NonProfit Leadership Alliance

JULY 10, 2023

This cost includes marketing and recruiting for the position, the extra time it takes for other staff to adopt and complete the tasks to stay on target, and training the new employee. Nonprofits can create strong psychological contracts by aligning organizational values with staff passions.

Retention 184

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 184

Nonprofit Marketing Guide

OCTOBER 6, 2022

” How these colors affect mood and marketing: Red. For more (and a handy guide) on how colors can help or hurt your nonprofit marketing, use this great infographic Colour Psychology in Marketing from giraffe social media. Your Energy Level. Your Appetite. Strong emotions, increased passion and intensity.

Psychology 198

Psychology Energy Health Production 198

Nonprofit Marketing Guide

OCTOBER 14, 2016

Hubspot shared an infographic on What Successful Marketing Looks Like Today. Classy shares 6 Fundraising Psychology Hacks You Need to Know. October 25: The Happy Healthy Marketer: Self-Care for Nonprofit Marketers (FREE!). Looking for attention on Instagram? Nonprofit Training. Enjoy your weekend!

Communication 186

Communication Psychology Nonprofits Marketing 186

Nonprofit Marketing Guide

SEPTEMBER 7, 2018

I have gathered the best articles, posts, tips, and more from around the world of marketing and fundraising just for you. We’ll look at storytelling on social media, how to get an op-ed published, and even get into a little psychology. Starts September 12: Nonprofit Marketing Accelerator: Build a G.R.E.A.T.

Communication 166

Communication Psychology Nonprofits Marketing 166

Nonprofit Marketing Guide

SEPTEMBER 10, 2020

That can cover a lot of ground, from in-sector topics like nonprofit marketing, fundraising, and volunteering to the larger world beyond, including work-life, productivity, management, psychology, etc. Cleveland Clinic is rocking both its Instagram feed and stories with great, simple content marketing gold. 3 Cool Kids.

Psychology 206

Psychology Education Education Production 206

Nonprofit Marketing Guide

JUNE 10, 2022

Let’s wind things down with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have email trends, how to ask for donations in various ways, the psychology of content marketing and fonts, how to write headlines, and more. Get Details.

Communication 143

Communication Psychology Nonprofits Collaborations 143

Nonprofit Marketing Blog

OCTOBER 16, 2012

To follow on to yesterday’s post, here is an infographic via Scott Dunlap of PayPal. He has a great Pinterest board of social media infographics here. This is one of my favorite recent ones. Having trouble viewing it? See it here.).

Psychology 93

Psychology 93

Nonprofit Marketing Guide

AUGUST 7, 2015

The same goes with nonprofit marketing. There is no single job description for a nonprofit communications director, and good nonprofit marketing includes many skills and disciplines (not just writing and design, but psychology and neuroscience, to name a few). Problems That Arise When You Aren’t Methodical. for scheduling.

Collaborations 189

Collaborations Psychology Production Energy 189

Pam Moore

SEPTEMBER 21, 2016

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. How to Get Your Social Marketing Budget Approved (white paper).

Psychology 167

Psychology Advertising Foundations Marketing 167

The Agitator

JULY 20, 2016

Here, courtesy of Marketing Profs , are five psychological principles to consider that might help you understand and overcome that resistance. #1: The principle to take into account is that the psychological fear of losing something is a much stronger motivator than the potential to gain or improve something. 1: Pain Avoidance.

Psychology 45

Psychology Health Marketing Marketing 45

NonProfit Leadership Alliance

JUNE 5, 2024

About the Author: Michael Ash is a seasoned marketing and nonprofit professional with over 15 years of experience. He completed his DBA in Organizational Leadership and Development researching Appalachian nonprofits, psychological contracts, and retention.

Collaborations 211

Collaborations Public and Nonprofit Management Culture Leadership 211

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 15, 2023

The Psychology Behind Corporate Giveaways: Why Do They Work? Corporate giveaways, which are often referred to as promotional products or corporate gifts, are items that companies distribute to clients, employees, or prospects as part of their marketing and branding efforts.

Psychology 52

Psychology Participation and motivation Production Associations 52

Nonprofit Marketing Guide

SEPTEMBER 16, 2022

Let’s finish it off with some helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we talk about quiet quitting, color psychology in marketing, Giving Tuesday, and more. Giraffe talks about Colour Psychology in Marketing [INFOGRAPHIC].

