Nonprofit Marketing Guide

AUGUST 23, 2021

It does not align with your values. If you want to learn more about the psychology behind saying “no” and how it makes us feel, check out How to Say ‘No’ Politely. Let’s look at some reasons why you should say “No” and ways you can do it without feeling like the bad guy. burned out.

Psychology 328

Psychology Health Values Marketing 328

NonProfit Leadership Alliance

JULY 10, 2023

So, What is the Solution to Employee Retention? Psychological contracts are the unwritten expectations and obligations between employers and employees. Nonprofits can create strong psychological contracts by aligning organizational values with staff passions.

Retention 183

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 183

NonProfit Leadership Alliance

JULY 2, 2024

Reviewal of Values, Mission, and Beliefs Core values, mission, and beliefs serve as the foundation of every nonprofit organization. Established nonprofits periodically review and reaffirm their values, mission, and beliefs to ensure alignment with their evolving priorities, community needs, and societal trends.

Public and Social Policy 204

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 204

Nonprofit Megaphone

APRIL 17, 2023

The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. This is where understanding the psychology of giving comes into play. They also feel valued and part of your organization’s community. In this article, we will explore 18 tips to help non-profits achieve these goals.

Psychology 52

Psychology Retention Values Non-Profits 52

Clairification

NOVEMBER 13, 2023

That’s what we reviewed in Part 1 of this two-part series, where I described research from Robert Cialdini, author of the seminal Influence: The Psychology of Persuasion , and the newer book, Pre-Suasion: A Revolutionary Way to Influence and Persuade , and discussed how you might apply this research to your fundraising strategies.

Psychology 60

Psychology Values Fundraising Fundraising 60

NonProfit Leadership Center

MAY 6, 2024

A positive climate supports employees’ well-being and fosters a culture where team members feel valued. Positive leaders ensure their teams understand the value and impact of their work, fostering a sense of fulfillment and purpose.

Leadership 147

Leadership Energy Psychology Culture 147

NonProfit Leadership Center

APRIL 15, 2024

In organizational psychology, culture has three key elements: practices, values, and underlying assumptions. Practices are daily routines that reflect and reinforce values. Values are shared principles about what is important. Elements of Culture Work environments are established by culture.

Psychology 130

Psychology Health Culture Leadership 130

Bloomerang

NOVEMBER 8, 2021

The psychological narrative we construct has more influence on our lives because it’s about who we are now and who we are becoming. You must touch people on a psychological level to inspire them to passionately engage and invest with you. Use psychological principles and behavioral economics to your advantage. .

Psychology 129

Psychology Construction Values Philanthropy 129

NonProfit Leadership Alliance

JUNE 5, 2024

Nonprofits can foster a culture of respect by valuing contributions from employees of all generations, recognizing the unique strengths and expertise that each individual brings to the table. He completed his DBA in Organizational Leadership and Development researching Appalachian nonprofits, psychological contracts, and retention.

Collaborations 210

Collaborations Public and Nonprofit Management Culture Leadership 210

Nonprofit Marketing Guide

MAY 19, 2011

Color: perhaps the most important consideration, color has been shown to have measurable psychological impact, and is often affiliated with a specific industry. Does it have enduring value? Imagery: if used, an icon or other graphic should enhance the name of the organization, not overshadow it. Logo designs can fall into trendy traps.

Homelessness 191

Homelessness Psychology Health Communication 191

Nonprofit Marketing Guide

OCTOBER 24, 2018

He knows how to increase the lifetime value of your donor database. Understand how to use the concept of “Lifetime Value” to inform your fundraising decisions. All of his work is focused on achieving that by developing the value that donors get from their giving. We do not sell recordings after an event has started.

Psychology 127

Psychology Philanthropy Retention Universities 127

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 15, 2023

The Psychology Behind Corporate Giveaways: Why Do They Work? Here’s a look at the key psychology principles that make promotional products an effective marketing and branding strategy. Beyond being mere free items, corporate giveaways also harness the psychological principle of reciprocity. appeared first on GlobalOwls.

Psychology 52

Psychology Participation and motivation Production Associations 52

iMarketSmart

MAY 13, 2022

Alumni most likely to give to their alma maters, for instance, are those who believe that the lasting value of their education greatly outweighed the cost – no matter how much they paid. Those that believe the cost outweighed the value are highly unlikely to give, no matter how little they paid.

