Nonprofit Marketing Blog

FEBRUARY 23, 2011

I’m returning today to my series on the psychology of giving. This is the tenth post on the fascinating book, The Science of Giving , which covers a range of seminal studies about giving psychology. Donations were higher when participants were primed to think of their feelings. Here’s what they found: 1.

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Participation and motivation Psychology Children Values 45

Stanford Social Innovation Review

APRIL 4, 2023

In particular, women of color leaders have expressed that the current climate—marked by the COVID-19 pandemic, racial reckoning, and organizational challenges—has taken an immeasurable toll on their psychological, physical, and emotional well-being.

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Leadership Nonprofit governance and management Public and Nonprofit Management Participation and motivation 126

Nonprofit Marketing Blog

FEBRUARY 17, 2011

Attention environmentalists: Gloom and doom predictions of the end of the earth are not motivating. In addition, we found evidence that this dire messaging led to reduced intentions among participants to reduce their carbon footprint – an effect driven by their increased global warming skepticism. They will not inspire change.

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Participation and motivation Psychology Environmental Communication 50

iMarketSmart

FEBRUARY 22, 2016

According to an article in the Journal of Economic Psychology saying thank you can actually have a negative effect on your relationship with a supporter. Invite them to participate in an exclusive dinner, lunch or event that proves impact or provides other benefits (such as a sense of community). Send a photos or emails from the field.

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Altruism and Helping Participation and motivation Psychology Values 58

Nonprofit Marketing Blog

JANUARY 12, 2011

Today, I continue my ongoing blogging of the fascinating book, The Science of Giving , which covers a range of seminal studies about giving psychology. If they didn’t feel very motivated to give and the donation amounts appeared high, they likely skipped the donation.

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Participation and motivation Psychology Fundraising Fundraising 64

Get Fully Funded

JUNE 11, 2023

There’s a lot of strategy and psychology involved in motivating someone to give through the mail. When you combine a story with your Core Number, you pack a real punch, so let the donor know they can participate in the same kind of feel-good story for a specific amount of money. Where are you missing the mark?

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Fundraising Fundraising Participation and motivation Psychology 98

Bloomerang

NOVEMBER 1, 2024

We know a lot more about psychology, neuroscience and behavioral economics than we did in the past, and the more you incorporate science into your marketing, the more your supporters will feel your messaging resonates with them. TIP 9: Make it easy for people to participate on their terms. People are different, but in predictable ways.

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Civil Society Participation and motivation Nonprofit governance and management Public and Nonprofit Management 88

Get Fully Funded

AUGUST 16, 2024

Fundraising is all about understanding human psychology. The better you understand what motivates the human brain, the more effectively you can inspire and mobilize people to unite around a cause. But, in order to execute effectively, you have to understand how to motivate your base to become ambassadors.

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Fundraising Fundraising Participation and motivation Psychology 52

Anedot

OCTOBER 22, 2024

Essential Functions: · Serve an active caseload of at risk youth and their families through the Newcomers program for an average service duration of 6-12 months. · Work closely with identified school Wellness Hub specialist to ensure that all new referrals are being track and meet eligibility criteria. · Participate with Wellness (..)

Management 52

Management Public and Social Policy Participation and motivation Non-Profits 52

Stanford Social Innovation Review

MARCH 5, 2024

percent of the population, China has enacted more than 60 laws and regulations aimed at safeguarding the rights of individuals with disabilities, encompassing those with visual, auditory, linguistic, physical, intellectual, psychological, and multiple disabilities. With 85 million people with disabilities, or 6.5

Nonprofit governance and management 101

Nonprofit governance and management Nonprofit Administration and Development Public and Nonprofit Management Governance 101

Nonprofit Marketing Blog

DECEMBER 10, 2010

All month, I’m blogging the fascinating book, The Science of Giving , which covers a range of seminal studies about giving psychology. The bottom line of this study is that people sometimes are most motivated to choose charitable giving involving significant pain and effort.

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Altruism and Helping Participation and motivation Psychology Ethics 46

iMarketSmart

APRIL 18, 2022

Giving is motivated by social emotion. Because giving doesn’t come just from motivation. It comes from the intersection of motivation and cost. Motivation must overcome the cost barrier. Giving results from the intersection of motivation and cost. Image motivation and monetary incentives in behaving prosocially.

