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Using Psychology in Nonprofit Marketing

Nonprofit Marketing Guide

My college journey went on to start with a major in sociology – the study of human social behavior, a natural fit for someone intrigued by the mind and social society. and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. But they are also strong marketing tools.

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Digital Friendships

The Agitator

Here, from Stephen Baker at Business Week, is a superb article on the psychology, sociology and anthropology of "digital friendships" — you know, all those online relationships you have on Twitter, Facebook, MySpace, LinkedIn, etc, etc. I liked this passage: "Now we’re swimming in information.

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How to Lower the ‘Cost’ of Philanthropy So Your Supporters Donate Major Gifts of Assets

iMarketSmart

This distinction arises in anthropology and sociology theories.[14] Current Directions in Psychological Science, 17 (3), 208-212. [6] The psychological consequences of money. Current Directions in Psychological Science, 17 (3), 208–212. [9] The Journal of Social Psychology, 129 (1), 85-91. [13] L., & Goode, M.

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3 Powerful Virtual Fundraising Ideas for Nonprofits

Nonprofit Marketing Insights by GlobalOwls

Commonly given as grants for scientific or sociological research, free-of-charge in most cases. For instance, GivingWay has done well as an online marketplace for emerging markets where nonprofits and their sponsors are probably needed more than everywhere else. Target financing.