The Hidden Value of AI
NonProfit PRO
OCTOBER 19, 2023
With so much attention being place on the external use cases of AI, and specifically generative AI, nonprofit leaders may be missing a hidden value of AI – internal use cases.
Fair Market Value: Everything You Need to Know
Donorbox Nonprofit
AUGUST 16, 2024
Understanding fair market value (FMV) and how it relates to in-kind donations and those where donors receive something in return is crucial to providing your donors with accurate documentation they can use when doing their taxes. In this article, we’ll outline how to effectively manage FMV at your nonprofit.
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Fidelity Charitable Study: 86% of Employees Want Employer’s Values to Align with Their Own
NonProfit PRO
JANUARY 31, 2023
In an ongoing tight labor market, 86% of employees say it’s important to work for a company whose values align with their own. And 81% want to work for a company that has socially responsible business practices.
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Building Sustainable Value Chains From Hemp and Flowers
Stanford Social Innovation Review
JANUARY 22, 2024
One part of the problem is structural: Because industry value chains are both fragmented and globalized, even organizations that operate on a global scale find it difficult to effect change in conservation, at the industry level. Examples abound. A second part of the problem is that consumption is driven by unsustainable desires.
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Pricing for Profit: How to Set, Negotiate, and Succeed
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success.
Hacks to Avoid the Chaos and Calm those Non-Profit Marketing Pain Points
Nonprofit Marketing Guide
OCTOBER 9, 2024
In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?
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5 Useful Affirmations for the Nonprofit Marketer
Nonprofit Marketing Guide
MAY 8, 2024
Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.
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Newsletter: 3 Value Scales to Determine What Matters to Partners ?? ; Court Dismisses Challenges to CVS’s Donation Checkout Program??? ; 2,000 Year-Old Marketing Advice That’s Still True Today
Selfish Giving
OCTOBER 18, 2023
Image via winnifredxoxo on Flickr This month's thought-provoking article in the Harvard Business Review is titled 3 Ways to Determine What Your Customer Really Values. Let's change the title to 3 Ways to Determine What Your PARTNER Really Values and see what we can learn about corporate partnerships. ⚖️ Commoditized vs Customized.
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Using Psychology in Nonprofit Marketing
Nonprofit Marketing Guide
JANUARY 10, 2024
and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),
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How to Achieve Multicultural Marketing at Your Nonprofit
NonProfit PRO
MAY 11, 2022
One of the significant benefits of multicultural marketing is that it’s simply the right thing to do. People want to associate with brands and organizations that align with their societal values more than ever. However, it can also help you increase brand awareness and help your nonprofit better fulfill its mission.
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New Marketing Essentials Course — And How Marketing is More Than Fundraising!
Nonprofit Marketing Guide
JULY 22, 2021
I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).
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3 Tips for Marketing Your Organization on a Limited Budget
Ann Green
DECEMBER 5, 2023
Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.
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What is Nonprofit Marketing?
Nonprofit Marketing Guide
FEBRUARY 18, 2021
I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Marketing is all about communicating what’s called the “value exchange.”
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What is Nonprofit Marketing?
Nonprofit Marketing Guide
FEBRUARY 18, 2021
I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Marketing is all about communicating what’s called the “value exchange.”
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Concerns About AI from Nonprofit Communications and Marketing Professionals
Nonprofit Marketing Guide
FEBRUARY 1, 2024
Discerning whether the AI-generated content has been filtered through or embraces points of view that are inconsistent with or contrary to the organization’s values. If you provide the right prompts, AI can create all of the content needed for months-long multi-channel marketing campaigns.
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How to Ensure Your Brand’s Value Proposition Resonates with Site Visitors
Nonprofit Marketing Insights by GlobalOwls
SEPTEMBER 10, 2022
How to Ensure Your Brand’s Value Proposition Resonates with Site Visitors. How do you ensure your Brand’s Value is experienced and felt as quickly as possible? A good value proposition will help you convey that message. Clarity and effective value are the top characteristics of every value proposition.
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How to Uphold Your Nonprofit’s Values While Implementing AI
Marketing for the Modern Nonprofit
JUNE 14, 2024
In this guide, we’ll discuss some of the ways your nonprofit can leverage AI to support its mission and walk through a framework for responsible AI use that will help you uphold your organization’s values as you incorporate these tools into your operations. Let’s dive in!
