The Hidden Value of AI
NonProfit PRO
OCTOBER 19, 2023
With so much attention being place on the external use cases of AI, and specifically generative AI, nonprofit leaders may be missing a hidden value of AI – internal use cases.
Newsletter: Partnership Newsletters: Your Questions Answered ; How to do Cause Marketing with Furniture Stores; Preparing for De Tocqueville’s Last Stand ⚔️
Selfish Giving
MARCH 5, 2025
Partners who dont feel connected and valued are less likely to renew or deepen their commitment. A newsletter creates ongoing touchpointsa way to consistently showcase impact, highlight success stories, and keep your value proposition top of mind. Its a relationship-building tool, where value compounds over time. Bottom line?
Marketing 
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Fidelity Charitable Study: 86% of Employees Want Employer’s Values to Align with Their Own
NonProfit PRO
JANUARY 31, 2023
In an ongoing tight labor market, 86% of employees say it’s important to work for a company whose values align with their own. And 81% want to work for a company that has socially responsible business practices.
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How to Achieve Multicultural Marketing at Your Nonprofit
NonProfit PRO
MAY 11, 2022
One of the significant benefits of multicultural marketing is that it’s simply the right thing to do. People want to associate with brands and organizations that align with their societal values more than ever. However, it can also help you increase brand awareness and help your nonprofit better fulfill its mission.
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Pricing for Profit: How to Set, Negotiate, and Succeed
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success.
New Marketing Essentials Course — And How Marketing is More Than Fundraising!
Nonprofit Marketing Guide
JULY 22, 2021
I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).
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What Nonprofit Donors Want To See in Your Marketing and Social Media
NonProfit PRO
DECEMBER 21, 2021
Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media. Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right.
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What is Nonprofit Marketing?
Nonprofit Marketing Guide
FEBRUARY 18, 2021
I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Marketing is all about communicating what’s called the “value exchange.”
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How To Market Your Planned Giving Program
Nonprofit Marketing Guide
OCTOBER 15, 2020
Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. That means using a variety of mediums — your website, direct mail, email, social media, and multimedia — to market your Planned Giving program.
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5 Best Practices for Nonprofit Employee Onboarding
Ann Green
MARCH 10, 2025
Whether this is a simple Google Doc or an automated path in your LMS, your checklist should cover basic activities and tasks such as: Learn about the nonprofits mission, values, programs, and leadership. To minimize confusion and help new hires prepare for whats ahead, provide them with a step-by-step onboarding checklist to follow.
Is Your Nonprofit Work Called Marketing, Communications, or Something Else?
Nonprofit Marketing Guide
AUGUST 13, 2020
I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. The practical reality is that both words, marketing and communications , are used interchangeably in the nonprofit sector.
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3 Tips for Marketing Your Organization on a Limited Budget
Ann Green
DECEMBER 5, 2023
Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.
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6 Ways to Get More Value Out of Your Next Press Release
Nonprofit Marketing Guide
JULY 23, 2020
Same goes for daily papers and TV stations in mid-size to large markets. Of course, everyone wants to land in the Wall Street Journal or New York Times , but the competition is fierce. One way to potentially reap at least some limited coverage is to pitch to smaller daily or weekly newspapers in your area and also local radio talk shows.
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Newsletter: 4 Signs of a Toxic Culture for Partnerships ☣️ ; How I’m Adding More Value to My Case Study Service ; Tips from St. Jude on Landing More DAF Donors
Selfish Giving
FEBRUARY 19, 2025
And thats not all Im adding even more value! Marketing Your Cause 1. Zoos are capitalizing on a powerful marketing asset: adorable baby animals. This provides additional revenue and serves as a marketing tool when supporters use or wear your merchandise. No baby animals? Protect Your Brand.
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5 Useful Affirmations for the Nonprofit Marketer
Nonprofit Marketing Guide
MAY 8, 2024
Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.
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Using Psychology in Nonprofit Marketing
Nonprofit Marketing Guide
JANUARY 10, 2024
and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),
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Newsletter: Start 2025 Strong with These Lead-Gen Tips ; Cause Marketing Law Resources ⚖️ ; Why a News Vacation Could Be Exactly What You Need ️
Selfish Giving
DECEMBER 18, 2024
Theyre typically less tied up with daily operations in early January, making it the perfect time for high-value outreach. Plan an event around setting social impact goals or sharing important cause marketing trends for the year. It says a lot about your leadership and values. Marketing Your Cause 1. And guess what?
