Affnetz

JUNE 1, 2023

6 Techniques to Boost New Donor Acquisition and Retention By Mike Crum It’s essential to acquire new donors for your Nonprofit to have a thriving fundraising program. You’re way, way better off developing messaging that speaks directly to a prospective donor in an authentic manner rather than coming across as simply marketing your Nonprofit.

Retention 130

Retention Values Communication Education 130

NonProfit Leadership Center

JUNE 17, 2024

These stories can appeal to potential employees’ values and emotions. This should be both an internal and external component of your content marketing strategy. Talk to your staff to ensure they feel valued and fulfilled. How do you do that? Talk to your workforce to identify new ways to empower them.

Retention 215

Retention Culture Nonprofit Leadership Leadership 215

Affnetz

JUNE 1, 2023

You’re way, way better off developing messaging that speaks directly to a prospective donor in an authentic manner rather than coming across as simply marketing your Nonprofit. But, don’t overlook the incredible value of implementing a First-Time Donor Program. Always be asking this question: Who else should we be talking to?

Retention 130

Retention Values Communication Education 130

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication.

Public and Social Policy 206

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 206

Nonprofit Marketing Guide

MARCH 13, 2024

I recently had a chat about the return on investment (ROI) on publicity spending with a senior marketing team member. But at a time when most of our HR teams are knee-deep in the struggle to recruit and retain talent, we’ve got to remember that our marketing efforts are also a powerful tool for employer branding and staff engagement.

Recruitment 215

Recruitment Retention Culture Communication 215

The Volunteer Hub

MARCH 7, 2022

With the value of a volunteer hour approaching $29 in 2022, now is the time to focus on retention and better utilize your existing volunteer contacts. Volunteer hours equate to the work of millions of full-time employees, making the value of volunteer labor over $284 billion. And what causes volunteers to leave? Personal Growth.

Retention 92

Retention Recruitment Public and Nonprofit Management Activism 92

Nonprofit Marketing Guide

AUGUST 5, 2011

Convio has released a couple of interesting research reports that clearly demonstrate that multi-channel or integrated marketing (where you add online communications to direct mail) increases donor retention rates, giving frequency, and consequently lifetime value. Constituent Centricity. Integrated Measurement.

Values 191

Values Retention Communication Marketing 191

Nonprofit Marketing Guide

JUNE 26, 2014

Much of what we talk about at Nonprofit Marketing Guide requires software to do well. He started by working with Dr. Adrian Sargeant , the leading researcher on donor loyalty and retention, to create both tools and a user interface (the part you see and focus on as a user) that made donor retention central to how the software works.

Retention 182

Retention Technology Marketing Marketing 182

Nonprofit Tech for Good

MARCH 8, 2024

By Abby Jarvise , writer, marketer, and speaker at Neon One – software built for small and midsize nonprofits to help them manage fundraising, communications, events, volunteers, and more. Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. The short answer is “no.”

Retention 97

Retention Technology Nonprofits Communication 97

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

Marketing 116

Marketing Marketing Retention Nonprofits 116

NonProfit Hub

NOVEMBER 26, 2020

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. With concrete retention strategies, you can make the most of increases in new donors. Here are the essentials to keep in mind when building or updating your nonprofit’s donor retention strategy.

Retention 74

Retention Associations Advertising Activism 74

NonProfit Leadership Alliance

JUNE 5, 2024

Nonprofits can foster a culture of respect by valuing contributions from employees of all generations, recognizing the unique strengths and expertise that each individual brings to the table. About the Author: Michael Ash is a seasoned marketing and nonprofit professional with over 15 years of experience.

Collaborations 211

Collaborations Public and Nonprofit Management Culture Leadership 211

Ann Green

JULY 30, 2024

You can also use data gathered from social media, email, and other marketing platforms to see who is engaging with your communications. When getting started, at least have a Google Analytics account in place to track website traffic, as well as platforms that will measure digital marketing engagement. Let’s look at an example.

