Jeff Brooks

MAY 8, 2024

Here’s some help from Fundraising Report Card, at Avoid These 8 Common Fundraising Metric Analysis Pitfalls to Make Better Nonprofit Management Decisions : Focusing Solely on Revenue. Donor retention, acquisition cost, donor lifetime value, and other fundraising metrics are important. Not Collecting Enough Data.

Fundraising 59

Fundraising Fundraising Retention Values 59

The Agitator

APRIL 9, 2012

The Agitator is rather passionate on the subject of donor retention. So we were gratified to see this article — Keep ‘em Comin’ Back — from the Center for Media Research discussing an Acxiom/Loyalty 360 study of customer retention in the commercial space. Just 'Search' that term on our website!].

Retention 69

Retention Universities Values Marketing 69

The Agitator

APRIL 12, 2012

Tom’s post yesterday, Nonprofits and the Customer Experience not only warrants reading a second time, but I also feel compelled to pile on some more emphasis and detail because it goes right to the heart of retention and donor value. Here’s why I think this is so important. This is far more important than even Tom suggests.

Retention 90

Retention Production Values Activism 90

MNA Association

JANUARY 22, 2024

Inclusion and Belonging : Staff trust the process and feel valued for their contributions. We also value our team and would like them to stick around (aka employee retention). From there, we built out the criteria for adjustments and movements within each band based on what we value and want to prioritize.

Race and Ethnicity 52

Race and Ethnicity Associations Values Culture 52

The Agitator

APRIL 13, 2014

Debbi Barber at Grizzard, in a post last week titled One Simple Way to Improve Retention , hit the nail on the head. She recommended one improvement that would unfailingly yield higher lifetime value from any nonprofit’s donors.

Retention 105

Retention Fundraising Fundraising Nonprofit Management 105

The Agitator

SEPTEMBER 9, 2014

Increasing the lifetime value of a donor file by increasing retention rates seems like a ‘no brainer’ when it comes to improving an organization’s fundraising performance. Or does your nonprofit follow more the scenario described in this post from Analytical. See here and here.

Retention 95

Retention Nonprofit Management Values Management 95

The Volunteer Hub

MAY 18, 2023

72% of nonprofits believe that volunteer feedback surveys are valuable for improving volunteer engagement and program effectiveness. A study by the Corporation for National and Community Service found that nonprofits that regularly use volunteer surveys are more likely to have higher volunteer retention rates.

Values 72

Values Management Retention Collaborations 72

The Agitator

APRIL 14, 2014

Yesterday I talked about the simplest step your organization can take to increase the lifetime value of your donors — tighten up your acknowledgement process. But then I got to thinking, how many Agitators readers might still not be sold on the fundamental importance of focusing strategically on donor lifetime value?

Retention 92

Retention Nonprofit Management Values Management 92

The Agitator

SEPTEMBER 21, 2011

Visit our DonorVoice website to review our work, see our analysis of the data, and consider the fundraising and communications interventions we believe can significantly improve your organization’s donor retention performance (our Idea Bank, developed with our outside expert advisers).

Values 73

Values Retention Communication Fundraising 73

The Agitator

OCTOBER 17, 2013

Commenting on Tom’s Ingredients of Retention Success post, Mazarine Treyz of Wildwoman Fundraising poses the intriguing question of whether retention of donors may possibly be related to an organization’s ability to retain its professional fundraisers. Mazarine asks …. ” Mazarine asks …. ” Look, I am a fundraising.

Fundraising 104

Fundraising Fundraising Retention Nonprofit Management 104

Bloomerang

JANUARY 11, 2022

People-first cultures are rooted in a philosophy that values people over profits. The ironic twist is that when employees are valued as whole individuals and provided the opportunity for well-being, connection, and fulfillment, companies are generally more innovative, resilient, and even profitable.” .

Culture 108

Culture Values Nonprofits Retention 108

Nonprofit Tech for Good

MAY 16, 2024

Advantages of Data-Driven Donation Requests Implementing data-driven approaches for donation requests offers a multitude of benefits for nonprofits. This leads to more donor engagement, higher donations, and better donor retention. Nonprofits can analyze donor data to understand their preferences and motivations.

Fundraising 100

Fundraising Fundraising Ethics Participation and motivation 100

The Agitator

OCTOBER 1, 2013

Yesterday I asked you as a fundraiser to consider: Are you a valued guide to your donors, or simply a nuisance paparazzi? He forwarded a recent piece he’d written titled: How are you managing the Donor Journey? How are you managing the Donor Journey? That question elicited a message from Tony Elischer at THINK Consulting.

