Nonprofit Marketing Guide

JUNE 30, 2014

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Danielle Gates is the communications assistant for the marketing and communications department at RedRover. Tell us what you do in a typical day as a nonprofit communications pro.

Communication 246

Communication Public and Nonprofit Management Nonprofits Management 246

NonProfit Leadership Alliance

FEBRUARY 21, 2024

Vital Strategies, the New York-based public health nonprofit I’ve led for the past two decades, employs nearly 400 people in 16 countries. At Vital Strategies, we consider our global diversity to be our strength, and a powerful asset in our mission to reimagine public health for everyone.

Health 236

Health Public and Social Policy Public and Nonprofit Management Culture 236

NonProfit Leadership Alliance

JUNE 5, 2024

In the diverse tapestry of nonprofit organizations, one challenge that often arises is the generational and knowledge divide among employees. With multi-generational staff and varying levels of experience, nonprofits must navigate these divides to foster collaboration, innovation, and shared success.

Collaborations 208

Collaborations Public and Nonprofit Management Culture Leadership 208

Nonprofit Marketing Guide

MARCH 20, 2012

Lu Esposito shares some simple, easy steps to make sure your marketing channels are all in sync. Let’s face it, most of us working in the non-profit sector in 2012 have a ton of competing priorities, and this mystery of ‘consolidated marketing’ can seem a bit daunting – just another thing to add to your gazillion to-do items.

Marketing 182

Marketing Marketing Non-Profits Values 182

Nonprofit Marketing Guide

DECEMBER 6, 2012

On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? The kind of transformation is consistent with what’s happening in the larger world of for-profit marketing too, beyond the nonprofit sector.

Marketing 194

Marketing Marketing Participation and motivation Advertising 194

NonProfit Leadership Alliance

JANUARY 10, 2025

While your team might have the right nonprofit management skills , they can only do so much on their own. Your tools are the foundation of your nonprofits operations. To help you out, we will cover six essential tools every nonprofit should have in 2025. They help you streamline tasks, reduce manual errors, and cut costs.

Technology 187

Technology Public and Nonprofit Management Nonprofits Nonprofit Leadership 187

Nonprofit Marketing Guide

APRIL 10, 2024

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. It made it clear how vital a focus on collaboration is, especially when we’re all trying to do a lot with a little in the nonprofit world.

Collaborations 232

Collaborations Communication Public and Nonprofit Management Marketing 232

Selfish Giving

DECEMBER 6, 2010

Before I get to my review of Breakthrough Nonprofit Branding (BNB) go now and learn more about the contest the authors are hosting for nonprofits. To help put the book’s teachings into practice, the authors are launching a contest for nonprofits based in North America. The prize is valued at $100,000. million readers.

Food 198

Food Nonprofit governance and management Public and Nonprofit Management Nonprofits 198

Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? How does influencer marketing fit in the larger picture on marketing strategy for non-profits? Check out these tips by Lilian Sue.

Non-Profits 145

Non-Profits Marketing Marketing Public and Nonprofit Management 145

NonProfit Leadership Alliance

JULY 10, 2023

Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.

Retention 181

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 181

Affnetz

APRIL 30, 2024

/ By Bala Guntipalli Introduction: When it comes to nonprofit fundraising, it’s not just about getting new donors. This metric holds the key to sustainable growth and impact for nonprofits. Understanding and implementing these practices can help nonprofits boost their fundraising efforts and ensure long-term success.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264

NonProfit Leadership Center

AUGUST 7, 2023

Tina James​ Senior Manager of Corporate Social Responsibility, Florida Blue Tina James, the senior manager of corporate social responsibility at Florida Blue, is one of 20 outstanding professionals of color selected to participate in the Nonprofit Leadership Center’s 2023 Advancing Racial Equity on Nonprofit Boards Fellowship.

Nonprofit governance and management 244

Nonprofit governance and management Participation and motivation Public and Nonprofit Management Race and Ethnicity 244

Nonprofit Marketing Guide

MARCH 13, 2024

In the nonprofit sector, our conversations often revolve around reaching and engaging our external audience – the people we serve and our donors. I recently had a chat about the return on investment (ROI) on publicity spending with a senior marketing team member. This kind of oversight isn’t uncommon though.

Recruitment 216

Recruitment Retention Culture Communication 216

Ann Green

MAY 28, 2024

Partnerships with organizations that share your values can yield much-needed support for your nonprofit. By Casey Dorma n In 2022, 360MatchPro reports that companies donated $21 billion to nonprofits, and 88% of all public companies have Environmental, Social, and Governance (ESG) initiatives. Access to more resources.

