Nonprofit Marketing Guide

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

Marketing 233

Marketing Marketing Collaborations Values 233

NonProfit PRO

DECEMBER 9, 2024

Here are the top tips to drive impactful year-end marketing campaigns that turn one-off donors into lifelong supporters.

Marketing 261

Marketing Marketing Values Technology 261

Nonprofit Marketing Guide

JANUARY 12, 2022

Or perhaps, you had hoped for more budget for technology or additional staff that you did not get. Even more exciting – it’s time to start to think about where to get the best ROI on your marketing dollars. . Below, we have compiled a list of areas to prioritize when planning your marketing investments. Make it a movement.

Marketing 154

Marketing Marketing Non-Profits Technology 154

NonProfit Quarterly

MARCH 17, 2025

Emerging technological innovations in healthcare have the potential to transform public health and healthcare delivery systems, making them more efficient, personalized, and accessible. Emerging Technologies: Potential and Risks Technological innovations are often lauded as a panacea for global health challenges.

Health 57

Health Technology Healthcare Medical 57

The NonProfit Times

JANUARY 9, 2025

Your nonprofits brand isnt just about marketing; its about showing potential hires what makes your organization special. Regular training, open conversations, and diverse leadership help everyone feel respected and valued. Leveraging Technology For Recruitment and Retention Technology can simplify hiring and keep teams connected.

Public and Nonprofit Management 98

Public and Nonprofit Management Culture Recruitment Insurance 98

Nonprofit Marketing Guide

MARCH 22, 2021

As a result, we here at Nonprofit Marketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. As Kristina and I were working through the Nonprofit Marketing Guide site redesign over the winter, our web developer asked us for our values for the About Us page. Is this pause permanent?

Leadership 357

Leadership Nonprofits Entrepreneurship Values 357

Pam Moore

SEPTEMBER 14, 2018

No doubt there is value in saving time and improving results by learning from others who have already been down the path you are wanting to succeed at. It doesn’t and can’t give you everything you need to build out a social media, digital marketing, or branding strategy, plan, metrics or path to success for everything you do online.

Marketing 163

Marketing Marketing Technology Values 163

NonProfit Leadership Alliance

DECEMBER 4, 2024

Your nonprofit can leverage these tools when creating materials to fulfill various communication needs, such as: Multi-channel marketing to spread the word about your mission digitally and in print. Engagement analytics to evaluate the performance of your marketing content and fundraising appeals so you can hone your strategies.

Healthcare 130

Healthcare Fundraising Fundraising Nonprofit Leadership 130

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication.

Public and Social Policy 209

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 209

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 148

Marketing Marketing Technology Universities 148

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 147

Marketing Marketing Technology Universities 147

Ann Green

SEPTEMBER 8, 2020

Personalization in your nonprofit’s marketing strategies is an important way to build relationships with your supporters to support long-term fundraising goals. Personalized marketing is key for nonprofit success, especially when it comes to donor communications. Employ preferred marketing channels. By Gerard Tonti.

Marketing 156

Marketing Marketing Retention Communication 156

Stanford Social Innovation Review

JANUARY 29, 2025

And human beings judge the value of AIs work product. As has been the case with technological progress generally since the founding of the United States, that means protecting all aspects of creative human work now manifesting itself through AI. Human beings are the source of this data. Consider the realm of scientific research.

Public and Social Policy 121

Public and Social Policy Medical Production Technology 121

Nonprofit Marketing Guide

DECEMBER 7, 2021

All of the software programs you use to do your marketing and communications (and fundraising too) are called your martech or your marketing stack. It’s a great idea to review your marketing stack annually to make sure you are. Here are a few scenarios we are familiar with at Nonprofit Marketing Guide.

Marketing 173

Marketing Marketing Management Values 173

Pam Moore

SEPTEMBER 4, 2023

Oh the Places AI Can Go: A Marketing Journey with Dr. Seuss Buckle up, because we're about to take a wild and whimsical ride through the world of AI, guided by none other than the legendary Dr. Seuss! Your AI-driven marketing strategies should reflect the true essence of your brand. Add value, insight, and of course a sprinkle of soul!

