Nonprofit Marketing Guide

OCTOBER 24, 2018

Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. He knows how to increase the lifetime value of your donor database. What We’ll Talk About.

Psychology 129

Psychology Philanthropy Retention Universities 129

NonProfit Leadership Center

APRIL 15, 2024

In organizational psychology, culture has three key elements: practices, values, and underlying assumptions. Practices are daily routines that reflect and reinforce values. Values are shared principles about what is important. Elements of Culture Work environments are established by culture.

Psychology 130

Psychology Health Culture Public and Nonprofit Management 130

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 15, 2023

The Psychology Behind Corporate Giveaways: Why Do They Work? Here’s a look at the key psychology principles that make promotional products an effective marketing and branding strategy. Beyond being mere free items, corporate giveaways also harness the psychological principle of reciprocity. appeared first on GlobalOwls.

Psychology 52

Psychology Participation and motivation Production Associations 52

Nonprofit Tech for Good

JUNE 18, 2020

By taking the time to acknowledge donor generosity, your nonprofit can increase donor retention and encourage recurring giving. According to this GuideStar article , there’s a psychological reason called the completion effect that helps explain this phenomenon. 4) Contextualize the value of a donation .

Food 138

Food Nonprofits Psychology Values 138

The Agitator

MARCH 11, 2013

With that question, as part of a personality quiz to prospective readers of the magazine Psychology Today, the late, great copywriter Bill Jayme dramatically increased the circulation of that magazine. How do I manage the spend against my house file for maximum value? So register here free.

Retention 71

Retention Psychology Values Management 71

The Volunteer Hub

AUGUST 2, 2022

According to AmeriCorps, the national average volunteer retention rate is 65%. Because your organization relies on the support of volunteers, it is critical to try and optimize volunteer retention rates. In order to optimize volunteer retention rates, you need to understand what is causing volunteers to quit in the first place.

Retention 77

Retention Volunteerism Volunteerism Psychology 77

The Agitator

JULY 31, 2018

And my book Retention Fundraising devoted a chapter to “Five Easy Retention Wins” and noting that saying “Thank you” is Retention Win #1. Are you undervaluing the value gratitude. To make the point on its importance we’ve noted the research indicating that failure to thank donors is a top cause of attrition ….we’ve

Retention 63

Retention Psychology Universities Food 63

Getting Attention

NOVEMBER 22, 2011

It is part of a psychological system that causes people to raise their estimates of how much value they hold in the eyes of another person. A retention strategy isn’t gratitude. If you’re heart isn’t it it, the “thankee” will know it immediately.

Psychology 68

Psychology Retention Health Values 68

The Agitator

FEBRUARY 8, 2018

What I’m hoping is that those readers truly interested in solving their organization’s fundraising and donor retention problems dig deeper and realize that an increasingly complex world poses new fundraising challenges that can’t be met by simplistic and pat “solutions.” Fail at retention. No reliability.

Retention 78

Retention Fundraising Fundraising Psychology 78

Getting Attention

NOVEMBER 2, 2011

Chase, Consulting Specialist Institutional Advancement and Customer Retention Marketing. “Suddenly raising money became an opportunity to connect with funders on a very personal level by talking about their values, moving fundraising for me into a more spiritual realm. ” – Jan L.

Psychology 72

Psychology Retention Health Values 72

Getting Attention

DECEMBER 22, 2011

Chase, Consulting Specialist Institutional Advancement and Customer Retention Marketing. “Suddenly raising money became an opportunity to connect with funders on a very personal level by talking about their values, moving fundraising for me into a more spiritual realm. ” – Jan L.

Psychology 66

Psychology Nonprofits Retention Values 66

The Agitator

FEBRUARY 1, 2018

Not for retention. Monovalent satisfiers – psychological “extras” processed at a higher level of the need hierarchy.”. Wednesday’s piece talked about how new low-commitment donors benefit from (retention-wise) additional introductory communications and new high-commitment donors benefit from getting to the point.

Retention 61

Retention Psychology Communication Values 61

Bloomerang

AUGUST 21, 2021

And I’ve taken photos and I really like the concept of using them in this presentation just to kind of prompt us to think about the values that people have because that’s really what legacy giving is all about. So, anyway, Dr. Adrian Sargeant and Elaine Jay do a lot of research on donor retention and fundraising.

