NonProfit PRO

DECEMBER 9, 2024

Here are the top tips to drive impactful year-end marketing campaigns that turn one-off donors into lifelong supporters.

Marketing 261

Marketing Marketing Values Technology 261

Nonprofit Marketing Guide

MARCH 12, 2021

Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have donor retention emails, how to write like Hemingway, a guide to Google Grants, and more. If you are losing donors, Classy has 13 Donor Retention Email Templates for download.

Communication 277

Communication Retention Nonprofits Marketing 277

Ann Green

SEPTEMBER 8, 2020

Personalization in your nonprofit’s marketing strategies is an important way to build relationships with your supporters to support long-term fundraising goals. Personalized marketing is key for nonprofit success, especially when it comes to donor communications. Employ preferred marketing channels. Analyze marketing results.

Marketing 155

Marketing Marketing Retention Communication 155

Affnetz

JUNE 1, 2023

6 Techniques to Boost New Donor Acquisition and Retention By Mike Crum It’s essential to acquire new donors for your Nonprofit to have a thriving fundraising program. You’re way, way better off developing messaging that speaks directly to a prospective donor in an authentic manner rather than coming across as simply marketing your Nonprofit.

Retention 130

Retention Values Communication Education 130

Affnetz

JUNE 1, 2023

You’re way, way better off developing messaging that speaks directly to a prospective donor in an authentic manner rather than coming across as simply marketing your Nonprofit. Not to be flip, but with a monthly donor program, retention is built-in (save for expiring credit cards and donors changing banks, etc.).

Retention 130

Retention Values Communication Education 130

NonProfit Leadership Alliance

AUGUST 28, 2024

It’s up to your association to harness this momentum by not only reaching out to potential new members but also creating marketing materials that keep your existing members engaged. Behind any great marketing strategy is an effective plan. Marketing data. Determine foundational details. Choose communication channels.

Marketing 160

Marketing Marketing Nonprofit Leadership Leadership 160

Nonprofit Marketing Guide

APRIL 14, 2023

Let’s look at the most helpful articles, posts, and tips for nonprofit marketers. Try Boosting Your YouTube Views and Retention With Playlists. Enchanting Marketing answers the question What Is Good Writing? Trends and Tips for Perfecting Your Video Marketing It’s April. Use YouTube? Lights, Camera, Conversion!

Marketing 168

Marketing Marketing Nonprofits Retention 168

Ann Green

JANUARY 10, 2022

Remember that donor engagement and donor retention should be part of your fundraising plan. Nonprofit Marketing Plan in 8 Steps (+ Free Templates!). Pay attention to your donor retention. Donor retention should be a priority. First, if you don’t already know it, figure out your retention rate. Free Download!]

Retention 211

Retention Nonprofits Communication Finance 211

Nonprofit Marketing Guide

MAY 7, 2021

join me for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Try these 4 Mental Models to Help You Tackle Tough Content Marketing Questions. Find out Why Taking an Omnichannel Approach to Donor Retention is Imperative in the New Era of Fundraising. NPCOMMLIFE.

Communication 270

Communication Production Nonprofits Retention 270

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. As mentioned above, supporting a direct mail campaign with digital appeals maximizes response rates, which means you should also look for a system that offers payment processing, email marketing, and website integrations.

Retention 117

Retention Production Management Communication 117

Nonprofit Marketing Guide

OCTOBER 27, 2021

Great communications emphasizing results and gratitude are the key to increasing your donor retention rate. The post 6 Mistakes Nonprofits Make with Their Thank Yous appeared first on Nonprofit Marketing Guide. Prompt meaningful thank yous can help better ensure a second gift more so than other types of communications.

Retention 251

Retention Nonprofits Communication Marketing 251

Nonprofit Tech for Good

MARCH 8, 2024

By Abby Jarvise , writer, marketer, and speaker at Neon One – software built for small and midsize nonprofits to help them manage fundraising, communications, events, volunteers, and more. Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. The short answer is “no.”

