Nonprofit Marketing Guide

DECEMBER 6, 2012

Here’s how I define content marketing for nonprofits: Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants, supporters, and influencers so that they can help you achieve your mission. Content Crossword by BigStock.

Marketing 194

Marketing Marketing Participation and motivation Advertising 194

Ann Green

JULY 19, 2023

Make it easy and convenient for them to participate. It’s crucial to not only make your supporters aware of this option, but also motivate them to become recurring donors. The more you understand your supporters, the better you can appeal to them to participate in your recurring giving program.

Participation and motivation 244

Participation and motivation Non-Profits Medical Communication 244

NonProfit Leadership Center

AUGUST 7, 2023

Tina James​ Senior Manager of Corporate Social Responsibility, Florida Blue Tina James, the senior manager of corporate social responsibility at Florida Blue, is one of 20 outstanding professionals of color selected to participate in the Nonprofit Leadership Center’s 2023 Advancing Racial Equity on Nonprofit Boards Fellowship.

Nonprofit governance and management 244

Nonprofit governance and management Participation and motivation Public and Nonprofit Management Race and Ethnicity 244

Ann Green

DECEMBER 5, 2023

For example, a dance studio might collect testimonials from students, parents, and alumni to show the value in signing up for classes. When participants post about your event, encourage them to pair it with your dedicated hashtag. For example, a subject line like “Don’t Miss Out On Our Annual Halloween Fundraiser!”

Marketing 284

Marketing Marketing Entrepreneurship Participation and motivation 284

NonProfit Leadership Alliance

OCTOBER 4, 2023

The main problem is that many people view this as playing politics and refuse to participate. That means: Getting personal: let them see who you really are and find out what really motivates them. The social capital you build can then be used to move initiatives forward. Following up on commitments.

Leadership 207

Leadership Participation and motivation Collaborations Culture 207

Nonprofit Marketing Guide

OCTOBER 25, 2011

To provide education, which has been strongly associated with salary levels, employment rates, participation in civic activities, and perceptions of self worth, it takes the almighty dollar. Converge Consulting conducted a national study of 2050 alumni to examine donor attitudes, motivations, and behavior.

Education 173

Education Education Non-Profits Participation and motivation 173

Affnetz

APRIL 30, 2024

First-Time Donor Program: Don’t overlook the incredible value of implementing a first-time donor program. Impact Storytelling: Hopefully, you’re having conversations with your donors and seeking to uncover their motivational triggers for giving to your Nonprofit.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264

NonProfit Hub

MAY 30, 2014

To tap into that power, it’s crucial that we answer the question, “What motivates millennials to give?” According to the CEO of Achieve and researcher for The Millennial Impact Derrick Feldmann, “What motivates millennials is a desire to affect THEIR cause through YOUR organization with their friends.”. They value relationships.

Participation and motivation 76

Participation and motivation Communication Philanthropy Fundraising 76

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

They purchase from companies that align with their values. . B2B companies are starting to understand the value of corporate social responsibility. For example, start by participating in the Earth Hour initiative. By actively participating in green events, you will position your B2B company as a sustainable brand.

Marketing 140

Marketing Marketing Environmental Participation and motivation 140

Fundraising Leadership

OCTOBER 31, 2024

Gloria Feldt, co-founder and president of Take The Lead writes recently in her blog, The Sum, “Leaders must be aware of our most deeply held values and include them in decision making in order to be seen as authentic. That’s citizenship,” writes Feldt, on the importance of individual participation. “ That’s #citizenship.

Public and Social Policy 124

Public and Social Policy Participation and motivation Non-Profits Culture 124

Nonprofit Marketing Guide

SEPTEMBER 16, 2010

You get the value of our experience. We’ve drawn these case studies from our own experiences working with organizations that hold the full range of organizational marketing goals from influencing policy on a particular issue to retaining volunteers and motivating program participation.

Marketing 156

Marketing Marketing Participation and motivation Education 156

Nonprofit Marketing Guide

APRIL 6, 2017

Amabile calls this the “progress principle.” When she compared her research participants’ best and worst days (defined by their mood, specific emotions, and motivation levels), the best days were those where any progress on the work by either the individual or their team took place.

Participation and motivation 127

Participation and motivation Communication Management Nonprofit Management 127

Nonprofit Tech for Good

MAY 16, 2021

When you invite these loyal supporters to take action, you need to introduce your campaign in a way that emphasizes their unique value and motivates them to help kick off your fundraising effort. Remind your donors that they bring a unique value to your organization. Explain your motivation. Provide all of the details.

