No Wonder Retention of Online Donors is So Bad
Nonprofit Marketing Guide
AUGUST 21, 2012
In yesterday’s post, I told you that I suspect that the reason online givers seem to be one-hit-wonders has less to do with online givers being fickle and more with nonprofits not yet figuring out how to do online donor retention well. Southern Poverty Law Center sent me one email in April asking for a renewal.
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