Public and Social Policy 134

Public and Social Policy Values Insurance Public and Nonprofit Management 134

Candid

APRIL 8, 2024

We value and celebrate the diversity of our ideas, backgrounds, and experiences as they help us better understand one another and better serve our communities and constituents. Organizations committed to DEI also tend to attract high-caliber talent and maintain good employee retention rates.

Culture 52

Culture Psychology Production Values 52

Fundraising Leadership

MAY 5, 2023

So if I'm not feeling psychologically safe, it's not going to make any kind of sense to be able to say, 'You know what, I have a mental health issue, I need to get help.'" Williams adds, "Because a lot of times the stigma is, 'I feel that I'm going to have a negative reaction if I disclose that I have a mental health issue.’

Health 52

Health Psychology Values Culture 52

Nonprofit Fixer

JANUARY 24, 2023

The attention to the “Great Resignation” a year after the pandemic began really shined a light on employee retention. I am an extreme extrovert and knew that this level of social distancing wasn’t great for me emotionally or psychologically. Even small teams want to know when to rely on colleagues for deadlines.

Public and Nonprofit Management 98

Public and Nonprofit Management Nonprofit governance and management Production Public and Social Policy 98

Fundraising Leadership

SEPTEMBER 2, 2022

And once inside an organization that has worked to honor diversity, equity and inclusion across all identities, it is important to concentrate on retention. “ “ Once an organization has worked to honor diversity, equity and inclusion across all identities, it is important to concentrate on retention.

Retention 52

Retention Leadership Psychology Recruitment 52

Nonprofit Marketing Insights by GlobalOwls

MAY 31, 2024

Psychological Influence Typography affects not only how information is perceived but also how it is understood. For example, a typeface that is difficult to read or overly decorative may distract from the message itself , while a clear and simple typeface can enhance understanding and retention.

Psychology 52

Psychology Associations Retention Communication 52

Nonprofit Marketing Insights by GlobalOwls

APRIL 30, 2022

Color psychology in branding may be found here. The purpose of your completed logo seems to be to be remembered and to be linked to the values and aesthetics of your company. A well-designed logo may increase income (indirectly), boost customer retention, and help people to trust you as a respectable company. Is it Scalable?

Production 69

Production Construction Psychology Associations 69

The Agitator

NOVEMBER 12, 2017

On Thursday, November 16 at 1:00pm EST two experts from the Fundraising Effectiveness Project will hold a Free Webinar about revenue and donor retention in 2017. ” I used the misunderstanding or misrepresentation questioning the value of predictive modeling as an example. REGISTER FREE RIGHT HERE.

Fundraising 56

Fundraising Fundraising Education Education 56

Clairification

DECEMBER 22, 2022

It’s enough for her that she knows she has added value. We think of value as a hard metric—the anticipated fair exchange of this for that. But value can be a surprising, generous, unfair exchange. “ Ah… value. A value-for-value exchange. Something that is given because we can, not because we must.

Values 70

Values Fundraising Fundraising Psychology 70

The Charity CFO

FEBRUARY 21, 2024

She defines it as, ‘a prolonged physical and psychological exhaustion that is specifically related to the work that individuals do.’ Finally, moral injury is the result of when an individual’s values don’t align with the organization’s values. Dimple shares that burnout is a very specific type of occupational trauma.

Health 52

Health Nonprofits Psychology Culture 52

iMarketSmart

SEPTEMBER 29, 2023

Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors and, with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support. SHARE IT AND/OR LEAVE YOUR COMMENTS BELOW!

Fundraising 52

Fundraising Fundraising Psychology Philanthropy 52

Bloomerang

JUNE 11, 2021

So that’s something that I really value, and I appreciate that. And that is to start with a common ground to establish a connection and trust, distribute or contribute, rather, something of value, and then progress with curiosity. . He talks about the importance of a mission, vision, and values. – [Steven] I can.

Participation and motivation 111

Participation and motivation Public and Nonprofit Management Values Activism 111

iMarketSmart

OCTOBER 31, 2022

It can massively increase the value of the donor’s experience. It’s a gift that benefits the donor’s people and values. It delivers real value to the donor. 4] Individuation “denotes the process by which a person becomes a psychological ‘in-dividual,’ that is, a separate, indivisible unity or ‘whole.’” One way is “2.

