Nonprofit Marketing Insights by GlobalOwls

AUGUST 26, 2023

7 Omnichannel Customer Engagement Strategies for Nonprofit Organizations When it comes to nonprofits, engagement is the lifeblood that fuels volunteer participation, donations, and advocacy work. Chapters Why being omnichannel is important? This digital shift was accelerated further by COVID-19.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Non-Profits Participation and motivation 98

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 9, 2024

Nonprofit Recruiting Tips to Attract Top Talents in 2025 Having the right people on board means the world. See how your nonprofit can attract top talent and grow together. As a matter of fact, a non-profit employer must make an effort to convince talented people to work for their organization and showcase the true values of doing so.

Recruitment 64

Recruitment Non-Profits Nonprofits Participation and motivation 64

Nonprofit Tech for Good

MAY 16, 2021

By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Remind your donors that they bring a unique value to your organization. Explain your motivation.

Participation and motivation 127

Participation and motivation Fundraising Fundraising Social Enterprise 127

Candid

APRIL 24, 2024

Imagine a world in which philanthropy professionals are focused on improving their practices to transform philanthropy through centering communities, lightening the burden on nonprofit organizations, and holding themselves accountable to their values.

Collaborations 52

Collaborations Public and Nonprofit Management Participation and motivation Philanthropy 52

Bloomerang

NOVEMBER 1, 2024

Maybe you relied on your database manager, digital fundraising specialist, or volunteer coordinator. The Generosity Commission Report suggests incentivizing participation by “offering perks such as service hours or free promotional items to engage younger generations who may be motivated by immediate, tangible rewards.”

Civil Society 88

Civil Society Participation and motivation Nonprofit governance and management Public and Nonprofit Management 88

Nonprofit Fixer

AUGUST 15, 2023

After 30 years in nonprofit leadership, I’ve come to believe that there is one key skill that can boost your personal and professional success. Even though we don’t talk about it much in the nonprofit sector, fundraisers also require an entrepreneurial mindset. This requires prioritization, management, and dependability.

Public and Nonprofit Management 98

Public and Nonprofit Management Fundraising Fundraising Participation and motivation 98

Nonprofit Marketing Guide

SEPTEMBER 14, 2022

In doing so, my job is to write and design to connect and motivate my audience: be it to volunteer, donate, sign a petition, engage, et cetera. Relevance: When we know who our audience is and what they value, and use our creativity to connect to that identity, we display relevance. Do not create for the community. Community-based… . …is

Non-Profits 141

Non-Profits Marketing Marketing Ethics 141

Top Nonprofits

SEPTEMBER 20, 2024

If your nonprofit is planning an advocacy campaign , congratulations. For example, advocating for a law change may require speaking to lawmakers, getting the signatures of various elected officials, and changing public perception. Start by considering all the steps needed to achieve your intended outcome. Customize suggestions.

Public and Nonprofit Management 52

Public and Nonprofit Management Nonprofit governance and management Participation and motivation Leadership 52

Bloomerang

MAY 15, 2024

Conversely, a toxic, dysfunctional, or low-performing board can destroy your nonprofit. To successfully manage your board, you need to do three things: Determine exactly what you expect of them from the beginning. You can leverage trusted board members and donor networks to find great candidates who share your organization’s values.

Participation and motivation 83

Participation and motivation Public and Nonprofit Management Nonprofit governance and management Leadership 83

NonProfit Leadership Alliance

JULY 15, 2024

It’s simple—online giving rose from almost 8% of total giving in 2022 to over 12% in 2023 for the average nonprofit. To ensure your website is poised to capture this valuable giving stream, it must be optimized to facilitate the donor journey: the path your donors follow to decide if and how they want to support your nonprofit.

Participation and motivation 130

Participation and motivation Public and Nonprofit Management Nonprofit Leadership Healthcare 130

Top Nonprofits

APRIL 16, 2024

If fulfilling your mission and being identified as an employer of choice are priorities for your nonprofit, invest in employee professional development. This guide outlines four tips for nonprofits of all sizes and levels of sophistication to improve their professional development programs. Encourage participation in your program.

Participation and motivation 52

Participation and motivation Retention Public and Nonprofit Management Education 52

The Charity CFO

MARCH 24, 2022

Nonprofit fraud makes for great headlines— like the Minnesota nonprofit Feeding Our Future accused this year of squandering $48 million of federal funding on luxurious trips, fancy mansions, and other personal costs. . According to The New York Times , the value of nonprofit fraud is approximately $40-50 Billion each year.

Nonprofit governance and management 98

Nonprofit governance and management Participation and motivation Public and Nonprofit Management Non-Profits 98

Stanford Social Innovation Review

MARCH 7, 2024

Some years ago, we participated in an activity aimed at raising awareness of gender bias among hiring managers. Thirty people attended, including managers and members of an academic gender committee we were on. Innovation thus becomes a powerful tool driven by the intellectual participation of women from diverse contexts.

