NonProfit PRO

DECEMBER 9, 2024

Here are the top tips to drive impactful year-end marketing campaigns that turn one-off donors into lifelong supporters.

Marketing 261

Marketing Marketing Values Technology 261

Nonprofit Marketing Guide

JANUARY 12, 2022

Or perhaps, you had hoped for more budget for technology or additional staff that you did not get. Even more exciting – it’s time to start to think about where to get the best ROI on your marketing dollars. . Below, we have compiled a list of areas to prioritize when planning your marketing investments. Make it a movement.

Marketing 154

Marketing Marketing Non-Profits Technology 154

The NonProfit Times

JANUARY 9, 2025

Your nonprofits brand isnt just about marketing; its about showing potential hires what makes your organization special. Regular training, open conversations, and diverse leadership help everyone feel respected and valued. Leveraging Technology For Recruitment and Retention Technology can simplify hiring and keep teams connected.

Public and Nonprofit Management 98

Public and Nonprofit Management Culture Recruitment Insurance 98

Nonprofit Marketing Guide

MARCH 22, 2021

As a result, we here at Nonprofit Marketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. As Kristina and I were working through the Nonprofit Marketing Guide site redesign over the winter, our web developer asked us for our values for the About Us page. Is this pause permanent?

Leadership 357

Leadership Nonprofits Entrepreneurship Values 357

Nonprofit Marketing Guide

APRIL 17, 2019

If you’re engaging supporters on Facebook but NOT inviting them to join your email list, your marketing strategy is woefully incomplete. Email is a marketing asset that you own and control. Market your marketing: Sell the value of your joining your list. That value needs to outweigh the pain and cost of joining.

Values 250

Values Marketing Marketing Technology 250

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication.

Public and Social Policy 219

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 219

NonProfit Leadership Alliance

DECEMBER 4, 2024

Your nonprofit can leverage these tools when creating materials to fulfill various communication needs, such as: Multi-channel marketing to spread the word about your mission digitally and in print. Engagement analytics to evaluate the performance of your marketing content and fundraising appeals so you can hone your strategies.

Healthcare 130

Healthcare Fundraising Fundraising Nonprofit Leadership 130

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 148

Marketing Marketing Technology Universities 148

Ann Green

SEPTEMBER 8, 2020

Personalization in your nonprofit’s marketing strategies is an important way to build relationships with your supporters to support long-term fundraising goals. Personalized marketing is key for nonprofit success, especially when it comes to donor communications. Employ preferred marketing channels. By Gerard Tonti.

Marketing 157

Marketing Marketing Retention Communication 157

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 147

Marketing Marketing Technology Universities 147

Nonprofit Marketing Guide

DECEMBER 7, 2021

All of the software programs you use to do your marketing and communications (and fundraising too) are called your martech or your marketing stack. It’s a great idea to review your marketing stack annually to make sure you are. Here are a few scenarios we are familiar with at Nonprofit Marketing Guide.

Marketing 173

Marketing Marketing Management Values 173

Pam Moore

SEPTEMBER 4, 2023

Oh the Places AI Can Go: A Marketing Journey with Dr. Seuss Buckle up, because we're about to take a wild and whimsical ride through the world of AI, guided by none other than the legendary Dr. Seuss! Your AI-driven marketing strategies should reflect the true essence of your brand. Add value, insight, and of course a sprinkle of soul!

Marketing 147

Marketing Marketing Technology Non-Profits 147

Nonprofit Marketing Guide

MAY 10, 2023

I was hoping to use the scenario to emphasize the importance of following marketing strategies that make the most sense for your nonprofit and the people you serve, regardless of what others are doing. However, when the new CEO of Twitter engaged in some serious misbehavior online, we had no choice but to change our mind.

Nonprofits 210

Nonprofits Values Leadership Technology 210

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. They purchase from companies that align with their values. . B2B companies are starting to understand the value of corporate social responsibility. Set Green Milestones. We want to help.

Marketing 140

Marketing Marketing Environmental Participation and motivation 140

NonProfit Quarterly

FEBRUARY 17, 2025

Shannon Vallor: I think its important to recognize that AI is not one technology but many. Its more of a marketing term than a scientific term, at present. People call it AI when its an algorithm that does something that they think is clever enough, or new enough, to be able to market as AI. 1 Can you elaborate on that?

