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Using Psychology in Nonprofit Marketing

Nonprofit Marketing Guide

As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. “The purpose of psychology is to give us a completely different idea of the things we know best.” , and I found myself gravitating towards Communications, Media Studies, and yes – Marketing.

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Psychology of Securing Lasting Nonprofit Donor Commitments

Clairification

The post Psychology of Securing Lasting Nonprofit Donor Commitments appeared first on Clairification. Because we are wired to want to be consistent. That to which we commit, especially publicly, becomes congruent with our self image. What does this mean for you as a fundraiser?

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The 3 types of capital nonprofits need to succeed in 2025

Candid

To navigate the ongoing disruptions in the social sector, nonprofits need more than financial capital alone. In this article, Ill share why nonprofits need three types of capitalfinancial, social, and psychologicalto survive and thrive in todays turbulent context, as well as how to cultivate each of them.

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The Psychology of Trust: It’s All About Belonging

NonProfit PRO

In nonprofits, trust and belonging are two sides of the same coin. Here's how to build — and rebuild — trust with your supporters.

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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

However, by understanding the multitude of reasons why a person may donate to a nonprofit organization, you can start connecting with more of your supporters on a deeper level – and transform your fundraising results in the process. Why is the Psychology of Giving Important? How Can you Encourage Your Donors to Give? About the Sponsor.

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Who Is a Nonprofit Thought Leader?

NonProfit PRO

Though hesitant at first, VanHuss performs a psychology experiment that offers a glimpse into the effects of labeling yourself, or even your organization. Do you consider yourself a thought leader? Perhaps you shouldn't, and here's why.

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Albert M. Rejouis Joins Nonprofit Leadership Center Team

NonProfit Leadership Center

Rejouis has joined the Nonprofit Leadership Center team as our new administrative assistant. I will work tirelessly to ensure our office and training center are consistently in top condition for every nonprofit leader and our community. Please join us in welcoming Albert Rejouis to the Nonprofit Leadership Center.