Nonprofit governance and management 126

Nonprofit governance and management Collaborations Public and Social Policy Participation and motivation 126

Nonprofit Marketing Guide

OCTOBER 24, 2012

As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature. When asked to identify their target audience, they’ll usually respond with “the general public” or “everyone.”

Marketing 227

Marketing Marketing Participation and motivation Public and Nonprofit Management 227

The Charity CFO

DECEMBER 27, 2023

As a small nonprofit, it can be difficult to determine what benefits mean the most to your employees, especially if you’re working within a strict budget. This nonprofit employee benefits guide goes through the most common types of benefits and how you can add them to your benefits offerings.

Insurance 52

Insurance Health Public and Nonprofit Management Participation and motivation 52

Ann Green

SEPTEMBER 29, 2021

During this period of social distancing, it’s been especially hard for nonprofits like yours to communicate and feel connected to your donors. Luckily, the pandemic brought about more effective technology, providing your nonprofit with new ways of doing things, and you can leverage these tools in your virtual donor appreciation efforts.

Public and Nonprofit Management 172

Public and Nonprofit Management Participation and motivation Values Communication 172

Bloomerang

SEPTEMBER 11, 2023

Nurturing nonprofit relationships Effective nonprofit management is anchored in building and nurturing relationships with board members. By recognizing and addressing their unique requirements, you create an environment in which they feel valued and invested in your organization’s mission.

Activism 87

Activism Public and Nonprofit Management Participation and motivation Values 87

Marketing for the Modern Nonprofit

APRIL 1, 2024

Understanding the giving habits and motivations of your millennial audience will give you a leg up in the fundraising space. Nonprofits need to take an informed approach to appealing to them and beginning to cultivate a relationship toward a “lifetime donor.” Host a peer-to-peer fundraising campaign.

Fundraising 62

Fundraising Fundraising Non-Profits Public and Nonprofit Management 62

Stanford Social Innovation Review

APRIL 4, 2023

Women of color are significantly underrepresented in corporate leadership roles and face systemic obstacles in the nonprofit sector where, even with advanced education and experience, they are less likely to hold leadership positions than white men, white women, or men of color. Acknowledge the deep vulnerabilities within organizations.

Leadership 128

Leadership Nonprofit governance and management Public and Nonprofit Management Participation and motivation 128

Stanford Social Innovation Review

OCTOBER 30, 2024

Temple Foundation connected the CDFIs to the regional nonprofit and financial sector networks that the foundation had developed for more than 60 years since its founding in 1962. The ROC-ET Initiative intentionally attracted two CDFIs pursuing different strategies in order to layer their capital and better manage risk.

Nonprofit Administration and Development 111

Nonprofit Administration and Development Entrepreneurship Finance Agriculture 111

Get Fully Funded

MAY 9, 2024

For the average nonprofit, roughly 80% of all revenue comes from only 20% of its donors—and most of these earnings are major gifts. While your nonprofit likely has an individual or team dedicated solely to moves management and major giving, your marketing efforts can also play a role. Let’s get started!

Marketing 52

Marketing Marketing Public and Nonprofit Management Participation and motivation 52

NonProfit Quarterly

NOVEMBER 29, 2023

At this year’s sector conference, organized by the Opportunity Finance Network (OFN), a sellout crowd of over 2,200 people participated and considered where CDFIs needed to go and what they needed to do. One was the rise of nonprofits within the CDFI sector. An overwhelming majority of CDFIs today, however, are nonprofits.

Nonprofit Administration and Development 106

Nonprofit Administration and Development Nonprofit governance and management Finance Public and Nonprofit Management 106

NonProfit Quarterly

APRIL 5, 2023

The complex is modest, but it houses an estimated 27 primarily immigrant-led small businesses and nonprofits. A nonprofit, the East Portland Community Investment Trust , serves as the owner and lead manager and developer of the property, and for a monthly subscription fee of $10 to $100, nearby residents can become owners themselves.

Public and Nonprofit Management 99

Public and Nonprofit Management Participation and motivation Nonprofit governance and management Poverty 99

Get Fully Funded

JANUARY 1, 2024

If you’re starting a new nonprofit, you already know that you need to raise money. No two nonprofits are exactly alike. The Challenge of Fundraising Planning for New Nonprofits Established nonprofits have an advantage in planning for fundraising — they can build their fundraising plan based on their numbers from prior years.

Fundraising 111

Fundraising Fundraising Nonprofits Public and Nonprofit Management 111

Stanford Social Innovation Review

APRIL 27, 2023

In contrast, a 2017 report found that only 5 percent of nonprofits were using artificial intelligence, and only 28 percent of nonprofits were using data for predictive or prescriptive purposes. The public sector isn’t much different. In the private sector, market forces drive investment in data to stay competitive.