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What Nonprofit Donors Want To See in Your Marketing and Social Media
NonProfit PRO
DECEMBER 21, 2021
Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media. Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right.
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Creating a Unique Value Proposition for Your Nonprofit (Part 2)
Nonprofit Marketing Guide
DECEMBER 18, 2019
Yesterday and today, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). In part 1 of this two-part blog series, we covered the first few steps of creating a Unique Value Proposition statement. What is it and how do you get one?
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Creating a Unique Value Proposition for Your Nonprofit (Part 1)
Nonprofit Marketing Guide
DECEMBER 17, 2019
Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). A unique value proposition (UVP) is an underutilized and really effective tool. In the marketing world, this is called focusing on benefits, not features.
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Lights, Camera, Conversion! Trends and Tips for Perfecting Your Video Marketing
Nonprofit Marketing Guide
APRIL 12, 2023
Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.
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The Value of Keeping Things Simple
Ann Green
MAY 20, 2020
Over the years I’ve come to find the value of keeping things simple. How Jargon Destroys Nonprofit Fundraising & Marketing. In a way, the COVID-19 outbreak has forced us to keep things simple since we’re limited in what we can do, especially outside the house. Again, you want your donors to understand you.
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The Value of Marketing in a Down Economy
Nonprofit Megaphone
NOVEMBER 4, 2022
However, there’s one area where you shouldn’t cut: marketing. The truth is that even in tough times, your marketing efforts can pay dividends by helping you build support for your organization and reach new people who may be interested in what you do. There are many reasons to continue marketing when times are tough.
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7 Eco-Friendly Remodeling Tactics to Elevate Property Value
Nonprofit Marketing Insights by GlobalOwls
MAY 2, 2024
In this article, we look at how implementing sustainable changes to your household can impact the value of your property in a positive way. Chapters Understanding property value How much you bought your house for, or how much you may potentially resell it for in the future is not actually how much your home is worth.
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B2B Influencer Marketing Mastery: Ultimate Guide for Marketers
Pam Moore
MAY 31, 2024
B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. What is B2B influencer marketing? 🚀 Why B2B Influencer Marketing? Why should you care?
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How to Evaluate Your Brand’s Value Proposition with Real People in Minutes
Nonprofit Marketing Insights by GlobalOwls
OCTOBER 18, 2022
How to Evaluate Your Brand’s Value Proposition with Real People in Minutes. Invest in a strong Brand Value Proposition. A brand’s value proposition is simple, it is a phrase used to communicate the benefits or value of buying from your brand. What is a Brand Value Proposition?
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Top 2021 Fundraising Strategies: Increase Your Donor Lifetime Value
Bloomerang
AUGUST 9, 2021
Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase your donor lifetime value. Sadly, on average, one-time gifts have no monetary value at all.
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How To Market Your Planned Giving Program
Nonprofit Marketing Guide
OCTOBER 15, 2020
Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. That means using a variety of mediums — your website, direct mail, email, social media, and multimedia — to market your Planned Giving program.
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Beyond Dollars and Cents: Creating a Winning Nonprofit Marketing Budget
Nonprofit Marketing Guide
JULY 12, 2023
Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. Your carefully nurtured marketing efforts will yield fruitful results. Plants need oxygen to survive, and marketing needs funds to thrive. Creating the marketing budget What will you need?
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Is Your Nonprofit Work Called Marketing, Communications, or Something Else?
Nonprofit Marketing Guide
AUGUST 13, 2020
I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. The practical reality is that both words, marketing and communications , are used interchangeably in the nonprofit sector.
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6 Ways to Get More Value Out of Your Next Press Release
Nonprofit Marketing Guide
JULY 23, 2020
Same goes for daily papers and TV stations in mid-size to large markets. Of course, everyone wants to land in the Wall Street Journal or New York Times , but the competition is fierce. One way to potentially reap at least some limited coverage is to pitch to smaller daily or weekly newspapers in your area and also local radio talk shows.
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How Pinterest is Useful for Small Business Marketing
Nonprofit Marketing Insights by GlobalOwls
MAY 12, 2023
How Pinterest is Useful for Small Business Marketing Pinterest offers small businesses a creative and visually engaging platform to showcase their products, build brand awareness, drive website traffic, and foster customer loyalty. No wonder Pinterest is a great place for marketing for small-scale businesses. Because why not?
