Nonprofit Marketing Guide

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Marketing is all about communicating what’s called the “value exchange.”

Marketing 198

Marketing Marketing Recruitment Nonprofits 198

The Chronicle of Philanthropy

JULY 10, 2023

By Sara Herschander Nonprofits are still struggling to recruit workers and are being hit with higher-than-normal prices, despite signs that inflation is easing and the labor market is cooling down.

Recruitment 332

Recruitment Nonprofits Marketing Marketing 332

Marketing for the Modern Nonprofit

DECEMBER 12, 2024

If youre an experienced marketing pro, social media is already on your radar as a valuable communication channel for acquiring donors and spreading awareness of your cause. Your existing volunteers are some of the best marketing tools in your toolkit for boosting volunteer opportunities and adding to your ranks.

Public and Social Policy 98

Public and Social Policy Recruitment Public and Nonprofit Management Collaborations 98

NonProfit Leadership Alliance

JULY 4, 2023

Recruiting top talent is crucial for any nonprofit organization, and your website is often the first point of contact between potential candidates and your organization. However, many nonprofits struggle to use their website effectively for recruitment. Marketing is often operated independently from HR departments.

Recruitment 130

Recruitment Culture Values Nonprofits 130

Ann Green

MARCH 10, 2025

However, recruiting and retaining these essential team members is not always easy. Use these insights to assign a mentor or buddy who will provide the most relevant support for each new hirefor example, you might pair a new social media manager with the digital marketing manager to learn more about brand voice and storytelling techniques.

Nonprofit Administration and Development 156

Nonprofit Administration and Development Non-Profits Nonprofits Associations 156

Selfish Giving

DECEMBER 22, 2021

Per usual, Andy Crestodina over at Orbit Media Studios has written another outstanding post, this one on Formats & The Funnel: How 17 Content Marketing Formats Align with Lead Generation. Marketing Your Cause 1. CSR Market Segment Lead, WizeHive , Philly/Remote Do you have a partnership position you are trying to fill?

Public and Nonprofit Management 246

Public and Nonprofit Management Recruitment Marketing Marketing 246

Blue Avocado

JANUARY 14, 2025

When we recently asked the Blue Avocado community, “What is your biggest challenge in recruiting and retaining skilled staff or volunteers?” It has been increasingly difficult to not only recruit and retain skilled staff, but just to get them to the interview process! ” , once again, nonprofit leaders came through!

Recruitment 85

Recruitment Charitable Organizations Community Development Production 85

Bloomerang

OCTOBER 24, 2024

From securing your vendor to recruiting enough volunteers , keeping track of all these elements is essential. 5) Recruit Volunteers. Many nonprofit organizations will need to recruit additional volunteers to work their fundraising events. 6) Market Your Event. Medical, Power Outage) Will you have a specific itinerary?

Recruitment 103

Recruitment Nonprofits Management Food 103

Bloomerang

JULY 29, 2024

Strategies to attract and recruit new members I promised you 19 tips to supercharge your membership strategy, and here they are, neatly packaged into five strategic approaches. Each approach targets an essential aspect of membership recruitment and engagement, offering a clear roadmap to expand your nonprofit’s base.

Recruitment 99

Recruitment Collaborations Nonprofits Environmental 99

Candid

NOVEMBER 5, 2024

Recruit potential board members. Ask for skills-based volunteers to tackle key organizational challenges such as marketing or operational support, project management, translation, and tech services. Look at tools such as Double the Donation to see if your corporate volunteers are eligible for Dollars for Doers grants or matching gifts.

Disaster Relief 111

Disaster Relief Public and Nonprofit Management Collaborations Recruitment 111

Nonprofit Marketing Guide

MARCH 24, 2023

I have never seen that before, but that means this week we have a double-helping of the most helpful articles, posts, and tips for nonprofit marketers. It’s time for Mixed Links… Here are 4 AI Controversies Marketers and Brands Should Avoid. Find out How to recruit more talent for your social video content.

Marketing 184

Marketing Marketing Recruitment Nonprofits 184

Nonprofit Marketing Guide

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

Marketing 233

Marketing Marketing Collaborations Values 233

Marketing for the Modern Nonprofit

FEBRUARY 5, 2025

As we enter a new year, your nonprofit is likely in the thick of goal-setting for fundraising, marketing , and more. However, achieving goals like increasing your capacity or improving team effectiveness is only possible with talented employees and the best way to source the most ideal additions to your team is through recruitment.

