Nonprofit Marketing Guide

MARCH 13, 2024

In the nonprofit sector, our conversations often revolve around reaching and engaging our external audience – the people we serve and our donors. I recently had a chat about the return on investment (ROI) on publicity spending with a senior marketing team member. This kind of oversight isn’t uncommon though.

Recruitment 215

Recruitment Retention Culture Communication 215

NonProfit Leadership Alliance

JANUARY 10, 2025

While your team might have the right nonprofit management skills , they can only do so much on their own. Your tools are the foundation of your nonprofits operations. To help you out, we will cover six essential tools every nonprofit should have in 2025. They help you streamline tasks, reduce manual errors, and cut costs.

Technology 190

Technology Public and Nonprofit Management Nonprofits Nonprofit Leadership 190

Nonprofit Marketing Guide

SEPTEMBER 3, 2015

Online fundraising may no longer be the wild west of the nonprofit community, but it still carries with it the aura of an unsettled frontier. With the rising popularity of online donors, there has been a coinciding increase in sector discussion of how to best manage online donor stewardship. Mistake #1: Taking Too Long. Expediency.

Public and Nonprofit Management 231

Public and Nonprofit Management Construction Nonprofits Retention 231

The Agitator

OCTOBER 14, 2013

Yesterday I complained … only ONE retention superstar had responded from our Agitator audience — Colorado Public Radio. Jonathon Grapsas at Flat Earth Direct in Australia has been working on retention amongst clients who do much of their donor acquisition via face-to-face solicitation. Average year.

Retention 76

Retention Recruitment Nonprofit Management Management 76

The Volunteer Hub

MARCH 7, 2022

With the value of a volunteer hour approaching $29 in 2022, now is the time to focus on retention and better utilize your existing volunteer contacts. It’s no secret that a dedicated group of volunteers is an important cornerstone of many nonprofit organization. And what causes volunteers to leave? Personal Growth.

Retention 92

Retention Recruitment Public and Nonprofit Management Activism 92

NonProfit Leadership Alliance

MAY 27, 2024

As a dedicated nonprofit professional, you understand the critical role of continuous learning in the field. The nonprofit sector is dynamic, shaped by technological advancements, ever-evolving trends, and shifts in marketing and public relations strategies. This is where nonprofit professional development comes in.

Nonprofit governance and management 130

Nonprofit governance and management Public and Nonprofit Management Public and Social Policy Nonprofit Leadership 130

Bloomerang

MARCH 30, 2023

Effective volunteer management vital to an organization’s day-to-day operations, meaning nonprofits need to invest in smart volunteer management practices to reduce administrative overhead and increase volunteer retention. Here’s what to expect: What is volunteer management? What is volunteer management?

Management 90

Management Nonprofit Administration and Development Recruitment Public and Nonprofit Management 90

Nonprofit Marketing Guide

MARCH 17, 2016

It’s more difficult than ever for nonprofits to get media coverage. As the communications manager for a small education nonprofit in Bethesda, Md., As the communications manager for a small education nonprofit in Bethesda, Md., In 2015, her nonprofit, College Directions Inc.,

Public and Nonprofit Management 140

Public and Nonprofit Management Universities Foundations Nonprofits 140

Bloomerang

APRIL 11, 2023

Volunteers are integral to nonprofit organizations’ day-to-day operations. Without these dedicated supporters, many nonprofits would struggle to reach their annual goals. However, successful volunteer recruitment, engagement, and retention are no easy feat. That’s where volunteer management software comes in.

Management 84

Management Recruitment Public and Nonprofit Management Nonprofits 84

The NonProfit Times

JANUARY 9, 2025

ByJackie Sue Griffin The nonprofit world isnt what it used to be. To thrive during 2025, nonprofits must create workplaces where employees feel connected to the mission and see clear opportunities for growth. Your nonprofits brand isnt just about marketing; its about showing potential hires what makes your organization special.

Public and Nonprofit Management 98

Public and Nonprofit Management Culture Recruitment Insurance 98

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Characteristics of Plain Language.

Marketing 119

Marketing Marketing Fundraising Fundraising 119

Ann Green

DECEMBER 13, 2022

Your volunteers donate their time and effort to your nonprofit. Volunteers provide unmatched value for your nonprofit, whether they’re helping with your fundraisers, programs, or other essential community services. A strong volunteer program is built on consistent communication , engaging opportunities, and organized management.