Nonprofit governance and management 94

Nonprofit governance and management Technology Public and Nonprofit Management Governance 94

NonProfit Leadership Alliance

JUNE 5, 2024

Leverage Technology Technology can serve as a powerful tool for bridging generational and knowledge divides within nonprofit teams. By leveraging technology, nonprofits can create virtual spaces for employees to connect, collaborate, and access resources regardless of their location or level of experience.

Collaborations 225

Collaborations Public and Nonprofit Management Culture Leadership 225

Nonprofit Marketing Insights by GlobalOwls

JUNE 22, 2023

Advice for Social Media Marketing Campaigns in 2023 Social media marketing campaigns in 2023 call for a dynamic and adaptive approach. Staying ahead of the curve and adjusting strategies to current trends and consumer behaviors is crucial for marketers. It also assists in increasing brand expansion.

Marketing 144

Marketing Marketing Production Values 144

NonProfit Leadership Alliance

FEBRUARY 21, 2024

With considerate leadership and thoughtful planning, though, these barriers are easy to dismantle—such as by using technology that allows staff to make presentations in their home language. Some challenges may be less tangible, such as cultural differences and values. Do their skills and talents complement your existing team?

Health 251

Health Public and Social Policy Public and Nonprofit Management Civil Society 251

Ann Green

JULY 30, 2024

You can also use data gathered from social media, email, and other marketing platforms to see who is engaging with your communications. However, make sure you have the right tools and technology in place to capture these metrics. Personalize communications.

Ethics 287

Ethics Donor Motivation Environmental Communication 287

NonProfit Leadership Alliance

APRIL 24, 2024

In exchange, your nonprofit can provide marketing for your sponsor, making it a win-win for both sides. By acquiring philanthropic partners and showing the value of collaborating with your organization, you can secure their long-term support! Map out the dates of their involvement so everyone is on the same page.

Nonprofit Leadership 212

Nonprofit Leadership Nonprofits Leadership Values 212

NonProfit Leadership Center

JUNE 17, 2024

These stories can appeal to potential employees’ values and emotions. This should be both an internal and external component of your content marketing strategy. Talk to your staff to ensure they feel valued and fulfilled. Leveraging Technology and Innovation Digital Tools Technology can assist with overwhelm and burnout.

Retention 215

Retention Culture Nonprofit Leadership Leadership 215

NonProfit Quarterly

MARCH 17, 2025

Years of advocating for patients and battling stress and anxiety from not feeling valued or seen at her workplace has her feeling worn down. This is not the first time that technology has failed her, and she doubts it will be the last. Just know you are seen, heard, and valued while you overcome this experience.

Healthcare 69

Healthcare Health Insurance Culture 69

Bloomerang

OCTOBER 2, 2021

If you’re looking at your technology budget and wondering whether you’re getting your money’s worth, join Digital Strategist & Technology Coach Maureen Wallbeoff and learn exactly how to harness the power of your technology to help your organization grow. They’re just technology.” ” I love it.

Technology 122

Technology Nonprofit governance and management Nonprofits Production 122

NonProfit Leadership Alliance

JANUARY 23, 2024

Fonts: Note the fonts used for your logo and marketing materials , and make sure they’re consistent across all web pages and communication materials. Align with your nonprofit’s mission and values. The best nonprofit websites out there have visuals with a clear connection to the organization’s mission and values.

Nonprofit Leadership 226

Nonprofit Leadership Nonprofits Leadership Values 226

Blue Avocado

FEBRUARY 4, 2025

This obsession stems from deep cultural, historical, and economic foundations that value individualism, meritocracy, and innovation. We see this in the explosion of data now reaching levels once unimaginable and in the rapid advancements in technology, particularly AI and machine learning, that are reshaping industries at lightning speed.

Leadership 71

Leadership Nonprofit Leadership Culture Nonprofits 71

Nonprofit Marketing Insights by GlobalOwls

MARCH 11, 2023

Three Tips To Gear Up Your Non-Profit Marketing How could you gear up your Nonprofit marketing? Following, three strategies will be explored to help maximize your marketing effectiveness this year, and in the years to come. You can explore bulk email marketing tools by clicking on this link. For example, segmentation.