Marketing 147

Marketing Marketing Technology Non-Profits 147

Nonprofit Marketing Guide

MAY 10, 2023

I was hoping to use the scenario to emphasize the importance of following marketing strategies that make the most sense for your nonprofit and the people you serve, regardless of what others are doing. However, when the new CEO of Twitter engaged in some serious misbehavior online, we had no choice but to change our mind.

Nonprofits 210

Nonprofits Values Leadership Technology 210

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. They purchase from companies that align with their values. . B2B companies are starting to understand the value of corporate social responsibility. Set Green Milestones. We want to help.

Marketing 140

Marketing Marketing Environmental Participation and motivation 140

Nonprofit Marketing Insights by GlobalOwls

JUNE 22, 2023

Advice for Social Media Marketing Campaigns in 2023 Social media marketing campaigns in 2023 call for a dynamic and adaptive approach. Staying ahead of the curve and adjusting strategies to current trends and consumer behaviors is crucial for marketers. It also assists in increasing brand expansion.

Marketing 144

Marketing Marketing Production Values 144

Ann Green

JULY 30, 2024

You can also use data gathered from social media, email, and other marketing platforms to see who is engaging with your communications. However, make sure you have the right tools and technology in place to capture these metrics. Personalize communications.

Ethics 286

Ethics Donor Motivation Environmental Communication 286

NonProfit Leadership Center

JUNE 17, 2024

These stories can appeal to potential employees’ values and emotions. This should be both an internal and external component of your content marketing strategy. Talk to your staff to ensure they feel valued and fulfilled. Leveraging Technology and Innovation Digital Tools Technology can assist with overwhelm and burnout.

Retention 215

Retention Culture Nonprofit Leadership Leadership 215

NonProfit Leadership Alliance

JUNE 5, 2024

Leverage Technology Technology can serve as a powerful tool for bridging generational and knowledge divides within nonprofit teams. By leveraging technology, nonprofits can create virtual spaces for employees to connect, collaborate, and access resources regardless of their location or level of experience.

Collaborations 215

Collaborations Public and Nonprofit Management Culture Leadership 215

NonProfit Leadership Alliance

FEBRUARY 21, 2024

With considerate leadership and thoughtful planning, though, these barriers are easy to dismantle—such as by using technology that allows staff to make presentations in their home language. Some challenges may be less tangible, such as cultural differences and values. Do their skills and talents complement your existing team?

Health 242

Health Public and Social Policy Public and Nonprofit Management Civil Society 242

NonProfit Leadership Alliance

APRIL 24, 2024

In exchange, your nonprofit can provide marketing for your sponsor, making it a win-win for both sides. By acquiring philanthropic partners and showing the value of collaborating with your organization, you can secure their long-term support! Map out the dates of their involvement so everyone is on the same page.

Nonprofit Leadership 201

Nonprofit Leadership Leadership Nonprofits Values 201

NonProfit Quarterly

MARCH 17, 2025

Years of advocating for patients and battling stress and anxiety from not feeling valued or seen at her workplace has her feeling worn down. This is not the first time that technology has failed her, and she doubts it will be the last. Just know you are seen, heard, and valued while you overcome this experience.

Healthcare 70

Healthcare Health Insurance Culture 70

Bloomerang

OCTOBER 2, 2021

If you’re looking at your technology budget and wondering whether you’re getting your money’s worth, join Digital Strategist & Technology Coach Maureen Wallbeoff and learn exactly how to harness the power of your technology to help your organization grow. They’re just technology.” ” I love it.

Technology 122

Technology Nonprofit governance and management Nonprofits Production 122

Bloomerang

JUNE 3, 2021

Before the sweat starts to bead on your forehead like mine does when I’m more than 5 minutes into my virtual Camp Gladiator workout, I’m going to bust some email marketing myths. There are some really dangerous email marketing myths that could be hurting your fundraising efforts and donor relationships. .

