Nonprofit Marketing Guide

MARCH 17, 2015

For nonprofit public relations pros, Dylan’s statement carries a lot of meaning. To refine your approach, spend some time understanding your nonprofit’s larger goals — whether it’s to reach more wealthy donors, motivate people to take action on an important policy, or to drive more young people to raise money on your behalf.

Public and Social Policy 224

Public and Social Policy Public and Nonprofit Management Health Donor Motivation 224

Stanford Social Innovation Review

APRIL 27, 2023

Social progress, on the other hand, shows a very different picture. What explains this massive split between the corporate and the social sectors? Some refer to this as the “ data divide ”—the increasing gap between the use of data to maximize profit and the use of data to solve social problems.

Public and Social Policy 111

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Nonprofit Administration and Development 111

NonProfit Quarterly

APRIL 19, 2023

Image Credit: Thiago Matos on pexels It would be under [President Dwight] Eisenhower’s watch that the nation would add the phrase “under God” to the Pledge of Allegiance and would offer “In God We Trust” as the country’s first official motto—one that would be added to US currency to remind the citizenry of the divine nature of the free market.

Public and Social Policy 107

Public and Social Policy Marketing Marketing Governance 107

Stanford Social Innovation Review

JANUARY 5, 2023

Public institution spending dwarfs private philanthropy in most countries in the world. billion across social, health care, and education in 2021, while government spending in the same areas was approximately 25 times more. Unfortunately, the success of this transfer process is hit-and-miss and thus slows social innovation.

Public and Social Policy 124

Public and Social Policy Governance Philanthropy Poverty 124

Nonprofit Marketing Insights by GlobalOwls

JANUARY 25, 2024

Key Legal Issues in Influencer Marketing (+Related Laws & Some Legal Tips) Social media is powerful. They also leverage these channels for business and marketing. Enter influencer marketing , which is the next big thing. Here’s the catch: The industry’s global market size has more than doubled since pre-pandemic.

Law 52

Law Public and Social Policy Marketing Marketing 52

Bloomerang

AUGUST 19, 2024

What is advocacy, and why it matters You have a big, bold vision to better the world with your nonprofit—whether you’re developing programs and influencing policies around education, social justice, human rights, or animal rights. A youth services nonprofit working with government agencies to use a public building for a youth program.

Public and Social Policy 91

Public and Social Policy Nonprofit Administration and Development Participation and motivation Education 91

NonProfit Quarterly

MARCH 22, 2023

Image Credit: Anders Norrback Bornholm on unsplash.com In a report published last year for Just Futures , an investment advisory firm that seeks to encourage “values-based investing,” Anand Jahi indicates that the amount of money invested on Wall Street totals $71.4 trillion of the then-$51.4

Nonprofit governance and management 108

Nonprofit governance and management Non-Profits Public and Social Policy Public and Nonprofit Management 108

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. The social web is getting noisier by the minute.

Marketing 167

Marketing Marketing Public and Social Policy Values 167

Stanford Social Innovation Review

JANUARY 30, 2024

Regular readers of the newspaper were likely already familiar with the development thanks to news articles that praised Morris Cafritz’s “vision and courage” and a constant stream of advertisements bringing his over 3,000 new units to market. That remains true even if that wealth was donated to promote a public good. And it worked.

Philanthropy 134

Philanthropy Public and Social Policy Advertising Universities 134

Stanford Social Innovation Review

SEPTEMBER 19, 2022

In recent years, social justice leaders have consistently called for a systems change approach to redressing the root causes of social problems, rather than only mitigating their symptoms. After all, social justice is by nature utopian. Public awareness: to change the perception of a group at a societal or cultural level.

Public and Social Policy 122

Public and Social Policy Public and Nonprofit Management Education Education 122

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? Yes, I know… smart and savvy marketers have been doing this for decades. The social networks are feeling the pressure as much as any marketer working in any business. Don't you fear.

Marketing 78

Marketing Marketing Production Foundations 78

NonProfit Leadership Alliance

MAY 23, 2024

It’s essential to communicate the value of these investments to stakeholders to shift the narrative and recognize that strategic overhead spending is crucial for achieving long-term mission impact. It’s time for the sector to unite in educating the public and funders on the importance of building capacity. What is the Overhead Myth?

