Selfish Giving

SEPTEMBER 20, 2010

One of the conclusions that can be drawn from the 2010 Cause Evolution Study is that at no point in the history of cause marketing has there been a better time than now for local causes and companies to work together on point-of-sale and cause-related products. Americans want MORE cause marketing. Product RED ) cause marketing.

Marketing 257

Marketing Marketing Retail Production 257

Selfish Giving

NOVEMBER 3, 2010

CheckPoints , a new iPhone application, allows you to check-in to retail locations and view advertised products. Just think of the potential for cause marketing. If you make a purchase, the manufacturer and/or retailer donates to the Breast Cancer Research Foundation. What should you do next?

Retail 214

Retail Marketing Marketing Manufacturing 214

Selfish Giving

MARCH 28, 2011

There’s a lot cause marketers can learn and borrow from the site. Point-of-sale just isn’t for retailers. Point-of-sale cause marketing is all about the ask. UNICEF has had widespread success with it’s cause marketing program because people recognize, admire and trust their brand. Genius, huh?

Marketing 254

Marketing Marketing Retail Education 254

Selfish Giving

APRIL 4, 2011

New research out of the University of Michigan confirms what I always knew was true: I was right to name my cause marketing blog Selfish Giving. Cause marketing decreases giving, happiness. As example, a current promotion by Boston retailer iParty is donating 100% of sales from Japanese erasers to the tsunami relief effort.

Marketing 252

Marketing Marketing Retail Production 252

Selfish Giving

AUGUST 30, 2011

I get lots of good questions about cause marketing from people who are new to the field. Here are three strategies for cause marketing newbies, regardless of where you are in the journey. I’m a big fan of cause marketing, but everyone else in my office knows nothing about it, including my boss. How do I get them onboard?

Marketing 246

Marketing Marketing Retail Education 246

Selfish Giving

SEPTEMBER 7, 2022

25 hot retailers ?? Marketing Your Cause 1. Hit reply and let me know and I can share your advice in an upcoming issue. ?? Partnership Notes 1. to add to your prospect list. For Momentum has published a nice round-up of four back-to-school campaigns. Which is your fave? ??

Retail 241

Retail Fundraising Fundraising Food 241

Selfish Giving

AUGUST 17, 2011

Not that it’s a bellwether or anything, but outdoor retailer REI’s announcement last month that it will decentralize its presence on Twitter from one corporate handle to 53 local handles may be sign of things to come. REI is playing it smart with Twitter. But will your nonprofit be ready when they come calling?

Marketing 216

Marketing Marketing Retail Food 216

Selfish Giving

JANUARY 31, 2011

The latest cause marketing program from Foursquare is looking a lot like last year’s. It would be passive cause marketing , but better because donating is quick and easy. The challenge is that none of these are widely adopted enough that retailers or consumers would use them for a cause marketing program.

Marketing 222

Marketing Marketing Retail Food 222

Selfish Giving

JANUARY 3, 2017

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. I Post On Great Cause Marketing Every Week. We saw what a retailer could do when it closed its stores on Black Friday. Please try again.

Marketing 214

Marketing Marketing Retail Food 214

Selfish Giving

OCTOBER 11, 2011

Last week I was meeting with a friend and talking cause marketing, of course. He explained he had recently seen a cause marketing promotion between the Arthritis Foundation and Massage Envy and thought it was a great partnership. People often overate what I call “Garanimal” cause marketing. I think I know why.

Marketing 237

Marketing Marketing Children Retail 237

Selfish Giving

JUNE 20, 2017

If you haven't checked out the 2017 America's Charity Checkout Champions report, it's a must-read for anyone in the cause marketing space. Pouring over the report, I came away with seven key takeaways for cause marketers. The number of retailers in the United States is truly massive. Content Marketing. Probably not.

Retail 178

Retail Marketing Marketing Children 178

Selfish Giving

DECEMBER 8, 2021

This week it's why you should use pets in your nonprofit marketing.????? The point is that if persuasion occurs with identification - which I believe it does - you can build a stronger connection with donors by featuring pets in your marketing. Frankly, I could talk about pet marketing all day. Marketing Your Cause 1.

Non-Profits 299

Non-Profits Marketing Marketing Retail 299

Selfish Giving

OCTOBER 3, 2011

October is here and millions will be raised this month with cause marketing for breast cancer organizations. These large organizations with their national partnerships will raise the lion’s share with their “pink” products and promotions, but they won’t be the only ones raise money with cause marketing.

