Nonprofit Marketing Guide

SEPTEMBER 7, 2016

In today’s post,we dive into the Individual Donor Benchmark Report by Third Space Studio and focus on donor retention numbers. This year’s report also dug into one of the most important data points for individual donor fundraising – your retention rate. Key Takeaways for Greater Retention. Heather Yandow.

Retention 154

Retention Recruitment Universities Management 154

The NonProfit Times

JANUARY 9, 2025

Your nonprofits brand isnt just about marketing; its about showing potential hires what makes your organization special. Leveraging Technology For Recruitment and Retention Technology can simplify hiring and keep teams connected. Crafting a Compelling Employer Brand People want to work where they know theyll make a difference.

Public and Nonprofit Management 98

Public and Nonprofit Management Culture Recruitment Insurance 98

NonProfit Leadership Alliance

JULY 4, 2023

Recruiting top talent is crucial for any nonprofit organization, and your website is often the first point of contact between potential candidates and your organization. However, many nonprofits struggle to use their website effectively for recruitment. Marketing is often operated independently from HR departments.

Recruitment 130

Recruitment Culture Values Nonprofits 130

NonProfit Quarterly

NOVEMBER 20, 2024

We spent a year working with a US workforce board to launch its own regional hourly labor market as an alternative to Silicon Valley’s apps. Market pressures to drive down labor costs led to reports of pay cuts from gig workers on many platforms, including Shipt , Lyft, Uber , DoorDash, Instacart , Amazon Flex , and TaskRabbit.

Nonprofit governance and management 116

Nonprofit governance and management Governance Public and Nonprofit Management Recruitment 116

Nonprofit Marketing Guide

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

Marketing 233

Marketing Marketing Collaborations Values 233

Marketing for the Modern Nonprofit

MARCH 6, 2025

With the right benefits and marketing strategies in place, you can cultivate a tight-knit community of familiar faces who will be the first to sign up for your events, participate in your fundraising initiatives, and speak out on behalf of your cause. One powerful tactic to consider is recruiting member ambassadors.

Recruitment 59

Recruitment Retention Values Energy 59

Nonprofit Marketing Guide

MARCH 13, 2024

I recently had a chat about the return on investment (ROI) on publicity spending with a senior marketing team member. But at a time when most of our HR teams are knee-deep in the struggle to recruit and retain talent, we’ve got to remember that our marketing efforts are also a powerful tool for employer branding and staff engagement.

Recruitment 215

Recruitment Retention Culture Communication 215

NonProfit Leadership Center

JUNE 17, 2024

Effective Strategies for Attracting Nonprofit Professionals Mission-Driven Recruitment A great starting point to attract top talent is to ensure your organizational messaging clearly articulates your mission. This should be both an internal and external component of your content marketing strategy.

Retention 215

Retention Culture Nonprofit Leadership Leadership 215

NonProfit Leadership Alliance

JUNE 5, 2024

About the Author: Michael Ash is a seasoned marketing and nonprofit professional with over 15 years of experience. He completed his DBA in Organizational Leadership and Development researching Appalachian nonprofits, psychological contracts, and retention.

Collaborations 215

Collaborations Public and Nonprofit Management Culture Leadership 215

Marketing for the Modern Nonprofit

FEBRUARY 5, 2025

As we enter a new year, your nonprofit is likely in the thick of goal-setting for fundraising, marketing , and more. However, achieving goals like increasing your capacity or improving team effectiveness is only possible with talented employees and the best way to source the most ideal additions to your team is through recruitment.

Recruitment 80

Recruitment Marketing Marketing Management 80

Nonprofit Marketing Guide

NOVEMBER 5, 2015

We all know why nonprofits want monthly donors — fantastic ROI, high retention rates and higher lifetime value. You must recruit donors. Some orgs like setting a public goal of the number of new sustainers they would like to recruit in a campaign. Photo Credit: https://flic.kr/p/aVmeYp. So, how do we get them? First, the basics.

Recruitment 223

Recruitment Retention Values Nonprofits 223

Selfish Giving

FEBRUARY 5, 2017

Sometimes those business people are asked to partner with your organization through cause marketing—thus creating a win-win-win for the not-for-profit, the business, and the community. Probably the most pressing issues are revenue generation, financial stability, innovation implementation, and staff recruitment and retention.