Public and Social Policy 229

Public and Social Policy Nonprofit Administration and Development Nonprofit governance and management Public and Nonprofit Management 229

Momentum Nonprofit Partners

MARCH 3, 2023

The Conference + Catalyst are presented by Momentum Nonprofit Partners in partnership with the Institute for Philanthropy and Nonprofit Leadership, Department of Public and Nonprofit Administration. Our speakers Xavier Ramey is the CEO of Justice Informed, a social impact consulting firm based in Chicago, IL.

Public and Social Policy 108

Public and Social Policy Nonprofit Administration and Development Public Policy Ethics 108

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? Yes, I know… smart and savvy marketers have been doing this for decades. The social networks are feeling the pressure as much as any marketer working in any business. Don't you fear.

Marketing 78

Marketing Marketing Production Foundations 78

Get Fully Funded

AUGUST 12, 2024

As the year winds down, it’s a great opportunity to reflect on your nonprofit’s marketing and communications goals while also identifying what you’d like to accomplish over the next few months and in the new year. Think about your target audience and analyze where they’re spending their time on social media.

Public and Social Policy 59

Public and Social Policy Nonprofits Communication Marketing 59

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Manufacturing 167

Manufacturing Advertising Marketing Marketing 167

Stanford Social Innovation Review

OCTOBER 24, 2022

Businesses—in their myriad roles as employers, suppliers, and investors—need to lean into end-to-end sustainability by taking actions that improve not only the environment but also livelihoods, particularly among vulnerable communities in their value chains. Companies can also look beyond their own walls for innovative ideas.

Health 122

Health Public and Social Policy Environmental Governance 122

Stanford Social Innovation Review

DECEMBER 20, 2022

Recent media coverage of several large and deadly fires, alongside the federal and state wildlands management response, have focused public concern toward wildfire risks on public lands, and in particular coniferous forested lands. How do we create social change to meet those objectives?

Public and Social Policy 119

Public and Social Policy Insurance Governance Management 119

Anedot

NOVEMBER 4, 2024

Key Responsibilities: Leadership and Management Provide strategic direction and leadership to the organization, ensuring alignment with its mission and values. Oversee all aspects of administration and day-to-day operations, ensuring effective use of resources and adherence to policies, and legal/regulatory requirements.

Nonprofit Administration and Development 52

Nonprofit Administration and Development Nonprofit governance and management Public and Social Policy Public and Nonprofit Management 52

NonProfit Quarterly

JANUARY 25, 2023

Thanks to prison privatization, corporations, many of whom, like CoreCivic , are publicly listed companies, have a perverse incentive to boost their stock prices and keep prisons full by lobbying for policies like harsher policing, longer sentencing, and incarceration for non-violent crimes.

Public and Social Policy 119

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Non-Profits 119

Nonprofit Megaphone

APRIL 7, 2023

Nonprofit organizations play an essential role in our society by addressing various social and environmental issues. That’s where a well-crafted nonprofit marketing plan comes in. But creating a nonprofit marketing plan can be overwhelming, especially if you’re not a marketing expert.

Marketing 52

Marketing Marketing Public and Social Policy Advertising 52

NonProfit Quarterly

FEBRUARY 21, 2024

Policy gains have been significant, especially at the state level. The guaranteed portion of the senior debt is sold on the SBA secondary loan market. If 5 percent of this market could be captured for transitions to worker ownership, then an additional 250 businesses would transition to employee ownership each year.

Public and Social Policy 114

Public and Social Policy Finance Nonprofit Administration and Development Governance 114

Marketing for the Modern Nonprofit

JANUARY 23, 2023

The doors to my signature training program, Social Media for Social Good Academy , are open – but for a limited time only! For Nonprofits Who Want to Turn Social Media Followers Into Donors, Supporters, and Advocates. Who’s it for? What do you get at the end? What does it really take?

Public and Nonprofit Management 62

Public and Nonprofit Management Public and Social Policy Management Participation and motivation 62

Stanford Social Innovation Review

MAY 21, 2024

In 1967, Alvin Toffler published his famous book Future Shock in which he issued a warning: In the face of vast technological and social changes, humanity is likely to collectively experience a condition not unlike the culture shock suffered by travelers to foreign countries, where they are surrounded by strange languages and customs.

Public and Social Policy 137

Public and Social Policy Technology Governance Activism 137

Stanford Social Innovation Review

AUGUST 3, 2023

By Stephan Manning & Yeşim Uygur Addressing entrenched social problems in local communities like inequality, violence, or environmental degradation is as much about changing local cultures and mindsets as it is about reworking the socioeconomic structures around them. However, artists and artistic projects have the power to do much more.

