Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising
iMarketSmart
JULY 17, 2023
Givers benefit from their enhanced public reputation. Givers get no benefit from their public reputation. One experiment used a public radio station pledge drive.[12] Adding this phrase, “Did you know that other participants gave £5 and they said that participants such as yourself should give £5?”[27]
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