Psychology, Social Action and Universities

Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

iMarketSmart

JULY 17, 2023

It also matches the universal hero story (monomyth).[4] In another experiment,[13] students at a Swedish university were asked for a donation. Group 2 was told that 73% of university students in Sweden made the gift when asked. Group 3 was told that 73% of university students at their university made the gift when asked.

Psychology

Psychology Altruism and Helping Public and Nonprofit Management Fundraising

How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

JULY 24, 2023

More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. It can support a shared pro-social code.[4] Thus, costly punishment can be a form of pro-social action.[5] Evolutionary psychology series: The evolution of morality. Strong reciprocity and human sociality.

Psychology

Psychology Public and Social Policy Altruism and Helping Public and Nonprofit Management

Nonprofit Leadership Zone

Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

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