Nonprofit Megaphone

APRIL 17, 2023

This is where understanding the psychology of giving comes into play. By gaining an understanding of why people give and what motivates them to continue giving, non-profits can develop strategies to increase donor retention and lifetime value. In this article, we will explore 18 tips to help non-profits achieve these goals.

Psychology 52

Psychology Retention Values Non-Profits 52

NonProfit Leadership Alliance

JULY 2, 2024

He completed his DBA in Organizational Leadership and Development researching Appalachian nonprofits, psychological contracts, and retention. His expertise includes public relations, advertising, fundraising, social media, recruitment, retention, event development, leadership development, and community engagement.

Public and Social Policy 209

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 209

Nonprofit Marketing Guide

OCTOBER 24, 2018

Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. If you think you should be making more money from your current list of supporters, this webinar is for you!

Psychology 129

Psychology Philanthropy Retention Universities 129

NonProfit Leadership Center

APRIL 15, 2024

In organizational psychology, culture has three key elements: practices, values, and underlying assumptions. By incorporating well-being into strategic planning, leaders can build the psychological capital of their teams — hope, efficacy, resilience, and optimism — essential in today’s fast-paced world of work.

Psychology 130

Psychology Health Culture Leadership 130

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 15, 2023

The Psychology Behind Corporate Giveaways: Why Do They Work? Here’s a look at the key psychology principles that make promotional products an effective marketing and branding strategy. Beyond being mere free items, corporate giveaways also harness the psychological principle of reciprocity. appeared first on GlobalOwls.

Psychology 52

Psychology Participation and motivation Production Associations 52

The Agitator

JANUARY 26, 2015

After explaining the addiction, she cites the steps recommended by the American Psychological Association for overcoming an addiction: admitting that you cannot control your addiction or. Donor acquisition Donor retention / loyalty / commitment premium' I must admit … I’m so envious of Ece for writing this piece.

Psychology 72

Psychology Retention Associations Fundraising 72

The Agitator

MARCH 11, 2013

With that question, as part of a personality quiz to prospective readers of the magazine Psychology Today, the late, great copywriter Bill Jayme dramatically increased the circulation of that magazine. So register here free. Registration is on a first-come-first-registered basis.

Psychology 71

Psychology Retention Values Management 71

Nonprofit Tech for Good

JUNE 18, 2020

By taking the time to acknowledge donor generosity, your nonprofit can increase donor retention and encourage recurring giving. According to this GuideStar article , there’s a psychological reason called the completion effect that helps explain this phenomenon. Simply put, the closer we get to completing a goal, the better we feel.

Food 138

Food Psychology Nonprofits Values 138

The Volunteer Hub

AUGUST 2, 2022

According to AmeriCorps, the national average volunteer retention rate is 65%. Because your organization relies on the support of volunteers, it is critical to try and optimize volunteer retention rates. In order to optimize volunteer retention rates, you need to understand what is causing volunteers to quit in the first place.

Retention 77

Retention Volunteerism Volunteerism Psychology 77

The Agitator

JULY 31, 2018

And my book Retention Fundraising devoted a chapter to “Five Easy Retention Wins” and noting that saying “Thank you” is Retention Win #1. To make the point on its importance we’ve noted the research indicating that failure to thank donors is a top cause of attrition ….we’ve AND STILL….Penelope

Retention 63

Retention Psychology Universities Food 63

Candid

MAY 26, 2021

Very soon technology will improve donor participation and retention by making it ridiculously easy to give. Primary research in philanthropy and broader studies in behavioral economics and psychology can inform fundraising behavior that motivates donors and dramatically improves fundraising results. Creativity.

Technology 98

Technology Fundraising Fundraising Participation and motivation 98

Bloomerang

JUNE 7, 2021

8 Fiscal Year-End Donor Retention Action Strategies + Practical Tips. There’s nothing more important to your bottom line and long-term sustainability than donor retention. This has the subtle psychological benefit of reminding them they already did something. And this is the time of year you risk having donors fall off a cliff.

Nonprofits 144

Nonprofits Retention Psychology Fundraising 144

The Agitator

APRIL 15, 2010

had 41 percent greater psychological loyalty toward Dessert Gallery. Tags: Don't Miss these Posts branding charities communications donor retention loyalty media usage nonprofit management nonprofits social networking. But that just fine. Whatever facilitates engagement is good news!

