NonProfit Leadership Alliance

JULY 4, 2023

Recruiting top talent is crucial for any nonprofit organization, and your website is often the first point of contact between potential candidates and your organization. However, many nonprofits struggle to use their website effectively for recruitment. Marketing is often operated independently from HR departments.

Recruitment 130

Recruitment Culture Values Nonprofits 130

Selfish Giving

NOVEMBER 10, 2010

We’ve always included coupons on our cause marketing pinups. They have an immediate value at the register when cashiers are asking shoppers to support our cause. But here are four more reasons your cause marketing should have coupons. billion in value) in the U.S., Coupons prove that cause marketing works.

Marketing 184

Marketing Marketing Retail Recruitment 184

Selfish Giving

DECEMBER 27, 2011

Here are my picks for the best local cause marketing programs of 2011. My criteria for picking these promotions wasn’t based on dollars raised, but on how well they represented the potential for local cause marketing. In short, these programs inspired me and made me proud to be a cause marketer. Location: New York City.

Marketing 239

Marketing Marketing Homelessness Food 239

Selfish Giving

MARCH 9, 2011

I’m a big fan of co-marketing with cause marketing. It adds value for the customer at the register and entrepreneurial causes can use co-marketing to recruit additional partners and raise money. Businesses love co-marketing because it gets them in front of potential new customers.

Marketing 198

Marketing Marketing Retail Recruitment 198

Nonprofit Marketing Guide

DECEMBER 6, 2012

On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? The kind of transformation is consistent with what’s happening in the larger world of for-profit marketing too, beyond the nonprofit sector. If so, Let’s talk.

Marketing 194

Marketing Marketing Participation and motivation Advertising 194

Selfish Giving

OCTOBER 19, 2010

Despite its lofty intentions, cause marketing isn’t any different from any other idea, product or service: nothing happens until it gets sold. It really got me thinking about how Groupon works and its similarities to cause marketing (not to be confused with my earlier post on Groupon as cause marketing , better known as Causeon ).

Marketing 210

Marketing Marketing Retail Production 210

Selfish Giving

JULY 9, 2012

Every nonprofit wants to recruit new corporate partners, but your best bet to raise more money is to find new ways to work with your existing partners. The folks in marketing have bigger budgets but need bigger ideas if you hope to move them. Master skills they value. It just might lead to a new partner. Be insanely helpful.

Recruitment 237

Recruitment Philanthropy Values Technology 237

Nonprofit Marketing Guide

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

Marketing 234

Marketing Marketing Collaborations Values 234

Nonprofit Marketing Guide

MAY 11, 2012

With new perspectives on the value of your volunteers, Convio is offering a free on-demand webinar called 5 Volunteer Trends that Can Improve Your Fundraising Bottom Line. Rosenthal guest posts on Getting Attention.org’s blog on Secrets to Great Volunteer Recruitment. Nonprofit Marketing Training. Engagement.

Marketing 173

Marketing Marketing Nonprofits Recruitment 173

NonProfit Leadership Center

OCTOBER 2, 2023

But it’s not just about a leader’s skills and expertise; great board members fundamentally align with your nonprofit’s mission, values and culture. To recruit more passionate team players to serve on your nonprofit board, make sure your organization is asking itself these four questions. Do you have a board diversity matrix?

Nonprofit governance and management 240

Nonprofit governance and management Recruitment Nonprofit Leadership Governance 240

Nonprofit Marketing Guide

MARCH 13, 2024

I recently had a chat about the return on investment (ROI) on publicity spending with a senior marketing team member. But at a time when most of our HR teams are knee-deep in the struggle to recruit and retain talent, we’ve got to remember that our marketing efforts are also a powerful tool for employer branding and staff engagement.

Recruitment 216

Recruitment Retention Culture Communication 216

The Volunteer Hub

FEBRUARY 17, 2023

Social media is a powerful, yet affordable, way to inform, engage, and recruit volunteers. Here are 7 tips to help your organization get the most value from social media. Did you know that 47% of nonprofit leaders say recruiting sufficient volunteers is a big problem for their organization? Here are 7 tips that can help.

Recruitment 91

Recruitment Values Universities Food 91

Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. You know that influencer marketing is something you need to consider. Click To Tweet.

