Ann Green

MARCH 10, 2025

Lets walk through five best practices to boost morale, productivity, and retention through your employee onboarding process. Debbie Willis is the VP of Global Marketing at ASI, with over 20 years of marketing experience in the association and non-profit technology space. Use a learning management system.

Nonprofit Administration and Development 205

Nonprofit Administration and Development Non-Profits Nonprofits Associations 205

The Charity CFO

DECEMBER 30, 2024

In a recent episode of A Modern Nonprofit Podcast, host Tosha Anderson sat down with Greg Miller, President and CEO of Penn-Mar Human Services, to discuss the critical issues of recruitment, retention, and strategic partnerships in the nonprofit sector. He stated, “When we get retention correct, recruitment becomes less of an issue.”

Recruitment 52

Recruitment Retention Nonprofit governance and management Non-Profit Management 52

Nonprofit Tech for Good

MARCH 24, 2025

Donor retention can feel like a never-ending cycle. Measuring the effectiveness of your efforts against broader nonprofit sector benchmarks can further refine your donor retention strategy , helping ensure your approach remains effective and informed. Ready to transform your approach to donor retention?

Retention 58

Retention Nonprofits Values Management 58

NonProfit Leadership Alliance

JULY 10, 2023

Employee retention has always been an issue for nonprofit leaders, but it is currently at an all-time high. This cost includes marketing and recruiting for the position, the extra time it takes for other staff to adopt and complete the tasks to stay on target, and training the new employee.

Retention 187

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 187

Nonprofit Tech for Good

NOVEMBER 7, 2024

The 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits.

Marketing 98

Marketing Marketing Fundraising Fundraising 98

Marketing for the Modern Nonprofit

MARCH 19, 2025

Donor retention is more than just a fundraising metricits the key to nonprofit sustainability. Yet, retention rates remain stubbornly low. The post Mission Retainable and Donor Retention: How to Inspire Donor Loyalty with Wendy Mercurio of Bloomerang appeared first on marketing for the modern nonprofit.

Retention 52

Retention Recruitment Technology Marketing 52

NonProfit Quarterly

DECEMBER 2, 2024

Donor retention presents another challenge. New donor retention has dropped 9 percent to 11.1 percent retention rate—reflecting the importance of GivingTuesday not just as a yearly fundraising opportunity but a chance to build an organization’s donor base. These smallest donors, meanwhile, contribute just 2.8

Retention 127

Retention Education Education Leadership 127

Selfish Giving

DECEMBER 18, 2024

Plan an event around setting social impact goals or sharing important cause marketing trends for the year. In May, I wrote that the #1 priority of a case study is RETENTION . The most recent issue of the Engage for Good newsletter points to this page on cause marketing law resources. Marketing Your Cause 1.

Law 130

Law Marketing Marketing Values 130

Nonprofit Marketing Guide

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

Marketing 233

Marketing Marketing Collaborations Values 233

Ann Green

JANUARY 5, 2023

You must have fundraising and communications/marketing plans. Take a look back at 2022 to see what worked and what didn’t in your fundraising and communications/marketing. Revisit your fundraising and communications/marketing plans regularly and make changes as needed. Pay attention to your donor retention.

Retention 223

Retention Communication Finance Food 223

NonProfit PRO

DECEMBER 9, 2024

Here are the top tips to drive impactful year-end marketing campaigns that turn one-off donors into lifelong supporters.

Marketing 261

Marketing Marketing Values Technology 261

Nonprofit Marketing Guide

MARCH 12, 2021

Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have donor retention emails, how to write like Hemingway, a guide to Google Grants, and more. If you are losing donors, Classy has 13 Donor Retention Email Templates for download.

Communication 277

Communication Retention Nonprofits Marketing 277

Ann Green

SEPTEMBER 8, 2020

Personalization in your nonprofit’s marketing strategies is an important way to build relationships with your supporters to support long-term fundraising goals. Personalized marketing is key for nonprofit success, especially when it comes to donor communications. Employ preferred marketing channels. Analyze marketing results.

Marketing 156

Marketing Marketing Retention Communication 156

Affnetz

JUNE 1, 2023

6 Techniques to Boost New Donor Acquisition and Retention By Mike Crum It’s essential to acquire new donors for your Nonprofit to have a thriving fundraising program. You’re way, way better off developing messaging that speaks directly to a prospective donor in an authentic manner rather than coming across as simply marketing your Nonprofit.

