Selfish Giving

DECEMBER 18, 2024

Theyre typically less tied up with daily operations in early January, making it the perfect time for high-value outreach. Plan an event around setting social impact goals or sharing important cause marketing trends for the year. In May, I wrote that the #1 priority of a case study is RETENTION . Host a January trends webinar.

Law 130

Law Marketing Marketing Values 130

Ann Green

FEBRUARY 11, 2025

Recurring Donations While securing new donors is crucial, most nonprofit leaders know that acquisition is more costly (and less reliable) than retention. Use real-world impact to demonstrate the value of monthly donations. For example, search for marketing grants if you spend too much on marketing.

Nonprofits 165

Nonprofits Environmental Charitable Contribution Volunteerism 165

Nonprofit Marketing Guide

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

Marketing 233

Marketing Marketing Collaborations Values 233

Nonprofit Marketing Guide

SEPTEMBER 7, 2016

In today’s post,we dive into the Individual Donor Benchmark Report by Third Space Studio and focus on donor retention numbers. This year’s report also dug into one of the most important data points for individual donor fundraising – your retention rate. Key Takeaways for Greater Retention. Heather Yandow.

Retention 154

Retention Recruitment Universities Management 154

Bloomerang

AUGUST 9, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase your donor lifetime value. Sadly, on average, one-time gifts have no monetary value at all.

Values 134

Values Fundraising Fundraising Philanthropy 134

NonProfit PRO

DECEMBER 9, 2024

Here are the top tips to drive impactful year-end marketing campaigns that turn one-off donors into lifelong supporters.

Marketing 261

Marketing Marketing Values Technology 261

Ann Green

SEPTEMBER 8, 2020

Personalization in your nonprofit’s marketing strategies is an important way to build relationships with your supporters to support long-term fundraising goals. Personalized marketing is key for nonprofit success, especially when it comes to donor communications. Employ preferred marketing channels. By Gerard Tonti.

Marketing 156

Marketing Marketing Retention Communication 156

Affnetz

JUNE 1, 2023

6 Techniques to Boost New Donor Acquisition and Retention By Mike Crum It’s essential to acquire new donors for your Nonprofit to have a thriving fundraising program. You’re way, way better off developing messaging that speaks directly to a prospective donor in an authentic manner rather than coming across as simply marketing your Nonprofit.

Retention 130

Retention Values Communication Education 130

NonProfit Leadership Center

JUNE 17, 2024

These stories can appeal to potential employees’ values and emotions. This should be both an internal and external component of your content marketing strategy. Talk to your staff to ensure they feel valued and fulfilled. How do you do that? Talk to your workforce to identify new ways to empower them.

Retention 215

Retention Culture Nonprofit Leadership Leadership 215

The NonProfit Times

JANUARY 9, 2025

Your nonprofits brand isnt just about marketing; its about showing potential hires what makes your organization special. Regular training, open conversations, and diverse leadership help everyone feel respected and valued. Leveraging Technology For Recruitment and Retention Technology can simplify hiring and keep teams connected.

Public and Nonprofit Management 98

Public and Nonprofit Management Culture Recruitment Insurance 98

Affnetz

JUNE 1, 2023

You’re way, way better off developing messaging that speaks directly to a prospective donor in an authentic manner rather than coming across as simply marketing your Nonprofit. But, don’t overlook the incredible value of implementing a First-Time Donor Program. Always be asking this question: Who else should we be talking to?

Retention 130

Retention Values Communication Education 130

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication.

Public and Social Policy 209

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 209

The Volunteer Hub

MARCH 7, 2022

With the value of a volunteer hour approaching $29 in 2022, now is the time to focus on retention and better utilize your existing volunteer contacts. Volunteer hours equate to the work of millions of full-time employees, making the value of volunteer labor over $284 billion. And what causes volunteers to leave? Personal Growth.

Retention 92

Retention Recruitment Public and Nonprofit Management Activism 92

NonProfit Hub

NOVEMBER 26, 2020

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. With concrete retention strategies, you can make the most of increases in new donors. Here are the essentials to keep in mind when building or updating your nonprofit’s donor retention strategy.

Retention 85

Retention Associations Advertising Activism 85

Marketing for the Modern Nonprofit

MARCH 6, 2025

With the right benefits and marketing strategies in place, you can cultivate a tight-knit community of familiar faces who will be the first to sign up for your events, participate in your fundraising initiatives, and speak out on behalf of your cause. Improving member retention. The answer varies from organization to organization.

Recruitment 59

Recruitment Retention Values Energy 59

Bloomerang

MARCH 14, 2025

Effective internal communication and trust are the foundation of donor retention success. And when everyone moves in the same direction, donor trust grows, retention improves, and revenue increases. This means: Encouraging open conversations about fundraising goals, donor relationships, and retention strategies.

Finance 77

Finance Fundraising Fundraising Collaborations 77

Nonprofit Marketing Guide

JUNE 26, 2014

Much of what we talk about at Nonprofit Marketing Guide requires software to do well. He started by working with Dr. Adrian Sargeant , the leading researcher on donor loyalty and retention, to create both tools and a user interface (the part you see and focus on as a user) that made donor retention central to how the software works.

Retention 182

Retention Technology Marketing Marketing 182

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

Marketing 122

Marketing Marketing Retention Nonprofits 122

Nonprofit Marketing Guide

MARCH 13, 2024

I recently had a chat about the return on investment (ROI) on publicity spending with a senior marketing team member. But at a time when most of our HR teams are knee-deep in the struggle to recruit and retain talent, we’ve got to remember that our marketing efforts are also a powerful tool for employer branding and staff engagement.

