Nonprofit Marketing Blog

FEBRUARY 23, 2011

I’m returning today to my series on the psychology of giving. This is the tenth post on the fascinating book, The Science of Giving , which covers a range of seminal studies about giving psychology. Donations were higher when participants were primed to think of their feelings. Here’s what they found: 1.

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Stanford Social Innovation Review

MARCH 5, 2024

percent of the population, China has enacted more than 60 laws and regulations aimed at safeguarding the rights of individuals with disabilities, encompassing those with visual, auditory, linguistic, physical, intellectual, psychological, and multiple disabilities. With 85 million people with disabilities, or 6.5

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iMarketSmart

FEBRUARY 22, 2016

According to an article in the Journal of Economic Psychology saying thank you can actually have a negative effect on your relationship with a supporter. Invite them to participate in an exclusive dinner, lunch or event that proves impact or provides other benefits (such as a sense of community). Send a photos or emails from the field.

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Anedot

OCTOBER 22, 2024

Located in beautiful Novato/Marin County/CA, our workplace culture is driven by our five values: teamwork and collaboration, equity, excellence, integrity, and learning and continuous improvement. Join an organization dedicated to providing a supportive and professional working environment.

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Nonprofit Marketing Blog

DECEMBER 10, 2010

All month, I’m blogging the fascinating book, The Science of Giving , which covers a range of seminal studies about giving psychology. The bottom line of this study is that people sometimes are most motivated to choose charitable giving involving significant pain and effort.

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Get Fully Funded

AUGUST 16, 2024

Fundraising is all about understanding human psychology. The better you understand what motivates the human brain, the more effectively you can inspire and mobilize people to unite around a cause. These are people who share similar values and interests as your key supporters. This principle is rooted in basic human psychology.

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Bloomerang

AUGUST 21, 2021

And I’ve taken photos and I really like the concept of using them in this presentation just to kind of prompt us to think about the values that people have because that’s really what legacy giving is all about. So let’s begin with what motivated me to do today’s session. So that’s not creepy at all.

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iMarketSmart

FEBRUARY 27, 2023

2] More than that, the reality of our own death is a serious psychological problem. It means some part of one’s identity – one’s people, values, or story – will continue on after death. But to be meaningful, the impact must support one’s people, values, or story. It provides motivation. The motivation isn’t about death.

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iMarketSmart

APRIL 18, 2022

Giving is motivated by social emotion. Because giving doesn’t come just from motivation. It comes from the intersection of motivation and cost. Motivation must overcome the cost barrier. Giving results from the intersection of motivation and cost. With the promise of a victory for the donor’s people or values.

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The Agitator

FEBRUARY 25, 2018

Dash right over to Amazon, click and order Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising , a practical and powerful guide to the psychology behind P2P fundraising and the factors that drive donors and volunteers with plenty of case studies. PLUS…this one a hell of a fun read. And you can order Donor Dash right here.

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iMarketSmart

JUNE 20, 2022

These establish motivation from the main character’s original identity. Without this, even a catastrophic threat won’t motivate action. To motivate dramatic action, the problem must be disruptive. The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. The narrative arc.

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iMarketSmart

DECEMBER 7, 2015

According to an article in Psychology Today by Steven Reiss (Professor of psychology and psychiatry at Ohio State University) and James Wiltz (Ph.D. They can participate and get involved. They are powerful, motivational and inspirational. Why people watch reality TV . Reality makes stories better. LIKE THIS POST?

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iMarketSmart

APRIL 10, 2023

This then permits questions that: Connect the donor’s identity (history, people, and values) with the cause, the charity, or the project [ Original Identity → Challenge ] Define a personally meaningful victory [ Victory → Enhanced Identity ], and Make a challenge that promises the victory [Challenge → Victory ]. What does this look like?

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iMarketSmart

JUNE 27, 2022

These establish motivation from the main character’s original identity. The donor’s original identity (people, values, or life story) must link to the challenge. For example, the crisis prompting the challenge may be a threat or opportunity for the donor’s people or values. The donor’s values support making the gift.

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Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 6, 2024

Designing visually appealing CTAs that stand out and using persuasive language to convey the value of your offer can significantly increase conversion rates. Just like in any marketing strategy, leveraging scarcity and urgency in your offers can create a sense of FOMO (fear of missing out) that motivates visitors to act quickly.

