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No Wonder Retention of Online Donors is So Bad

Nonprofit Marketing Guide

In yesterday’s post, I told you that I suspect that the reason online givers seem to be one-hit-wonders has less to do with online givers being fickle and more with nonprofits not yet figuring out how to do online donor retention well. Southern Poverty Law Center sent me one email in April asking for a renewal.

Retention 226
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The Importance of Segmenting Your Donors

Ann Green

The retention rate for first-time donors is abysmal. You can help boost your retention rate by making your new donors feel special. Here’s an example from the Southern Poverty Law Center. But it will be worth it if you can raise additional revenue and boost your retention rate. One of the reasons is poor communication.

Retention 182
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Measuring Your Communications Effectiveness: 3 Concepts to Keep in Mind

Nonprofit Marketing Guide

Simon said “a wealth of information creates a poverty of attention.” For nonprofit fundraising, maybe a better measure is not dollar raised, but your donor retention rate or how many times you contact a donor. Pick Just Three KPIs and Let Everything Else Fall from That.

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How to gather high-quality nonprofit client feedback

Candid

When you hear directly from clients, you can better tailor services to their needs and preferences, which, in turn, helps increase client retention and impact. Follow-up questions might ask about specific aspects of the service or clients’ interactions with the nonprofit.

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Honoring Our Ancestors and Restoring Black Land: A Black Farmers Hub Story

NonProfit Quarterly

Our goal is to continue to lend a space to the community in which land ownership and retention is the central focus. Our goal is to continue to lend a space to the community in which land ownership and retention is the central focus. Our mission, in short, is to build a platform for Black (and Brown) farmers to sell their products.

Food 119
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Supporting Black-Led Nonprofits

NonProfit Quarterly

Address “the direct needs of Black communities by focusing on issues related to poverty and economic security,” including health, financial literacy and economic wellness, food insecurity, workforce development, education and youth development (11).

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What Malawi Farmers Can Teach the United States

NonProfit Quarterly

Chimwenje says that the manure has also built the maize’s resilience to climate change by enhancing soil fertility, texture, and moisture retention. According to Mwiba, “We want them to curb their households’ poverty by equipping them with skills to produce more food at low cost.”