Nonprofit Marketing Guide

AUGUST 11, 2015

The new organic post Interest targeting feature gives you a great way to target specific groups of people with specific social actions (petitions, fundraising appeals, etc.). I’ve advocated for years that to maximize your (time and money) investment, targeting your audience should be a central tenet of your Facebook marketing.

Advertising 221

Advertising Social Action Activism Management 221

Care2

MAY 31, 2014

In January, the Nonprofit Marketing Guide released the 2014 Nonprofit Communications Trend Report , alongside an infogrpahic to break the data into easily digestible chunks. Have you invested in an organic and paid recruitment strategy via social action networks like Care2. Email marketing. Print marketing.

Communication 72

Communication Recruitment Social Action Marketing 72

Care2

SEPTEMBER 17, 2014

It''s important to keep up with the updates, and make sure you''re utilizing social media the best you can for your organization. We took a look at the social media marketing trends for 2014 from Social Media Examiner , and found a really great infographic to go along with it.

Advertising 72

Advertising Social Action Activism Marketing 72

Care2

FEBRUARY 11, 2012

Wildfire , a social marketing platform surveyed a variety of marketers and found that marketers believe social media is valuable to increase brand awareness and dialogue but will soon begin to measure ROI from a more traditional perspective – attributable sales and costs. 41% say that is has reduced costs.

Social Action 75

Social Action Marketing Marketing Communication 75

iMarketSmart

JULY 10, 2024

In marketing terminology, these would be called leads or prospects. In major gifts fundraising, identification is the process of finding potential major donors from your databases, including supporters, previous donors, and other individuals with some connection to your nonprofit.

Fundraising 52

Fundraising Fundraising Participation and motivation Values 52

Care2

FEBRUARY 15, 2011

It’s also great news for the many Frogloop readers who are nonprofit professionals and consultants engaged in online advocacy, fundraising and marketing. Care2 is a B Corporation, or social enterprise, that generates revenues by connecting individuals with nonprofits and business that are making the world a better place.

Social Enterprise 70

Social Enterprise Social Enterprise Social Action Recruitment 70

Care2

DECEMBER 6, 2010

"Jumo needs to question what makes them different, does the cause marketplace really need them, who will use the platform, and how will it be marketed to them," said Geoff Livingston. and then report/display the results of the actions.&#.

Energy 64

Energy Social Action Marketing Marketing 64

Care2

JANUARY 21, 2012

Here are some online marketing strategies Convio recently outlined in their whitepaper “Utilize Your Year-End Momentum” that you can start working on right now, so that when “that time” rolls around again, you’ll be better positioned to reach your online fundraising goals. So how did you do in 2011?

Fundraising 72

Fundraising Fundraising Recruitment Social Action 72

Care2

DECEMBER 22, 2011

For example, Care2 (which runs the Frogloop blog) and has over 17M members is one of the first social action networks for people who care two make a difference. Nonprofits and social do-gooders can use the network for free to: create petitions on Care2. use the Care2 News Network. guest blog on the Cause channels.

Social Action 57

Social Action Production Nonprofits Technology 57

The Agitator

DECEMBER 19, 2011

Much like the CIA once monitored the wheat harvest in the old Soviet Union, Ethan Boldt over at DirectMarketingIQ reports the top 5 fundraising direct mail trends in 2011.

Fundraising 87

Fundraising Fundraising Social Action Culture 87

Nonprofit Marketing Blog

OCTOBER 18, 2012

The social action shift. The idea: Technology has made it easy for people to take small, easy actions in support of a cause. . - Fans who will champion your work within their circles of influence. This has been dubbed slacktivism by some, which sounds dismissive.

Technology 91

Technology Participation and motivation Social Action Values 91

Nonprofit Marketing Blog

OCTOBER 4, 2011

Here was the gist of it: “Empathy makes you more aware of other people’s suffering, but it’s not clear it actually motivates you to take moral action or prevents you from taking immoral action… People who actually perform pro-social action don’t only feel for those who are suffering, they feel compelled to act by a sense of duty.

Social Action 53

Social Action Values 53

Getting Attention

JANUARY 3, 2012

He had been moved and inspired on hearing King’s words at the March on Washington in the summer of 1963, and that day was part of what motivated his lifelong involvement in social action.

Nonprofits 81

Nonprofits Social Action Communication Marketing 81

The Agitator

AUGUST 5, 2009

Here are two articles reflective of how marketers in the commercial space view the challenge of sorting through these new media opportunities. In Social Media Insider , David Berkowitz of 360i puzzles over the proper metric to use for pricing social media … and from there, being able to calculate some sort of return on investment.

Social Action 40

Social Action Activism Nonprofit Management Marketing 40

Care2

JANUARY 24, 2012

"Social media is a great additional engagement channel, but we find the level of commitment and responsiveness much stronger in email. Check out these email stats: There are an estimated 2.9 billion email addresses.

Social Action 67

Social Action Communication Nonprofits Marketing 67

Care2

AUGUST 8, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) But it’s not always easy.

Nonprofit governance and management 28

Nonprofit governance and management Advertising Universities Fundraising 28

Care2

MAY 22, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Instead, test everything!

Fundraising 31

Fundraising Fundraising Non-Profits Advertising 31

Care2

MAY 22, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Instead, test everything!

Non-Profits 31

Non-Profits Fundraising Fundraising Advertising 31

Care2

JANUARY 13, 2009

Largest Online Social Action Community of 10 Million "Do Gooders" Adds Fundraising and Advocacy Experts Allyson Kapin and Stephen O’Keefe, Who Bring Decades of Experience at Helping Nonprofits Succeed Redwood City, Calif. to maximize their outreach. Reporters can subscribe to the RSS feed.

Healthcare 28

Healthcare Environmental Recruitment Energy 28

Care2

JULY 15, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Public and Social Policy 28

Public and Social Policy Advertising Fundraising Fundraising 28

Care2

JUNE 11, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Copyright © 2008, Care2.com

Advertising 28

Advertising Fundraising Fundraising Social Action 28

iMarketSmart

JULY 17, 2023

Using donor images in marketing complex charitable financial planning instruments: An experimental test with charitable gift annuities. Journal of Marketing Research, 45 (3), 351-361. [13] Journal of Marketing Research, 45 (3), 351-361. [18] International Review on Public and Nonprofit Marketing, 18 (2), 229-253.

Psychology 98

Psychology Altruism and Helping Public and Nonprofit Management Fundraising 98

Fundraising Leadership

MARCH 18, 2024

Nicole Mason , president of Future Forward Women; Kate Kelley , EVP at Lilly Social Action Campaign; Uma Iyer , Chief External Affairs Officer of the National Women’s Law Center; and Kristin Molinari Cohen , Chief Marketing Officer at sparks & honey.

Entrepreneurship 52

Entrepreneurship Leadership Law Social Action 52

iMarketSmart

JULY 24, 2023

More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. It can support a shared pro-social code.[4] Thus, costly punishment can be a form of pro-social action.[5] Social Marketing Quarterly, 21 (2), 92-99. [15] Sunday Effect” on pro-social behavior.

Psychology 52

Psychology Public and Social Policy Altruism and Helping Values 52