Ethics 284

Ethics Donor Motivation Environmental Communication 284

Nonprofit Marketing Guide

FEBRUARY 16, 2023

marketing and fundraising, or marketing and advocacy) and jointly determining shared objectives and workloads. Centralized Teams Communications staff set the communications/marketing strategy and define their own workload. Typically the executive has limited or no marketing or communications expertise themselves.

Communication 214

Communication Nonprofit Administration and Development Nonprofits Retention 214

The Charity CFO

DECEMBER 30, 2024

In a recent episode of A Modern Nonprofit Podcast, host Tosha Anderson sat down with Greg Miller, President and CEO of Penn-Mar Human Services, to discuss the critical issues of recruitment, retention, and strategic partnerships in the nonprofit sector. He stated, “When we get retention correct, recruitment becomes less of an issue.”

Recruitment 52

Recruitment Retention Nonprofit governance and management Non-Profit Management 52

Ann Green

JULY 19, 2023

It’s a great way to both boost revenue and your retention rate. Market your recurring gifts program. Market your recurring giving program. Go further with your marketing by creating a page on your website specifically for your recurring giving program. I’m a big fan of recurring giving.

Participation and motivation 244

Participation and motivation Non-Profits Medical Communication 244

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 236

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 236

Ann Green

FEBRUARY 11, 2025

Recurring Donations While securing new donors is crucial, most nonprofit leaders know that acquisition is more costly (and less reliable) than retention. Use real-world impact to demonstrate the value of monthly donations. For example, search for marketing grants if you spend too much on marketing.

Nonprofits 163

Nonprofits Environmental Charitable Contribution Volunteerism 163

The Volunteer Hub

JANUARY 27, 2021

As the value of a volunteer hour continues to rise ( $27.20 in 2021 ), the importance of volunteer engagement and retention also increases. Many studies have demonstrated the value of gamification in both the for-profit and nonprofit sectors. “Retention is a key objective for 60% of recognition programs” ( source ).

Non-Profits 142

Non-Profits Retention Values Recruitment 142

Nonprofit Marketing Guide

NOVEMBER 5, 2015

We all know why nonprofits want monthly donors — fantastic ROI, high retention rates and higher lifetime value. Photo Credit: https://flic.kr/p/aVmeYp. So, how do we get them? Specifically, how do we sign more supporters up for an online monthly giving program? First, the basics.

Recruitment 223

Recruitment Retention Values Nonprofits 223

NextAfter

JUNE 9, 2023

In fact, according to data from the Fundraising Effectiveness Project, donor acquisition, dollars, and donor retention rates fell YoY in 2022. 1 – Recognize the power of acquiring a donor’s email address One way to increase retention is to acquire an email for a donor who only gives offline. We’ve dubbed this the COVID Bump.

Retention 77

Retention Activism Values Philanthropy 77

Marketing for the Modern Nonprofit

JUNE 14, 2024

In this guide, we’ll discuss some of the ways your nonprofit can leverage AI to support its mission and walk through a framework for responsible AI use that will help you uphold your organization’s values as you incorporate these tools into your operations. Let’s dive in!

Values 64

Values Ethics Collaborations Retention 64

Selfish Giving

DECEMBER 18, 2024

Theyre typically less tied up with daily operations in early January, making it the perfect time for high-value outreach. Plan an event around setting social impact goals or sharing important cause marketing trends for the year. In May, I wrote that the #1 priority of a case study is RETENTION . Host a January trends webinar.

Law 130

Law Marketing Marketing Values 130

The NonProfit Times

AUGUST 1, 2024

When generosity becomes loyalty, it builds value for our causes. Jane McGrath and Mike Schmersahi explained what works for them at the American Bible Society during their session “Proven Practices for Gaining and Keeping Loyal Donors,” at the Bridge To Integrated Marketing and Fundraising Conference in National Harbor, Maryland.

Communication 98

Communication Retention Philanthropy Values 98

Nonprofit Tech for Good

APRIL 17, 2021

In business, customer retention is “big business.” ” High customer retention rates can help a company spend less on marketing, improve the overall lifetime value of a customer, and earn more referrals. Which assets are most of our partners leveraging and finding value in?

