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Using Research to Raise More Money

Nonprofit Marketing Guide

Academia also has researchers with an interest in the nonprofit sector. Some, like me, pursued higher education and research careers because they wanted to understand and impact nonprofits’ ability to raise more money. These are helpful, but only part of what is available. Sarah Willey is a consultant at Gladiator Consulting.

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What To Do About Fundraising’s Dark Side

The Agitator

As Craver points out, not only do the organizations topping CIR’s worst list engage in misleading fundraising, they do so by piggybacking the brands of ethical nonprofits. Name confusion causes lasting harm to honest organizations. Fortunately, nonprofits and the for-profit professionals who support them are very good at this.

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