Non-Profits 98

Non-Profits Marketing Marketing Technology 98

Nonprofit Marketing Guide

JULY 20, 2015

Em Hall is an award-winning marketer with a knack for digital strategy and social media. I like having meetings earlier in the day if possible and on Wednesdays marketing coordinator Paige and I have a standing call with our PR agency. That means harnessing technology (e.g. We’d love to hear from you too!

Communication 241

Communication Nonprofits Technology Collaborations 241

Ann Green

JULY 19, 2023

Market your recurring gifts program. Market your recurring giving program. Go further with your marketing by creating a page on your website specifically for your recurring giving program. They’ll feel more valued if you acknowledge their preferences and interests when reaching out about your recurring giving program.

Participation and motivation 244

Participation and motivation Non-Profits Medical Communication 244

Affnetz

APRIL 16, 2024

Corporate Sponsorships for Nonprofits | A Guide to Grow Nonprofits/ By Bala Guntipalli Introduction to Nonprofit Board Management Software: Technology has become an integral part of our lives, changing the way we do business and manage organizations. This can help foster better collaboration and enhance board member engagement.

Management 245

Management Nonprofit governance and management Public and Nonprofit Management Nonprofit Administration and Development 245

Pam Moore

APRIL 3, 2018

You have become the master of random acts of marketing (RAMs) – random acts of live video, stories, quotes, tweets and visuals. You are still searching for the magic button to fix all your social media, digital marketing and branding woes. How to identify and stomp Random Acts of Marketing and social media FAST.

Technology 164

Technology Marketing Marketing Values 164

Nonprofit Tech for Good

DECEMBER 19, 2022

Each year Heather Mansfield of Nonprofit Tech for Good presents a free webinar featuring the top ten digital marketing and fundraising trends to prioritize in the following year. This year’s webinar, 10 Digital Marketing & Fundraising Trends to Prioritize in 2023 , was presented on December 7. Instagram: 1.4

Marketing 126

Marketing Marketing Fundraising Fundraising 126

NonProfit Quarterly

FEBRUARY 17, 2025

When we build AI, we must ask: Who benefits from this technology? Ironically, the technology that promises a more efficient future is also contributing to a great strain on the planets resources. Without oversight, AI systems can deepen social divides, automate biases, and destabilize labor markets. Who is harmed?

Public and Social Policy 67

Public and Social Policy Health Environmental Ethics 67

Candid

OCTOBER 29, 2024

The movement signals a new era of work, one where professionals value autonomy over security and innovation over tradition. The rise of the Autonomists: Driving factors The impact of COVID-19 The pandemic disrupted nearly every aspect of the labor market. My favorite part is choosing who I work with [as] clients and collaborators.”

Participation and motivation 64

Participation and motivation Health Nonprofits Construction 64

NonProfit Leadership Alliance

MAY 14, 2024

In this guide, we’ll discuss a few economic factors you should be aware of so you can secure your organization’s financial stability throughout turbulent times: Inflation Interest Rates Financial Technology Advancements Consumer Confidence As we review these economic factors and trends, consider your team’s general comfort level with economics.

Fundraising 130

Fundraising Fundraising Nonprofit Leadership Technology 130

Pam Moore

MAY 31, 2024

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. What is B2B influencer marketing? 🚀 Why B2B Influencer Marketing? Why should you care?

Marketing 78

Marketing Marketing Collaborations Advertising 78

Pam Moore

FEBRUARY 17, 2023

The only guarantee marketing and business leaders have today is change. Success in business today demands humans and technology such as artificial intelligence, work together. Forrester) By 2025, three out of every four business executives will be able to adapt to new markets and industries using digital platforms. trillion U.S.

Culture 147

Culture Technology Energy Universities 147

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 18, 2023

Chatbots and AI: Revolutionizing Customer Engagement in Digital Marketing Customer interaction has become a crucial part of successful marketing strategy as a result of the digital landscape’s rapid change. Strong technologies like chatbots are revolutionizing how companies interact with their customers.

Marketing 98

Marketing Marketing Technology Collaborations 98