Communication 130

Communication Psychology Nonprofits Collaborations 130

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication.

Public and Social Policy 206

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 206

Nonprofit Marketing Guide

APRIL 22, 2022

We’re going to end the week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… TikTok Is Exploring Stories & Long Videos: Will Marketers Even Care? Here is some new research on Social Media Psychology: Why do we follow?

Communication 143

Communication Psychology Production Law 143

Nonprofit Marketing Guide

MAY 19, 2011

Color: perhaps the most important consideration, color has been shown to have measurable psychological impact, and is often affiliated with a specific industry. Get all of our Nonprofit Marketing Guide webinars, live and recorded, plus all of our e-books too, with the Annual All-Access Pass for $465/year. Get Your Annual Pass Now.

Homelessness 191

Homelessness Psychology Health Communication 191

Stanford Social Innovation Review

FEBRUARY 9, 2023

We found that in Brazil, social entrepreneurs from poor communities differ significantly from those from higher social classes, especially in terms of their access to financial, human, psychological, and social capital. Inclusion of and co-design with the most vulnerable is essential if solutions are to be effective.

Social Entrepreneurship 128

Social Entrepreneurship Entrepreneurship Social Enterprise Social Enterprise 128

Nonprofit Marketing Blog

JUNE 11, 2014

Marketing strategist Gregory Ciotti offers an excellent review of how color can influence brand preference and, in turn, how we feel about the messages we receive. Establish a core set of images and colors for your organization and use them consistently throughout your marketing so potential supporters can immediately recognize you.

Psychology 73

Psychology Manufacturing Fundraising Fundraising 73

Selfish Giving

SEPTEMBER 22, 2021

The rounding up option] made it psychologically easy for people to do more of what they were already doing." on groceries you're probably already telling yourself that you spent $87 so rounding up to that amount is psychologically easy when the cashiers asks. Marketing Your Cause 1. If you've spent $86.29 Is it worth it?

Psychology 130

Psychology Fundraising Fundraising Recruitment 130

Nonprofit Marketing Guide

FEBRUARY 18, 2019

A recent article at Psychology Today called 10 Tips for Dealing with Success breaks down what we can do to find that happy medium once we have found our groove. There is no need to have “imposter syndrome” and think you didn’t really do anything to earn your success.

Psychology 147

Psychology Communication Nonprofits 147

iMarketSmart

JANUARY 17, 2025

These functions should include marketing and strategic communications, constituent relations, development, research and records, gift accounting, and stewardship. Jim Langley is the president of Langley Innovations.

Fundraising 52

Fundraising Fundraising Psychology Philanthropy 52

NonProfit Hub

AUGUST 12, 2016

If we believe Hollywood, psychology consists of a person lying on a couch and talking about their feelings, complete with a man with a mustache and an accent sitting behind a desk listening. What comes to mind when you think of “ nonprofit psychology?”). To boil it down, psychology is simply the study of why.

Psychology 36

Psychology Fundraising Fundraising Nonprofits 36

NonProfit Leadership Center

APRIL 15, 2024

Companies with the highest levels of well-being outperformed standard benchmarks in the stock market. In organizational psychology, culture has three key elements: practices, values, and underlying assumptions. Elements of Culture Work environments are established by culture. Values are shared principles about what is important.

Psychology 130

Psychology Health Culture Leadership 130

Nonprofit Marketing Guide

AUGUST 3, 2018

Here are the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… Here are 5 Psychological Insights to Improve Your Content Marketing. We’ve made it through another month, folks! Network for Good tells you How to Tell Your Nonprofit’s Story.

Communication 102

Communication Psychology Nonprofits Technology 102

Stanford Social Innovation Review

OCTOBER 16, 2023

Massive investments in climate solutions such as carbon markets, CO2 sequestration, and energy alternatives had no material effect on slowing global warming. Developing Healthy Individuals “Positive psychology is the scientific study of what makes individuals and communities thrive.”— Real progress seems elusive.

Philanthropy 139

Philanthropy Homelessness Psychology Health 139

Bloomerang

JULY 16, 2024

Bloomerang email builder updates you’ll love include: A fresh library of ready-to-customize templates: Maximize donor engagement with professionally designed templates that use donor psychology principles and best practices. This marks the beginning of AI-powered innovations coming to our market-leading giving platform.