Retention 130

Retention Values Communication Education 130

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. As mentioned above, supporting a direct mail campaign with digital appeals maximizes response rates, which means you should also look for a system that offers payment processing, email marketing, and website integrations.

Retention 129

Retention Production Management Communication 129

NonProfit Leadership Alliance

AUGUST 28, 2024

It’s up to your association to harness this momentum by not only reaching out to potential new members but also creating marketing materials that keep your existing members engaged. Behind any great marketing strategy is an effective plan. Marketing data. Determine foundational details. Choose communication channels.

Marketing 162

Marketing Marketing Nonprofit Leadership Leadership 162

Affnetz

JUNE 1, 2023

You’re way, way better off developing messaging that speaks directly to a prospective donor in an authentic manner rather than coming across as simply marketing your Nonprofit. Not to be flip, but with a monthly donor program, retention is built-in (save for expiring credit cards and donors changing banks, etc.).

Retention 130

Retention Values Communication Education 130

Nonprofit Marketing Guide

APRIL 14, 2023

Let’s look at the most helpful articles, posts, and tips for nonprofit marketers. Try Boosting Your YouTube Views and Retention With Playlists. Enchanting Marketing answers the question What Is Good Writing? Trends and Tips for Perfecting Your Video Marketing It’s April. Use YouTube? Lights, Camera, Conversion!

Marketing 168

Marketing Marketing Nonprofits Retention 168

Candid

JANUARY 23, 2025

A report by Independent Sector highlighted that nonprofits emphasizing community engagement achieved greater financial stability and volunteer retention, proving the power of connection. Over my last eight years working in marketing in the nonprofit sector, its become clear to me community isnt just about stewarding your donors.

Fundraising 102

Fundraising Fundraising Homelessness Retention 102

Ann Green

JANUARY 10, 2022

Remember that donor engagement and donor retention should be part of your fundraising plan. Nonprofit Marketing Plan in 8 Steps (+ Free Templates!). Pay attention to your donor retention. Donor retention should be a priority. First, if you don’t already know it, figure out your retention rate. Free Download!]

Retention 213

Retention Nonprofits Communication Finance 213

Nonprofit Marketing Guide

MAY 7, 2021

join me for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Try these 4 Mental Models to Help You Tackle Tough Content Marketing Questions. Find out Why Taking an Omnichannel Approach to Donor Retention is Imperative in the New Era of Fundraising. NPCOMMLIFE.

Communication 270

Communication Production Nonprofits Retention 270

Ann Green

FEBRUARY 11, 2025

Recurring Donations While securing new donors is crucial, most nonprofit leaders know that acquisition is more costly (and less reliable) than retention. For example, search for marketing grants if you spend too much on marketing. Start by researching foundations or programs that align with your mission.

Nonprofits 165

Nonprofits Environmental Charitable Contribution Volunteerism 165

Nonprofit Marketing Guide

OCTOBER 27, 2021

Great communications emphasizing results and gratitude are the key to increasing your donor retention rate. The post 6 Mistakes Nonprofits Make with Their Thank Yous appeared first on Nonprofit Marketing Guide. Prompt meaningful thank yous can help better ensure a second gift more so than other types of communications.

Retention 251

Retention Nonprofits Communication Marketing 251

Ann Green

JANUARY 4, 2024

Have a plan in place You must have fundraising and communications/marketing plans. Take a look back at 2023 to see what worked and what didn’t in your fundraising and communications/marketing. Revisit your fundraising and communications/marketing plans regularly and make changes as needed. Donor retention should be a priority.

Retention 181

Retention Nonprofits Communication Finance 181

Nonprofit Tech for Good

MARCH 8, 2024

By Abby Jarvise , writer, marketer, and speaker at Neon One – software built for small and midsize nonprofits to help them manage fundraising, communications, events, volunteers, and more. Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. The short answer is “no.”

Retention 106

Retention Technology Nonprofits Communication 106

Nonprofit Marketing Guide

DECEMBER 6, 2018

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. increase newsletter subscriptions by 20% this year) Expressions of loyalty, including retention or renewal (e.g.,

Communication 209

Communication Retention Nonprofits Advertising 209

Bloomerang

MARCH 14, 2025

Effective internal communication and trust are the foundation of donor retention success. And when everyone moves in the same direction, donor trust grows, retention improves, and revenue increases. This means: Encouraging open conversations about fundraising goals, donor relationships, and retention strategies.