Marketing 244

Marketing Marketing Retail Production 244

Selfish Giving

SEPTEMBER 19, 2011

The Six Figure Cause Marketing webinar – the most comprehensive and successful cause marketing training program on the market – begins October 4th from 1pm to 2pm EST. It’s a three-part program with sessions on October 6 and 11 at the same time. Discount Retailer Breaks $1 Million with Cause Marketing.

Marketing 199

Marketing Marketing Retail Nonprofits 199

Selfish Giving

AUGUST 23, 2012

Today, Megan and I chat with Jenna Reck of Target who explains Give With Target, the retailer’s first-ever initiative that combines cause with back to school marketing, giving $2.5 million in grants as well as $2.5

Retail 189

Retail Marketing Marketing 189

Selfish Giving

MARCH 9, 2011

I’m a big fan of co-marketing with cause marketing. It adds value for the customer at the register and entrepreneurial causes can use co-marketing to recruit additional partners and raise money. Businesses love co-marketing because it gets them in front of potential new customers.

Marketing 198

Marketing Marketing Retail Recruitment 198

Selfish Giving

OCTOBER 19, 2010

Despite its lofty intentions, cause marketing isn’t any different from any other idea, product or service: nothing happens until it gets sold. It really got me thinking about how Groupon works and its similarities to cause marketing (not to be confused with my earlier post on Groupon as cause marketing , better known as Causeon ).

Marketing 210

Marketing Marketing Retail Production 210

Selfish Giving

OCTOBER 18, 2011

Selfish Giving and Cone Communications , a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share our top “pinktober” cause marketing promotions. This is certainly an area for improvement for most brick and click retailers.].

Retail 272

Retail Production Foundations Marketing 272

Selfish Giving

JANUARY 8, 2025

There are two fewer retailers to partner with: Party City and Big Lots close 1,600 stores and declare bankruptcy. Read more on the retail winners and losers of 2024. Marketing Your Cause 1. Since 2001, the Hershey Bears hockey club has partnered with charities for their annual teddy bear toss.

Retail 130

Retail Children Food Public and Nonprofit Management 130

Selfish Giving

AUGUST 23, 2016

Today on CauseTalk Radio , Megan Strand and I talk to Chris Noble , CEO of Matchfire , a marketing and technology company for business and social impact, about key trends in cause marketing, including the power influencers, content marketing and employee engagement. Trends in cause marketing: Snapchat, Pokemon Go!,

Marketing 180

Marketing Marketing Retail Homelessness 180

Selfish Giving

MAY 15, 2012

The Six Figure Cause Marketing Program – the most comprehensive and successful cause marketing training program on the planet – returns May 29th as a two-part webinar at CharityHowTo.com (SG.com’s exclusive webinar partner). A copy of my book Cause Marketing for Dummies. I’m so glad I signed up for this program.

Marketing 180

Marketing Marketing Homelessness Retail 180

Nonprofit Marketing Guide

FEBRUARY 21, 2012

And I won’t, because I think their marketing department is full of idiots who can’t quite grasp the BASICS of householding. I share this anecdote because it is but one microcosm of the effect that poorly integrated marketing has. I haven’t bought anything at Vendor A for 5 years. Make 2012 the year you commit to it.

Marketing 178

Marketing Marketing Retail Associations 178

Selfish Giving

OCTOBER 24, 2013

Heather explains how the retailer raises millions of dollars in just several weeks of operation at 1,000+ pop-up stores by focusing on customer fundraisers, vendor participation and employee volunteering. This is a great episode about a retailer whose cause marketing is focused, successful and spirited! Tune in now!…

Retail 193

Retail Children Marketing Marketing 193

Selfish Giving

DECEMBER 19, 2017

"How can a retailer flourish in such a daunting environment? Source: Wall Street Journal I often think that smaller, less well known nonprofits can identify with retailers that are battling Amazon. Source: Wall Street Journal I often think that smaller, less well known nonprofits can identify with retailers that are battling Amazon.

Retail 100

Retail Food Nonprofits Culture 100

Selfish Giving

OCTOBER 27, 2011

It could be updating your technology infrastructure, learning social media or – my personal favorite – giving cause marketing a try. Everyone wants to do online giving, Facebook Like promotions, and land trendy partnerships with cool retailers like Apple and The Gap. Double Tap. Zombies hate that! Beware of Bathrooms.