Fundraising 98

Fundraising Fundraising Retention Nonprofit Management 98

The Agitator

JULY 19, 2016

Why do so many nonprofit CEOs and Boards ignore ‘value’ when it comes to fundraising? In fact, why do so many fundraisers ignore it also? Tom’s The Boss Wants to See You!

Values 45

Values Health Management Fundraising 45

NonProfit Quarterly

OCTOBER 2, 2024

Though this effort is still in its early days, a follow-on report published in September 2024 emphasizes how small changes in pursuit of pay equity can create ripple effects on staff morale, organizational culture, retention, recruitment, and even productivity and program quality.

Nonprofit Administration and Development 111

Nonprofit Administration and Development Culture Healthcare Insurance 111

The Agitator

JANUARY 8, 2014

Lifetime Value of Your Donors. Don''t Miss these Posts donor retention DonorTrends fundraising marketing metrics nonprofit management nonprofits premium' Here are my candidates for a basic set of 2013 KPIs every fundraiser needs. You’ll need this fundamental and.

Retention 88

Retention Nonprofit Management Values Management 88

Nonprofit Tech for Good

DECEMBER 9, 2022

These types of donations, once set up, are easily executed with nonprofit software such as Giveffect – an all-in-one nonprofit management software that includes donation management, relationship management (CRM), volunteer management, email marketing, and more in one easy-to-use suite. The opposite is true.

Nonprofits 130

Nonprofits Management Fundraising Fundraising 130

The Agitator

JULY 9, 2018

Nonprofits need to exist as long as their issue exists. That’s why we preach retention above almost all other things – the donors you have are the ones who will sustain you. 8%: percentage of donor retention: long-term thinking. First, as Roger has advocated here , we need to tie compensation to long-term value.

Retention 77

Retention Management Nonprofit Leadership Values 77

The Agitator

APRIL 30, 2018

Most boards, CEOs and even a lot of fundraisers would say Starbucks is foolish — until they learned that the 20 year Lifetime Value of a Starbucks customer is $14,099. Each of these programs adds to the Lifetime Value of a donor base. What if I told you Starbucks spends $1,400 to acquire a customer who starts off by spending $4.25

Insurance 86

Insurance Retention Values Leadership 86

The Agitator

JANUARY 16, 2018

That dashboard rightly highlights what I’d argue is the most “K” of fundraising KPIs: donor lifetime value. What you really want to focus on is: “what is the net value of a person’s donations to an organization going to be?” . Donor lifetime value’s partner in crime is net cost per new donor. Please don’t leave!

Retention 55

Retention Fundraising Fundraising Values 55

The Agitator

APRIL 8, 2018

By now a fundraisers’ focus on retention should be as natural as breathing. The donor retention rate among both high dollar and low dollar donors continues to hover in the mid-40% range. There are 95+ posts in The Agitator on “retention.” Retain more donors. Sadly, it’s not. Create and grow a monthly donor program. ?”A

Retention 79

Retention Philanthropy Public and Nonprofit Management Insurance 79

The Agitator

NOVEMBER 15, 2017

A Jay Love puts it so simply and eloquently in his post titled State of Donor Retention , “ Pure magic happens with the second gift from any first time donor!” ” And as Jay commented on Tom’s post: The retention rate for 2nd time donors is nearly three times larger than the retention rate of first time donors!”

Retention 51

Retention Values Fundraising Fundraising 51

Bloomerang

JULY 6, 2023

To do this, your organization will need to increase fundraising revenue by $10,000 by finding new outreach opportunities and strengthening relationships with existing supporters to increase donor retention. Meanwhile, you may assign another person to call new donors to thank them and increase your new donor retention.

Nonprofit governance and management 119

Nonprofit governance and management Public and Nonprofit Management Nonprofits Nonprofit Administration and Development 119

The Agitator

FEBRUARY 11, 2013

And he did just that at the Direct Marketing Association’s Washington Conference last week in a fact-packed session on Acquisition and Retention Trends. During the same period, first-year retention rates have significantly declined to the point where, on average, nearly 3 out of 4 newly-acquired donors leave by the end of the first year.

