The Hidden Value of AI
NonProfit PRO
OCTOBER 19, 2023
With so much attention being place on the external use cases of AI, and specifically generative AI, nonprofit leaders may be missing a hidden value of AI – internal use cases.
Fidelity Charitable Study: 86% of Employees Want Employer’s Values to Align with Their Own
NonProfit PRO
JANUARY 31, 2023
In an ongoing tight labor market, 86% of employees say it’s important to work for a company whose values align with their own. And 81% want to work for a company that has socially responsible business practices.
Values 
246
246 Join 27,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
How to Achieve Multicultural Marketing at Your Nonprofit
NonProfit PRO
MAY 11, 2022
One of the significant benefits of multicultural marketing is that it’s simply the right thing to do. People want to associate with brands and organizations that align with their societal values more than ever. However, it can also help you increase brand awareness and help your nonprofit better fulfill its mission.
Marketing 321
321 
New Marketing Essentials Course — And How Marketing is More Than Fundraising!
Nonprofit Marketing Guide
JULY 22, 2021
I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).
Marketing 280
280 
Pricing for Profit: How to Set, Negotiate, and Succeed
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success.
What Nonprofit Donors Want To See in Your Marketing and Social Media
NonProfit PRO
DECEMBER 21, 2021
Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media. Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right.
Marketing 331
331 
What is Nonprofit Marketing?
Nonprofit Marketing Guide
FEBRUARY 18, 2021
I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Marketing is all about communicating what’s called the “value exchange.”
Marketing 229
229 
How To Market Your Planned Giving Program
Nonprofit Marketing Guide
OCTOBER 15, 2020
Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. That means using a variety of mediums — your website, direct mail, email, social media, and multimedia — to market your Planned Giving program.
Marketing 318
318 
What is Nonprofit Marketing?
Nonprofit Marketing Guide
FEBRUARY 18, 2021
I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Marketing is all about communicating what’s called the “value exchange.”
Marketing 198
198 
Is Your Nonprofit Work Called Marketing, Communications, or Something Else?
Nonprofit Marketing Guide
AUGUST 13, 2020
I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. The practical reality is that both words, marketing and communications , are used interchangeably in the nonprofit sector.
Communication 265
265 
3 Tips for Marketing Your Organization on a Limited Budget
Ann Green
DECEMBER 5, 2023
Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.
Marketing 284
284 
6 Ways to Get More Value Out of Your Next Press Release
Nonprofit Marketing Guide
JULY 23, 2020
Same goes for daily papers and TV stations in mid-size to large markets. Of course, everyone wants to land in the Wall Street Journal or New York Times , but the competition is fierce. One way to potentially reap at least some limited coverage is to pitch to smaller daily or weekly newspapers in your area and also local radio talk shows.
Values 256
256 
5 Useful Affirmations for the Nonprofit Marketer
Nonprofit Marketing Guide
MAY 8, 2024
Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.
Marketing 219
219 
Using Psychology in Nonprofit Marketing
Nonprofit Marketing Guide
JANUARY 10, 2024
and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),
Psychology 237
237 
Concerns About AI from Nonprofit Communications and Marketing Professionals
Nonprofit Marketing Guide
FEBRUARY 1, 2024
Discerning whether the AI-generated content has been filtered through or embraces points of view that are inconsistent with or contrary to the organization’s values. If you provide the right prompts, AI can create all of the content needed for months-long multi-channel marketing campaigns.
Communication 226
226 
Lights, Camera, Conversion! Trends and Tips for Perfecting Your Video Marketing
Nonprofit Marketing Guide
APRIL 12, 2023
Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.
Marketing 234
234 
Hacks to Avoid the Chaos and Calm those Non-Profit Marketing Pain Points
Nonprofit Marketing Guide
OCTOBER 9, 2024
In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?
Non-Profits 230
230 
Building Sustainable Value Chains From Hemp and Flowers
Stanford Social Innovation Review
JANUARY 22, 2024
One part of the problem is structural: Because industry value chains are both fragmented and globalized, even organizations that operate on a global scale find it difficult to effect change in conservation, at the industry level. Examples abound. A second part of the problem is that consumption is driven by unsustainable desires.