Recruitment 80

Recruitment Marketing Marketing Retention 80

NonProfit Leadership Center

OCTOBER 2, 2023

To recruit more passionate team players to serve on your nonprofit board, make sure your organization is asking itself these four questions. 4 Questions Every Nonprofit Should Ask Itself to Recruit the Right Board Members 1. Use this matrix as a guide when recruiting new board members. Do you have a board diversity matrix?

Nonprofit governance and management 240

Nonprofit governance and management Recruitment Nonprofit Leadership Governance 240

The Volunteer Hub

FEBRUARY 17, 2023

Social media is a powerful, yet affordable, way to inform, engage, and recruit volunteers. Did you know that 47% of nonprofit leaders say recruiting sufficient volunteers is a big problem for their organization? If you’re wondering if social media can be an effective tool to recruit volunteers, the answer is yes.

Recruitment 91

Recruitment Values Universities Food 91

NonProfit Quarterly

NOVEMBER 20, 2024

We spent a year working with a US workforce board to launch its own regional hourly labor market as an alternative to Silicon Valley’s apps. Market pressures to drive down labor costs led to reports of pay cuts from gig workers on many platforms, including Shipt , Lyft, Uber , DoorDash, Instacart , Amazon Flex , and TaskRabbit.

Nonprofit governance and management 115

Nonprofit governance and management Public and Nonprofit Management Governance Recruitment 115

Selfish Giving

AUGUST 3, 2022

Some readers believed having a media partner helped recruitment, others didn't. However, a strong believer that having a media partners helps attract corporate partners was none other than Bruce "Father of Cause Marketing" Burtch! ?? Beauty brand L’Occitane explains how to do cause marketing right. Marketing Your Cause 1.

Recruitment 130

Recruitment Participation and motivation Marketing Marketing 130

The NonProfit Times

JANUARY 9, 2025

Your nonprofits brand isnt just about marketing; its about showing potential hires what makes your organization special. Leveraging Technology For Recruitment and Retention Technology can simplify hiring and keep teams connected. Crafting a Compelling Employer Brand People want to work where they know theyll make a difference.

Public and Nonprofit Management 98

Public and Nonprofit Management Culture Recruitment Insurance 98

The NonProfit Times

MAY 14, 2024

What is your housing market like? The post 5 Keys To Successful Executive Leadership Recruitment appeared first on The NonProfit Times. Make sure you identify the key selling points about the new position prior to speaking with anyone. Does your organization have a positive reputation that will make it attractive to someone?

Recruitment 105

Recruitment Leadership Culture Associations 105

Ann Green

DECEMBER 6, 2022

This is not just a job for your marketing department. Fundraising and recruitment. If your organization has specific times it needs to recruit volunteers, add that to your calendar, as well. All departments need to work together. Figure out what information you need to share and when you need to share it. Thank your donors.

Communication 333

Communication Economic Issues Recruitment Homelessness 333

Nonprofit Tech for Good

NOVEMBER 1, 2020

Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. You’ll be able to leverage the popularity of these networks to help you recruit new members to your organization.

Associations 134

Associations Recruitment Values Collaborations 134

Marketing for the Modern Nonprofit

MARCH 6, 2025

With the right benefits and marketing strategies in place, you can cultivate a tight-knit community of familiar faces who will be the first to sign up for your events, participate in your fundraising initiatives, and speak out on behalf of your cause. One powerful tactic to consider is recruiting member ambassadors.

Recruitment 59

Recruitment Retention Values Energy 59

Nonprofit Marketing Guide

JULY 9, 2021

It’s Friday which means it’s time for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Here is The Beginners Guide to Diversity Recruiting. Hootsuite ran an Experiment: Are Instagram Saves Really the New Likes? Register Now.

Communication 277

Communication Recruitment Nonprofits Marketing 277

The Volunteer Hub

MAY 16, 2023

Discover the benefits of skill-based volunteerism and how nonprofits can engage and recruit top talent with these 5 essential tips. Effective promotion of skill-based volunteer opportunities creates a win-win scenario for both the organization and the recruited volunteer. Professionals want opportunity.

Recruitment 97

Recruitment Volunteerism Volunteerism Values 97

Nonprofit Marketing Guide

MARCH 13, 2024

I recently had a chat about the return on investment (ROI) on publicity spending with a senior marketing team member. But at a time when most of our HR teams are knee-deep in the struggle to recruit and retain talent, we’ve got to remember that our marketing efforts are also a powerful tool for employer branding and staff engagement.