Leadership 98

Leadership Public and Social Policy Environmental Culture 98

NonProfit Quarterly

MARCH 6, 2024

Co-produced with the Movement for Black Lives (M4BL), this series will examine the many ways that M4BL and its allies are seeking to address the economic policy challenges that lie at the intersection of the struggle for racial and economic justice. And it is to the efforts of ONE DC in this context to which I turn now.

Public and Social Policy 111

Public and Social Policy Homelessness Values Education 111

NonProfit Quarterly

FEBRUARY 14, 2024

Business publications once celebrated how the internet helps artisans thrive. Many crafts, such as sewing and quilting, were considered “women’s work,” allocated as much value as doing the laundry. There were complaints that Etsy was inconsistently applying policies requiring items to be handmade.

Public and Social Policy 131

Public and Social Policy Participation and motivation Non-Profits Manufacturing 131

Stanford Social Innovation Review

JULY 24, 2024

In recent years, the textile and apparel industry has shifted business practices from making quality goods in sustainable numbers to ultra-fast fashion typified by overproduction, high waste, environmental degradation, and low social standards. The global man-made cellulosic fiber market is 7.27

Environmental 126

Environmental Public and Social Policy Production Retail 126

NonProfit Quarterly

NOVEMBER 9, 2022

The product of historic policies and practices that blocked Black people from gaining wealth while simultaneously creating pathways to wealth for white Americans , the issue continues to plague our country. Racial and gender wealth inequality is a longstanding American embarrassment.

Public and Social Policy 130

Public and Social Policy Governance Retail Finance 130

NonProfit Quarterly

FEBRUARY 19, 2024

Image credit: Michael on Unsplash A popular area of applied behavioral science, nudges are frequently deployed within public health and healthcare systems to influence people’s choices. However, these nudges work best when integrated into comprehensive prevention policy frameworks rather than being deployed on their own.

Public and Social Policy 52

Public and Social Policy Healthcare Health Ethics 52

Stanford Social Innovation Review

APRIL 22, 2024

In both markets, products and services are sold across B2B, B2C, or B2G models, and both markets draw on data (and increasingly AI data) to increase efficiency and reduce the costs of established processes. By Natalia Kucirkova Educational technology, or ed-tech, shares some crucial similarities with fintech.

Public and Social Policy 72

Public and Social Policy Finance Education Education 72

Stanford Social Innovation Review

FEBRUARY 26, 2024

To combat this crisis, governments and international bodies have turned to diverse policy frameworks for biodiversity preservation at national, regional, and global levels. These policies hold a clear expectation for global corporations to engage in and promote biodiversity conservation and restoration.

Public and Social Policy 135

Public and Social Policy Agriculture Manufacturing Environmental 135

Nonprofit Marketing Guide

DECEMBER 29, 2017

Anheuser Busch seemed to take on immigration policy, however indirectly, in another Super Bowl spot. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions.

Public and Social Policy 113

Public and Social Policy Technology Leadership Advertising 113

NonProfit Quarterly

MAY 11, 2023

Within that construct is the commodification of racialized identities that allows predominantly White institutions and individuals to extract social and economic value from the exploitation of others’ racial identities. Every case is a statement of belief shaped by values.

Public and Social Policy 144

Public and Social Policy Non-Profits Law Values 144

Selfish Giving

JUNE 21, 2020

Cool Products has asked us to promote their sales campaign to our members and donors through email and social media. 7] Many cause marketing partnerships involve charitable sales promotions that last for a brief period of time, e.g., from two weeks to two months. UBIT affects traditional corporate sponsorships (e.g., $X

Law 147

Law Advertising Public and Social Policy Activism 147

Pam Moore

MARCH 8, 2018

It’s whether you talk about yourself all day on Facebook or if you offer real value. It’s everything from your privacy policy, social media policy to the amount of spam email you send. They care about their needs, wants, problems, desires and offering them real value, not just non-sense marketing tactics.

Non-Profits 167

Non-Profits Culture Values Marketing 167

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 28, 2024

This requires some solid marketing. Is it social media shares? You can then select the marketing actions that are most likely to get you to these metrics at each stage. Use Guerilla Techniques Standard marketing techniques, such as search engine optimization (SEO) , are essential tools in your event promotion toolkit.

Public and Social Policy 52

Public and Social Policy Nonprofit Administration and Development Fundraising Fundraising 52