Marketing 122

Marketing Marketing Fundraising Fundraising 122

Nonprofit Marketing Insights by GlobalOwls

MARCH 11, 2023

Three Tips To Gear Up Your Non-Profit Marketing How could you gear up your Nonprofit marketing? Following, three strategies will be explored to help maximize your marketing effectiveness this year, and in the years to come. You can explore bulk email marketing tools by clicking on this link. For example, segmentation.

Non-Profits 98

Non-Profits Marketing Marketing Technology 98

Nonprofit Marketing Guide

JULY 20, 2015

Em Hall is an award-winning marketer with a knack for digital strategy and social media. I like having meetings earlier in the day if possible and on Wednesdays marketing coordinator Paige and I have a standing call with our PR agency. That means harnessing technology (e.g. We’d love to hear from you too!

Communication 241

Communication Nonprofits Technology Collaborations 241

Blue Avocado

FEBRUARY 4, 2025

This obsession stems from deep cultural, historical, and economic foundations that value individualism, meritocracy, and innovation. We see this in the explosion of data now reaching levels once unimaginable and in the rapid advancements in technology, particularly AI and machine learning, that are reshaping industries at lightning speed.

Leadership 68

Leadership Nonprofit Leadership Culture Nonprofits 68

Ann Green

JULY 19, 2023

Market your recurring gifts program. Market your recurring giving program. Go further with your marketing by creating a page on your website specifically for your recurring giving program. They’ll feel more valued if you acknowledge their preferences and interests when reaching out about your recurring giving program.

Participation and motivation 244

Participation and motivation Non-Profits Medical Communication 244

NonProfit Quarterly

FEBRUARY 17, 2025

When we build AI, we must ask: Who benefits from this technology? Ironically, the technology that promises a more efficient future is also contributing to a great strain on the planets resources. Without oversight, AI systems can deepen social divides, automate biases, and destabilize labor markets. Who is harmed?

Public and Social Policy 69

Public and Social Policy Health Environmental Ethics 69

Affnetz

APRIL 16, 2024

Corporate Sponsorships for Nonprofits | A Guide to Grow Nonprofits/ By Bala Guntipalli Introduction to Nonprofit Board Management Software: Technology has become an integral part of our lives, changing the way we do business and manage organizations. This can help foster better collaboration and enhance board member engagement.

Management 245

Management Nonprofit governance and management Public and Nonprofit Management Nonprofit Administration and Development 245

Candid

OCTOBER 29, 2024

The movement signals a new era of work, one where professionals value autonomy over security and innovation over tradition. The rise of the Autonomists: Driving factors The impact of COVID-19 The pandemic disrupted nearly every aspect of the labor market. My favorite part is choosing who I work with [as] clients and collaborators.”

Participation and motivation 65

Participation and motivation Health Nonprofits Construction 65

Selfish Giving

APRIL 10, 2017

Other high consumer traffic venues will fill the gap as evidenced in the rise of cause marketing among casual dining, gyms, yoga, golf courses and even gun ranges utilizing the "customer ask" model. New Technologies Will Optimize & Expand 'Checkout Charity'. Consumers increasingly distrust marketing.

Retail 213

Retail Nonprofit governance and management Non-Profits Public and Nonprofit Management 213

Pam Moore

MAY 31, 2024

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. What is B2B influencer marketing? 🚀 Why B2B Influencer Marketing? Why should you care?

Marketing 78

Marketing Marketing Collaborations Advertising 78

NonProfit Leadership Alliance

MAY 14, 2024

In this guide, we’ll discuss a few economic factors you should be aware of so you can secure your organization’s financial stability throughout turbulent times: Inflation Interest Rates Financial Technology Advancements Consumer Confidence As we review these economic factors and trends, consider your team’s general comfort level with economics.

Fundraising 130

Fundraising Fundraising Nonprofit Leadership Technology 130

Pam Moore

FEBRUARY 17, 2023

The only guarantee marketing and business leaders have today is change. Success in business today demands humans and technology such as artificial intelligence, work together. Forrester) By 2025, three out of every four business executives will be able to adapt to new markets and industries using digital platforms. trillion U.S.

Culture 147

Culture Technology Energy Universities 147