponsorships. Nonprofit event sponsorship is a whole new ballgame, people! ?? Manager, Strategic Partnerships, AmeriCares , Stamford, CT, ($51k - $70k) 3.

Public and Nonprofit Management 130

Public and Nonprofit Management Food Values Production 130

Nonprofit Marketing Guide

DECEMBER 29, 2017

In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. PR and marketing pros will increasingly look to automation and data technology tools to ramp up efficiency and output of compelling and highly searchable content. Visual storytelling will be better and easier.

Public and Social Policy 114

Public and Social Policy Technology Leadership Advertising 114

NonProfit Leadership Alliance

APRIL 1, 2024

The intersection of Artificial Intelligence (AI) and social work is guiding a new era of technological transformation, promising to revolutionize how social services are delivered to the most vulnerable sectors of society. The Future of AI in Social Work The future of AI in social work is full of potential.

Ethics 130

Ethics Curriculum and Teaching Nonprofit Administration and Development Health 130

Stanford Social Innovation Review

SEPTEMBER 7, 2023

It has moved past stage one, “innovation trigger,” wherein the technology shows up everywhere all at once, and is now at its “peak of inflated expectations.” ” We have seen this cycle many times before with technologies like personal computers, mobile phones, and social media. It won’t.)

Ethics 134

Ethics Public and Social Policy Technology Public and Nonprofit Management 134

Bloomerang

MAY 6, 2021

As a fundraiser, I understand all of these matters impact nonprofits, and the trend is leaning—hard—toward privacy and donor data protection. . Technology Goes Mainstream. During the decades of the 1980s and 1990s that technology began to integrate into people’s lives. 21 st Century Data Breaches.

Public and Social Policy 139

Public and Social Policy Public and Nonprofit Management Nonprofit governance and management Law 139

Ann Green

SEPTEMBER 29, 2021

During this period of social distancing, it’s been especially hard for nonprofits like yours to communicate and feel connected to your donors. Luckily, the pandemic brought about more effective technology, providing your nonprofit with new ways of doing things, and you can leverage these tools in your virtual donor appreciation efforts.

Public and Nonprofit Management 170

Public and Nonprofit Management Participation and motivation Values Communication 170

NonProfit Leadership Center

AUGUST 22, 2022

The past few years have required nonprofit professionals to dig deep, think differently and work together to support communities. At the 2022 Nonprofit Leadership Conference on December 1 , presented by Bank of America, you’ll reignite your calling to nonprofit work and come together with peers and partners to chart the path forward.

Nonprofit Leadership 130

Nonprofit Leadership Leadership Culture Nonprofit governance and management 130

Nonprofit Tech for Good

DECEMBER 23, 2023

By Kyle Behrend — a seasoned not-for-profit professional dedicated to educating and empowering nonprofits with AI through NFPs.AI. The nonprofit sector, often stretched for resources and expertise, is uniquely positioned to benefit from the efficiencies and opportunities offered by Artificial Intelligence (AI).

Non-Profits 132

Non-Profits Public and Nonprofit Management Nonprofits Culture 132

Beth Kanter

AUGUST 17, 2021

As the pandemic continues, most nonprofit workplaces will become a combination of virtual and on-site work. Hybrid meetings are familiar for many nonprofits, particularly larger international nonprofits with many country offices or national networks with affiliate office locations. Beware of Power Imbalances and Group Dynamics.

Collaborations 144

Collaborations Nonprofits Activism Public and Nonprofit Management 144

Bloomerang

JANUARY 11, 2022

“People-first cultures are rooted in a philosophy that values people over profits. The ironic twist is that when employees are valued as whole individuals and provided the opportunity for well-being, connection, and fulfillment, companies are generally more innovative, resilient, and even profitable.” . Practice empathy.

Culture 112

Culture Values Nonprofits Retention 112

Nonprofit Marketing Guide

OCTOBER 10, 2018

Podcasts are growing and can be wonderful communications tools for nonprofits. Erik Jacobson @erikbison is Co-Founder & CEO of Be My Guest , a podcast PR and publicity agency for entrepreneurs. This translates into a valuable way for nonprofits to: Present thought leaders within your organization. 25 on amazon.

