How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)
iMarketSmart
MARCH 27, 2022
For nonprofit managers, numbers are important. In fundraising, we enter an alternate universe where numbers don’t work the same way. Journal of Public Economics, 87(3-4), 681-701; Eckel, C. Journal of Public Economics, 95(5-6), 344-350. [4] Organizational Behavior and Human Decision Processes, 97(2), 106-116.
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