Psychology, Universities and Voluntary Action

Using Research to Raise More Money

Nonprofit Marketing Guide

OCTOBER 12, 2022

Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. If you are a student or staff at a university, you may have access to a number of journals at no additional cost to you through your library. But there is a science behind doing this well.

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Using Research to Raise More Money

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