Retention 97

Retention Technology Nonprofits Communication 97

Nonprofit Marketing Guide

DECEMBER 6, 2018

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. increase newsletter subscriptions by 20% this year) Expressions of loyalty, including retention or renewal (e.g.,

Communication 209

Communication Retention Nonprofits Education 209

Ann Green

JANUARY 4, 2024

Have a plan in place You must have fundraising and communications/marketing plans. Take a look back at 2023 to see what worked and what didn’t in your fundraising and communications/marketing. Revisit your fundraising and communications/marketing plans regularly and make changes as needed. Donor retention should be a priority.

Retention 180

Retention Nonprofits Communication Finance 180

NonProfit Leadership Center

JUNE 17, 2024

This should be both an internal and external component of your content marketing strategy. Retention Strategies for Nonprofit Organizations Creating a Positive Work Culture One of the most critical components to retaining your top talent is creating and fostering a supportive and inclusive workplace culture.

Retention 215

Retention Culture Nonprofit Leadership Leadership 215

Nonprofit Marketing Guide

FEBRUARY 14, 2023

This is also reinforced by Nonprofit HR’s 2022 Nonprofit Talent Retention Practices Survey which reported that one of the most commonly reported reasons for voluntary employee turnover was lack of opportunity for upward mobility/career growth. We’ve been advocating against one-person communications shops for quite some time. (You

Communication 217

Communication Retention Nonprofits Marketing 217

Nonprofit Marketing Guide

MARCH 13, 2024

I recently had a chat about the return on investment (ROI) on publicity spending with a senior marketing team member. But at a time when most of our HR teams are knee-deep in the struggle to recruit and retain talent, we’ve got to remember that our marketing efforts are also a powerful tool for employer branding and staff engagement.

Recruitment 215

Recruitment Retention Culture Communication 215

The Charity CFO

DECEMBER 30, 2024

In a recent episode of A Modern Nonprofit Podcast, host Tosha Anderson sat down with Greg Miller, President and CEO of Penn-Mar Human Services, to discuss the critical issues of recruitment, retention, and strategic partnerships in the nonprofit sector. He stated, “When we get retention correct, recruitment becomes less of an issue.”

Recruitment 52

Recruitment Retention Nonprofit governance and management Non-Profit Management 52

Nonprofit Marketing Guide

JANUARY 24, 2023

Focus on Changes in Knowledge or Increasing Influence if You Don’t Have an Ad Budget I’m encouraged to see that more people chose changes in knowledge than fundraising and donor retention as their social media objectives. much more of it is probably irrelevant unless it is speaking directly to your particular objectives.

Retention 200

Retention Nonprofits Leadership Fundraising 200

Nonprofit Tech for Good

NOVEMBER 7, 2024

The 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits.

Marketing 98

Marketing Marketing Fundraising Fundraising 98

Nonprofit Marketing Guide

JANUARY 26, 2023

Planning Now for Communications Team Growth and Retention Almost half of nonprofits surveyed (46%) have two or more FTE on their communications teams. The post 2023 Nonprofit Communications Trends – Highlights from Our Report appeared first on Nonprofit Marketing Guide. Almost half (45%) said their teams grew since March 2020.

Communication 216

Communication Retention Collaborations Nonprofits 216

Ann Green

JANUARY 6, 2021

Remember that donor engagement and donor retention should be part of your fundraising plan. Nonprofit Marketing Plan Template: 9 Simple Steps to Achieve Your Goal. This is why donor retention is so important and needs to be a priority. Keep track of your retention rate. A Guide to Donor Retention.

Retention 168

Retention Communication Finance Food 168

NonProfit Leadership Alliance

JUNE 5, 2024

About the Author: Michael Ash is a seasoned marketing and nonprofit professional with over 15 years of experience. He completed his DBA in Organizational Leadership and Development researching Appalachian nonprofits, psychological contracts, and retention.

Collaborations 211

Collaborations Public and Nonprofit Management Culture Leadership 211

Tony Martignetti

SEPTEMBER 8, 2024

Kerry Hecht: A Different Take On Donor Retention Most donor retention research is on process. Kerry … Continue reading Nonprofit Radio for September 9, 2024: A Different Take On Donor Retention → Kerry Hecht: A Different Take On Donor Retention Most donor retention research is on process.

