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Using Research to Raise More Money

Nonprofit Marketing Guide

Some excellent journals that publish work related to the nonprofit sector regularly include Nonprofit and Voluntary Sector Quarterly, the Journal of Public and Nonprofit Affairs, Nonprofit Management and Leadership, VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, and the Journal of Philanthropy and Marketing. .

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What To Do About Fundraising’s Dark Side

The Agitator

As Ken Sterns explains in the Chronicle of Philanthropy , “It takes more expertise than the average donor…can muster to distinguish between the legitimate and the illegitimate, the effective and the ineffective.” For example, CIR’s worst of the worst, Kids Wish Network, undermines the legitimate brand of the Make-a-Wish Foundation.

Ethics 83
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I Hate The Way We Fail New Fundraisers

The Agitator

And storytelling is brilliant for doing that.’ Ken Burnett, from Advancing Philanthropy , 2016. You should meet some lesser-known giants from the history of voluntary action too – Emmeline Pankhurst and Emmeline Pethick-Lawrence , Dr Thomas Barnardo , William Quarrier, Peter Benenson, Cecil Jackson Cole, Eglantyne Jebb.