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Effective Lifecycle Email Marketing for Nonprofits
Nonprofit Marketing Insights by GlobalOwls
OCTOBER 12, 2023
Effective Lifecycle Email Marketing for Nonprofits (Strategies + Examples) Do you want to gain more email subscribers for your nonprofit organization and keep these supporters giving again and again? Email marketing is an effective tool for nonprofits. Many content marketing guides out there focus on the importance of storytelling.
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Why Nonprofits Need to Market Just Like a For-profit
NonProfit Leadership Alliance
AUGUST 22, 2023
Your marketing materials play a crucial role in shaping the initial perception of your organization. Beyond aesthetics, effective marketing also bolsters credibility, showcasing professionalism and legitimacy to potential contributors. Good Marketing = More Donations! In the world of nonprofits, first impressions matter.
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Advice for Social Media Marketing Campaigns in 2023
Nonprofit Marketing Insights by GlobalOwls
JUNE 22, 2023
Advice for Social Media Marketing Campaigns in 2023 Social media marketing campaigns in 2023 call for a dynamic and adaptive approach. Staying ahead of the curve and adjusting strategies to current trends and consumer behaviors is crucial for marketers. It also assists in increasing brand expansion.
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Politics, Values, and the Green Transition
Stanford Social Innovation Review
MAY 25, 2023
By Daniela Blei Shifting consumer values can combine with market forces to green the economy.
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How Pragmatic Marketing Can Boost Your Tax Services Sales
Nonprofit Marketing Insights by GlobalOwls
SEPTEMBER 11, 2024
How Pragmatic Marketing Can Boost Your Tax Services Sales Discover how implementing Pragmatic Marketing can enhance your tax services sales. Learn strategies to effectively understand client needs, optimize your marketing efforts, and build lasting relationships. Understand Your Target Market 2. Chapters 1.
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The Evolution of Digital Marketing in Denver
Nonprofit Marketing Insights by GlobalOwls
OCTOBER 19, 2024
The Evolution of Digital Marketing in Denver Denver, often affectionately referred to as the “Mile-High City,” is not just about breathtaking landscapes and craft beer. This blog post will take you on a humorous and insightful ride through the evolution of digital marketing in Denver. The answer is simple.
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4 A/B Tests to Improve Your Nonprofit Value Proposition
NextAfter
APRIL 29, 2022
How effectively does your nonprofit express its value to prospective donors? This question can often get lost in the shuffle as you focus on growing your prospect pool, increasing your communications, and marketing your brand. But each of those focuses can gain your organization more donors by communicating a strong value proposition.
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Marketing Investments to Consider in 2022
Nonprofit Marketing Guide
JANUARY 12, 2022
Even more exciting – it’s time to start to think about where to get the best ROI on your marketing dollars. . Below, we have compiled a list of areas to prioritize when planning your marketing investments. Let me introduce Community Centric Marketing (the sister of our favorite topic Community-Centric Fundraising ).
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Email Marketing Tips for 2023
Nonprofit Marketing Insights by GlobalOwls
JANUARY 8, 2023
Email Marketing Tips for 2023. Email marketing can be a way to not only promote your products or services but also retain customers and incentivize their loyalty. . Email marketing can be a way to not only promote your products or services but also retain customers and incentivize their loyalty. . Include Videos.
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Impact Markets: The Next Frontier
Stanford Social Innovation Review
SEPTEMBER 7, 2023
trillion in terms of government social spend, philanthropy, and S-themed ESG assets under management could be considered the world’s largest financial market today. By one estimate , the worldwide impact investing market alone is $1.164 trillion. The environmentalist movement transitioned to a market where outcomes are traded.
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Why You Should Audit Your Marketing Stack (All the Software You Use at Work)
Nonprofit Marketing Guide
DECEMBER 7, 2021
All of the software programs you use to do your marketing and communications (and fundraising too) are called your martech or your marketing stack. It’s a great idea to review your marketing stack annually to make sure you are. Here are a few scenarios we are familiar with at Nonprofit Marketing Guide.
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How to Preserve Existing Affordable Housing: The Value of Human Scale
NonProfit Quarterly
APRIL 3, 2024
Since NOAH housing, by definition, does not have covenants or other affordability restrictions, when an owner chooses to sell their building, the units are always at risk of being turned into market-rate housing. This is no small matter.
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