Nonprofit Marketing Guide

JANUARY 27, 2021

For some nonprofits, the pandemic further exacerbated problems that were already challenging, including. Others used the pandemic as problem-solving rocket fuel to propel big leaps forward in effectiveness. They experienced.

Participation and motivation 297

Participation and motivation Collaborations Communication Leadership 297

NonProfit Leadership Center

MARCH 20, 2023

Participants were nominated to apply by community and organization leaders, and their applications were reviewed as part of a rigorous selection process. Participants’ ability to understand themselves and manage their organizational responsibilities increased from 88% to 100% from the beginning to the end of the program.

Leadership 246

Leadership Nonprofit governance and management Participation and motivation Homelessness 246

NonProfit Leadership Center

AUGUST 6, 2024

Melissa Morin Director, University of South Florida Foundation Melissa Morin, director at the University of South Florida Foundation, is one of 23 outstanding professionals of color selected to participate in the Nonprofit Leadership Center’s 2024 Advancing Racial Equity on Nonprofit Boards Fellowship.

Participation and motivation 264

Participation and motivation Leadership Nonprofit governance and management Public and Nonprofit Management 264

Ann Green

APRIL 14, 2022

Increasing donor engagement can motivate a donor to give a second gift and keep them donating. Fundraising Participation Rate . For example, donors can participate in campaigns by becoming a fundraiser themselves. In fact, acquiring a new donor costs about ten times more than retaining a donor. Social Media Metrics .

Participation and motivation 271

Participation and motivation Retention Values Activism 271

Nonprofit Marketing Guide

JUNE 4, 2015

You don’t always have to produce the content yourself to participate in these fun hashtags. And some hashtags don’t mean what you think they mean. For Instagram, keep a note on your phone with groups of hashtags that you can cut and paste quickly. Search the hashtag, find a post you like, and retweet it, share it or re-gram it.

Participation and motivation 266

Participation and motivation Ethics Energy Food 266

Nonprofit Marketing Guide

SEPTEMBER 25, 2014

The Chronicle of Philanthropy has been running a great series of articles by Paul VanDeCarr on storytelling the past few months called “Storytelling Summer: Advice about Motivating Your Audience.” How do you tell an engaging story that protects participants’ privacy?

Participation and motivation 207

Participation and motivation Ethics Philanthropy Nonprofits 207

NonProfit Leadership Center

AUGUST 22, 2023

With a reported 24 million hours wasted each year due to unproductive meetings, how do you conduct more productive meetings at your nonprofit that matter to your colleagues and motivate your team members? Consider the pizza rule: You should be able to feed all meeting participants with two pizzas or less.

Production 246

Production Participation and motivation Nonprofit Leadership Leadership 246

Nonprofit Marketing Guide

SEPTEMBER 24, 2015

Your communications are primarily about getting people to do things, like participate in or use your programs and services, or attend your events. Your communications are primarily about touching people at an emotional level and motivating them to donate to or advocate for your cause. The Doing Driver. The Thinking Driver.

Participation and motivation 195

Participation and motivation Nonprofits Communication Education 195

Nonprofit Marketing Guide

SEPTEMBER 23, 2014

Part 2: Messages That Motivate. Option 2: Register for both Part 1 and Part 2 to get the sample calendars and learn how to craft messages that motivate action. You’ll get one-on-one feedback from me during one of our three coaching calls, and you’ll see what the other participants are doing. Registration is $149.

Participation and motivation 185

Participation and motivation Communication Marketing Marketing 185

Nonprofit Marketing Guide

JANUARY 8, 2019

Storytelling Nonprofit storytelling refers to narratives about participants and supporters that include characters, descriptive details, emotions, and plot. Conversion Copywriting Conversion copywriting is persuasive writing that motivates immediate action, including clicking, donating, registering, etc.

Communication 212

Communication Participation and motivation Leadership Nonprofits 212

NonProfit Leadership Center

AUGUST 7, 2023

Tina James​ Senior Manager of Corporate Social Responsibility, Florida Blue Tina James, the senior manager of corporate social responsibility at Florida Blue, is one of 20 outstanding professionals of color selected to participate in the Nonprofit Leadership Center’s 2023 Advancing Racial Equity on Nonprofit Boards Fellowship.

Nonprofit governance and management 246

Nonprofit governance and management Participation and motivation Public and Nonprofit Management Race and Ethnicity 246

Nonprofit Marketing Guide

NOVEMBER 4, 2015

Shower Strike’s campaign focused around asking participants to go without showering for a week in order to raise funds to provide clean water to people in African communities. Show Gratitude To Participants. Stay In Contact With Participants. Use every means available to you to get the word out. Ask for their feedback.

