article thumbnail

Using Psychology in Nonprofit Marketing

Nonprofit Marketing Guide

As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. “The purpose of psychology is to give us a completely different idea of the things we know best.” ” – Paul Valéry Let’s dig into a few examples of how the disciplines tie in well. .”

article thumbnail

Psychology of Securing Lasting Nonprofit Donor Commitments

Clairification

The post Psychology of Securing Lasting Nonprofit Donor Commitments appeared first on Clairification. Because we are wired to want to be consistent. That to which we commit, especially publicly, becomes congruent with our self image. What does this mean for you as a fundraiser?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Psychology of Trust: It’s All About Belonging

NonProfit PRO

In nonprofits, trust and belonging are two sides of the same coin. Here's how to build — and rebuild — trust with your supporters.

article thumbnail

The 3 types of capital nonprofits need to succeed in 2025

Candid

Psychological capital: the ability to persist Finally, psychological capital encompasses the psychological resources nonprofit staff need to be well and work well. While psychological capital is easy to dismiss, perhaps because its a bit more nebulous, its just as critical for navigating uncertainty or crisis.

article thumbnail

How to Unlock More Gifts: New Research Says Enhancing Psychological Well-Being Is Key

The Chronicle of Philanthropy

By Alex Daniels. Impact isn't the only thing big donors care about; they often want to be part of a large community, says a new study of people with at least $1 million in assets.

article thumbnail

How To Boost Your Fundraising With Philanthropic Psychology

Bloomerang

Two words: philanthropic psychology. Philanthropic psychology is the science of how people love themselves and others. Each of us has earned our certificates in philanthropic psychology with distinction. During our session, we shared several examples of philanthropic psychology, which you can register to watch live on July 31.

article thumbnail

Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

Why is the Psychology of Giving Important? Across the nonprofit sector, organizations usually utilize the psychology of giving in one of two ways: In one case, the Executive Director, Development Director, or Board Member who’s responsible for creating fundraising appeals assumes all donors have the same motivations for giving that they do.