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Ep251: This Social Enterprise is Using Shea Butter to Grease Wheels of Progress for African Women

Selfish Giving

Her social enterprise Shea Yeleen markets and distributes high quality skincare products, while providing living wages to cooperative members in Northern Ghana. The line of shea butter products is being distributed through retailers such as Whole Foods, MGM Resorts and Amazon.

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Day in the Life of a Nonprofit Communicator – Amanda Maksin

Nonprofit Marketing Guide

SDD is a social enterprise of the Westmoreland Community Action (a nonprofit in Greensburg, PA), and is located in Mount Pleasant, PA. Go over the theme for the newsletter, layout the photo-ops I need, and review pricing of retail items. Would YOU like to be featured in this series? It opened its doors in April 2012.

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Impact Investing Can’t Deliver by Chasing Market Returns

Stanford Social Innovation Review

By Jim Bildner In 2012, more than a decade ago, in response to a growing wave of impact investing obsession, Kevin Starr warned that impact investing was doomed to fail: “Few solutions that meet the fundamental needs of the poor will get you your money back,” he observed, and “overcoming market failure requires subsidy.”

Marketing 115
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SEO and SEM for Your Nonprofit Organization: Understanding the Basics

Nonprofit Marketing Insights by GlobalOwls

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) has been one of the standard strategies of businesses that want to expand their online presence. What are some things nonprofit owners should understand about online marketing? Along with the rise of the internet since the late 90s, marketing also evolved with it.

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Newsletter: Lessons from NPR's Fact-Checking of Water.org's Super Bowl Ad

Selfish Giving

This article is a must read for cause marketers for two important reasons. First, with investigative journalism reinvigorated, we all need to be prepared to clearly explain to a reporter how a cause marketing campaign works and how it benefits all stakeholders. Cause Marketing 1. Mark your calendar. Help Wanted** 1.

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64 Online Stores That Benefit Nonprofits and the Greater Good

Nonprofit Tech for Good

The National Retail Federation expects online holiday sales in the United States to shatter previous records by reaching at least $218.3 By shopping at any of the 64 online stores listed below, socially conscious and ethical consumers can channel some of their spending power this holiday season into the nonprofit sector and the Greater Good.

Ethics 123
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Writing a Sustainable Marketing Plan: 8 Essential Steps

Nonprofit Marketing Insights by GlobalOwls

Writing a Sustainable Marketing Plan: 8 Essential Steps. Sustainable marketing planning helps to meet the current needs of both stakeholders and the customers without compromises or practices that are harmful to any of the parties involved. See below how to implement sustainability in your marketing plan.