Nonprofit Marketing Guide

JULY 20, 2021

What are all of the things that nonprofit communications teams need to think about and potentially act on to be successful? To put some structure around it, so that you can start to understand your choices and then make them, we’ve identified ten keys to nonprofit communications success. Key 4: Communications Channel Management.

Communication 317

Communication Public and Nonprofit Management Nonprofits Management 317

Nonprofit Marketing Guide

MAY 11, 2021

In the second edition of The Nonprofit Marketing Guide , I wrote. Those with corporate experience sometimes narrowly define nonprofit marketing as brand management, public relations, and advertising. In fact, marketing in the nonprofit sector is much, much more than any of these incomplete assumptions.”

Communication 311

Communication Public and Nonprofit Management Nonprofits Advertising 311

NonProfit Leadership Alliance

OCTOBER 9, 2024

Impact measurement, or impact measurement and management (IMM), is a new focus area in the nonprofit community. This means thinking beyond your nonprofit’s day-to-day work and instead focusing on the lasting effects your programs, services, and interventions have on those you serve.

Management 190

Management Nonprofit governance and management Public and Nonprofit Management Leadership 190

Nonprofit Marketing Guide

JANUARY 23, 2019

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. Clearly, nonprofits have some work to do to embrace content marketing fully and to get the most out of this strategy.

Marketing 200

Marketing Marketing Public and Nonprofit Management Participation and motivation 200

NonProfit Quarterly

SEPTEMBER 20, 2023

Image credit: Yuet Lam-Tsang Editors’ note: This article is from Nonprofit Quarterly Magazine ’s summer 2023 issue, “Movement Economies: Making Our Vision a Collective Reality.” Public investments like ARPA have reawakened a commitment by politicians to use our dollars to improve access to quality housing, schools, and jobs.

Public and Social Policy 139

Public and Social Policy Public and Nonprofit Management Nonprofit governance and management Philanthropy 139

Nonprofit Marketing Guide

MAY 21, 2021

I am starting my vacation today, but wouldn’t leave you without the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we talk about branding vs marketing, email design, employee engagement, lunch breaks, and more. Nonprofit Training for You….

Communication 286

Communication Public and Nonprofit Management Philanthropy Nonprofits 286

Nonprofit Marketing Guide

SEPTEMBER 15, 2023

Would the most helpful articles, posts, and tips for nonprofit marketers from the last week or so make it better? This week we’ve got how much social media managers make, how little nonprofit employees make, why it might be time for a MySpace comeback, brand and style guide examples, how to make decisions and more.

Marketing 202

Marketing Marketing Public and Nonprofit Management Nonprofits 202

Nonprofit Tech for Good

NOVEMBER 11, 2022

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public.

Public and Nonprofit Management 130

Public and Nonprofit Management Advertising Production Nonprofits 130

Affnetz

APRIL 15, 2024

Donor Management Software for Small Nonprofits | Affnetz / By Bala Guntipalli Introduction: Donor management is the cornerstone of success for any nonprofit organization, and for small nonprofits, efficient management of donor relationships can make all the difference in achieving their missions.

Management 130

Management Public and Nonprofit Management Nonprofits Retention 130

Affnetz

MARCH 29, 2024

Free Nonprofit Management Software | Free CRM for Nonprofits / By Bala Guntipalli Introduction to nonprofit management software: Managing a nonprofit organization can be a challenging task, requiring careful coordination and efficient operations.

Nonprofit Management 130

Nonprofit Management Management Public and Nonprofit Management Nonprofits 130

Nonprofit Marketing Guide

MARCH 1, 2022

Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. During that long period, I added new skills to my career as a hard-news journalist, making multimedia reports and managing the website and social networks of the newspaper. This series lets you describe your workday in your own words.

Communication 283

Communication Public and Nonprofit Management Nonprofit governance and management Non-Profits 283

Nonprofit Marketing Guide

JUNE 14, 2021

Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. She manages the Robert H. She earned her bachelor’s degree in Educational Ministries from Houghton College in 2008 and graduated from SUNY Empire State College with a Master of Arts in Social and Public Policy in December of 2020.

Communication 277

Communication Public and Social Policy Public Policy Public and Nonprofit Management 277

NonProfit Leadership Alliance

JULY 2, 2024

Established nonprofit organizations play a vital role in addressing social issues, driving positive change, and enriching communities. In this article, we explore the seven stages of development that established nonprofits often navigate as they strive for excellence in advancing their mission and serving their constituents.