Retention 70

Retention Nonprofits Marketing Marketing 70

Nonprofit Marketing Guide

FEBRUARY 16, 2023

marketing and fundraising, or marketing and advocacy) and jointly determining shared objectives and workloads. Centralized Teams Communications staff set the communications/marketing strategy and define their own workload. Typically the executive has limited or no marketing or communications expertise themselves.

Communication 214

Communication Nonprofit Administration and Development Nonprofits Retention 214

Nonprofit Marketing Guide

OCTOBER 13, 2022

I recommend that you connect your social media strategy back to specific nonprofit marketing goals and objectives. Expressions of loyalty, including retention or renewal (e.g., maintain a 75% donor retention rate this year). Expressions of loyalty, including retention or renewal (e.g., Financial gains or savings (e.g.,

Retention 164

Retention Education Education Activism 164

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication.

Public and Social Policy 206

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 206

Ann Green

JULY 30, 2024

You can also use data gathered from social media, email, and other marketing platforms to see who is engaging with your communications. When getting started, at least have a Google Analytics account in place to track website traffic, as well as platforms that will measure digital marketing engagement. Let’s look at an example.

Ethics 284

Ethics Donor Motivation Environmental Communication 284

Nonprofit Marketing Guide

FEBRUARY 7, 2023

So you can’t really blame staff retention problems on money alone. appeared first on Nonprofit Marketing Guide. For nonprofit communicators, much more goes into their decisions about whether to stay or go. The post Are Nonprofit Communicators Looking for New Jobs?

Communication 218

Communication Nonprofits Retention Activism 218

Nonprofit Marketing Guide

NOVEMBER 21, 2023

Donor retention rates are horrible, and most donors are not giving as much as they could the first time. appeared first on Nonprofit Marketing Guide. Prompt meaningful thank yous can help better ensure a second gift more so than other types of communications. It’s free! The post Are You Skipping Thanksgiving Too?

Retail 245

Retail Law Retention Communication 245

NonProfit Leadership Alliance

DECEMBER 13, 2022

Market your monthly giving program widely. Your ideal monthly donor retention rate. On average, this rate tends to be higher than the average donor retention rate, but your nonprofit should always focus on improving from year to year. . Market your monthly giving program widely. Set goals for your monthly giving program.

Retention 189

Retention Nonprofit Leadership Leadership Marketing 189

Ann Green

JANUARY 26, 2022

It raises your retention rate, too. The retention rate for monthly donors is an impressive 90%. That’s significantly higher than other retention rates. “ Don’t miss out on this proven way to raise more money, boost donor retention rates, and provide an easier giving option for your donors. More on monthly giving.

Nonprofit Organizations 183

Nonprofit Organizations Nonprofit Organizations Retention Nonprofits 183

Nonprofit Marketing Guide

MARCH 25, 2022

Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? Let’s talk about Incorporating Infographics In Your Marketing Strategy. Bonnie Meyer shares 4 Communications Strategy Tips for Donor Retention. Homecoming. Disney Springs, FL. Hello, Friends!

Communication 180

Communication Nonprofits Production Retention 180

Nonprofit Marketing Guide

OCTOBER 12, 2018

I have neglected Pinterest on Mixed Links for a while so try these Top 12 Pinterest Tools for Marketers. Donor research wizard Adrian Sargeant shares the latest research and findings from the world of donor retention and how you can apply it to your fundraising program. Learn How to Cultivate Community With Facebook Groups.

Communication 173

Communication Retention Nonprofits Foundations 173

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 28, 2022

5 Tips and Trends for Nonprofit Marketing Strategy. Check out these 5 trends that can shape your Nonprofit Marketing Strategy. Marketing is one of the most challenging aspects of running a nonprofit organization. . Before we discuss the strategies for nonprofit marketing, let’s discuss the challenges: .

Marketing 97

Marketing Marketing Nonprofits Advertising 97

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Email #1 ? Email #2 ?

Marketing 119

Marketing Marketing Fundraising Fundraising 119

Ann Green

FEBRUARY 8, 2024

By Logan Lewis In 2023, donor retention was down significantly from the previous year. This involves practices like frequently recognizing and showing gratitude to donors, creating multichannel fundraising and marketing campaigns , and improving the overall donor experience. Learn how digital waivers improve donor experiences.

Retention 172

Retention Recruitment Communication Marketing 172