Values 125
125 
Turning Year-End Donors Into Lifelong Supporters: Data-Driven Marketing Tips for 2025
NonProfit PRO
DECEMBER 9, 2024
Here are the top tips to drive impactful year-end marketing campaigns that turn one-off donors into lifelong supporters.
Marketing 261
261 
Newsletter: 3 Value Scales to Determine What Matters to Partners ?? ; Court Dismisses Challenges to CVS’s Donation Checkout Program??? ; 2,000 Year-Old Marketing Advice That’s Still True Today
Selfish Giving
OCTOBER 18, 2023
Image via winnifredxoxo on Flickr This month's thought-provoking article in the Harvard Business Review is titled 3 Ways to Determine What Your Customer Really Values. Let's change the title to 3 Ways to Determine What Your PARTNER Really Values and see what we can learn about corporate partnerships. ⚖️ Commoditized vs Customized.
Values 130
130 
On Being a White Thought Leader in the Nonprofit Sector
Nonprofit Marketing Guide
MARCH 22, 2021
As a result, we here at Nonprofit Marketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. As Kristina and I were working through the Nonprofit Marketing Guide site redesign over the winter, our web developer asked us for our values for the About Us page. Is this pause permanent?
Leadership 357
357 
Beyond Dollars and Cents: Creating a Winning Nonprofit Marketing Budget
Nonprofit Marketing Guide
JULY 12, 2023
Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. Your carefully nurtured marketing efforts will yield fruitful results. Plants need oxygen to survive, and marketing needs funds to thrive. Creating the marketing budget What will you need?
Marketing 188
188 
Why You Should Audit Your Marketing Stack (All the Software You Use at Work)
Nonprofit Marketing Guide
DECEMBER 7, 2021
All of the software programs you use to do your marketing and communications (and fundraising too) are called your martech or your marketing stack. It’s a great idea to review your marketing stack annually to make sure you are. Here are a few scenarios we are familiar with at Nonprofit Marketing Guide.
Marketing 173
173 
How Pinterest is Useful for Small Business Marketing
Nonprofit Marketing Insights by GlobalOwls
MAY 12, 2023
How Pinterest is Useful for Small Business Marketing Pinterest offers small businesses a creative and visually engaging platform to showcase their products, build brand awareness, drive website traffic, and foster customer loyalty. No wonder Pinterest is a great place for marketing for small-scale businesses. Because why not?
Marketing 142
142 
How to Win the War on Talent — Attraction Strategies for Nonprofits
NonProfit PRO
NOVEMBER 11, 2021
To remain competitive in today’s market for talent, nonprofit employers would benefit from taking this opportunity to reimagine their employee value proposition with these talent attraction strategies. It’s important for employers to know what prospective and current employees want in a nonprofit organization.
Values 277
277 
Email Marketing Tips for 2023
Nonprofit Marketing Insights by GlobalOwls
JANUARY 8, 2023
Email Marketing Tips for 2023. Email marketing can be a way to not only promote your products or services but also retain customers and incentivize their loyalty. . Email marketing can be a way to not only promote your products or services but also retain customers and incentivize their loyalty. . Include Videos.
Marketing 145
145 
Fundraising Isn’t the Only Thing Nonprofit Communicators Do
Nonprofit Marketing Guide
MAY 6, 2021
Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.
Communication 338
338 
Advice for Social Media Marketing Campaigns in 2023
Nonprofit Marketing Insights by GlobalOwls
JUNE 22, 2023
Advice for Social Media Marketing Campaigns in 2023 Social media marketing campaigns in 2023 call for a dynamic and adaptive approach. Staying ahead of the curve and adjusting strategies to current trends and consumer behaviors is crucial for marketers. It also assists in increasing brand expansion.
Marketing 144
144 
How an Employer Brand Communications Strategy Can Support Recruitment Efforts
NonProfit PRO
DECEMBER 9, 2022
The best nonprofits are the ones that know the value of an employer brand communications plan. They understand a strategic plan can help attract and retain the top talent and avoid facing the current struggles of today’s competitive job market.
Recruitment 264
264 
Your All-Access Pass to Training and Support Is $200 Off [Ends Tonight]
Nonprofit Marketing Guide
JULY 7, 2021
Our All-Access Pass is the best value for busy nonprofit communicators who want to learn their jobs, love their work, and lead their teams. Level Up Your Nonprofit Marketing: A Five-Step Guide to Increasing Your Effectiveness. Online Marketing Campaigns Master Class. SALE ENDS TONIGHT! Donor Communications Planning Master Class.