Marketing 166

Marketing Marketing Recruitment Associations 166

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 9, 2024

Nonprofit Recruiting Tips to Attract Top Talents in 2025 Having the right people on board means the world. As a matter of fact, a non-profit employer must make an effort to convince talented people to work for their organization and showcase the true values of doing so. See how your nonprofit can attract top talent and grow together.

Recruitment 64

Recruitment Non-Profits Nonprofits Participation and motivation 64

Nonprofit Tech for Good

NOVEMBER 1, 2020

Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. You’ll be able to leverage the popularity of these networks to help you recruit new members to your organization. Many people value things that they can see.

Associations 131

Associations Recruitment Values Collaborations 131

The Volunteer Hub

MAY 16, 2023

Discover the benefits of skill-based volunteerism and how nonprofits can engage and recruit top talent with these 5 essential tips. Effective promotion of skill-based volunteer opportunities creates a win-win scenario for both the organization and the recruited volunteer. Professionals want opportunity.

Recruitment 97

Recruitment Volunteerism Volunteerism Values 97

Nonprofit Tech for Good

AUGUST 21, 2020

By Julia Boyun , Marketing Manager at RemoteHub – a job and volunteer marketplace and community that connects and matches companies and nonprofit organizations with remote professionals. Today, we’ll teach you how you can use RemoteHub to recruit volunteers absolutely free of charge and even earn donations to your nonprofit organization! .

Recruitment 123

Recruitment Nonprofit Administration and Development Nonprofit Organizations Nonprofit Organizations 123

The Charity CFO

DECEMBER 30, 2024

In a recent episode of A Modern Nonprofit Podcast, host Tosha Anderson sat down with Greg Miller, President and CEO of Penn-Mar Human Services, to discuss the critical issues of recruitment, retention, and strategic partnerships in the nonprofit sector. He stated, “When we get retention correct, recruitment becomes less of an issue.”

Recruitment 52

Recruitment Retention Nonprofit governance and management Non-Profit Management 52

NonProfit Leadership Center

MARCH 6, 2023

REGISTER Certificate in Volunteer Management — April 26, May 3, & May 10 The Certificate in Volunteer Management prepares today’s volunteer managers to recruit, retain, and recognize volunteers more effectively. REGISTER NEW! Benham, FAHP, CFRE , and Dr. Maureen Butler.

Nonprofit governance and management 288

Nonprofit governance and management Culture Leadership Nonprofits 288

Nonprofit Marketing Guide

NOVEMBER 5, 2015

We all know why nonprofits want monthly donors — fantastic ROI, high retention rates and higher lifetime value. You must recruit donors. Some orgs like setting a public goal of the number of new sustainers they would like to recruit in a campaign. Photo Credit: https://flic.kr/p/aVmeYp. So, how do we get them? First, the basics.

Recruitment 223

Recruitment Retention Values Nonprofits 223

NonProfit Leadership Alliance

MAY 10, 2023

From designing an effective marketing strategy and securing sponsors to coordinating details like venues, catering, and entertainment, there are dozens of tasks that need to be completed before the day of a big event. Actively market event volunteering opportunities. Tell a story that your volunteers can connect with.

Recruitment 192

Recruitment Nonprofits Management Activism 192

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication.

Public and Social Policy 202

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 202

Bloomerang

JULY 29, 2024

A membership is a type of business plan where individuals pay a recurring fee—dues—to access the value an organization creates. How can or do we add value to their lives? Each approach targets an essential aspect of membership recruitment and engagement, offering a clear roadmap to expand your nonprofit’s base.

Recruitment 74

Recruitment Collaborations Nonprofits Environmental 74

NonProfit Leadership Alliance

FEBRUARY 21, 2024

Some challenges may be less tangible, such as cultural differences and values. This can be achieved by emphasizing the global values that unite us, regardless of what language we speak or what day of the week we worship. Principles that are a part of everything you do, starting with recruiting and onboarding.

Health 236

Health Public and Social Policy Public and Nonprofit Management Culture 236

Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? For this post, I wanted to put the focus on how an overarching marketing concept such as influencer marketing can have a positive impact on non-profits.

Non-Profits 145

Non-Profits Marketing Marketing Public and Nonprofit Management 145

Selfish Giving

FEBRUARY 22, 2010

But it’s missing one glaring thing: yep, you guessed it, cause marketing. But really, could you find an event with better bones for a cause marketing pitch than this one? And what better way for a company to share its patriotic values than supporting the mentally scarred troops that are fighting to protect us. Promotion.

