Nonprofit Marketing Guide

AUGUST 16, 2021

Candace Doby shared these 4 Effective Ways To Collaborate With Your Team : Understand your role as a leader by clarifying goals and encouraging participation from all members. Understand your team’s motivations by knowing their personal goals. Be a participant. Have a system to share information. Promote engagement.

Participation and motivation 280

Participation and motivation Collaborations Communication Marketing 280

Bloomerang

JUNE 6, 2024

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. The platform excels in parsing through data to offer actionable insights, enabling you to track everything from participation patterns in events to eventual donation trends.

Psychology 104

Psychology Participation and motivation Retention Technology 104

Fundraising Leadership

OCTOBER 31, 2024

That’s citizenship,” writes Feldt, on the importance of individual participation. “ Banning team members, managers, and leaders from participating and consuming social media at work is one strong step to separate work from politics. That’s #citizenship.

Public and Social Policy 117

Public and Social Policy Participation and motivation Non-Profits Culture 117

Nonprofit Tech for Good

NOVEMBER 10, 2024

By acknowledging these interactions, nonprofits show appreciation for their followers’ participation and reinforce a sense of community. Reshare this content to show appreciation for their participation and to highlight the faces within the nonprofit’s community. Post mission-related inspirational content.

Participation and motivation 130

Participation and motivation Collaborations Nonprofits Activism 130

Ann Green

JANUARY 11, 2024

Often, nonprofits share donor stories to promote participation in planned and legacy giving programs. Include rich details Your donor stories should paint a detailed picture of who donors are, how they became involved with your cause, and what motivates them to continue participating. For example, The Michael J.

Participation and motivation 297

Participation and motivation Nonprofits Universities Healthcare 297

Candid

DECEMBER 3, 2024

This preference implies that they don’t want to merely be viewed as passive donors but as active participants in creating change. They might have different motivations and mindsets than their older counterparts, but like most people, NextGen just wants to be understood.

Altruism and Helping 105

Altruism and Helping Participation and motivation Fundraising Fundraising 105

The Killoe Group

AUGUST 2, 2023

One of the most important components of a strong peer-to-peer fundraising event or campaign is your participants, or volunteer fundraisers. Aside from your nonprofit’s own staff, participants are the people who have the most power to make (or break) your peer-to-peer fundraising program. Give participants a good story to tell.

Recruitment 97

Recruitment Participation and motivation Fundraising Fundraising 97

Nonprofit Marketing Guide

MARCH 9, 2015

When I probe a little deeper, what people often mean is that their communications don’t seem to be motivating people to do what the nonprofit wants, whether that’s donating money, signing up to volunteer, or registering for an event. Memorable and motivating messaging has to answer both the So What? Being Too Vague.

Participation and motivation 223

Participation and motivation Collaborations Communication Education 223

Nonprofit Marketing Guide

JANUARY 27, 2021

For some nonprofits, the pandemic further exacerbated problems that were already challenging, including. Others used the pandemic as problem-solving rocket fuel to propel big leaps forward in effectiveness. They experienced.

Participation and motivation 301

Participation and motivation Collaborations Communication Leadership 301

The Killoe Group

APRIL 28, 2025

Peer-to-peer campaigns and events that really stand out offer compelling experiences to participants and donors.And while traditional run/walk/ride events are still powerhouses for peer-to-peer fundraising, there are lots of ways to create unique experiences within these types of events. Make the most of your participant portal.

Participation and motivation 59

Participation and motivation Fundraising Fundraising Recruitment 59

NonProfit Leadership Center

MARCH 20, 2023

Participants were nominated to apply by community and organization leaders, and their applications were reviewed as part of a rigorous selection process. Participants’ ability to understand themselves and manage their organizational responsibilities increased from 88% to 100% from the beginning to the end of the program.

Leadership 246

Leadership Nonprofit governance and management Participation and motivation Homelessness 246

Ann Green

APRIL 14, 2022

Increasing donor engagement can motivate a donor to give a second gift and keep them donating. Fundraising Participation Rate . For example, donors can participate in campaigns by becoming a fundraiser themselves. In fact, acquiring a new donor costs about ten times more than retaining a donor. Social Media Metrics .

Participation and motivation 273

Participation and motivation Retention Values Activism 273

NonProfit Leadership Center

AUGUST 6, 2024

Melissa Morin Director, University of South Florida Foundation Melissa Morin, director at the University of South Florida Foundation, is one of 23 outstanding professionals of color selected to participate in the Nonprofit Leadership Center’s 2024 Advancing Racial Equity on Nonprofit Boards Fellowship.