Psychology 107

Psychology Fundraising Fundraising Marketing 107

Nonprofit Marketing Guide

SEPTEMBER 30, 2019

If you want to get into the psychology behind it, see The Strength Model of Self-Control or Decision Fatigue Exhausts Self-Regulatory Resources ). Here are some signs you could be suffering from Decision Fatigue: Simple choices are suddenly hard to make.

Psychology 165

Psychology Food Culture Management 165

Pam Moore

SEPTEMBER 11, 2024

Innovation Meets Psychology A striking theme of this year’s Funnel Hacking Live was the combination of psychology, sales strategy, and storytelling woven into almost every session. It’s no wonder his customers are so loyal; they’re part of something much bigger than software, and they know it! Learn more and get started!

Psychology 78

Psychology Culture Technology Values 78

NonProfit Leadership Center

OCTOBER 17, 2022

Stacy received her doctorate in Educational Leadership at the University of Florida, holds a Master of Education from Harvard University and has a Bachelor of Arts in Psychology from the University of South Florida. Stacy Baier. Meet Nathan Penha. Nate currently serves as a senior consultant for CAPTRUST.

Nonprofit Leadership 130

Nonprofit Leadership Leadership Nonprofit Administration and Development Education 130

Ann Green

OCTOBER 12, 2016

A soft launch taps into social psychology. Kerri Moore is the Director of Marketing a t Booster, Created by CustomInk. One of the most cost-effective means of building hype for your campaign is hosting a soft launch, where your supporters and board members donate to your campaign before it’s launched to the public. https://www.360matchpro.com/top-matching-gift-companies/.

Fundraising 227

Fundraising Fundraising Advertising Production 227

Nonprofit Marketing Blog

DECEMBER 19, 2011

We humans find it harder to deny ourselves an immediate benefit than one to wait for something further in the future, even if it’s a better investment to be patient. (I I love the name of this phenomenon: hyberbolic discounting.).

Psychology 53

Psychology Energy Fundraising Fundraising 53

Nonprofit Marketing Guide

OCTOBER 12, 2022

Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up. But there is a science behind doing this well.

Voluntary Action 143

Voluntary Action Public and Nonprofit Management Universities Psychology 143

Nonprofit Marketing Guide

SEPTEMBER 13, 2022

Better psychological and physical well-being. The post Practicing Positive Thinking Without Going Toxic #NPCOMMLIFE appeared first on Nonprofit Marketing Guide. But according to the Mayo Clinic , the benefits of positive thinking may include: Increased life span. Lower rates of depression. Lower levels of distress and pain.

Psychology 130

Psychology Production Health Communication 130

Nonprofit Marketing Guide

NOVEMBER 18, 2015

Josh Davis has reviewed all the neuroscience and psychology research and come up with what he says are the 5 key strategies. That’s the premise behind Two Awesome Hours: Science-Based Strategies to Harness Your Best Time and Get Your Most Important Work Done (Amazon). The first two are huge for me. Recognize your decision points.

Energy 189

Energy Production Psychology Management 189

Selfish Giving

SEPTEMBER 14, 2022

Marketing Your Cause 1. Seven psychological writing tactics to get inside the minds of your audience. #1: Marketing Coordinator, Rocket Social Impact , Remote ???? Farm-animal sanctuaries partner to launch 'Hunger Games' for goats, raise $173k. ?? ?? This video is well worth five minutes of your time. Brain Food 1.

Psychology 130

Psychology Food Associations Nonprofits 130

Get Fully Funded

SEPTEMBER 7, 2021

Psychology comes into play here – the supporter who might have scrolled by pauses, reads about the need, and gives $25, knowing their donation turns into $50 with the match. Share mockups of marketing materials and a sample calendar. Marketing Your Matching Gift – Appeal or Campaign? Double your donation right now!

Psychology 115

Psychology Food Marketing Marketing 115

Nonprofit Marketing Guide

OCTOBER 24, 2018

He specializes in the new science of philanthropic psychology, a science that is routinely doubling the income for those charities that apply it. Formerly the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University, Adrian is passionate about achieving massive growth in philanthropy.

Psychology 129

Psychology Philanthropy Retention Universities 129