Retail 278

Retail Nonprofits Marketing Marketing 278

Selfish Giving

DECEMBER 24, 2017

I read everything: fiction, history, biography, marketing, technology, memoir, old books, new books etc. For now, here are five books I read that helped me improve as a cause marketer. Reengineering Retail: The Future of Selling in a Post-Digital World. I'll say it again: the future of cause marketing is content marketing.

Retail 133

Retail Marketing Marketing Technology 133

Selfish Giving

APRIL 21, 2021

Sure, things here in the states are wound tighter than a cocoon, but nothing like in the UK where two retailers are egging each other over competing caterpillar cakes.???? Thankfully, the emerging winners are the retailers' beautiful charity partners. Marketing Your Cause 1. You've decided to build an audience on Instagram.

Retail 130

Retail Food Associations Recruitment 130

Selfish Giving

JANUARY 9, 2012

One of the more successful digital tactics for cause marketing are Facebook “Likes” promotions. A good recent example of Facebook cause marketing was the Kraft Fight Hunger Facebook page for Feeding America during November. IKEA’s shopping event for charity is better than most retailers’ programs.

Children 201

Children Retail Food Philanthropy 201

Selfish Giving

JANUARY 17, 2017

Since then, the endowment has expanded on its cause marketing and the Endowment's impact. Show Notes Ep143: Call of Duty Endowment Enlists Gamers, Retailers for Mission to Help Vets Call of Duty Endowment Call of Duty Endowment on Twitter Dan Goldenberg on Twitter. Dan was last on the show in November 2015.

Retail 245

Retail Education Education Nonprofits 245

Selfish Giving

MARCH 21, 2018

Whether the storied retailer was murdered Caesar-like on the Ides of March by Amazon, Target and Walmart , or was a victim of gross mismanagement , was hotly debated on the Internet last week. But one thing is for sure: causes will lose millions when Toys "R" Us disappears from malls and retail parks this spring. Cause Marketing.

Retail 100

Retail Children Fundraising Fundraising 100

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Too many times they think it's just for the big online and offline retailers. .… either you are ready or you’re not!

Marketing 165

Marketing Marketing Retail Advertising 165

Selfish Giving

JANUARY 7, 2018

Years ago when I was writing Cause Marketing for Dummies , Joanna and I had to write a short section on product licensing. My early opinion on product licensing persisted until I met Rachel Leber , the owner of Be Well Brands (BeWellBrands.com) a cause marketing licensing agency. But what about retailers? Some items (e.g.

Production 187

Production Manufacturing Retail Nonprofits 187

Selfish Giving

APRIL 25, 2018

This week on CauseTalk Radio , Megan and I talk to Pam Avesian , vice president at women's retailer Chico’s FAS , about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year. But you should know: the way these retailers will raise money for your nonprofit is changing.

Retail 100

Retail Agriculture Public and Nonprofit Management Law 100

Selfish Giving

OCTOBER 13, 2021

I look for people in CSR, marketing, and public relations. Any of these retailers on your corporate partnerships pipeline? via Maureen Carlson , Chief Programs & Marketing Officer at CMN) 2. Marketing Your Cause 1. 11 Halloween promotions to use in your marketing this month. Thanks, Dan! Partnership Notes 1.

Retail 130

Retail Public and Nonprofit Management Food Associations 130

Selfish Giving

MAY 17, 2016

Joe's plans for raise money for the JWFL at the Cause Marketing Forum Conference. Where you can find Dipjar: 650 locations. The sophisticated anti-theft device on Dipjar: a cord! How Dipjar makes money. Which were quickly squashed by Megan!) What's been the best use of Dipjar? What's been most successful?

Retail 154

Retail Activism Marketing Marketing 154

Nonprofit Marketing Guide

NOVEMBER 2, 2023

Email Service and Inbox Providers will be SLAMMED with retail promotions on these two days. Use text-only emails or leave out the banners, colorful backgrounds, and images that scream “I AM A MARKETING EMAIL!” More emails are sent on Black Friday and Cyber Monday than any other days of the year.

Retail 222

Retail Marketing Marketing Nonprofits 222

Nonprofit Marketing Guide

AUGUST 18, 2016

A while ago I saw this Facebook post by Mark Horvath, founder of Invisible People , a unique digital storytelling organization that uses video and social media to fight homelessness and poverty: Since we are big fans of repurposing here at Nonprofit Marketing Guide, I asked Mark to share his process with our community. I highly recommend it.

Non-Profits 210

Non-Profits Homelessness Retail Poverty 210