Marketing 133

Marketing Marketing Culture Recruitment 133

NonProfit Leadership Alliance

MAY 10, 2023

From designing an effective marketing strategy and securing sponsors to coordinating details like venues, catering, and entertainment, there are dozens of tasks that need to be completed before the day of a big event. Actively market event volunteering opportunities. Tell a story that your volunteers can connect with.

Recruitment 200

Recruitment Nonprofits Management Activism 200

The Volunteer Hub

MARCH 7, 2022

With the value of a volunteer hour approaching $29 in 2022, now is the time to focus on retention and better utilize your existing volunteer contacts. Simply put, to reduce turnover and increase retention, volunteers must be pleased with the environment in which they work and motivated by the tasks to which they are assigned.

Retention 92

Retention Recruitment Public and Nonprofit Management Activism 92

The Agitator

OCTOBER 14, 2013

Yesterday I complained … only ONE retention superstar had responded from our Agitator audience — Colorado Public Radio. Jonathon Grapsas at Flat Earth Direct in Australia has been working on retention amongst clients who do much of their donor acquisition via face-to-face solicitation. Average year.

Retention 76

Retention Recruitment Nonprofit Management Management 76

Getting Attention

MAY 10, 2012

Rosenthal (@volmatchRobert) is VP of Communications & Marketing at VolunteerMatch, the Web’s largest network for volunteer engagement. Their new guide (free), 101 Volunteer Recruitment Secrets , showcases the insights of dozens of volunteer recruiters to share what works. Part One: 101 Secrets to Great Volunteer Recruitment.

Recruitment 74

Recruitment Public and Nonprofit Management Retention Communication 74

Ann Green

JULY 30, 2024

You can also use data gathered from social media, email, and other marketing platforms to see who is engaging with your communications. The donor promotes these programs online and even recruits like-minded friends and family to join in. Let’s look at an example. Personalize communications.

Ethics 286

Ethics Donor Motivation Environmental Communication 286

Ann Green

DECEMBER 4, 2014

Donor retention continues to lag. This is not just a job for your marketing department. Fundraising and recruitment. If your organization has specific times it needs to recruit volunteers, add that to your calendar, as well. Communications marketing planning communications calendar' Thank your donors.

Communication 179

Communication Recruitment Homelessness Retention 179

Marketing for the Modern Nonprofit

AUGUST 28, 2024

Since you focus the majority of your nonprofit’s outreach on acquiring funding for your cause, volunteer recruitment can naturally fall by the wayside. However, a focused volunteer recruitment strategy can help your nonprofit tap into the over 60 million people who volunteer each year and harness their passion for your progress.

Recruitment 59

Recruitment Retention Collaborations Nonprofits 59

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication.

Public and Social Policy 209

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 209

Candid

FEBRUARY 12, 2025

in 2022-23 , its worth asking: What are the drivers behind Americans volunteering less, and how can we boost volunteer retention? According to AmeriCorps, the average annual volunteer retention rate under normal circumstances is only 65%, and volunteers typically stay with an organization for fewer than three years.

Volunteerism 52

Volunteerism Volunteerism Retention Recruitment 52

Care2

FEBRUARY 11, 2013

Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. That is an attrition rate of 59%.

Retention 76

Retention Nonprofits Recruitment Communication 76

Nonprofit Marketing Insights by GlobalOwls

JUNE 20, 2024

Strategies for Recruiting Developers For Start-ups In the competitive start-up market, it’s a great deal to hire developers who are skilled and align with the company’s vision. Utilizing Recruitment Agencies and Headhunters Specialized Agencies Engage recruitment agencies that specialize in tech roles.

Recruitment 52

Recruitment Insurance Retention Culture 52

Ann Green

FEBRUARY 8, 2024

By Logan Lewis In 2023, donor retention was down significantly from the previous year. This involves practices like frequently recognizing and showing gratitude to donors, creating multichannel fundraising and marketing campaigns , and improving the overall donor experience. Learn how digital waivers improve donor experiences.

Retention 173

Retention Recruitment Communication Marketing 173

Ann Green

DECEMBER 12, 2017

Donor retention continues to be a problem and one of the reasons is poor communication. This is not just a job for your marketing department. Fundraising and recruitment. If your organization has specific times it needs to recruit volunteers, add that to your calendar, as well. All departments need to work together.