Charitable Organizations 107

Charitable Organizations Retention Values Technology 107

Ann Green

DECEMBER 13, 2022

Volunteers provide unmatched value for your nonprofit, whether they’re helping with your fundraisers, programs, or other essential community services. Many volunteers will want to participate in engaging opportunities that provide both them and your nonprofit with value. Happy volunteer looking at donation box on a sunny day.

Public and Nonprofit Management 187

Public and Nonprofit Management Charitable Organizations Values Recruitment 187

NonProfit Leadership Alliance

MAY 10, 2023

From designing an effective marketing strategy and securing sponsors to coordinating details like venues, catering, and entertainment, there are dozens of tasks that need to be completed before the day of a big event. Actively market event volunteering opportunities. Tell a story that your volunteers can connect with.

Recruitment 196

Recruitment Nonprofits Management Activism 196

Nonprofit Marketing Guide

OCTOBER 24, 2018

Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. He knows how to increase the lifetime value of your donor database. What We’ll Talk About.

Psychology 129

Psychology Philanthropy Retention Universities 129

NonProfit Leadership Alliance

MAY 15, 2023

And because they don’t disrupt donors’ day-to-day cash flow (and might even come out of non-cash assets), making a planned gift of a certain size can be a much easier decision for donors than making an immediate cash gift of the same value. From there, you can build out marketing and stewardship plans. Under-the-radar sources.

Nonprofits 207

Nonprofits Education Education Activism 207

NonProfit Leadership Alliance

OCTOBER 26, 2022

According to Bloomerang’s donor stewardship guide , focusing on relationship-building efforts can boost your donor retention rate. According to Bloomerang’s donor stewardship guide , relationship-building efforts can boost your donor retention rate. Segment your supporters. Engage with your community. Express your appreciation. .

Participation and motivation 147

Participation and motivation Energy Retention Recruitment 147

Bloomerang

NOVEMBER 29, 2021

The value of sustainer giving is exponentially valuable. . Nonprofit Monthly Giving Programs Don’t Market Themselves. While their retention rate is high, you still want to inspire them to (a) continue; (b) upgrade; (c) consider a legacy gift, and (d) tell their friends. See here and here. Monthly giving is no different.

Marketing 101

Marketing Marketing Nonprofits Recruitment 101

Selfish Giving

APRIL 10, 2017

Other high consumer traffic venues will fill the gap as evidenced in the rise of cause marketing among casual dining, gyms, yoga, golf courses and even gun ranges utilizing the "customer ask" model. Consumers increasingly distrust marketing. The giving buck isn’t going anywhere." - Rich Maiore, Vice President, For Momentum.

Retail 213

Retail Nonprofit governance and management Non-Profits Public and Nonprofit Management 213

NonProfit Leadership Alliance

JULY 4, 2023

Most marketing departments are focused on aligning their website and communications to engage with their community and donors. Marketing is often operated independently from HR departments. However, with the increase in demand for talent, there has never been a time when HR and marketing departments have worked together more closely.

Recruitment 130

Recruitment Culture Values Nonprofits 130

NonProfit Leadership Alliance

JULY 23, 2024

While many associations struggled with declining membership and retention rates due to the pandemic, these numbers have bounced back strongly as of 2023. Personalize your marketing strategies. Tailor your marketing messages to align with members’ preferences and inspire them to engage with the offering you’re promoting.

Participation and motivation 130

Participation and motivation Associations Retention Leadership 130

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

Retention 109

Retention Energy Philanthropy Foundations 109

Nonprofit Marketing Guide

DECEMBER 14, 2022

When this happens, organizations quickly lose sight of their mission, vision, and values in their chase for funding. . Trust is built over time through shared experiences that help donors see your organization’s mission and values firsthand. Your role is to stay true to your mission, vision, and values.

Philanthropy 187

Philanthropy Values Retention Fundraising 187

Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data. Yet too many nonprofits still don’t prioritize donor retention strategies. .

Retention 142

Retention Non-Profits Values Foundations 142