Participation and motivation 121

Participation and motivation Fundraising Fundraising Social Enterprise 121

Ann Green

AUGUST 16, 2017

Your donor profiles have useful information on your supporters’ geographic location and history with your organization that can be used to motivate them to volunteer at an upcoming event. A huge step in the stewardship process is showing donors that you value their support — not just their donations. Asking donors to volunteer.

Management 140

Management Participation and motivation Nonprofits Communication 140

NonProfit Leadership Alliance

APRIL 28, 2024

Why Developing Nonprofit Management Skills Is Important Encouraging professional development aligns with the intrinsic values of many nonprofits, such as growth, learning, and community improvement. Continuously improve skills by reading educational nonprofit blogs and participating in fundraising workshops, webinars, and conferences.

Nonprofit Management 235

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 235

Top Nonprofits

MARCH 17, 2023

In this short guide, we’ll walk you through a few strategies that will help you boost participation at your next virtual event, and make it more memorable: Invest in the right tools for virtual events. Class or workshop: This type of event can be especially engaging, as attendees can participate, rather than passively observing.

Participation and motivation 52

Participation and motivation Marketing Marketing Production 52

Nonprofit Tech for Good

NOVEMBER 10, 2024

By acknowledging these interactions, nonprofits show appreciation for their followers’ participation and reinforce a sense of community. Liking and commenting on followers’ posts and stories builds stronger connections and signals that they are valued members of the community. Support similar organizations.

Participation and motivation 122

Participation and motivation Collaborations Nonprofits Activism 122

Stanford Social Innovation Review

APRIL 19, 2023

By Elikem Tomety Archer & Jessica Harrington In 2017, as part of her participation in the youth leadership program Global Citizen Year , Dora—an 18-year-old from Huntington Beach, California—spent seven months in Thiadiaye, Senegal. It also requires understanding one’s own identity, stories, and values.

Leadership 118

Leadership Participation and motivation Collaborations Health 118

Bloomerang

AUGUST 12, 2024

The problem: Self-serving motivations and apathy Board members are supposed to be the guiding force behind a nonprofit, providing oversight and support. This behavior is not just disappointing and frustrating—it is a betrayal of the mission and values of the organization, and a disservice to beneficiaries and funders.

Participation and motivation 99

Participation and motivation Governance Ethics Nonprofits 99

Pam Moore

NOVEMBER 29, 2017

It requires both art and science and working with the influencer to ensure you also provide the influencer value and that you are helping them achieve their goals as well. It's important to understand what motivates influencers, how they get paid and how you can best provide them value.

Marketing 160

Marketing Marketing Advertising Values 160

Getting Attention

JULY 9, 2012

When those seats are gone, I’ll close enrollment and bring my full attention to our new crop of program participants. As of a few minutes ago, when I spoke with program manager Kim Bancsi, we have 3 spots left in the Tagline Focus Project (starts tomorrow, July 10). Register now and let’s get started!

Leadership 60

Leadership Production Values Management 60

NonProfit Leadership Alliance

OCTOBER 26, 2022

For those long-term donors, you could instead share a survey asking for their feedback on why they first donated to your cause and what motivated them to continue supporting your mission. . Participate in community events. Let supporters know how much you value them by expressing gratitude frequently and in an authentic way. .

Participation and motivation 147

Participation and motivation Energy Retention Recruitment 147

iMarketSmart

FEBRUARY 25, 2015

Dopamine motivates us to take action toward goals, desires, and needs, and gives a surge of reinforcing pleasure when achieving them. Draw out these feelings and your major and planned gift prospects will get more value out of the interactions they have with you and your organization. Provide a sense of “giving back.”

Values 61

Values Altruism and Helping Participation and motivation Fundraising 61

The NonProfit Times

MAY 10, 2024

The estimated 70 million Americans who belong to Generation Z show a promising commitment to the values of giving and generosity. However, lack of understanding of what motivates their generosity is causing fundraisers to leave opportunities for further engagement with them on the table.

Participation and motivation 105

Participation and motivation Retail Volunteerism Volunteerism 105

Nonprofit Marketing Guide

JULY 27, 2016

When you know what you could do, if…… There IS a way to move past this seemingly insurmountable barrier, and that’s enlisting your colleagues (start with staff, then expand to your board members, donors, volunteers, and program participants) as effective messengers. Bingo—expand reach and depth without any extra expenditure.