Philanthropy 52

Philanthropy Psychology Participation and motivation Public and Nonprofit Management 52

The Agitator

FEBRUARY 25, 2018

Dash right over to Amazon, click and order Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising , a practical and powerful guide to the psychology behind P2P fundraising and the factors that drive donors and volunteers with plenty of case studies. PLUS…this one a hell of a fun read. And you can order Donor Dash right here.

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Participation and motivation Fundraising Fundraising Psychology 45

The Charity CFO

MAY 9, 2024

Outside of a Doctorate in Clinical Psychology with a Masters degree in Christian Leadership, Dr. White also has a Masters degree in Mind, Brain, and Education from Harvard University. The overall theme between starting any form of business, for profit or nonprofits, is the motivation inside of someone and why exactly they want to do it.

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Nonprofit Organizations Nonprofit Organizations Social Enterprise Social Enterprise 52

iMarketSmart

DECEMBER 7, 2015

According to an article in Psychology Today by Steven Reiss (Professor of psychology and psychiatry at Ohio State University) and James Wiltz (Ph.D. They can participate and get involved. They are powerful, motivational and inspirational. Why people watch reality TV . Reality makes stories better.

Psychology 40

Psychology Fundraising Fundraising Participation and motivation 40

The Agitator

AUGUST 15, 2018

However, let’s not forget that behind all the research, advice, commenting and debate the Agitator and our readers engage in we’re all participants in a shared and fundamental mission: changing the world. Making a difference. For starters WoW has already posted four case studies or interviews that deserve your attention.

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Participation and motivation Psychology Technology Foundations 40

iMarketSmart

JUNE 20, 2022

These establish motivation from the main character’s original identity. Without this, even a catastrophic threat won’t motivate action. To motivate dramatic action, the problem must be disruptive. Otherwise, it won’t motivate action. 26] This combination motivates action. The narrative arc. The inciting incident.

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Participation and motivation Altruism and Helping Public and Social Policy Psychology 52

iMarketSmart

FEBRUARY 27, 2023

2] More than that, the reality of our own death is a serious psychological problem. It provides motivation. We’ll be announcing our board participation at the banquet. The motivation isn’t about death. 52] It tested 24 bequest gift descriptions among nearly 10,000 participants. Simple answer. Live on after death.

Psychology 52

Psychology Public and Nonprofit Management Public and Social Policy Participation and motivation 52

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 6, 2024

Just like in any marketing strategy, leveraging scarcity and urgency in your offers can create a sense of FOMO (fear of missing out) that motivates visitors to act quickly. Building Trust with Social Proof Social proof is a powerful psychological phenomenon that can influence purchasing decisions.

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Participation and motivation Collaborations Psychology Marketing 52

iMarketSmart

APRIL 10, 2023

Psychology studies show the same thing. Journal of Experimental Social Psychology , 76, 67-75.] Psychological Science, 26 (2), 231-236. [6] Psychological Science, 26 (2), 231-236, 234. [7] Psychological Science, 18 (9), 803-809. [9] In absence of money: a field experiment on volunteer work motivation.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

iMarketSmart

JUNE 27, 2022

These establish motivation from the main character’s original identity. If the goal isn’t easy to visualize, it won’t be motivating. So, it won’t motivate a gift. A gift must first be motivated by simple, social-emotional story. But the motivating story can’t be complex. It can motivate action, but not much.

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Participation and motivation Public and Nonprofit Management Homelessness Values 52

Bloomerang

AUGUST 21, 2021

So let’s begin with what motivated me to do today’s session. And it helps to understand a bit about psychology and how psychology informs behavior. So there’s a field of experimental psychology called “Terror Management Theory,” and it focuses on how people react when you remind them of death.

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Public and Social Policy Insurance Values Psychology 132

iMarketSmart

MARCH 20, 2022

In either case, your story won’t motivate donors. As a specific example of the importance of identification from fundraising, an in-depth investigation of donor motivations for giving to university athletic programs found that, “‘vicarious achievement’ was a primary motivational factor for donors to university athletic programs.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

iMarketSmart

NOVEMBER 7, 2022

In fundraising, story works to motivate the donor. Individuation “denotes the process by which a person becomes a psychological ‘in-dividual,’ that is, a separate, indivisible unity or ‘whole.’ The right process to deliver enhanced identity is this: Advance the donor’s hero story. But it also works for the fundraiser. Story works.

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Altruism and Helping Fundraising Fundraising Public and Social Policy 52

Bloomerang

JUNE 11, 2021

By understanding core motivations, intentions, perspectives reflected in this webinar, you will be able to build a stronger case for support, increase the impact you have, and gain strategies for creating and preserving community. We’ve got almost 100% participation and it looks like it’s a tie. So what does it look like?