Communication 271
271 
Social Cat Review: Influencer Marketing for Small Business and Agencies
Pam Moore
MAY 7, 2023
Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.
Collaborations 147
147 
Bringing Community Centric Fundraising to Life
Nonprofit Marketing Guide
AUGUST 4, 2021
Are we willing to update and transform our purpose, vision, mission and values to align with what we hear from our mission stakeholders? What are your core values and guiding principles? Do your organization’s values support and amplify the development practice you seek to undertake? Donor Engagement. Advocacy + Storytelling.
Permission Granted: Setting Boundaries with Your Time
Nonprofit Marketing Guide
OCTOBER 13, 2021
Many of us are working within a culture based in White Supremacy values that rewards quantity of work over quality of work. What does their boss value the most in regards to work? . What work products do they value the most and which ones are not high on their list? Knowledge is power. Learn more about Sherrell Hendrix.
Culture 315
315 
How to Start with Nonprofit Influencer Marketing in 2023
Nonprofit Marketing Insights by GlobalOwls
MARCH 10, 2023
How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? For this post, I wanted to put the focus on how an overarching marketing concept such as influencer marketing can have a positive impact on non-profits.
Non-Profits 145
145 
Effective Lifecycle Email Marketing for Nonprofits
Nonprofit Marketing Insights by GlobalOwls
OCTOBER 12, 2023
Effective Lifecycle Email Marketing for Nonprofits (Strategies + Examples) Do you want to gain more email subscribers for your nonprofit organization and keep these supporters giving again and again? Email marketing is an effective tool for nonprofits. Many content marketing guides out there focus on the importance of storytelling.
Marketing 124
124 
Influencer Marketing Blueprint: How Social Cat Paves Way for Small Business and Agencies
Pam Moore
MAY 7, 2023
Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.
Collaborations 148
148 
Oh the Places AI Can Go: A Marketing Journey with Dr. Seuss
Pam Moore
SEPTEMBER 4, 2023
Oh the Places AI Can Go: A Marketing Journey with Dr. Seuss Buckle up, because we're about to take a wild and whimsical ride through the world of AI, guided by none other than the legendary Dr. Seuss! Your AI-driven marketing strategies should reflect the true essence of your brand. Add value, insight, and of course a sprinkle of soul!
Marketing 147
147 
Do Your Nonprofit’s PR Efforts Include Diverse Audiences?
Nonprofit Marketing Guide
SEPTEMBER 24, 2020
Instead of casting a wide net, nonprofits are often better served by identifying a handful of journalists who are influential in reaching their highest-value audiences – then working to build relationships with those journalists. I lean on this strategy because it works.
Values 337
337 
Relevant Messaging Ideas: Be Refreshing
Nonprofit Marketing Guide
APRIL 7, 2021
But passionate people have opinions, and they want to know that the groups they support share their values. If you have values, you have opinions about the way things should be. The post Relevant Messaging Ideas: Be Refreshing appeared first on Nonprofit Marketing Guide. Share those!
Values 245
245 
Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation
Pam Moore
MAY 19, 2023
Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.
Marketing 148
148 
The Power of Authenticity in Social Media Marketing: Why Being Real Matters
Nonprofit Marketing Insights by GlobalOwls
MAY 5, 2023
The Power of Authenticity in Social Media Marketing: Why Being Real Matters Authenticity is not just a buzzword. If you want to stand out from the crowd, being authentic with your Social Media Marketing is a must. So I stuck with organic & brand marketing. It’s time to add more human-touch to your marketing game!
Marketing 141
141 
Why My Nonprofit WAS Sticking with Twitter…
Nonprofit Marketing Guide
MAY 10, 2023
I was hoping to use the scenario to emphasize the importance of following marketing strategies that make the most sense for your nonprofit and the people you serve, regardless of what others are doing. Ultimately, the decision to pay for that coveted blue check mark on any platform is up to you and your marketing objectives.
Nonprofits 211
211 
Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation
Pam Moore
MAY 19, 2023
Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.
Marketing 147
147 
Strategic Nonprofit Growth: Navigating the 7 Stages
NonProfit Leadership Alliance
JULY 2, 2024
Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication.
Let's personalize your content