Values 52

Values Ethics Fundraising Fundraising 52

Fundraising Leadership

OCTOBER 31, 2024

“Americans are feeling increasingly stressed about politics amid an assassination attempt, a late-breaking candidate change, debate drama, and legal battles,” the American Psychological Association reports. “In In APA’s 2024 Stress in America survey, 77% of U.S. This must come from the top and be understood by everyone in the organization.

Public and Social Policy 124

Public and Social Policy Participation and motivation Non-Profits Culture 124

Bloomerang

APRIL 20, 2021

Core values. If you do decide to create your logo yourself, take the time to do some research about the psychology of color , symbolism, and the basic principles behind creating an effective logo. Think of your organization’s values here. Core Values. Before mass nonprofit strategic communication communication, get….

Communication 135

Communication Public and Nonprofit Management Values Nonprofits 135

Nonprofit Marketing Blog

JUNE 11, 2014

How are you using color to communicate your organization’s brand values and personality? Replace generic descriptions with richer details to paint a more realistic and vivid picture in your donor’s mind. Have you tested the use of different colors in your fundraising materials?

Psychology 73

Psychology Manufacturing Fundraising Fundraising 73

Care2

JULY 20, 2009

For example, people are more willing to take action to stop something from being taken away than if they were to receive the equivalent value (you'll do more to stop from losing a dollar than you will to get a dollar). That means it's often more effective to frame an action as preventing a loss (ex.

Psychology 57

Psychology Communication Children Values 57

NonProfit Hub

OCTOBER 29, 2014

A thank-you gift is defined as a low-value, non-monetary gift, conditional upon a person or organization donating to a charity. Jeremy Shen, “The Counterintuitive Effects of Thank-You Gifts on Charitable Giving,” Journal of Economic Psychology, 33 (2012) 973-983.] More specifically, I looked at thank-you gifts. Newman and Y.

Values 51

Values Psychology Non-Profits Nonprofits 51

Stanford Social Innovation Review

OCTOBER 16, 2023

Amartya Sen suggested we should measure social context based on its ability to give individuals and communities the freedom and capability to pursue the things they value in life. Developing Healthy Individuals “Positive psychology is the scientific study of what makes individuals and communities thrive.”—

Philanthropy 130

Philanthropy Homelessness Psychology Health 130

Stanford Social Innovation Review

FEBRUARY 9, 2023

We found that in Brazil, social entrepreneurs from poor communities differ significantly from those from higher social classes, especially in terms of their access to financial, human, psychological, and social capital. Human capital is positively associated with creativity and value creation.

Social Entrepreneurship 122

Social Entrepreneurship Entrepreneurship Social Enterprise Social Enterprise 122

Nonprofit Marketing Guide

JANUARY 28, 2019

Let’s hear from the American Psychological Association on workplace stress and how it can affect your health : Cardiovascular disease Depression Heart disease Stroke Obesity and eating disorders Diabetes High blood pressure So workplace stress can lead to actual physical issues that will most certainly keep you out of work.

Health 171

Health Psychology Production Energy 171

Pam Moore

SEPTEMBER 11, 2024

Innovation Meets Psychology A striking theme of this year’s Funnel Hacking Live was the combination of psychology, sales strategy, and storytelling woven into almost every session. Overdelivering on Value (As Usual) Russell is known for overdelivering, and this year’s Funnel Hacking Live was no exception.

Psychology 78

Psychology Culture Technology Values 78

Nonprofit Tech for Good

JUNE 18, 2020

According to this GuideStar article , there’s a psychological reason called the completion effect that helps explain this phenomenon. 4) Contextualize the value of a donation . This not only frames the value of a donation in a tangible way but offers different tiers of suggested donation amounts.

Food 138

Food Psychology Nonprofits Values 138

Stanford Social Innovation Review

AUGUST 1, 2024

Research shows many young people are experiencing adverse psychological and emotional impacts as a result. Although estimates vary, hundreds of millions of people could be experiencing some type of adverse psychological or negative socioemotional response to the climate emergency. What might educators do to counter this trend?

Education 115

Education Education Curriculum and Teaching Psychology 115

Fundraising Leadership

MAY 12, 2024

It is a call for information, honesty, allyship and networking to erase the stigma and enhance the value of all workers. It is also about women speaking honestly about what is happening to them physically, and to stop hiding and always feel valued. Awareness without action means nothing,“ Auger-Dominguez says in her TEDx talk.

