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Using Psychology in Nonprofit Marketing

Nonprofit Marketing Guide

As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. “The purpose of psychology is to give us a completely different idea of the things we know best.” ” – Paul Valéry Let’s dig into a few examples of how the disciplines tie in well. .”

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The Psychology of Trust: It’s All About Belonging

NonProfit PRO

In nonprofits, trust and belonging are two sides of the same coin. Here's how to build — and rebuild — trust with your supporters.

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How to Unlock More Gifts: New Research Says Enhancing Psychological Well-Being Is Key

The Chronicle of Philanthropy

By Alex Daniels. Impact isn't the only thing big donors care about; they often want to be part of a large community, says a new study of people with at least $1 million in assets.

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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

Why is the Psychology of Giving Important? Across the nonprofit sector, organizations usually utilize the psychology of giving in one of two ways: In one case, the Executive Director, Development Director, or Board Member who’s responsible for creating fundraising appeals assumes all donors have the same motivations for giving that they do.

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[VIDEO] The Science of Philanthropic Psychology

Bloomerang

Jen Shang, PhD will take you through a series of real-world examples to demonstrate how philanthropic psychology can be applied to nurture, develop donor identities, and achieve sustainable increases in giving (up to 218% increases using multiple channels and campaigns) as a result of sharing genuine love. So thanks for being here.

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The Psychology of Fundraising: Why Do Donors Give?

The Charity CFO

Moreover, from a human behavior standpoint, the psychology of fundraising doesn’t appear to make sense. So, what forces explain fundraising psychology? The Psychology of Fundraising. Understanding fundraising psychology is more than simply knowing what motivates your donors. A Sense of Duty. Why do donors give YOU money?

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5 Key Performance Metrics for Fundraising With Artificial Intelligence

NonProfit PRO

Artificial Intelligence can now be used to enable behavioral economics modeling (BEM), the well-established field that combines economics and psychology to comprehend how and why people behave the way they do when making financial decisions.