Public and Nonprofit Management 168

Public and Nonprofit Management Universities Education Education 168

Affnetz

MARCH 2, 2024

Introduction In the dynamic world of nonprofit management, where every dollar and every minute counts, the need for efficient and comprehensive software solutions has never been more crucial. In evaluating the landscape of nonprofit software solutions, the comparison between DonorPerfect vs Affnetz in 2024 is pivotal.

Public and Nonprofit Management 130

Public and Nonprofit Management Nonprofit Management Management Production 130

Candid

JANUARY 5, 2023

Chantal Forster, Executive Director, TAG ( Technology Association of Grantmakers ). Whether you’re a nonprofit, funder, or a consortium of both, fundamental questions are surfacing about social sector data that merit your attention. Is social sector data a type of public good? Shahar Brukner, CEO, impala .

Public and Nonprofit Management 115

Public and Nonprofit Management Collaborations Philanthropy Foundations 115

Bloomerang

JANUARY 18, 2023

Creating a nonprofit business plan is an important step for any organization whether you’re about to launch or are well established in your community. . A nonprofit business plan is slightly different to the commercial sector. It’s like taking your nonprofit into the mechanic to get a check up. .

Nonprofit governance and management 96

Nonprofit governance and management Public and Nonprofit Management Public and Social Policy Collaborations 96

Get Fully Funded

MAY 18, 2021

The best gift a nonprofit organization can receive is unrestricted cash, but an inkind donation of something your organization needs and would have otherwise purchased is also a high-value gift. Basically, it’s a non-cash donation made to a nonprofit organization. But, it’s yours! And it’s called an inkind gift.

Public and Social Policy 116

Public and Social Policy Homelessness Values Food 116

The Volunteer Hub

NOVEMBER 7, 2022

Creating, developing, and sustaining corporate partnerships is a win-win scenario for both your nonprofit and the businesses that support it. Developing partnerships presents a win-win-win scenario for your nonprofit, the community, and your corporate partner. Talk about value. What are the benefits for your nonprofit?

Volunteerism 86

Volunteerism Volunteerism Non-Profits Public and Nonprofit Management 86

Bloomerang

APRIL 1, 2021

Starting a career in the nonprofit sector is an admirable achievement. Nonprofit professionals follow through with that commendable aspiration. . As a professional in the nonprofit sector, you can absolutely still work to be the best you can be, developing your personal and professional skills and advancing your career along the way.

Nonprofit Administration and Development 95

Nonprofit Administration and Development Public and Nonprofit Management Nonprofit Leadership Nonprofits 95

Nonprofit Marketing Insights by GlobalOwls

JUNE 10, 2024

How to Create a High-Performing Non-Profit Team Successful nonprofits, NGOs and Social Enterprises have high performing teams. They are your main brand ambassadors, they should personify your values and your purpose , and they need to feel the same dedication to that purpose as you do. FAQ What Is a Nonprofit Team?

Non-Profits 122

Non-Profits Social Enterprise Social Enterprise Nonprofit governance and management 122

The Agitator

JANUARY 8, 2013

Partly because he sets the future strategy for a company that provides fundraising tools and data for nearly 30,000 nonprofits, but also because he’s a calm, thoughtful guy who participates in and supports some important thought leadership in our sector. The nonprofit sector will go through a revaluing process. His views are important.

Non-Profits 96

Non-Profits Fundraising Fundraising Public and Nonprofit Management 96

Nonprofit Tech for Good

OCTOBER 17, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Though recommendations from third parties may help you narrow down the wide selection of nonprofit CRMs available, only you and your team know what’s best for your organization. 3) Support.

Fundraising 112

Fundraising Fundraising Public and Nonprofit Management Nonprofits 112

Nonprofit Fixer

NOVEMBER 7, 2023

Keep the plates spinning Have you ever thought about starting and running a nonprofit? Are you considering applying for or accepting a role as a nonprofit executive director (ED) or CEO? If you have ever been curious about nonprofit leadership, you probably have wondered what a nonprofit executive or CEO does.

Nonprofit governance and management 98

Nonprofit governance and management Public and Nonprofit Management Nonprofit Administration and Development Governance 98

Bloomerang

JUNE 3, 2024

Nonprofits of all sizes have one need in common: funding. Without it, your nonprofit can’t operate and do the important work that fuels your cause. As donor behavior continues to change, nonprofits of all sizes must increasingly rely on the generosity of many instead of the consistent support from a few.

Culture 75

Culture Public and Nonprofit Management Fundraising Fundraising 75