Finance 77

Finance Fundraising Fundraising Collaborations 77

NonProfit Leadership Center

JUNE 17, 2024

This should be both an internal and external component of your content marketing strategy. Retention Strategies for Nonprofit Organizations Creating a Positive Work Culture One of the most critical components to retaining your top talent is creating and fostering a supportive and inclusive workplace culture.

Retention 215

Retention Culture Nonprofit Leadership Leadership 215

Nonprofit Marketing Guide

FEBRUARY 14, 2023

This is also reinforced by Nonprofit HR’s 2022 Nonprofit Talent Retention Practices Survey which reported that one of the most commonly reported reasons for voluntary employee turnover was lack of opportunity for upward mobility/career growth. We’ve been advocating against one-person communications shops for quite some time. (You

Communication 217

Communication Retention Nonprofits Marketing 217

NonProfit Quarterly

NOVEMBER 20, 2024

We spent a year working with a US workforce board to launch its own regional hourly labor market as an alternative to Silicon Valley’s apps. Market pressures to drive down labor costs led to reports of pay cuts from gig workers on many platforms, including Shipt , Lyft, Uber , DoorDash, Instacart , Amazon Flex , and TaskRabbit.

Nonprofit governance and management 116

Nonprofit governance and management Public and Nonprofit Management Governance Recruitment 116

Tony Martignetti

SEPTEMBER 8, 2024

Kerry Hecht: A Different Take On Donor Retention Most donor retention research is on process. Kerry … Continue reading Nonprofit Radio for September 9, 2024: A Different Take On Donor Retention → Kerry Hecht: A Different Take On Donor Retention Most donor retention research is on process.

Retention 77

Retention Nonprofits Marketing Marketing 77

Nonprofit Marketing Guide

JANUARY 24, 2023

Focus on Changes in Knowledge or Increasing Influence if You Don’t Have an Ad Budget I’m encouraged to see that more people chose changes in knowledge than fundraising and donor retention as their social media objectives. much more of it is probably irrelevant unless it is speaking directly to your particular objectives.

Retention 200

Retention Nonprofits Leadership Fundraising 200

The NonProfit Times

JANUARY 9, 2025

Your nonprofits brand isnt just about marketing; its about showing potential hires what makes your organization special. Leveraging Technology For Recruitment and Retention Technology can simplify hiring and keep teams connected. Crafting a Compelling Employer Brand People want to work where they know theyll make a difference.

Public and Nonprofit Management 98

Public and Nonprofit Management Culture Recruitment Insurance 98

Ann Green

JANUARY 6, 2021

Remember that donor engagement and donor retention should be part of your fundraising plan. Nonprofit Marketing Plan Template: 9 Simple Steps to Achieve Your Goal. This is why donor retention is so important and needs to be a priority. Keep track of your retention rate. A Guide to Donor Retention.

Retention 169

Retention Communication Finance Food 169

Nonprofit Marketing Guide

JANUARY 26, 2023

Planning Now for Communications Team Growth and Retention Almost half of nonprofits surveyed (46%) have two or more FTE on their communications teams. The post 2023 Nonprofit Communications Trends – Highlights from Our Report appeared first on Nonprofit Marketing Guide. Almost half (45%) said their teams grew since March 2020.

Communication 216

Communication Retention Collaborations Nonprofits 216

Nonprofit Marketing Guide

MARCH 13, 2024

I recently had a chat about the return on investment (ROI) on publicity spending with a senior marketing team member. But at a time when most of our HR teams are knee-deep in the struggle to recruit and retain talent, we’ve got to remember that our marketing efforts are also a powerful tool for employer branding and staff engagement.

Recruitment 215

Recruitment Retention Culture Communication 215

NonProfit Leadership Alliance

JUNE 5, 2024

About the Author: Michael Ash is a seasoned marketing and nonprofit professional with over 15 years of experience. He completed his DBA in Organizational Leadership and Development researching Appalachian nonprofits, psychological contracts, and retention.

Collaborations 215

Collaborations Public and Nonprofit Management Culture Leadership 215