Psychology 61

Psychology Retention Nonprofit Management Management 61

Getting Attention

NOVEMBER 22, 2011

It is part of a psychological system that causes people to raise their estimates of how much value they hold in the eyes of another person. A retention strategy isn’t gratitude. If you’re heart isn’t it it, the “thankee” will know it immediately.

Psychology 68

Psychology Retention Health Values 68

The Agitator

FEBRUARY 8, 2018

What I’m hoping is that those readers truly interested in solving their organization’s fundraising and donor retention problems dig deeper and realize that an increasingly complex world poses new fundraising challenges that can’t be met by simplistic and pat “solutions.” Fail at retention. No reliability.

Retention 78

Retention Fundraising Fundraising Psychology 78

Candid

APRIL 13, 2021

Keep in mind: Many folks give an initial, smaller “test the waters gift,” so a follow-up plan is key for retention. There is no single answer to why people give; however, one thing remains clear: People give because they were asked (read the Psychology Today article, “ Six Reasons Why People Give Their Money Away, or Not ,” for more reasons).

Psychology 98

Psychology Retention Leadership Foundations 98

The Agitator

JANUARY 27, 2010

Not every fundraiser is equally adept at the craft, which requires some facility and "feel" for branding, differentiation, story-telling, simplifying the complex, donor psychology, timing and — when you get that all sorted — actual writing … from case statements to "elevator speeches" to direct response copy.

Psychology 60

Psychology Retention Nonprofit Management Communication 60

Getting Attention

NOVEMBER 2, 2011

Chase, Consulting Specialist Institutional Advancement and Customer Retention Marketing. The second half of the book relates the development of his new form of psychology called logo therapy—in essence how a person’s perception of the “meaning” of their life, or lack of, drives them. ” – Jan L.

Psychology 72

Psychology Retention Health Values 72

Candid

FEBRUARY 21, 2024

If staff interact more with AI tools than with one another to complete tasks, it reduces the well-documented benefits of informal conversations of building an effective workplace culture, onboarding new staff, and improving staff retention. Putting humans first There is an alternative approach: a human-first AI adoption strategy.

Production 98

Production Construction Psychology Technology 98

NonProfit Hub

OCTOBER 31, 2018

By using data, case studies and a bit of basic psychology, you can gain valuable insight about your supporters that can lead to an improved fundraising strategy. Questions like these are what lie at the heart of donor psychology and donor behavior, and if you know the answers to them, the sky’s the limit. Tell stories.

Psychology 66

Psychology Children Retention Energy 66

The Agitator

JANUARY 3, 2018

Those donors who were highly committed to the organization had their retention go down by nine points when they received six additional communications versus none. When we looked at low-commitment donors, the six additional communications corresponded to a 12-point increase in retention.

Retention 58

Retention Psychology Education Education 58

Getting Attention

DECEMBER 22, 2011

Chase, Consulting Specialist Institutional Advancement and Customer Retention Marketing. The second half of the book relates the development of his new form of psychology called logo therapy—in essence how a person’s perception of the “meaning” of their life, or lack of, drives them. ” – Jan L.

Psychology 66

Psychology Nonprofits Retention Values 66

Momentum Nonprofit Partners

FEBRUARY 2, 2023

Amanda’s introduction to HR occurred at an entry-level in 2008 with her intent to use the position as a placeholder while she built upon her undergraduate degree in Counseling/Psychology.

Non-Profits 105

Non-Profits Nonprofit Administration and Development Medical Culture 105

The Agitator

FEBRUARY 1, 2018

Not for retention. Monovalent satisfiers – psychological “extras” processed at a higher level of the need hierarchy.”. Wednesday’s piece talked about how new low-commitment donors benefit from (retention-wise) additional introductory communications and new high-commitment donors benefit from getting to the point.

Retention 61

Retention Psychology Communication Values 61

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 22, 2023

The apps are designed in such a way, by applying psychological principles, to keep you hooked to your smartphone. What are the various design elements they use and the psychological principles they apply? UX/UI design and social media psychology People use social media apps day in and day out today. Let’s take a look!