Participation and motivation 264

Participation and motivation Leadership Nonprofit governance and management Public and Nonprofit Management 264

Nonprofit Marketing Guide

JUNE 4, 2015

You don’t always have to produce the content yourself to participate in these fun hashtags. And some hashtags don’t mean what you think they mean. For Instagram, keep a note on your phone with groups of hashtags that you can cut and paste quickly. Search the hashtag, find a post you like, and retweet it, share it or re-gram it.

Participation and motivation 267

Participation and motivation Ethics Energy Food 267

Nonprofit Marketing Guide

SEPTEMBER 25, 2014

The Chronicle of Philanthropy has been running a great series of articles by Paul VanDeCarr on storytelling the past few months called “Storytelling Summer: Advice about Motivating Your Audience.” How do you tell an engaging story that protects participants’ privacy?

Participation and motivation 207

Participation and motivation Ethics Philanthropy Nonprofits 207

Candid

OCTOBER 23, 2024

Remember, you’re not just seeking funds—you’re inviting donors to join a movement, to become active participants in creating meaningful impact. Get to know your donor beyond the basics Truly understanding your donors requires going beyond demographics and giving history—and into their motivations, values, and personal stories.

Social Enterprise 105

Social Enterprise Social Enterprise Participation and motivation Children 105

Nonprofit Tech for Good

MARCH 9, 2025

4) Get Fundraisers on Board Next, its time to reach out to your supporters who will participate! Software tools help you with many details, such as monitoring fundraising activity, processing payments, building landing pages, and running online events.

Participation and motivation 111

Participation and motivation Nonprofits Technology Recruitment 111

Nonprofit Marketing Insights by GlobalOwls

MARCH 11, 2025

Effectively deploying these strategies can turn routine tasks into motivating challenges. They are used in various areas, including customer loyalty programs, employee training, and sales performance, enhancing productivity and participation through playful elements. Challenges : Tasks or objectives that motivate.

Participation and motivation 52

Participation and motivation Production Activism Retention 52

Marketing for the Modern Nonprofit

MARCH 24, 2025

Encourage participants to share their stories. During onboarding, teach participants how to customize their pages so they can show off their unique personalities and earn more donations. Some of your participants may want to forgo writing their stories and instead share them through photos and videos. Issuing daily challenges.

Participation and motivation 59

Participation and motivation Production Fundraising Fundraising 59

NonProfit Leadership Center

AUGUST 22, 2023

With a reported 24 million hours wasted each year due to unproductive meetings, how do you conduct more productive meetings at your nonprofit that matter to your colleagues and motivate your team members? Consider the pizza rule: You should be able to feed all meeting participants with two pizzas or less.

Production 233

Production Participation and motivation Nonprofit Leadership Leadership 233

Nonprofit Marketing Guide

SEPTEMBER 24, 2015

Your communications are primarily about getting people to do things, like participate in or use your programs and services, or attend your events. Your communications are primarily about touching people at an emotional level and motivating them to donate to or advocate for your cause. The Doing Driver. The Thinking Driver.

Participation and motivation 195

Participation and motivation Nonprofits Communication Education 195

Nonprofit Marketing Guide

JANUARY 8, 2019

Storytelling Nonprofit storytelling refers to narratives about participants and supporters that include characters, descriptive details, emotions, and plot. Conversion Copywriting Conversion copywriting is persuasive writing that motivates immediate action, including clicking, donating, registering, etc.

Communication 213

Communication Participation and motivation Leadership Nonprofits 213

NonProfit Leadership Alliance

MAY 23, 2023

Animal yoga: Host an animal-themed yoga fundraiser in a local park where participants can exercise with animals eligible for adoption. Animal movie night: Host an animal movie night where participants pay to watch classic animal-themed movies alongside their own pets. Promote your fundraiser.

Fundraising 243

Fundraising Fundraising Participation and motivation Public and Nonprofit Management 243

NonProfit Leadership Center

AUGUST 7, 2023

Tina James​ Senior Manager of Corporate Social Responsibility, Florida Blue Tina James, the senior manager of corporate social responsibility at Florida Blue, is one of 20 outstanding professionals of color selected to participate in the Nonprofit Leadership Center’s 2023 Advancing Racial Equity on Nonprofit Boards Fellowship.