Retention 99

Retention Values Fundraising Fundraising 99

The Agitator

JULY 31, 2018

And my book Retention Fundraising devoted a chapter to “Five Easy Retention Wins” and noting that saying “Thank you” is Retention Win #1. Are you undervaluing the value gratitude. To make the point on its importance we’ve noted the research indicating that failure to thank donors is a top cause of attrition ….we’ve

Retention 63

Retention Psychology Food Universities 63

The Agitator

MARCH 21, 2018

The other one, for those who like spoilers, was donor lifetime value.). But, if you look at value to the organization, the packages without the premiums acquired the types of donors who stick with you and create value without requiring a bevy of tchotchkes. And yet, CTA can lie. How does this apply to identity?

Retention 63

Retention Values Nonprofit Management Management 63

The Agitator

JANUARY 19, 2016

A drunk loses the keys to his house and is looking for them under a lamppost. A cop comes over and asks what he’s doing. “I’m looking for my keys,” he says. “I lost them over there.” ” The policeman looks puzzled. “Then why are you looking for them all the way over here?” ” It’s human nature.

Values 56

Values Nonprofit Management Retention Management 56

MNA Association

JANUARY 16, 2024

By showing each stakeholder group that you value them, you’ll unite everyone under the umbrella of your nonprofit’s success and keep them invested for the long term. Double the Donation’s donor retention guide lists sharing impact stories as one of the top strategies for retaining donor support.

Nonprofit governance and management 52

Nonprofit governance and management Finance Retention Governance 52

The Agitator

FEBRUARY 29, 2016

However, it’s a shift well worth making because measuring the donor experience at various interaction points — and of course acting on what you learn — is one of the ways a nonprofit can grow. Good donor experiences bring greater donor commitment, higher retention rates, higher lifetime value.

Retention 66

Retention Values Nonprofits Nonprofit Management 66

The Agitator

AUGUST 8, 2012

Too many direct response fundraisers, many of whom should know better, continue to resort to acquisition techniques that only serve to camouflage the erosion and dry rot destroying long-term donor performance and value. When will they understand that Retention is the New Acquisition?

Fundraising 84

Fundraising Fundraising Retention Manufacturing 84

iMarketSmart

AUGUST 15, 2022

Nonprofit management books – sold to nonprofit administrators – repeat these cherished ideas. One popular management book explains, “The best thing supporters can do is to give resources that enable the institution’s leaders to do their work the best way they know how. The retention is poor. The revenue is flat.

Public and Nonprofit Management 98

Public and Nonprofit Management Non-Profits Retention Management 98

The Agitator

JULY 11, 2018

Regardless of on which side of that debate you fall, I’d like to argue that the incentive structure for most F2F firms gives them incentives that are different from your nonprofit’s incentives. 1000 donors with a retention of 60% or 800 donors With a retention rate of 80% (after clawback)? Which would they rather have?

Retention 45

Retention Finance Advertising Values 45

Bloomerang

JANUARY 29, 2024

This can boost membership retention and provide greater convenience for members. Cultivate impactful relationships to increase retention. This builds stronger connections with members and shows them the value of your program. Looking for more resources to help manage your nonprofit’s constituent community?

Public and Nonprofit Management 79

Public and Nonprofit Management Associations Management Nonprofits 79

The Agitator

NOVEMBER 16, 2017

Chip Grizzard in a comment on Part 1 asked what kind of lift, or improvement in second gift conversion and retention is possible using various techniques. DonorTrends , our sister company, provides New Donor Conversion models and retention analytics. Moving the retention rate from 57% to 59% increased the net by $145,000 in a year.

Retention 49

Retention Values Fundraising Fundraising 49

The Agitator

AUGUST 9, 2018

Your donors’ total lifetime value increases. For this last, let’s remember the lifetime value definition: the total amount of gifts a person will give over their lifetime (less cost of solicitation, communication and donor care.). Increase retention rate. That satisfies Success Criterion #1. A success. Go out of business.

Fundraising 40

Fundraising Fundraising Retention Values 40

The Agitator

JANUARY 21, 2018

Any discussion of metrics in The Agitator must include a nod to “ The Curse of Fundraising Innumeracy ” about an Agitator reader who tried to keep a straight face when someone said they had a 95% retention rate. Starting off simple, this is the answer to why we must invest in acquisition and retention. The leaky bucket.

Retention 72

Retention Activism Marketing Marketing 72

The Agitator

JANUARY 18, 2018

Anyone familiar with The Undoing Project or the works of Kahneman and Tversky can skip down to where “ retention rate” is written in bold. With that in mind, why do we talk about retention rate? Somehow in the mists of time, we’ve become numb to a 21% first-time donor retention rate. Word choice. Pictures.

Retention 58

Retention Fundraising Fundraising Food 58