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Lights, Camera, Conversion! Trends and Tips for Perfecting Your Video Marketing
Nonprofit Marketing Guide
APRIL 12, 2023
Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.
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Andre Curry Joins Nonprofit Leadership Center Board of Directors
NonProfit Leadership Center
NOVEMBER 4, 2024
He currently serves as senior field marketing manager for the West Florida region at Florida Blue, where he and his team create meaningful community experiences through outreach and engagement. NLC’s commitment to developing strong, capable leaders aligns with my own values. Andre is no stranger to the Nonprofit Leadership Center. "I
Hacks to Avoid the Chaos and Calm those Non-Profit Marketing Pain Points
Nonprofit Marketing Guide
OCTOBER 9, 2024
In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?
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Concerns About AI from Nonprofit Communications and Marketing Professionals
Nonprofit Marketing Guide
FEBRUARY 1, 2024
Discerning whether the AI-generated content has been filtered through or embraces points of view that are inconsistent with or contrary to the organization’s values. If you provide the right prompts, AI can create all of the content needed for months-long multi-channel marketing campaigns.
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Turning Year-End Donors Into Lifelong Supporters: Data-Driven Marketing Tips for 2025
NonProfit PRO
DECEMBER 9, 2024
Here are the top tips to drive impactful year-end marketing campaigns that turn one-off donors into lifelong supporters.
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Meet Chicago’s Keenen Stevenson: Advocate for Social Change and Youth Empowerment
NonProfit Leadership Alliance
NOVEMBER 13, 2024
” The Value of Certification Earning his CNP credential at Indiana State University in 2012 was only the beginning for Keenen. “The more you can market yourself and help yourself stand out, the more you can leverage that in your work.”
Building Sustainable Value Chains From Hemp and Flowers
Stanford Social Innovation Review
JANUARY 22, 2024
One part of the problem is structural: Because industry value chains are both fragmented and globalized, even organizations that operate on a global scale find it difficult to effect change in conservation, at the industry level. Examples abound. A second part of the problem is that consumption is driven by unsustainable desires.
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5 Revenue Streams to Strengthen Nonprofit Sustainability
Ann Green
FEBRUARY 11, 2025
Use real-world impact to demonstrate the value of monthly donations. To get started, identify companies with values that align with your mission and pitch mutually beneficial opportunities for them to support your cause. For example, search for marketing grants if you spend too much on marketing.
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Strategies For Connecting With Younger Donors
Bloomerang
OCTOBER 30, 2024
It’s important to recognize that the next generation of donors has arrived with their own set of expectations, values, and perspectives. Their values Millennials and Gen Z’ers often have strong values and adhere to them. They also show a preference for non-traditional banking and online spending processes.
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On Being a White Thought Leader in the Nonprofit Sector
Nonprofit Marketing Guide
MARCH 22, 2021
As a result, we here at Nonprofit Marketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. As Kristina and I were working through the Nonprofit Marketing Guide site redesign over the winter, our web developer asked us for our values for the About Us page. Is this pause permanent?
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Newsletter: 4 Partnership Trends You Can’t Ignore in 2025 [Special Edition]
Selfish Giving
JANUARY 29, 2025
Incorporate personalized updates, live conversations, and tailored messaging to make partners feel valued. Partnerships built on transparency foster trust, while authenticity ensures that messages and actions align with an organizations true mission and values. Avoid overpromising or stretching claims.
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Beyond Dollars and Cents: Creating a Winning Nonprofit Marketing Budget
Nonprofit Marketing Guide
JULY 12, 2023
Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. Your carefully nurtured marketing efforts will yield fruitful results. Plants need oxygen to survive, and marketing needs funds to thrive. Creating the marketing budget What will you need?
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A Recruitment Marketing Guide for High-Growth Organizations
Top Nonprofits
FEBRUARY 13, 2025
Thats where recruitment marketing comes in. In this guide, well review the essential components of recruitment marketing so you can acquire the best talent and set your nonprofit up for long-term success. Keep these key parts of recruitment marketing in mind: Employer branding is how your nonprofit is perceived as a workplace.
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How to Win the War on Talent — Attraction Strategies for Nonprofits
NonProfit PRO
NOVEMBER 11, 2021
To remain competitive in today’s market for talent, nonprofit employers would benefit from taking this opportunity to reimagine their employee value proposition with these talent attraction strategies. It’s important for employers to know what prospective and current employees want in a nonprofit organization.