Participation and motivation 105

Participation and motivation Recruitment Culture Values 105

NonProfit Leadership Alliance

JULY 23, 2024

Even with the proper tools in place, your association needs a solid digital marketing strategy to motivate members to participate in its offerings. Just remember to set a goal and track relevant metrics such as participation or membership renewals to ensure long-term success. Personalize your marketing strategies.

Participation and motivation 130

Participation and motivation Associations Retention Leadership 130

Candid

NOVEMBER 29, 2022

While GlassPockets has served to steadily motivate participating funders to share more information publicly, with only 112 participating foundations, the reality is that most funders opted not to participate. But today, nearly half of participating foundations have created values or policies prioritizing transparency.

Participation and motivation 107

Participation and motivation Foundations Philanthropy Values 107

Bloomerang

AUGUST 26, 2024

Participants sit at one table and—unlike the typical dinner party—guests are encouraged not to engage in one-on-one conversations with their partners on either side. Tap into their motivational drives Get to know what makes each board member tick. Spend time learning about their passions, interests, and career goals.

Participation and motivation 97

Participation and motivation Nonprofits Construction Values 97

Nonprofit Marketing Guide

SEPTEMBER 14, 2022

In doing so, my job is to write and design to connect and motivate my audience: be it to volunteer, donate, sign a petition, engage, et cetera. Relevance: When we know who our audience is and what they value, and use our creativity to connect to that identity, we display relevance. Do not create for the community. Community-based… . …is

Non-Profits 143

Non-Profits Marketing Marketing Ethics 143

Candid

OCTOBER 23, 2024

Nonprofits may need to reimagine their donor engagement strategies to go beyond occasional outreach or standard fundraising appeals and forge relationships that resonate with their values and inspire continued support. When you speak from a place of genuine passion for your cause, donors are more likely to connect with your message.

Social Enterprise 101

Social Enterprise Social Enterprise Participation and motivation Children 101

Nonprofit Marketing Blog

MAY 6, 2014

As a fundraiser, you aim to change how people perceive your organization’s work and cause, then motivate them to give. They are unequaled in showing the value of your organization’s work in moving your issue or cause forward and matching the personal goals of prospects and supporters. Your Impact Stories. Your People Stories.

Participation and motivation 95

Participation and motivation Values Marketing Marketing 95

Nonprofit Tech for Good

JANUARY 19, 2021

How do our attendees feel connected to our organization and how do we motivate them to give and participate? In order to bid on the silent auction and in order to view the live event, each participant buys a single virtual ticket. Having fast and real responses add to the value of being at the event live.

Fundraising 129

Fundraising Fundraising Participation and motivation Energy 129

Candid

JUNE 28, 2023

Candid’s in-depth guide, Centering equity and justice in climate philanthropy , outlines approaches that have worked for experienced funders, including how intermediaries can help motivate and inspire climate funders to grow their giving. In addition, they are using the Pledge as an opportunity to create a supportive learning community.

Participation and motivation 88

Participation and motivation Philanthropy Values Management 88

Ann Green

SEPTEMBER 29, 2021

Every donor is unique, with a different set of values, interests, and motivations that contribute to their desire to see your nonprofit succeed in accomplishing its mission. Whether they communicate it to you or not, donors want your organization to see them as individuals and value their contributions to your cause.

Public and Nonprofit Management 170

Public and Nonprofit Management Participation and motivation Values Communication 170

Pam Moore

MAY 9, 2016

Emotional branding requires knowledge of your audience, knowledge of your own brand and the value you offer in the most human way to your audience and customers. Why you must know what excites, motivates, empowers and enlightens your audience. Welcome to the Participation Age. Are You Ready ?” You Are the Media!

Foundations 113

Foundations Participation and motivation Advertising Marketing 113

NonProfit Quarterly

DECEMBER 19, 2023

If that slice is elderly, White, male, and English-speaking, we ought not to be surprised when a young Latina immigrant opts not to participate. Even though many boards and senior management teams buy into the value of diversity, equity, and inclusion, it’s not enough to want a more inclusive nonprofit. What do we value?

Nonprofit Administration and Development 116

Nonprofit Administration and Development Recruitment Culture Participation and motivation 116

Pam Moore

MAY 14, 2017

Emotional branding requires knowledge of your audience, knowledge of your own brand and the value you offer in the most human way to your audience and customers. Why you must know what excites, motivates, empowers and enlightens your audience. Most important, building an emotional brand requires doing these things consistently.

Foundations 166

Foundations Advertising Marketing Marketing 166