Public and Social Policy 211

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 211

Selfish Giving

NOVEMBER 24, 2021

from creative agency Public for Meals on Wheels America. Domino's Pizza shows us that cause marketing doesn't always include a nonprofit partner; it just needs to support a cause. Marketing Your Cause 1. What are people curious about when it comes to your nonprofit's work? Second, watch this video ??from

Marketing 162

Marketing Marketing Public and Nonprofit Management Fundraising 162

Nonprofit Marketing Guide

NOVEMBER 8, 2018

You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. And every day you manage tactical communications channels like email, social media, print marketing, PR and more. The answer is Communications or Marketing Strategies. .

Communication 208

Communication Public and Nonprofit Management Advertising Nonprofits 208

NonProfit Leadership Alliance

JUNE 5, 2024

In the diverse tapestry of nonprofit organizations, one challenge that often arises is the generational and knowledge divide among employees. With multi-generational staff and varying levels of experience, nonprofits must navigate these divides to foster collaboration, innovation, and shared success.

Collaborations 217

Collaborations Public and Nonprofit Management Culture Leadership 217

NonProfit Leadership Alliance

JANUARY 3, 2023

One of the best ways to maximize your ROI on outreach is to cultivate your digital presence through marketing. While digital marketing is usually associated with the for-profit world, your social impact organization has just as much to gain from having a strong online identity. Collaborate with nonprofit influencers.

Marketing 209

Marketing Marketing Collaborations Public and Nonprofit Management 209

Selfish Giving

DECEMBER 22, 2021

Per usual, Andy Crestodina over at Orbit Media Studios has written another outstanding post, this one on Formats & The Funnel: How 17 Content Marketing Formats Align with Lead Generation. These formats allow your prospect to see firsthand how a partnership with your nonprofit helped a business address a specific challenge.

Public and Nonprofit Management 246

Public and Nonprofit Management Recruitment Marketing Marketing 246

Selfish Giving

DECEMBER 14, 2022

A company should send them to their nonprofit partner ASAP. ✅ Companies and nonprofits should work together to make it clear to the public that businesses can't write off customer donations made at checkout. Nonprofits should talk about this more! Marketing Your Cause 1. just get rid of them! for the win! ?

Public and Nonprofit Management 130

Public and Nonprofit Management Associations Nonprofits Law 130

Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

How to Start with Nonprofit Influencer Marketing in 2023 Want to make good use of the power of influencer marketing to promote your nonprofit, charity or social enterprise? How does influencer marketing fit in the larger picture on marketing strategy for non-profits? Check out these tips by Lilian Sue.

Non-Profits 145

Non-Profits Marketing Marketing Public and Nonprofit Management 145

Nonprofit Marketing Insights by GlobalOwls

MARCH 2, 2023

12 Tips for Managing a Successful eCommerce Store. Competing in e-commerce is not easy today due to the competitive market situation globally. The creation process may be easy, but to get traffic, promote more products, and encourage customers to buy your products, you must maintain and manage your website.

Management 138

Management Public and Nonprofit Management Production Marketing 138

Nonprofit Marketing Guide

NOVEMBER 21, 2016

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Tell us what you do in a typical day as a nonprofit communications pro.

Communication 248

Communication Public and Nonprofit Management Finance Nonprofits 248

NonProfit Leadership Center

AUGUST 7, 2023

Tina James​ Senior Manager of Corporate Social Responsibility, Florida Blue Tina James, the senior manager of corporate social responsibility at Florida Blue, is one of 20 outstanding professionals of color selected to participate in the Nonprofit Leadership Center’s 2023 Advancing Racial Equity on Nonprofit Boards Fellowship.

Nonprofit governance and management 246

Nonprofit governance and management Participation and motivation Public and Nonprofit Management Race and Ethnicity 246

Nonprofit Marketing Guide

MARCH 31, 2022

Earlier this week, I described the air travel metaphor for nonprofit communications and marketing I have been using with coaching clients. The same is true in nonprofit communications work, as hard as that may be to accept. Not every program that your nonprofit operates needs or deserves the same level of communications support.

Communication 130

Communication Management Public and Nonprofit Management Nonprofits 130

Nonprofit Marketing Guide

JANUARY 16, 2018

This one actually may make a big difference in how nonprofits use the networking site though. For those of us who have seen declining organic reach for a while now, this might just seems like a nail in the coffin for organic marketing via Facebook Pages. Naturally, we LOVE this kind of word-of-mouth marketing!