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Participation and motivation Public and Nonprofit Management Values Activism 81

iMarketSmart

MAY 22, 2023

He gives advice and participates.) This helps motivate sales requests. Image motivation and monetary incentives in behaving prosocially. Adjusting the warm-glow thermostat: How incentivizing participation in voluntary green programs moderates their impact on service satisfaction. The prospect gives socially. (He

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Altruism and Helping Non-Profits Universities Participation and motivation 52

Nonprofit Megaphone

MAY 6, 2023

The authors emphasize the importance of creating a culture that values and respects diversity and provides opportunities for all members of the organization to participate and contribute. The book covers a wide range of topics, including donor psychology, fundraising planning, and the use of social media in fundraising.

Governance 52

Governance Nonprofit governance and management Ethics Nonprofit governance 52

iMarketSmart

DECEMBER 19, 2022

22] “Did you participate in any activities while a student?”[23] Values underlying giving motivations. 62] “What’s motivated you to be such a consistent supporter [of this charity]?”[63] 70] “When you think about programs such as ours, what motivates you to support them?”[71] 20] “What’s your favorite place on campus?”[21]

Philanthropy 52

Philanthropy Universities Values Participation and motivation 52

iMarketSmart

JUNE 26, 2023

Participants each get money. They are motivational. 24] When giving appears motivated by benefits, it loses its value as a signal. Public recognition motivates charitable giving in experiments.); Journal of Personality and Social Psychology, 33, 273- 280; Caporael, L. This can have real economic consequences.

Values 89

Values Public and Nonprofit Management Altruism and Helping Psychology 89

iMarketSmart

JULY 17, 2023

It [proposes] a new mechanism of decision making in charitable giving through an important psychological construct: similarity.”[23] Adding this phrase, “Did you know that other participants gave £5 and they said that participants such as yourself should give £5?”[27] Journal of Economic Psychology, 61 , 124-133; Frey, B.

Psychology 98

Psychology Altruism and Helping Public and Nonprofit Management Fundraising 98

iMarketSmart

JUNE 26, 2023

Participants each get money. They are motivational. 24] When giving appears motivated by benefits, it loses its value as a signal. Public recognition motivates charitable giving in experiments.); Journal of Personality and Social Psychology, 33, 273- 280; Caporael, L. This can have real economic consequences.

Values 52

Values Public and Nonprofit Management Altruism and Helping Psychology 52

iMarketSmart

JULY 10, 2023

The letters referenced family upbringing as the source motivating generosity. This worked even when participants were randomly assigned and anonymous. Psychological Bulletin, 140 (6), 1556-1581. [10] Psychological ownership, group affiliation and other-regarding behaviour: Some evidence from dictator games. Balliet, D.,

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Altruism and Helping Psychology Fundraising Fundraising 52

Fundraising Leadership

AUGUST 4, 2023

. ” Lori Severson, owner and leadership coach of InspirAction Ink, leads “Creating More Harmony at Work: A Journey for All Leaders,” will deliver tools to review harmonic leadership pathways; assess where participants are personally, determine where they want to be and then create action for how to move forward on their career journey.

Culture 52

Culture Participation and motivation Leadership Health 52

Fundraising Coach

JANUARY 29, 2016

They've examined theories, ideas and learning from the academic domains of marketing, social psychology and a little bit of public relations and looked at how they can be applied to fundraising. How do we appropriately connect with that motivation? They are committed to connecting with people actually doing the work.

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Participation and motivation Fundraising Fundraising Psychology 56

Fundraising Leadership

APRIL 17, 2023

I love the real-time interaction, yet busy women from all over the world can participate and have the flexibility to catch up asynchronously while being part of a supportive community of women. “We We want leaders to articulate a compelling vision and yet to feel we have participated in the creation of that vision.

Leadership 52

Leadership Participation and motivation Psychology Ethics 52

Bloomerang

DECEMBER 10, 2021

Again, integrating your own personal stories can be highly motivating to people. . Because this is how you understand your donors’ motivation. I didn’t bother telling you guys this, but maybe we can send it out to the participants afterward. . Psychologically, people like these matches. Next slide. .

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Nonprofit Administration and Development Nonprofit governance and management Law Fundraising 111

Get Fully Funded

FEBRUARY 12, 2023

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Maybe your donors have walked a mile in the same shoes as your program participants. 8 Psychological Reasons Why People Give 1.

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