article thumbnail

Using Psychology in Nonprofit Marketing

Nonprofit Marketing Guide

As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. “The purpose of psychology is to give us a completely different idea of the things we know best.” ” – Paul Valéry Let’s dig into a few examples of how the disciplines tie in well. .”

article thumbnail

The 3 types of capital nonprofits need to succeed in 2025

Candid

Social capital: the ties that bind us together At its core, social capital is the value derived from positive connections between people. Psychological capital: the ability to persist Finally, psychological capital encompasses the psychological resources nonprofit staff need to be well and work well.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Tips for Thank-Yous That Make Donors Feel Valued

The Chronicle of Philanthropy

Prest Getty Images While love languages have long been a fixture in pop psychology for improving romantic relationships, new science is emerging that learning to speak donors love languages forges lasting connections between nonprofits and their supporters.

Values 193
article thumbnail

Use These 5 Metrics To Supercharge Your 2025 Fundraising

Bloomerang

Leading metrics that rarely get measured but predict donor value and satisfaction Retention metrics are the most critical to your success, but they can only tell you whats already happened. Lifetime value of a donor (LTV) Knowing donor lifetime value helps you make more educated decisions about investing in acquisition or retention.

Retention 104
article thumbnail

The Psychology Behind Giving: Motivating Members to Become Donors

Bloomerang

But it’s important to understand that motivating members to become donors is not just a financial ask but an emotional journey, deeply rooted in the psychological connections your members form with your cause. Using Bloomerang, you can automate those crucial first thank-yous and schedule follow-up calls that make donors feel genuinely valued.

article thumbnail

The Psychology of Fundraising: Why Do Donors Give?

The Charity CFO

Moreover, from a human behavior standpoint, the psychology of fundraising doesn’t appear to make sense. And yet, people across cultures and contexts give generously to organizations that share their values. . So, what forces explain fundraising psychology? The Psychology of Fundraising. A Sense of Duty.

article thumbnail

The Secret to Stopping Overwhelm in the Workplace

NonProfit Leadership Center

Decision-Making A study in the Journal of Business Ethics found that individuals high in mindfulness are more likely to act ethically, value upholding ethical standards, and use a principled approach to ethical decision-making.