Public and Social Policy 111

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Nonprofit Administration and Development 111

iMarketSmart

OCTOBER 10, 2022

But a nonprofit is not just a fundraising organization. Effective fundraising culture isn’t just different from the rest of the nonprofit. Risk management. Example: Nonprofit allows a broad range of donor-created gift restrictions. Example: Nonprofit allows only a few pre-approved gift restrictions.

Nonprofit Administration and Development 52

Nonprofit Administration and Development Nonprofit governance and management Culture Public and Nonprofit Management 52

NonProfit Hub

APRIL 24, 2020

There’s strong competition among nonprofit organizations when it comes to fundraising in the U.S. million tax-exempt nonprofit organizations , and many have to compete for the attention of the public and donations. This proactive approach is often used in infomercials, motivating the audience to buy products again.

Participation and motivation 68

Participation and motivation Public and Nonprofit Management Psychology Nonprofit Organizations 68

Bloomerang

MAY 21, 2021

But if you’ve never heard of Bloomerang besides our webinars, Bloomerang is a provider of donor management software. You’re teaching grant writing and doing board development and super involved in the nonprofit community there. I do run the Cal State East Bay Nonprofit Management Certificate Program.

Nonprofit governance and management 124

Nonprofit governance and management Nonprofits Energy Public and Nonprofit Management 124

Fundraising Coach

OCTOBER 2, 2022

Volunteers are key to helping nonprofits stay up and running. From donating their time to help out with vital programs and initiatives to lending their professional expertise and skills, volunteers help keep nonprofits on track to complete their goals. Invest in volunteer management software. Make the experience engaging.

Public and Nonprofit Management 59

Public and Nonprofit Management Volunteerism Volunteerism Participation and motivation 59

Bloomerang

AUGUST 2, 2022

Good writing, and I mean good writing, should be a top priority at your nonprofit because good writing is a tool of tremendous power, influence, and leverage. A motivating flyer could inspire dozens of people to volunteer for your new program, and a per­suasive letter to a senator might inspire new legislation.

Participation and motivation 99

Participation and motivation Nonprofits Public and Nonprofit Management Children 99

Marketing for the Modern Nonprofit

JANUARY 23, 2023

For Nonprofits Who Want to Turn Social Media Followers Into Donors, Supporters, and Advocates. Look for part 1 – What’s next for nonprofits and social media – and Part 2 – Where Should you Be on Social media? I think it’s fantastic when nonprofits want to measure social media success and document their results.

Public and Nonprofit Management 62

Public and Nonprofit Management Public and Social Policy Management Participation and motivation 62

Bloomerang

APRIL 11, 2023

Your volunteers do a fantastic job in helping your nonprofit turn its dreams for a better community into reality. When your volunteers feel like their contributions are acknowledged and appreciated, they’ll feel much more inclined to continue participating in the future. Let’s dive in to learn more! Ensure your water bottle is durable.

Public and Nonprofit Management 86

Public and Nonprofit Management Participation and motivation Retention Environmental 86

Stanford Social Innovation Review

OCTOBER 3, 2022

Our work studying local social networks, developing local social networking software, and experimenting with local social networks in partnership with local governments, nonprofits, and media has revealed a potential solution: networks that are values-driven, closely moderated, trusted, and local.

Nonprofit governance and management 122

Nonprofit governance and management Governance Participation and motivation Values 122

Stanford Social Innovation Review

MARCH 5, 2024

Over the past 30 years, it has made substantial improvements in the living conditions and social status of people with disabilities due to rapid economic growth, administrative and legislative actions, and the dedicated efforts of nonprofit organizations that champion the disability community.

Nonprofit governance and management 119

Nonprofit governance and management Nonprofit Administration and Development Public and Nonprofit Management Governance 119

Stanford Social Innovation Review

JUNE 20, 2023

The reasons range from inertia (“we’ve always done it this way”) to questionable motivations (perhaps that employee wellness program isn't actually designed with employee wellness as its primary goal). We publicize our salaries in job listings, of course. Often, culture is simply neglected.

Culture 111

Culture Nonprofit Administration and Development Public and Nonprofit Management Participation and motivation 111

Nonprofit Marketing Guide

DECEMBER 6, 2012

On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? Creating and sharing communications that are truly relevant and valuable to others outside your organization will require a major transformation within many nonprofits.

Marketing 194

Marketing Marketing Participation and motivation Recruitment 194

Bloomerang

MAY 10, 2022

Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. Donor stewardship—also known as stewarding your donors—is the act of building relationships with supporters after they make a donation to your nonprofit. What is donor stewardship?

Participation and motivation 99

Participation and motivation Retention Public and Nonprofit Management Communication 99