Public and Nonprofit Management 203

Public and Nonprofit Management Advertising Nonprofits Communication 203

Nonprofit Marketing Guide

MAY 14, 2021

Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? And Vu Le shares 12 ways “all lives matter” manifests in nonprofit and philanthropy. Twitter’s Close to Re-Opening Public Applications for Profile Verification (but it doesn’t sound easy).

Communication 202

Communication Public and Nonprofit Management Nonprofits Philanthropy 202

Nonprofit Marketing Guide

NOVEMBER 16, 2023

Editorial style guide or brand book, whatever you call it, your nonprofit will benefit from written documentation about how the content you create should look and sound. The Types of Nonprofit Style Guides Cheat Sheets: Maybe you just need a simple one- or two-pager summarizing the most important points you want everyone to implement.

Race and Ethnicity 247

Race and Ethnicity Public and Nonprofit Management Nonprofits Health 247

Selfish Giving

NOVEMBER 24, 2021

from creative agency Public for Meals on Wheels America. Domino's Pizza shows us that cause marketing doesn't always include a nonprofit partner; it just needs to support a cause. Marketing Your Cause 1. What are people curious about when it comes to your nonprofit's work? Second, watch this video ??from

Marketing 130

Marketing Marketing Public and Nonprofit Management Fundraising 130

Nonprofit Tech for Good

APRIL 27, 2023

When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! Ideal for small nonprofits with limited funds for digital marketing.

Marketing 139

Marketing Marketing Public and Nonprofit Management Nonprofits 139

NonProfit Leadership Alliance

JUNE 18, 2024

For nonprofits, annual reports play an important role in maintaining both financial transparency and donor trust. As the name implies, most organizations create and publish these reports once a year, making them a staple that any nonprofit professional could benefit from brushing up on. Choose annual report components to include.

Public and Nonprofit Management 250

Public and Nonprofit Management Finance Leadership Nonprofit Leadership 250

NonProfit Leadership Alliance

JULY 10, 2023

Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.

Retention 189

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 189

Nonprofit Marketing Guide

APRIL 10, 2024

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. It made it clear how vital a focus on collaboration is, especially when we’re all trying to do a lot with a little in the nonprofit world.

Collaborations 227

Collaborations Communication Public and Nonprofit Management Marketing 227

NonProfit Leadership Alliance

FEBRUARY 21, 2024

Vital Strategies, the New York-based public health nonprofit I’ve led for the past two decades, employs nearly 400 people in 16 countries. At Vital Strategies, we consider our global diversity to be our strength, and a powerful asset in our mission to reimagine public health for everyone. Did you enjoy this story?

Health 244

Health Public and Social Policy Public and Nonprofit Management Civil Society 244

Nonprofit Marketing Guide

OCTOBER 10, 2023

Stephanie Krieg It’s been a minute, but I am so excited to bring you a brand new submission for our Day in the Life of a Nonprofit Communicator series! We both work in the public health space, so its nice to bounce ideas off of one another and get a different perspective. I have both a physical and digital to-do list.

Communication 212

Communication Health Public and Nonprofit Management Education 212

Nonprofit Marketing Guide

APRIL 19, 2021

Today’s post comes from long-time friend of Nonprofit Marketing Guide, Tara Collins. I dread re-entry to public space. Tara Collins is a Jill-of-all-Trades, Master-of-Some, in nonprofit communications, writing, philanthropy, project management, and marketing. Tara Collins. So, can we agree to smile?

Public and Nonprofit Management 294

Public and Nonprofit Management Law Philanthropy Health 294

NonProfit Quarterly

AUGUST 16, 2023

Those who’ve managed to scratch out a way to stay are at risk every day of being erased. In 2018, I gathered a group of nine people from the community—small business owners; residents; nonprofit, school, and university leaders—to discuss how to preserve our beloved neighborhood. Many have already closed, buckling under tripling rents.

Community Development 98

Community Development Public and Nonprofit Management Nonprofit governance and management Cultural Diversity 98

Affnetz

APRIL 30, 2024

/ By Bala Guntipalli Introduction: When it comes to nonprofit fundraising, it’s not just about getting new donors. This metric holds the key to sustainable growth and impact for nonprofits. Understanding and implementing these practices can help nonprofits boost their fundraising efforts and ensure long-term success.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264