Communication 149

Communication Recruitment Homelessness Retention 149

Volunteer Match

FEBRUARY 19, 2024

Taking the time to recognize volunteers is essential to increasing retention and recruiting new supporters. As your nonprofit’s online hub, your website can be an effective marketing tool for showing volunteer appreciation and engaging with volunteers year-round.

Recruitment 98

Recruitment Retention Marketing Marketing 98

The Volunteer Hub

JANUARY 27, 2021

in 2021 ), the importance of volunteer engagement and retention also increases. The accumulation of points and the ability to exchange points for prizes, such as organizational merchandise, increases volunteer engagement and provides a nonprofit with a way of marketing their unique cause/brand.

Non-Profits 142

Non-Profits Retention Values Recruitment 142

Ann Green

NOVEMBER 24, 2015

A better database can help you with retention. The 4 Best Email Marketing Software for Nonprofits. MailChimp vs Constant Contact: Which Email Marketing Software Reigns Supreme for Small Businesses ? Recruit volunteers to help, too. You can personalize your letters and email messages. No more Dear Friend.

Non-Profits 154

Non-Profits Recruitment Retention Communication 154

Top Nonprofits

JULY 25, 2024

In this guide, we’ll provide tips for how you can create a comprehensive volunteer recruitment strategy to make your product fundraiser a success. Like any job or volunteer position you’re recruiting for, it’s important to clarify exactly what you’re looking for and what roles people will have to fill for your product fundraiser.

Recruitment 52

Recruitment Production Volunteerism Volunteerism 52

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 238

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 238

Bloomerang

MARCH 30, 2023

Effective volunteer management vital to an organization’s day-to-day operations, meaning nonprofits need to invest in smart volunteer management practices to reduce administrative overhead and increase volunteer retention. Here are the steps of the volunteer recruitment process: Plan and define your volunteer roles.

Management 109

Management Nonprofit Administration and Development Recruitment Public and Nonprofit Management 109

Bloomerang

NOVEMBER 29, 2021

Nonprofit Monthly Giving Programs Don’t Market Themselves. While their retention rate is high, you still want to inspire them to (a) continue; (b) upgrade; (c) consider a legacy gift, and (d) tell their friends. The post Nonprofit Monthly Giving Programs Don’t Market Themselves appeared first on Bloomerang. EXAMPLE: Vida Joven.

Marketing 115

Marketing Marketing Nonprofits Recruitment 115

NonProfit Leadership Alliance

JULY 23, 2024

While many associations struggled with declining membership and retention rates due to the pandemic, these numbers have bounced back strongly as of 2023. Personalize your marketing strategies. Tailor your marketing messages to align with members’ preferences and inspire them to engage with the offering you’re promoting.

Participation and motivation 130

Participation and motivation Associations Retention Leadership 130

Bloomerang

AUGUST 3, 2021

Studies show that donor retention is one of the best ways to boost your nonprofit’s bottom line because it’s easier to satisfy a supporter who has already given and who is already interested in your organization than to try to recruit brand new donors from scratch. . What should you include in a welcome email series? .

Public and Nonprofit Management 141

Public and Nonprofit Management Retention Recruitment Management 141

NonProfit Leadership Alliance

OCTOBER 26, 2022

According to Bloomerang’s donor stewardship guide , focusing on relationship-building efforts can boost your donor retention rate. According to Bloomerang’s donor stewardship guide , relationship-building efforts can boost your donor retention rate. Segment your supporters. Engage with your community. Express your appreciation. .

Participation and motivation 147

Participation and motivation Energy Retention Recruitment 147

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 20, 2023

Benefits of Implementing a Direct Sourcing Strategy in Recruiting Organizations are continuously looking for novel approaches to spot and entice top talent in today’s fiercely competitive labor market, where it has become a strategic priority.

Recruitment 52

Recruitment Advertising Activism Retention 52

Ann Green

DECEMBER 13, 2022

However, continually recruiting new volunteers to replace former ones can be a time and resource-intensive task. By contrast, your more introverted volunteers may prefer to work behind the scenes, creating marketing materials your other volunteers will share with potential donors. A few proven strategies are: Thank you letters.

Public and Nonprofit Management 189

Public and Nonprofit Management Charitable Organizations Values Recruitment 189