Nonprofit governance and management 158

Nonprofit governance and management Public and Nonprofit Management Collaborations Nonprofits 158

Nonprofit Marketing Guide

OCTOBER 26, 2016

It’s a common frustration for nonprofit communications directors who are trying to work collaboratively with staff: getting people to meet their deadlines. Make deadlines — and whether they are met — public information in the office. What’s the article’s focus? Exactly what day and what time is it due?

Public and Nonprofit Management 216

Public and Nonprofit Management Communication Management Collaborations 216

Nonprofit Marketing Insights by GlobalOwls

JANUARY 8, 2023

Things to Consider Before Hiring a Digital Marketing Agency. Traditionally, marketing was done to advertise the business. Digital marketing is becoming more popular as time passes. This marketing can be done by a single experienced person, although agencies are preferable. It takes work to promote a brand or a business.

Marketing 139

Marketing Marketing Public and Nonprofit Management Advertising 139

NonProfit Quarterly

APRIL 3, 2024

Most small buildings are what are known as “naturally occurring affordable housing” (NOAH), an industry term for buildings that have affordable rents without receiving public subsidies. Advocates are exploring a range of solutions, including joint ownership, targeted public investment, and housing preservation measures.

Values 115

Values Public and Nonprofit Management Construction Finance 115

The NonProfit Times

JANUARY 9, 2025

ByJackie Sue Griffin The nonprofit world isnt what it used to be. To thrive during 2025, nonprofits must create workplaces where employees feel connected to the mission and see clear opportunities for growth. Your nonprofits brand isnt just about marketing; its about showing potential hires what makes your organization special.

Public and Nonprofit Management 98

Public and Nonprofit Management Culture Recruitment Insurance 98

Nonprofit Marketing Guide

SEPTEMBER 14, 2022

As a non-profit marketing and development professional, I have spent my career figuring out how to cut through the noise of a crowded marketing space. But, even when you guess right, it’s possible that your marketing is creating harm. And when you don’t guess right, your marketing is both harmful and ineffective. .

Non-Profits 143

Non-Profits Marketing Marketing Ethics 143

NonProfit Leadership Alliance

MAY 29, 2024

Nonprofit organizations often operate on shoestring budgets, with every dollar being stretched to its limit to fulfill the organization’s mission. Yet the lifeblood of any nonprofit is its people – the passionate volunteers and hard-working staff who dedicate their time, energy, and talents to making a positive impact.

Public and Nonprofit Management 130

Public and Nonprofit Management Nonprofits Culture Leadership 130

NonProfit Leadership Alliance

MAY 23, 2024

How can nonprofits convince stakeholders to invest in capacity building? Capacity building is whatever is needed to bring a nonprofit to the next level of operational, programmatic, financial, or organizational maturity, so it may more effectively and efficiently advance its mission into the future. What is the Overhead Myth?

Public and Social Policy 229

Public and Social Policy Nonprofit Administration and Development Nonprofit governance and management Public and Nonprofit Management 229

Get Fully Funded

OCTOBER 26, 2022

Deciding to start a new nonprofit is the beginning of an incredible journey. But once you see your nonprofit’s impact, the hard work will all be worth it. In this guide, we’ll help you make sure you’re on the right track in getting your new nonprofit up and running. Take steps to incorporate your nonprofit.

Finance 98

Finance Management Public and Nonprofit Management Nonprofits 98

Candid

NOVEMBER 5, 2024

Partnerships between nonprofit organizations and for-profit companies to boost workplace volunteering and community impact can create significant value for both parties. Here are five takeaways from the 2024 Civic 50 Report that nonprofit leaders can leverage to expand or initiate successful corporate partnerships: 1.

Disaster Relief 111

Disaster Relief Public and Nonprofit Management Collaborations Recruitment 111

Ann Green

DECEMBER 13, 2022

Your volunteers donate their time and effort to your nonprofit. Volunteers provide unmatched value for your nonprofit, whether they’re helping with your fundraisers, programs, or other essential community services. A strong volunteer program is built on consistent communication , engaging opportunities, and organized management.

Public and Nonprofit Management 185

Public and Nonprofit Management Charitable Organizations Values Recruitment 185

NonProfit Quarterly

AUGUST 16, 2023

Those who’ve managed to scratch out a way to stay are at risk every day of being erased. In 2018, I gathered a group of nine people from the community—small business owners; residents; nonprofit, school, and university leaders—to discuss how to preserve our beloved neighborhood. Many have already closed, buckling under tripling rents.