Culture 131

Culture Healthcare Medical Public and Nonprofit Management 131

NonProfit Leadership Center

AUGUST 22, 2022

Dr. Dewan holds a Bachelor of Science in psychology from Wright State University and a Doctor of Medicine from Medical College of Ohio at Toledo. She is a Certified Positive Intelligence Coach and Certified Virtual Facilitator will begin her master’s in Applied Positive Psychology at the University of Pennsylvania this fall.

Nonprofit Leadership 130

Nonprofit Leadership Leadership Culture Nonprofit governance and management 130

iMarketSmart

SEPTEMBER 7, 2016

And, they will if you give them great experiences, add value to their lives, and provide extraordinary customer service! The post Donor Psychology: Do you know what really makes your supporters feel good? .” And, yet many more will say, “It’s all about the mission.” Tweet this!

Psychology 40

Psychology Values Fundraising Fundraising 40

The Volunteer Hub

JUNE 9, 2023

How are you retaining your volunteers and are your providing them with value? In fact, according to a new study, conducted by the Journal of Personality and Social Psychology, expressing gratitude not only improves one-on-one relationships but could bring entire groups together. Thank volunteers by providing them with value.

Values 87

Values Recruitment Psychology Culture 87

Bloomerang

AUGUST 22, 2024

” Play up the scarcity factor a bit One of the principles of influence we’ve learned from research in psychology, neuroscience and behavioral economics is people have a fear of missing out ( FOMO ). Quantify your value in a donor-centered way The fact this is your anniversary does not matter to sponsors – or to most any donors.

Advertising 108

Advertising Psychology Values Philanthropy 108

iMarketSmart

APRIL 7, 2023

Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors and, with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support.

Values 40

Values Fundraising Fundraising Philanthropy 40

Get Fully Funded

SEPTEMBER 7, 2021

Psychology comes into play here – the supporter who might have scrolled by pauses, reads about the need, and gives $25, knowing their donation turns into $50 with the match. Let the donor know they are valued by the organization. It taps into the psychology of donors and their desire to maximize their capacity to give.

Psychology 116

Psychology Food Marketing Marketing 116

Fundraising Leadership

APRIL 12, 2024

What that means to colleagues across generations varies, but having a psychologically safe workplace where it is OK to be authentically yourself is a plus. Director of the Media Psychology Research Center and faculty in the media psychology program at Fielding Graduate University , in Psychology Today.

Psychology 83

Psychology Culture Management Construction 83

Bloomerang

DECEMBER 8, 2023

Not all holiday gifts to donors raise more A Yale study in The Journal of Economic Psychology explains the counterintuitive effects of thank-you gifts on charitable giving. They define “thank-you” gifts as low-value, non-monetary gifts offered to individuals who donate to the charity. It’s probably the most valuable gift you can give.

Altruism and Helping 111

Altruism and Helping Psychology Values Activism 111

Bloomerang

JANUARY 20, 2023

I felt valued, and increased my giving incrementally. Plus, the Maimonides Ladder ignores a lot of what we’ve learned in recent years about the psychology of giving. And it’s human nature to want to be rewarded and valued. We talked about me joining their development committee; maybe even their board. So far so good.

Philanthropy 108

Philanthropy Psychology Culture Values 108

The Agitator

FEBRUARY 19, 2013

For years I’ve consistently — and clearly all too mildly — railed against the practice, believing that the intrinsic value of giving was in conflict with the extrinsic reward of merchandise/gift/goodies, call ‘em what you will. Price, Monetary, Value and Other Factors.

Altruism and Helping 102

Altruism and Helping Universities Psychology Values 102

Stanford Social Innovation Review

APRIL 4, 2023

In particular, women of color leaders have expressed that the current climate—marked by the COVID-19 pandemic, racial reckoning, and organizational challenges—has taken an immeasurable toll on their psychological, physical, and emotional well-being. It is to create a world that values, honors, and supports all leaders.

Leadership 126

Leadership Nonprofit governance and management Public and Nonprofit Management Participation and motivation 126

Stanford Social Innovation Review

MAY 22, 2023

To further integrate mental health into the human rights movement, and to help participants strengthen their mental well-being, Brio partnered with Casa Xitla to design program activities cultivating psychological skills. The primary goal of ACT is to build psychological flexibility. Which narratives are most helpful?

Health 90

Health Psychology Energy Values 90