Public and Nonprofit Management 187

Public and Nonprofit Management Charitable Organizations Values Recruitment 187

The Agitator

JANUARY 12, 2014

— donor retention. Seems to me there is significant similarity between the management mindset of some of the Big Box stores and burger chains and many nonprofits. Type A views workers who serve the public as a ‘cost center’ and does everything possible to hold down wages and benefits. Let me explain.

Public and Nonprofit Management 92

Public and Nonprofit Management Retail Retention Nonprofit Management 92

The Agitator

OCTOBER 2, 2011

At first glance, this article from the McKinsey Quarterly — We’re all marketers now — might seem too ‘foreign’ to the experience of nonprofits and fundraisers to bother with. Most nonprofits struggle to produce a compelling monthly print newsletter or core website. But I urge you to read it.

Marketing 93

Marketing Marketing Retail Retention 93

The Agitator

OCTOBER 2, 2011

At first glance, this article from the McKinsey Quarterly — We’re all marketers now — might seem too ‘foreign’ to the experience of nonprofits and fundraisers to bother with. Most nonprofits struggle to produce a compelling monthly print newsletter or core website. But I urge you to read it.

Marketing 93

Marketing Marketing Retail Retention 93

Selfish Giving

APRIL 10, 2017

Also on the chopping block are big donations to nonprofits. According to Engage for Good , an industry group that helps companies and causes engage consumers and employees around social issues, large checkout fundraisers like Kmart's raise hundreds of millions of dollars for nonprofits. "We 2016 America’s Charity Checkout Champions.

Retail 213

Retail Nonprofit governance and management Non-Profits Public and Nonprofit Management 213

Fundraising Coach

MARCH 18, 2013

I’ve been impressed with her commitment to nonprofits and her knowledge of promotional items. (I So I asked her if she’d write a post on how nonprofits can use them effectively. Three Ways Nonprofits Can Use Promotional Products Effectively. Public events. I call it schwag.) by Elaine Fogel.

Production 111

Production Advertising Public and Nonprofit Management Retention 111

Nonprofit Marketing Guide

AUGUST 5, 2011

Convio has released a couple of interesting research reports that clearly demonstrate that multi-channel or integrated marketing (where you add online communications to direct mail) increases donor retention rates, giving frequency, and consequently lifetime value. Constituent Centricity.

Values 191

Values Retention Communication Marketing 191

Nonprofit Marketing Guide

MAY 18, 2018

Time to wind down the week with the best articles, posts, tips, and more from around the world of marketing and fundraising. Find out Why Your Nonprofit Should Retweet Its Own Tweets – and How to Do It. Try these 7 Nonprofit Management Tips To Advance Your Career. Upcoming Events for Nonprofit Communicators.

Communication 102

Communication Public and Social Policy Public and Nonprofit Management Nonprofits 102

Fundraising Coach

AUGUST 4, 2022

Gathering donor data and leveraging it to improve your interactions with supporters is the foundation of effective donor management and fundraising success. . In this post, we’ll highlight four strategies for improving your donor management: . Donor engagement data is some of the most important information your nonprofit should track.

Management 69

Management Public and Nonprofit Management Nonprofit Administration and Development Retention 69

Bloomerang

JULY 6, 2023

Nonprofit strategic planning can help your organization meet challenges effectively and take advantage of new opportunities. Despite the many benefits that strategic planning can bring, 49 percent of nonprofits lack a strategic plan. Nonprofit strategic planning FAQs What is strategic planning for nonprofits?

Nonprofit governance and management 117

Nonprofit governance and management Public and Nonprofit Management Nonprofit Administration and Development Nonprofits 117

Bloomerang

AUGUST 3, 2021

Studies show that donor retention is one of the best ways to boost your nonprofit’s bottom line because it’s easier to satisfy a supporter who has already given and who is already interested in your organization than to try to recruit brand new donors from scratch. . What should you include in a welcome email series?

Public and Nonprofit Management 140

Public and Nonprofit Management Retention Recruitment Management 140

Momentum Nonprofit Partners

MARCH 3, 2023

The Mid-South Nonprofit Conference + Catalyst Awards will offer a keynote address + 12 breakout sessions The Mid-South Nonprofit Conference returns for its 5th year and aims to address barriers, solutions, and best practices within the nonprofit sector.