Marketing 124

Marketing Marketing Retail Recruitment 124

NonProfit Leadership Alliance

JUNE 5, 2024

Nonprofits can foster a culture of respect by valuing contributions from employees of all generations, recognizing the unique strengths and expertise that each individual brings to the table. About the Author: Michael Ash is a seasoned marketing and nonprofit professional with over 15 years of experience.

Collaborations 208

Collaborations Public and Nonprofit Management Culture Leadership 208

NonProfit Leadership Center

JUNE 17, 2024

Effective Strategies for Attracting Nonprofit Professionals Mission-Driven Recruitment A great starting point to attract top talent is to ensure your organizational messaging clearly articulates your mission. These stories can appeal to potential employees’ values and emotions. How do you do that?

Retention 215

Retention Culture Nonprofit Leadership Leadership 215

Nonprofit Marketing Guide

SEPTEMBER 14, 2022

As a non-profit marketing and development professional, I have spent my career figuring out how to cut through the noise of a crowded marketing space. But, even when you guess right, it’s possible that your marketing is creating harm. And when you don’t guess right, your marketing is both harmful and ineffective. .

Non-Profits 143

Non-Profits Marketing Marketing Ethics 143

Ann Green

JULY 30, 2024

You can also use data gathered from social media, email, and other marketing platforms to see who is engaging with your communications. The donor promotes these programs online and even recruits like-minded friends and family to join in. However, make sure you have the right tools and technology in place to capture these metrics.

Ethics 283

Ethics Donor Motivation Environmental Communication 283

Marketing for the Modern Nonprofit

AUGUST 28, 2024

Since you focus the majority of your nonprofit’s outreach on acquiring funding for your cause, volunteer recruitment can naturally fall by the wayside. However, a focused volunteer recruitment strategy can help your nonprofit tap into the over 60 million people who volunteer each year and harness their passion for your progress.

Recruitment 59

Recruitment Retention Collaborations Nonprofits 59

NonProfit Leadership Alliance

JULY 10, 2023

This cost includes marketing and recruiting for the position, the extra time it takes for other staff to adopt and complete the tasks to stay on target, and training the new employee. Nonprofits can create strong psychological contracts by aligning organizational values with staff passions.

Retention 181

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 181

Nonprofit Marketing Insights by GlobalOwls

JULY 11, 2024

Creating an Irresistible Offer: Marketing Strategies for Student Recruitment Creating an irresistible offer for student recruitment involves crafting a compelling message and using effective marketing strategies to attract prospective students. Highlight these incentives prominently in your marketing materials.

Recruitment 52

Recruitment Marketing Marketing Food 52

Selfish Giving

DECEMBER 16, 2020

What is your recommendation for valuing our digital assets when pitching current partners in the new year? The bag is customizable, easy to use, and full of value for attendees. ?? High-purpose brands will double their market value more than 4X faster than low-purpose brands 2. Marketing Your Cause.

Non-Profits 130

Non-Profits Manufacturing Marketing Marketing 130

EveryAction

JANUARY 25, 2023

Whether you’re a large nonprofit looking for different ways to amplify your mission or a small team trying to stretch your marketing dollars, it makes sense to first seek out free advertising for nonprofit organizations. Track your nonprofit marketing efforts using complimentary analytics. Run multiple campaigns concurrently.

Advertising 83

Advertising Recruitment Nonprofits Healthcare 83

Selfish Giving

JULY 26, 2023

Case studies are critical for recruiting new partners - that's why most nonprofits use them. But they also reinforce the value of the partnership to the existing partner. How to do cause marketing with a knife maker.? Marketing Your Cause 1. What marketing tactics are B2B firms focusing on in the next year?

Marketing 130

Marketing Marketing Recruitment Food 130

Nonprofit Marketing Guide

MAY 23, 2016

We can’t market alone, especially since our front-line colleagues are constantly talking about our organizations. That’s disastrous because the only way to connect is to make it easy for people to “get” our organizations’ value and impact. Identify and recruit the best first team members. Flickr: bobjagendorf.

Marketing 100

Marketing Marketing Recruitment Communication 100