Psychology 52

Psychology Energy Activism Retention 52

Nonprofit Fixer

JANUARY 24, 2023

The attention to the “Great Resignation” a year after the pandemic began really shined a light on employee retention. I am an extreme extrovert and knew that this level of social distancing wasn’t great for me emotionally or psychologically. Even small teams want to know when to rely on colleagues for deadlines.

Public and Nonprofit Management 98

Public and Nonprofit Management Nonprofit governance and management Production Public and Social Policy 98

NonProfit Hub

JULY 25, 2019

In recent years, a growing amount of research in behavioral science and social psychology has made it possible to understand many of these techniques on a deeper level. These are prime examples of a psychological phenomenon known as the Zeigarnik effect , named after Lithuanian psychologist Bluma Zeigarnik.

Civil Society 68

Civil Society Fundraising Fundraising Psychology 68

iMarketSmart

SEPTEMBER 16, 2022

In the acquisition and retention of both donors and advancement staff, it is of great importance to: Look for the most purpose-driven. I cited the Lippincott analyses of effective brands in the “Human Era,” which pointed out that companies with the strongest brands treated employees and customers the same.

Leadership 52

Leadership Culture Psychology Ethics 52

Fundraising Leadership

SEPTEMBER 2, 2022

And once inside an organization that has worked to honor diversity, equity and inclusion across all identities, it is important to concentrate on retention. “ “ Once an organization has worked to honor diversity, equity and inclusion across all identities, it is important to concentrate on retention.

Retention 52

Retention Leadership Psychology Recruitment 52

Candid

APRIL 8, 2024

A diverse, equitable, and inclusive work environment fosters a sense of belonging, psychological safety, and a culture of trust, which together helps employees to feel valued and more likely to perform and contribute at a higher level.

Culture 52

Culture Psychology Production Values 52

Care2

FEBRUARY 13, 2013

All across the fundraising landscape, donor retention is falling. in Psychology and an M.B.A. No matter how many supporters you have, you are probably constantly looking for new ways to appreciate, engage and retain them. Gartner Inc. reports that 75 percent of CRM initiatives fail to impact the customer experience. He received a B.A.

Public and Nonprofit Management 52

Public and Nonprofit Management Informational Technology Universities Advertising 52

Marketing for the Modern Nonprofit

OCTOBER 4, 2023

He has spoken at AFPICON, NTC, TEDx, and holds a Certificate in Philanthropic Psychology from the Institute for Sustainable Philanthropy. After helping various causes raise over $3 million, he then moved into providing support for thousands of nonprofits through his work at Neon One.

Psychology 64

Psychology Advertising Technology Philanthropy 64

Nonprofit Marketing Insights by GlobalOwls

MAY 31, 2024

Psychological Influence Typography affects not only how information is perceived but also how it is understood. For example, a typeface that is difficult to read or overly decorative may distract from the message itself , while a clear and simple typeface can enhance understanding and retention.

Psychology 52

Psychology Associations Retention Communication 52

The Agitator

NOVEMBER 12, 2017

On Thursday, November 16 at 1:00pm EST two experts from the Fundraising Effectiveness Project will hold a Free Webinar about revenue and donor retention in 2017. FIRST… A REMINDER : Learn more about 2017 US giving trends. Join Ben Mille r of DonorTrends and Jon Bidermann of Donor Perfect for this 30 minute session. REGISTER FREE RIGHT HERE.

Fundraising 56

Fundraising Fundraising Education Education 56

Fundraising Leadership

MAY 5, 2023

So if I'm not feeling psychologically safe, it's not going to make any kind of sense to be able to say, 'You know what, I have a mental health issue, I need to get help.'" Williams adds, "Because a lot of times the stigma is, 'I feel that I'm going to have a negative reaction if I disclose that I have a mental health issue.’

Health 52

Health Psychology Values Culture 52

Nonprofit Marketing Insights by GlobalOwls

APRIL 30, 2022

Color psychology in branding may be found here. A well-designed logo may increase income (indirectly), boost customer retention, and help people to trust you as a respectable company. As a result, designing trademarks in black and white at the outset of a project and then moving into color might be advantageous. Is it Scalable?

Production 69

Production Construction Psychology Associations 69

iMarketSmart

AUGUST 23, 2024

Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors, and with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support.

Fundraising 52

Fundraising Fundraising Psychology Philanthropy 52