Nonprofit governance and management 244

Nonprofit governance and management Participation and motivation Public and Nonprofit Management Race and Ethnicity 244

Bloomerang

FEBRUARY 25, 2025

The most recent data from the Fundraising Effectiveness Project shows that more donations are coming from an increasingly small donor pool and emphasizes new donor acquisition as a top priority for nonprofits: The decline in donor numbers is largely driven by low participation from the smallest donor size group (under $100), which saw an -12.4%

Nonprofit Organizations 102

Nonprofit Organizations Nonprofit Organizations Participation and motivation Public and Nonprofit Management 102

Bloomerang

JANUARY 8, 2025

For example, if youre launching a year-round fundraising campaign, set clear benchmarks for securing champions, completing toolkits, and tracking participation levels. Be sure to acknowledge their contributions, keep your team motivated, and reinforce the value of the work. Create a shared dashboard. Celebrate the successes.

Fundraising 111

Fundraising Fundraising Participation and motivation Recruitment 111

Stanford Social Innovation Review

MARCH 17, 2025

Social sector actors are hardly alone in this regard, of course, but they have both the opportunity and a mission-driven motivation to respond. Practically, the pattern also deprives many nonprofits of general operating funding needed to survive and thrive, a prerequisite of participation in bigger endeavors.

Environmental 104

Environmental Civil Society Philanthropy Participation and motivation 104

Nonprofit Tech for Good

JULY 1, 2020

And that is not necessarily a bad thing because of social media’s ability to increase reach and participation beyond a nonprofit’s loyal support base. Here are some ways you can use behavioral science in your social media strategy: The power of participation. Social media makes participating in campaigns easy and fun.

Participation and motivation 132

Participation and motivation Altruism and Helping Activism Volunteerism 132

The NonProfit Times

DECEMBER 19, 2024

Single womens giving participation declined during COVID-19, but their average giving amounts increased. These behaviors reflect broader gendered differences in giving motivations and priorities. While single womens giving participation rates also declined from 56.4% Single mens giving participation dropped from 41.5%

Participation and motivation 59

Participation and motivation Children Philanthropic Studies Philanthropy 59

iMarketSmart

JANUARY 29, 2025

The fear of missing out is a powerful motivator. However, your entire strategy should not reflect the organizations perspective rather than the donors unique motivations or preferences. That drives messaging that feels out of sync with their motivations for giving. But donors arent passive participants. Why do they care?

Participation and motivation 59

Participation and motivation Values Donor Motivation Technology 59

Nonprofit Marketing Guide

NOVEMBER 4, 2015

Shower Strike’s campaign focused around asking participants to go without showering for a week in order to raise funds to provide clean water to people in African communities. Show Gratitude To Participants. Stay In Contact With Participants. Use every means available to you to get the word out. Ask for their feedback.

Participation and motivation 195

Participation and motivation Fundraising Fundraising Nonprofits 195

Ann Green

JULY 19, 2023

Make it easy and convenient for them to participate. It’s crucial to not only make your supporters aware of this option, but also motivate them to become recurring donors. The more you understand your supporters, the better you can appeal to them to participate in your recurring giving program.

Participation and motivation 244

Participation and motivation Non-Profits Medical Communication 244

NonProfit Leadership Alliance

MARCH 15, 2025

During an a-thon fundraising event, participants engage in a specific activity or challenge while collecting funds from friends and family who want to show their support. The process typically involves these basic steps: Participants sign up for your event. Participants collect donations. How Do A-Thon Events Work? Wider reach.

Participation and motivation 130

Participation and motivation Fundraising Fundraising Healthcare 130

NonProfit Leadership Alliance

OCTOBER 4, 2023

The main problem is that many people view this as playing politics and refuse to participate. That means: Getting personal: let them see who you really are and find out what really motivates them. In an increasingly complex world, it’s vital to be seen as a trusted advisor. Following up on commitments.

Leadership 255

Leadership Participation and motivation Collaborations Culture 255

Nonprofit Tech for Good

FEBRUARY 5, 2023

Be sure to talk about your event on social media and ask your peer-to-peer participants and supporters to share your event promotion posts on their social networks too. The idea of asking friends and family for money, even to support a cause that means the world to you, can be a scary proposition for your participants.

Participation and motivation 140

Participation and motivation Fundraising Fundraising Nonprofits 140

Ann Green

OCTOBER 2, 2024

The goal here isn’t that you should immediately start participating in every activity we’ve listed. If your nonprofit has a monthly giving or membership program , you can recruit current participants to promote the opportunity to their family members and friends. Participate in cross-blogging. Set up a giving referral program.

Participation and motivation 177

Participation and motivation Education Education Activism 177

Nonprofit Marketing Guide

MAY 14, 2019

Know your supporters, donors, participants or whoever you are talking to, and customize the way you ask for support to that group. Goals are very powerful motivators. First off, if you aren’t getting the results you want from your emails, appeals, and social media posts, you might be sabotaging your asks.

Participation and motivation 190

Participation and motivation Communication Nonprofits 190