Public and Nonprofit Management 81

Public and Nonprofit Management Community Development Nonprofit governance and management Cultural Diversity 81

NonProfit Leadership Alliance

JUNE 3, 2024

Nonprofit organizations are pivotal in driving social change, tackling systemic issues, and supporting marginalized groups. To foster sustainable and equitable progress, it’s crucial to prioritize diversity, equity, and inclusion (DEI) in all aspects of nonprofit operations.

Culture 130

Culture Nonprofit Leadership Public and Nonprofit Management Leadership 130

Nonprofit Marketing Guide

FEBRUARY 27, 2012

What measures does your nonprofit take to ensure your supporters’ and participants’ private information is safe? “Few values so fundamental to society as privacy have been left so undefined in social theory” - Dr. Alan F. Nonprofits are at particular risk. David Schulz. Guest Post by David Schulz.

Public and Nonprofit Management 181

Public and Nonprofit Management Medical Universities Insurance 181

Nonprofit Megaphone

AUGUST 6, 2024

50 Nonprofit Marketing Ideas Are you a nonprofit looking for creative ways to thrive and grow but feel limited by a small budget? Perhaps you are a large nonprofit seeking to function and market more efficiently. As a nonprofit, you exist for the good of those in need. If so, this list is for you!

Marketing 98

Marketing Marketing Public and Nonprofit Management Nonprofits 98

Nonprofit Marketing Guide

OCTOBER 27, 2016

A well-placed op-ed can help your nonprofit call attention to an important issue or change minds about a controversial topic. Before you begin the process of writing and pitching an op-ed, spend some time thinking about which outlet or outlets are of greatest value in terms of reaching your target audiences.

Public and Nonprofit Management 196

Public and Nonprofit Management Poverty Philanthropy Leadership 196

Affnetz

FEBRUARY 27, 2024

Nonprofits often find themselves juggling multiple software tools to manage their development efforts, board management, donor relationships, peer-to-peer fundraising , and volunteer management. In this blog, we’ll explore the essentials of nonprofit software management and compare Affnetz with Bloomerang.

Public and Nonprofit Management 130

Public and Nonprofit Management Non-Profits Nonprofit Management Management 130

Selfish Giving

APRIL 10, 2017

Also on the chopping block are big donations to nonprofits. According to Engage for Good , an industry group that helps companies and causes engage consumers and employees around social issues, large checkout fundraisers like Kmart's raise hundreds of millions of dollars for nonprofits. "We 2016 America’s Charity Checkout Champions.

Retail 213

Retail Nonprofit governance and management Non-Profits Public and Nonprofit Management 213

Selfish Giving

AUGUST 4, 2021

This article in Event Marketer specifically talks about the post-pandemic landscape for sports sponsorships , but it could be easily be applied to nonprofit event sponsorships. Nonprofit event sponsorship is a whole new ballgame, people! ?? Marketing Your Cause 1. Let me paraphrase. Partnership Notes 1.

Public and Nonprofit Management 130

Public and Nonprofit Management Food Values Production 130

Bloomerang

MARCH 30, 2023

Effective volunteer management vital to an organization’s day-to-day operations, meaning nonprofits need to invest in smart volunteer management practices to reduce administrative overhead and increase volunteer retention. Here’s what to expect: What is volunteer management? What is volunteer management?

Management 87

Management Nonprofit Administration and Development Recruitment Public and Nonprofit Management 87

Nonprofit Marketing Guide

AUGUST 5, 2011

Convio has released a couple of interesting research reports that clearly demonstrate that multi-channel or integrated marketing (where you add online communications to direct mail) increases donor retention rates, giving frequency, and consequently lifetime value. Constituent Centricity. Integrated Measurement.

Values 191

Values Retention Communication Marketing 191

Stanford Social Innovation Review

MAY 17, 2023

By Jim Bildner In 2012, more than a decade ago, in response to a growing wave of impact investing obsession, Kevin Starr warned that impact investing was doomed to fail: “Few solutions that meet the fundamental needs of the poor will get you your money back,” he observed, and “overcoming market failure requires subsidy.”

Marketing 115

Marketing Marketing Nonprofit Administration and Development Nonprofit governance and management 115

Selfish Giving

JANUARY 23, 2019

Streamline your marketing. For corporate outreach and development, I would focus on two things: email marketing and case studies. For local or regional nonprofits the money is in mid-size business-to-consumer private companies that have multiple stores and heavy foot traffic. Marketing Your Cause. A few places to start.

Foundations 150

Foundations Public and Nonprofit Management Philanthropy Food 150

Bloomerang

APRIL 27, 2021

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. Your Who : Your Audience. Potential locality.

Communication 131

Communication Public and Nonprofit Management Nonprofits Construction 131