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NonProfit Quarterly

FEBRUARY 17, 2025

These developersengineers, data scientists, and tech leaderscan fall victim to the pressure to be the first and fastest, driven by profit motives and competitive market forces. 15 Continuous surveillance also has a profound psychological impact, fostering an atmosphere of fear and hyper-vigilance that undermines mental health and wellbeing.16

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iMarketSmart

NOVEMBER 7, 2022

Because they provide value. Big money comes by providing big value. Other professions provide value in different ways. A charity can provide value to many people in many ways. But fundraising provides value to the donor in just one way: identity enhancement. The right goal is to provide value to the donor.

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Bloomerang

JUNE 11, 2021

By understanding core motivations, intentions, perspectives reflected in this webinar, you will be able to build a stronger case for support, increase the impact you have, and gain strategies for creating and preserving community. So that’s something that I really value, and I appreciate that. – [Steven] [inaudible].

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iMarketSmart

MARCH 20, 2022

In either case, your story won’t motivate donors. As a specific example of the importance of identification from fundraising, an in-depth investigation of donor motivations for giving to university athletic programs found that, “‘vicarious achievement’ was a primary motivational factor for donors to university athletic programs.

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iMarketSmart

MAY 22, 2023

The gift value is identical. The charity signals that the donor is valued. (We He gives advice and participates.) This helps motivate sales requests. Image motivation and monetary incentives in behaving prosocially. Psychological Science, 25 (3), 648-655; Zlatev, J. You can use it as my gift to you.”

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iMarketSmart

DECEMBER 19, 2022

Connects to the donor’s original identity (history, people, or values), Promises the hope of a victory impacting the larger world, and. Because of my values, i.e., “Giving to this cause or charity fits my values.”. Because of my values, i.e., “My values make this impact meaningful to me.”. This happens at the ask.

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Nonprofit Megaphone

MAY 6, 2023

This means setting achievable goals and objectives that are aligned with the organization’s mission and values. Another important lesson from the book is the value of using data to inform decision-making. One of the most valuable sections of the book is the discussion of donor psychology.

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iMarketSmart

JUNE 26, 2023

It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying. But they aren’t trying to deliver that much value. In fact, delivering value to the donor may not even make sense to them.

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iMarketSmart

JUNE 26, 2023

It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying. But they aren’t trying to deliver that much value. In fact, delivering value to the donor may not even make sense to them.

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iMarketSmart

JULY 10, 2023

They never even try to deliver value to donors. Enhanced identity “Sharing” delivers more value to the donor than just “giving.” The letters referenced family upbringing as the source motivating generosity. This worked even when participants were randomly assigned and anonymous. Non-reciprocal giving can be deadly.

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Fundraising Leadership

AUGUST 4, 2023

. ” Lori Severson, owner and leadership coach of InspirAction Ink, leads “Creating More Harmony at Work: A Journey for All Leaders,” will deliver tools to review harmonic leadership pathways; assess where participants are personally, determine where they want to be and then create action for how to move forward on their career journey.

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Fundraising Coach

JANUARY 29, 2016

They've examined theories, ideas and learning from the academic domains of marketing, social psychology and a little bit of public relations and looked at how they can be applied to fundraising. How do we appropriately connect with that motivation? Across the pond, the British folks seem much more focused on lifetime value of donors.

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Bloomerang

DECEMBER 10, 2021

So ultimately, if we know what our donors want, we will be able to provide them with what we can that matches with our values and their interests. So again, it’s a values proposition. . Again, integrating your own personal stories can be highly motivating to people. . And, Harvey, take it away. . Next slide. .

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Get Fully Funded

FEBRUARY 12, 2023

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Maybe your donors have walked a mile in the same shoes as your program participants. 8 Psychological Reasons Why People Give 1.

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Bloomerang

NOVEMBER 1, 2024

We know a lot more about psychology, neuroscience and behavioral economics than we did in the past, and the more you incorporate science into your marketing, the more your supporters will feel your messaging resonates with them. TIP 9: Make it easy for people to participate on their terms. People are different, but in predictable ways.

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