How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story
iMarketSmart
JULY 24, 2023
Effective fundraising can deliver real value to donors. This external identity has tangible economic value.[1] It can also deliver transcendent value. Moral identity reflects how well one’s life matches one’s ideal values.[2] More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group.
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