Participation and motivation 195

Participation and motivation Fundraising Fundraising Nonprofits 195

Ann Green

JULY 19, 2023

Make it easy and convenient for them to participate. It’s crucial to not only make your supporters aware of this option, but also motivate them to become recurring donors. The more you understand your supporters, the better you can appeal to them to participate in your recurring giving program.

Participation and motivation 244

Participation and motivation Non-Profits Medical Communication 244

NonProfit Leadership Alliance

MAY 23, 2023

Animal yoga: Host an animal-themed yoga fundraiser in a local park where participants can exercise with animals eligible for adoption. Animal movie night: Host an animal movie night where participants pay to watch classic animal-themed movies alongside their own pets. Promote your fundraiser.

Fundraising 209

Fundraising Fundraising Participation and motivation Public and Nonprofit Management 209

NonProfit Leadership Alliance

JANUARY 3, 2024

As an adoptee and a participant in her high school’s Early Learning Academy, she witnessed the struggles faced by pregnant high schoolers. Motivated by this, Ashley was determined to graduate from UCF and then create a supportive home for pregnant high schoolers and their children.

Public and Nonprofit Management 246

Public and Nonprofit Management Participation and motivation Nonprofit Leadership Universities 246

Ann Green

OCTOBER 2, 2024

The goal here isn’t that you should immediately start participating in every activity we’ve listed. If your nonprofit has a monthly giving or membership program , you can recruit current participants to promote the opportunity to their family members and friends. Participate in cross-blogging. Set up a giving referral program.

Participation and motivation 176

Participation and motivation Education Education Activism 176

Nonprofit Marketing Guide

MAY 14, 2019

Know your supporters, donors, participants or whoever you are talking to, and customize the way you ask for support to that group. Goals are very powerful motivators. First off, if you aren’t getting the results you want from your emails, appeals, and social media posts, you might be sabotaging your asks.

Participation and motivation 187

Participation and motivation Communication Nonprofits 187

Nonprofit Marketing Guide

OCTOBER 2, 2019

In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects. Are you using email to motivate action like donations or volunteering? Social media and blogging were the next two important channels.)

Participation and motivation 211

Participation and motivation Communication Education Education 211

NonProfit Leadership Alliance

APRIL 19, 2023

In a walk-a-thon, participants create individual online fundraising pages to gather pledges from their family members and friends. These pledges represent promises to donate a certain amount of money based on each unit of distance the participant walks during the event. Promote the event. Thank donors after the event.

Participation and motivation 147

Participation and motivation Fundraising Fundraising Advertising 147

Nonprofit Tech for Good

FEBRUARY 5, 2023

Be sure to talk about your event on social media and ask your peer-to-peer participants and supporters to share your event promotion posts on their social networks too. The idea of asking friends and family for money, even to support a cause that means the world to you, can be a scary proposition for your participants.

Participation and motivation 129

Participation and motivation Fundraising Fundraising Nonprofits 129

Nonprofit Marketing Guide

MAY 22, 2023

Those contributions can come in many forms, whether as a program participant, supporter, influencer, or volunteer. If your reader doesn’t understand why you are telling her about this person and how it is supposed to make her feel or what it is supposed to motivate her to do herself, then what’s the point?

Participation and motivation 203

Participation and motivation Marketing Marketing Communication 203

Affnetz

APRIL 30, 2024

Impact Storytelling: Hopefully, you’re having conversations with your donors and seeking to uncover their motivational triggers for giving to your Nonprofit. Identifying a donor’s motivational triggers and then segmenting your communications to donors based on their deepest interest is essential to keeping a donor’s attention.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264

NonProfit Leadership Alliance

JUNE 12, 2024

Participants kickstart the pledge process by setting up personalized online fundraising pages. Fun runs follow the same concept, but participants run instead of walking. Utilize email campaigns and social media blasts to capture the attention of potential participants.

Participation and motivation 130

Participation and motivation Fundraising Fundraising Disaster Relief 130

NonProfit Leadership Alliance

OCTOBER 4, 2023

The main problem is that many people view this as playing politics and refuse to participate. That means: Getting personal: let them see who you really are and find out what really motivates them. In an increasingly complex world, it’s vital to be seen as a trusted advisor. Following up on commitments.