Recruitment 215

Recruitment Retention Culture Communication 215

Nonprofit Tech for Good

MARCH 8, 2024

By Abby Jarvise , writer, marketer, and speaker at Neon One – software built for small and midsize nonprofits to help them manage fundraising, communications, events, volunteers, and more. Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. The short answer is “no.”

Retention 106

Retention Technology Nonprofits Communication 106

NonProfit Leadership Alliance

JUNE 5, 2024

Nonprofits can foster a culture of respect by valuing contributions from employees of all generations, recognizing the unique strengths and expertise that each individual brings to the table. About the Author: Michael Ash is a seasoned marketing and nonprofit professional with over 15 years of experience.

Collaborations 215

Collaborations Public and Nonprofit Management Culture Leadership 215

iMarketSmart

FEBRUARY 5, 2025

Current Fundraising Report Card data shows an average lifetime value of over $77,000 for donors who give $5000 or more. The next highest level, donors who give from $1000 to $5000, has a lifetime value of about $3200. So how do you build deep relationships with them while also satisfying the needs of your mass market supporters?

Retention 52

Retention Values Communication Leadership 52

Ann Green

JULY 30, 2024

You can also use data gathered from social media, email, and other marketing platforms to see who is engaging with your communications. When getting started, at least have a Google Analytics account in place to track website traffic, as well as platforms that will measure digital marketing engagement. Let’s look at an example.

Ethics 286

Ethics Donor Motivation Environmental Communication 286

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 9, 2024

As a matter of fact, a non-profit employer must make an effort to convince talented people to work for their organization and showcase the true values of doing so. After all, it’s a fierce competition on the employment market for both non-profit and for-profit organizations.

Recruitment 64

Recruitment Non-Profits Nonprofits Participation and motivation 64

Nonprofit Marketing Guide

FEBRUARY 16, 2023

marketing and fundraising, or marketing and advocacy) and jointly determining shared objectives and workloads. Centralized Teams Communications staff set the communications/marketing strategy and define their own workload. Typically the executive has limited or no marketing or communications expertise themselves.

Communication 214

Communication Nonprofit Administration and Development Nonprofits Retention 214

Ann Green

JULY 19, 2023

It’s a great way to both boost revenue and your retention rate. Market your recurring gifts program. Market your recurring giving program. Go further with your marketing by creating a page on your website specifically for your recurring giving program. I’m a big fan of recurring giving.

Participation and motivation 244

Participation and motivation Non-Profits Medical Communication 244

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 238

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 238

Candid

OCTOBER 29, 2024

The movement signals a new era of work, one where professionals value autonomy over security and innovation over tradition. The rise of the Autonomists: Driving factors The impact of COVID-19 The pandemic disrupted nearly every aspect of the labor market. My favorite part is choosing who I work with [as] clients and collaborators.”

Participation and motivation 64

Participation and motivation Health Nonprofits Nonprofit Leadership 64

The Volunteer Hub

JANUARY 27, 2021

As the value of a volunteer hour continues to rise ( $27.20 in 2021 ), the importance of volunteer engagement and retention also increases. Many studies have demonstrated the value of gamification in both the for-profit and nonprofit sectors. “Retention is a key objective for 60% of recognition programs” ( source ).

Non-Profits 142

Non-Profits Retention Values Recruitment 142

Nonprofit Marketing Guide

NOVEMBER 5, 2015

We all know why nonprofits want monthly donors — fantastic ROI, high retention rates and higher lifetime value. Photo Credit: https://flic.kr/p/aVmeYp. So, how do we get them? Specifically, how do we sign more supporters up for an online monthly giving program? First, the basics.

Recruitment 223

Recruitment Retention Values Nonprofits 223

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

Retention 133

Retention Energy Philanthropy Foundations 133

Marketing for the Modern Nonprofit

JUNE 14, 2024

In this guide, we’ll discuss some of the ways your nonprofit can leverage AI to support its mission and walk through a framework for responsible AI use that will help you uphold your organization’s values as you incorporate these tools into your operations. Let’s dive in!

Values 64

Values Ethics Collaborations Retention 64

NextAfter

JUNE 9, 2023

In fact, according to data from the Fundraising Effectiveness Project, donor acquisition, dollars, and donor retention rates fell YoY in 2022. 1 – Recognize the power of acquiring a donor’s email address One way to increase retention is to acquire an email for a donor who only gives offline. We’ve dubbed this the COVID Bump.

Retention 77

Retention Activism Values Philanthropy 77

Candid

FEBRUARY 12, 2025

in 2022-23 , its worth asking: What are the drivers behind Americans volunteering less, and how can we boost volunteer retention? According to AmeriCorps, the average annual volunteer retention rate under normal circumstances is only 65%, and volunteers typically stay with an organization for fewer than three years.

Volunteerism 52

Volunteerism Volunteerism Retention Recruitment 52

Fundraising Coach

NOVEMBER 22, 2024

personal information such as interests, values, and family ties. In addition to leveraging these platforms, simply googling your prospects and checking out their social media profiles can give you a better sense of their interests and values.

Ethics 64

Ethics Values Production Retention 64

Bloomerang

JUNE 26, 2023

of respondents stating they planned to use email marketing in 2023. Use email campaigns to connect with donors and raise more funds Here are a few ways you can get started and make the most out of your nonprofit’s email marketing strategy. Reach out and grow your donor network with Bloomerang’s built-in email marketing tool.

Marketing 104

Marketing Marketing Fundraising Fundraising 104

Bloomerang

NOVEMBER 29, 2021

The value of sustainer giving is exponentially valuable. . Nonprofit Monthly Giving Programs Don’t Market Themselves. While their retention rate is high, you still want to inspire them to (a) continue; (b) upgrade; (c) consider a legacy gift, and (d) tell their friends. See here and here. Monthly giving is no different.

Marketing 115

Marketing Marketing Nonprofits Recruitment 115