Public and Social Policy 108

Public and Social Policy Nonprofit Administration and Development Public Policy Ethics 108

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

Fundraising 135

Fundraising Fundraising Nonprofits Public and Nonprofit Management 135

NonProfit Quarterly

NOVEMBER 20, 2024

I have been involved for many years, running a pioneering program for Great Britain’s government and then advising US agencies through a nonprofit. We spent a year working with a US workforce board to launch its own regional hourly labor market as an alternative to Silicon Valley’s apps. Funders—including the Annie E.

Nonprofit governance and management 110

Nonprofit governance and management Governance Public and Nonprofit Management Recruitment 110

The Agitator

NOVEMBER 3, 2011

Enhance focus on retention and building supporter loyalty. With retention rates in the dumper too few nonprofits really understand that a 10% improvement in retention results in a 200% improvement in lifetime value. It’s time to call out the phonies in the watchdog groups and blast the nonprofits that play this game.

Fundraising 107

Fundraising Fundraising Philanthropy Retention 107

The Agitator

DECEMBER 11, 2012

It’s not just the American public and the paralyzed politicians who should be worried about plunging or at least sliding into the great abyss. We didn’t do so well this year because people gave to the presidential campaigns and less to nonprofits. Giving to disasters does not take away from other nonprofit causes.

Fundraising 104

Fundraising Fundraising Retention Leadership 104

Nonprofit Tech for Good

OCTOBER 17, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Though recommendations from third parties may help you narrow down the wide selection of nonprofit CRMs available, only you and your team know what’s best for your organization. 3) Support.

Fundraising 114

Fundraising Fundraising Public and Nonprofit Management Nonprofits 114

NonProfit Leadership Center

APRIL 15, 2024

Companies with the highest levels of well-being outperformed standard benchmarks in the stock market. In fact, McKinsey & Company released a recent report showing that attracting and retaining public sector employees must be done in a manner that keeps pace with current workplace trends and demographics.

Psychology 130

Psychology Health Culture Leadership 130

NonProfit Hub

APRIL 23, 2015

Plus, something that we stress at Nonprofit Hub, and that Stanley mentioned, is to ask for feedback from volunteers, and to actually listen. If they know how much they mean to you, it helps with volunteer retention. Use volunteers’ names on other newsletters or public marketing. Host a volunteer appreciation party.

Management 59

Management Recruitment Public and Nonprofit Management Advertising 59

Bloomerang

JANUARY 29, 2024

Nonprofit funding comes from various sources—regular and major gifts , grants, in-kind donations, corporate sponsorships , planned gifts, and eCommerce sales are a few of the most common. In addition, some nonprofits also rely partly or entirely on memberships to support their missions. What is membership software for nonprofits?

Public and Nonprofit Management 87

Public and Nonprofit Management Associations Management Nonprofits 87

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Related Resources: Social Media best Practices for Nonprofits.

Fundraising 98

Fundraising Fundraising Public and Nonprofit Management Retention 98

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising.

Fundraising 142

Fundraising Fundraising Public and Nonprofit Management Technology 142

The Agitator

APRIL 23, 2013

After all, ACS is one of America’s largest nonprofit mailers — 41 million pieces of acquisition mail; mailings to 300,000 lapsed donors; and $41 million in just its direct mail renewal program alone. Plus, the decision was made at the time when response rates, average gifts and retention were at an all-time high.

Public and Nonprofit Management 98

Public and Nonprofit Management Retention Universities Management 98

Stanford Social Innovation Review

AUGUST 19, 2024

By Joan Garry Crisis management is one of the most important and yet least discussed topics in the broader social sector. But the public profile of your organization—and the need to be impactful—require you to have those conversations. However, clearly I am not the target audience for scandalous nonprofit exposes, am I?

Public and Nonprofit Management 121

Public and Nonprofit Management Leadership Recruitment Management 121

Bloomerang

DECEMBER 19, 2023

Software solutions keep the nonprofit sector in motion. 67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. However, many nonprofits operate with tight budgets. However, many nonprofits operate with tight budgets.

Public and Nonprofit Management 94

Public and Nonprofit Management Nonprofits Public and Social Policy Management 94

The Volunteer Hub

NOVEMBER 7, 2022

Creating, developing, and sustaining corporate partnerships is a win-win scenario for both your nonprofit and the businesses that support it. Developing partnerships presents a win-win-win scenario for your nonprofit, the community, and your corporate partner. What are the benefits for your nonprofit? Talk about value.

Volunteerism 86

Volunteerism Volunteerism Non-Profits Public and Nonprofit Management 86