Leadership 213

Leadership Participation and motivation Collaborations Culture 213

Ann Green

AUGUST 16, 2017

Your donor profiles have useful information on your supporters’ geographic location and history with your organization that can be used to motivate them to volunteer at an upcoming event. This will motivate your supporters and keep them engaged throughout your event. Asking donors to volunteer. Fundraising thermometers.

Management 140

Management Participation and motivation Nonprofits Communication 140

Candid

SEPTEMBER 11, 2024

Giving days create urgency and a sense of togetherness for donors—and both can motivate action. To participate in DAF Day, nonprofits can sign up to be listed in the participant directory and receive a free marketing tool kit. Here are some examples from the ACLU , March of Dimes , and Boys & Girls Clubs of America.

Participation and motivation 121

Participation and motivation Collaborations Health Education 121

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Delegation also fosters more participation, collaboration, and teamwork, allowing marketing teams to harness the diverse talents across the team. Remember the more you trust in your new hire the more you will be building their confidence and motivation to succeed. But that’s not all!

Marketing 203

Marketing Marketing Participation and motivation Construction 203

Ann Green

DECEMBER 5, 2023

When participants post about your event, encourage them to pair it with your dedicated hashtag. summarizes the central purpose of the newsletter while drawing the reader in so they feel motivated to open your email. For example, a subject line like “Don’t Miss Out On Our Annual Halloween Fundraiser!”

Marketing 286

Marketing Marketing Entrepreneurship Participation and motivation 286

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

For example, start by participating in the Earth Hour initiative. Additionally, choose team members devoted to participating in Earth Hour and promoting eco-friendliness across the organization. Once you start participating in Earth Day and similar global initiatives, communicate your efforts to your target audiences.

Marketing 140

Marketing Marketing Environmental Participation and motivation 140

Nonprofit Tech for Good

MAY 16, 2021

When you invite these loyal supporters to take action, you need to introduce your campaign in a way that emphasizes their unique value and motivates them to help kick off your fundraising effort. Explain your motivation. A strategic, personalized follow-up email can be the motivation a donor needs to take that next step.

Participation and motivation 126

Participation and motivation Fundraising Fundraising Social Enterprise 126

Nonprofit Marketing Guide

JANUARY 23, 2019

If that is too much jargon for you, focus on this: Valuable Content That Attracts. That is not all of the content you are creating!

Marketing 201

Marketing Marketing Public and Nonprofit Management Participation and motivation 201

Candid

DECEMBER 3, 2024

This preference implies that they don’t want to merely be viewed as passive donors but as active participants in creating change. They might have different motivations and mindsets than their older counterparts, but like most people, NextGen just wants to be understood.

Altruism and Helping 103

Altruism and Helping Participation and motivation Fundraising Fundraising 103

Fundraising Leadership

OCTOBER 31, 2024

That’s citizenship,” writes Feldt, on the importance of individual participation. “ Banning team members, managers, and leaders from participating and consuming social media at work is one strong step to separate work from politics. That’s #citizenship.

Public and Social Policy 115

Public and Social Policy Participation and motivation Non-Profits Culture 115

NonProfit Leadership Center

AUGUST 14, 2023

Every participant walks away with renewed promise." Charlie Imbergamo, MA, CFRE, CEO, Nonprofit Leadership Center Tweet Equal parts motivation, conversation and education, nonprofit professionals and leaders will experience engaging speakers and sessions, powerful networking opportunities and other surprises.

Nonprofit Leadership 130

Nonprofit Leadership Leadership Participation and motivation Collaborations 130

Nonprofit Tech for Good

NOVEMBER 10, 2024

By acknowledging these interactions, nonprofits show appreciation for their followers’ participation and reinforce a sense of community. Reshare this content to show appreciation for their participation and to highlight the faces within the nonprofit’s community. Post mission-related inspirational content.

Participation and motivation 129

Participation and motivation Collaborations Nonprofits Activism 129

NonProfit Leadership Alliance

JULY 23, 2024

Even with the proper tools in place, your association needs a solid digital marketing strategy to motivate members to participate in its offerings. Just remember to set a goal and track relevant metrics such as participation or membership renewals to ensure long-term success. Personalize your marketing strategies.

Participation and motivation 130

Participation and motivation Associations Retention Leadership 130

The NonProfit Times

MAY 10, 2024

However, lack of understanding of what motivates their generosity is causing fundraisers to leave opportunities for further engagement with them on the table. Nearly 70% of Gen Z respondents said impact reporting would increase their motivation for giving.

Participation and motivation 105

Participation and motivation Retail Volunteerism Volunteerism 105