Giving vs. Sharing: The Power of Community in Major Gifts Fundraising
iMarketSmart
JULY 10, 2023
Oddly, charities often expect this unnatural “always give” behavior from donors. They never even try to deliver value to donors. Enhanced identity “Sharing” delivers more value to the donor than just “giving.” American Political Science Review, 75 (2), 306-318. [6] Non-reciprocal giving can be deadly. Hamilton. [4]
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