Recruitment 215

Recruitment Retention Culture Communication 215

Nonprofit Tech for Good

FEBRUARY 2, 2025

Volunteer Recruitment: A QR code displayed on banners at a maker’s market or fundraising event can simplify sign-up for interested people. Driving A-thon Participation: Whether a bake-a-thon or walk-a-thon, yard signs with QR codes in high-traffic areas make registration effortless.

Recruitment 95

Recruitment Nonprofits Food Associations 95

Nonprofit Marketing Guide

MAY 5, 2020

We have always been big on multi-channel marketing and we found that using email with our Facebook Group helped it grow substantially. A little background: We heard from so many people – especially in the earlier days of nonprofit marketing – that they felt alone and that no one understood what they did.

Recruitment 219

Recruitment Activism Marketing Marketing 219

NonProfit Leadership Alliance

MAY 10, 2023

From designing an effective marketing strategy and securing sponsors to coordinating details like venues, catering, and entertainment, there are dozens of tasks that need to be completed before the day of a big event. Actively market event volunteering opportunities. Tell a story that your volunteers can connect with.

Recruitment 196

Recruitment Nonprofits Management Activism 196

Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? For this post, I wanted to put the focus on how an overarching marketing concept such as influencer marketing can have a positive impact on non-profits.

Non-Profits 145

Non-Profits Marketing Marketing Public and Nonprofit Management 145

Candid

OCTOBER 31, 2024

A diversity of skill sets is another consideration—some members may be good at fundraising or marketing, while others may be well-connected or able to provide specialized services. Diversity is important, too, as board members should come from, or at least be familiar with, the communities served.

Nonprofit governance and management 114

Nonprofit governance and management Public and Nonprofit Management Law Non-Profits 114

NonProfit Leadership Alliance

SEPTEMBER 25, 2024

But volunteer management isn’t just about recruiting volunteers and telling them what to do. From recruitment to their first shift and beyond, you get to watch firsthand as they grow, develop relationships, and overcome challenges. It also means getting to know them and helping them grow into capable, impactful leaders.

Public and Nonprofit Management 239

Public and Nonprofit Management Leadership Recruitment Nonprofit Leadership 239

Marketing for the Modern Nonprofit

AUGUST 28, 2024

Since you focus the majority of your nonprofit’s outreach on acquiring funding for your cause, volunteer recruitment can naturally fall by the wayside. However, a focused volunteer recruitment strategy can help your nonprofit tap into the over 60 million people who volunteer each year and harness their passion for your progress.

Recruitment 59

Recruitment Retention Collaborations Nonprofits 59

NonProfit Leadership Center

MARCH 6, 2023

REGISTER Certificate in Volunteer Management — April 26, May 3, & May 10 The Certificate in Volunteer Management prepares today’s volunteer managers to recruit, retain, and recognize volunteers more effectively. REGISTER NEW! Benham, FAHP, CFRE , and Dr. Maureen Butler.

Nonprofit governance and management 288

Nonprofit governance and management Culture Leadership Nonprofits 288

Big Duck

SEPTEMBER 13, 2023

Learn how to effectively involve board members in marketing and communications in nonprofit organizations.

Recruitment 119

Recruitment Communication Nonprofit Organizations Nonprofit Organizations 119

Nonprofit Marketing Guide

AUGUST 14, 2024

If there’s one thing nonprofit marketers could use more of, it is likely time and resources. We cover this concept a lot at the Nonprofit Marketing Guide including how to do this while remaining Calm, Not Busy. Automation Tools are software that performs tasks automatically to reduce manual effort, such as email marketing automation.

Production 243

Production Nonprofits Recruitment Management 243

NonProfit Leadership Alliance

JUNE 5, 2024

About the Author: Michael Ash is a seasoned marketing and nonprofit professional with over 15 years of experience. Holding credentials as an Advanced Certified Nonprofit Professional, Professional Certified Marketing, and Project Management Professional, Michael passion for continued growth and development is evident.

Collaborations 211

Collaborations Public and Nonprofit Management Culture Leadership 211

Nonprofit Marketing Guide

MAY 27, 2022

It’s Friday so that means I have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week I have TikTok campaigns, inclusive imagery, social media post ideas, how to recruit board members and more. Going on vacation soon? On the hunt for a new job? Get Details.

Communication 173

Communication Recruitment Nonprofits Marketing 173