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Donorbox Email Marketing: Your Key to High-Impact, Targeted Outreach
Donorbox Nonprofit
DECEMBER 10, 2024
That shows us that the majority of people value the communications they receive through their inbox including those from the organizations they support or would potentially support. Did you know that 88% of people check their email inboxes multiple times a day?
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Fundraising Isn’t the Only Thing Nonprofit Communicators Do
Nonprofit Marketing Guide
MAY 6, 2021
Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.
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How an Employer Brand Communications Strategy Can Support Recruitment Efforts
NonProfit PRO
DECEMBER 9, 2022
The best nonprofits are the ones that know the value of an employer brand communications plan. They understand a strategic plan can help attract and retain the top talent and avoid facing the current struggles of today’s competitive job market.
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Contributions To DAFs, Distributions Both Decline
The NonProfit Times
NOVEMBER 12, 2024
The growth in charitable assets under management is attributable in part to gains in global financial markets. New workplace giving models, growth in popularity of high-volume DAF account sponsors and market volatility contributed to a decrease in the average account size, according to data in the 2024 Donor-Advised Fund Report.
Your All-Access Pass to Training and Support Is $200 Off [Ends Tonight]
Nonprofit Marketing Guide
JULY 7, 2021
Our All-Access Pass is the best value for busy nonprofit communicators who want to learn their jobs, love their work, and lead their teams. Level Up Your Nonprofit Marketing: A Five-Step Guide to Increasing Your Effectiveness. Online Marketing Campaigns Master Class. SALE ENDS TONIGHT! Donor Communications Planning Master Class.
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Nonprofit Crisis Response Tip-a-Day-DO-Dah!
Clairification
FEBRUARY 27, 2025
During the 2008-09 worldwide recession, many charities cut back on fundraising and marketing. Charities with little relevance to tackling coronavirus still received support from donors that valued them as long as they asked for help (otherwise they were perceived as not in need of funds). Some of them still haven’t recovered.
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How Boards Can Confidently Assess Executive Pay
NonProfit Quarterly
OCTOBER 28, 2024
Boards must contend with a variety of factors, from applicable state and federal laws to the nonprofit’s financial constraints to competitive pay practices to organizational values and the salaries of the rest of its staff. The responsibility is also an opportunity.
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How to Preserve Existing Affordable Housing: The Value of Human Scale
NonProfit Quarterly
APRIL 3, 2024
Since NOAH housing, by definition, does not have covenants or other affordability restrictions, when an owner chooses to sell their building, the units are always at risk of being turned into market-rate housing. This is no small matter.
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How nonprofits can deepen corporate partnerships
Candid
NOVEMBER 5, 2024
Partnerships between nonprofit organizations and for-profit companies to boost workplace volunteering and community impact can create significant value for both parties. Ask for skills-based volunteers to tackle key organizational challenges such as marketing or operational support, project management, translation, and tech services.
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The Future of Fundraising: 3 Tips to Leverage Nonprofit AI
NonProfit Leadership Alliance
DECEMBER 4, 2024
Your nonprofit can leverage these tools when creating materials to fulfill various communication needs, such as: Multi-channel marketing to spread the word about your mission digitally and in print. Engagement analytics to evaluate the performance of your marketing content and fundraising appeals so you can hone your strategies.
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Bringing Community Centric Fundraising to Life
Nonprofit Marketing Guide
AUGUST 4, 2021
Are we willing to update and transform our purpose, vision, mission and values to align with what we hear from our mission stakeholders? What are your core values and guiding principles? Do your organization’s values support and amplify the development practice you seek to undertake? Donor Engagement. Advocacy + Storytelling.
Permission Granted: Setting Boundaries with Your Time
Nonprofit Marketing Guide
OCTOBER 13, 2021
Many of us are working within a culture based in White Supremacy values that rewards quantity of work over quality of work. What does their boss value the most in regards to work? . What work products do they value the most and which ones are not high on their list? Knowledge is power. Learn more about Sherrell Hendrix.
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4 Strategies for Mobilizing Volunteers on Social Media
Marketing for the Modern Nonprofit
DECEMBER 12, 2024
If youre an experienced marketing pro, social media is already on your radar as a valuable communication channel for acquiring donors and spreading awareness of your cause. Your existing volunteers are some of the best marketing tools in your toolkit for boosting volunteer opportunities and adding to your ranks.
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