Universities 52

Universities Psychology Values Fundraising 52

iMarketSmart

JUNE 5, 2023

Gratitude signals their view of The impact of the gift The value of the relationship, and Their willingness to reciprocate. Psychological Bulletin, 127 , 249-266. [4] Journal of Personality and Social Psychology, 98 (6), 946-955. [5] Reporting 20% retention of new donors in the first 12 months.) [9] Kilpatrick, S.

Altruism and Helping 52

Altruism and Helping Public and Social Policy Fundraising Fundraising 52

iMarketSmart

FEBRUARY 1, 2022

They want value in exchange for their money, and sometimes value comes in the form of lowered cost. Donors then see that you helped someone like them attain tremendous value from their giving experience. Ultimately, that’s what most of your supporters are after—VALUE! Now that would be a story worth telling! You can help.

Values 52

Values Philanthropy Governance Finance 52

iMarketSmart

MAY 1, 2023

Donor retention: What do we know and what can we do about it? The economic value of status. Journal of Economic Psychology, 61 , 124-133. [18] Psychological Science, 23 (7), 704-709. [25] Psychological Science, 23 (7), 704-709. [28] Voluntary Sector Review, 1 (1), 77-95. Citing to, Sargeant, A. See , Ebeling, F.,

Altruism and Helping 52

Altruism and Helping Law Psychology Food 52

The Agitator

AUGUST 29, 2018

Using the available scientific literature, coupled with his own years of fundraising experience Nick looks at why ask strings affect us psychologically and culturally. After all, assuming your objective is to maximize donor value by increasing average gift, it’s essential to understand that some donors should be asked to upgrade.

Psychology 40

Psychology Culture Fundraising Fundraising 40

iMarketSmart

MAY 8, 2023

121) is of limited value without insights or examples of precisely how this can be achieved.”[4] Why do you think donor retention is so low? Psychology & Marketing, 21 (8), 613-635; Taniguchi, H., & Marshall, G. 4] So, what exactly do we do? And what do we not do? Let’s start with what not to do.

Altruism and Helping 52

Altruism and Helping Public and Social Policy Non-Profits Public and Nonprofit Management 52

Candid

DECEMBER 4, 2024

An inclusive workplace boosts employee retention, satisfaction, innovation, and collaboration while enhancing an organization’s reputation. Here are some comprehensive and lasting policies to ensure LGBTQ+ employees feel safe, valued, and supported every day of the year.

Non-Profits 10

Non-Profits Psychology Retention Leadership 10

iMarketSmart

OCTOBER 24, 2022

It shows his people and values. It benefits his people and values. It protected the donor’s people and values.) Effective gratitude delivers value to the donor. The Chicago School of Professional Psychology. [5] The role you play, the life you have: Donor retention in online charitable crowdfunding platform.

Universities 40

Universities Values Psychology Fundraising 40

NonProfit Quarterly

MARCH 29, 2023

Even the American Psychological Association acknowledges the country is “facing a national mental health crisis that could yield serious health and social consequences for years to come.” Creating a world that is conducive to everyone’s mental health requires valuing and centering the leadership and experience of BIPOC communities.

Health 122

Health Culture Non-Profits Psychology 122

NonProfit Quarterly

MAY 9, 2024

13 A Brief History of Archetypes Carl Jung is considered the father of archetypal psychology. Lectures on the Psychology of Women, 4th ed. 4 The largest relative turnover and promotion gap was between White women and Black women. 15 These images are referred to as archetypes. Toya Nash Randall (New Orleans, LA: Voice. Fordham, s.v.

Race and Ethnicity 135

Race and Ethnicity Health Nonprofit governance and management Philanthropy 135

Fundraising Leadership

APRIL 5, 2024

Congresswoman Shirley Chisholm in her 1972 run for the presidency as the Democratic Party nomination, is a vibrant reminder of the value of male allies and mentorship for younger women. What you say and how your present at work and online are crucial in hiring and retention.

Leadership 70

Leadership Universities Recruitment Retention 70

NonProfit Quarterly

NOVEMBER 29, 2022

Considering anything less than the most idealistic position as a betrayal of core values and evidence of corruption, cowardice, lack of commitment, or vision. Relatedly, a righteous refusal to engage with people who do not already share our views and values. Valuing expertise and experience is challenged as potentially elitist.

Leadership 145

Leadership Culture Non-Profits Nonprofit governance and management 145