Nonprofit Marketing Guide

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

Marketing 233

Marketing Marketing Collaborations Values 233

Selfish Giving

JANUARY 29, 2025

Incorporate personalized updates, live conversations, and tailored messaging to make partners feel valued. Use AI for efficiency, but ensure the final product has a human touch, especially in communications and creative outputs. Integrate human interaction with tech to maximize impact at customer-facing points (e.g.,

Values 130

Values Environmental Technology Children 130

Stanford Social Innovation Review

JANUARY 22, 2024

One part of the problem is structural: Because industry value chains are both fragmented and globalized, even organizations that operate on a global scale find it difficult to effect change in conservation, at the industry level. Examples abound. A second part of the problem is that consumption is driven by unsustainable desires.

Values 131

Values Production Activism Retail 131

Nonprofit Marketing Guide

OCTOBER 9, 2024

In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?

Non-Profits 229

Non-Profits Marketing Marketing Management 229

Stanford Social Innovation Review

OCTOBER 10, 2023

In this sense, many international development philanthropies are neglecting the most powerful route to prosperity: productive employment in a thriving economy. Historically, these resources have only materialized when countries have achieved massive expansions of economic productivity and opportunity. The empirical record is clear.

Production 132

Production Entrepreneurship Agriculture Education 132

Selfish Giving

OCTOBER 18, 2023

Image via winnifredxoxo on Flickr This month's thought-provoking article in the Harvard Business Review is titled 3 Ways to Determine What Your Customer Really Values. Let's change the title to 3 Ways to Determine What Your PARTNER Really Values and see what we can learn about corporate partnerships. ⚖️ Commoditized vs Customized.

Values 130

Values Marketing Marketing Production 130

Nonprofit Marketing Guide

OCTOBER 13, 2021

Many of us are working within a culture based in White Supremacy values that rewards quantity of work over quality of work. If they had to choose, do they prefer an on-time deliverable or an error-proof final product? What does their boss value the most in regards to work? . Knowledge is power. Communicate Out.

Culture 315

Culture Values Production Energy 315

Nonprofit Marketing Insights by GlobalOwls

MAY 12, 2023

How Pinterest is Useful for Small Business Marketing Pinterest offers small businesses a creative and visually engaging platform to showcase their products, build brand awareness, drive website traffic, and foster customer loyalty. No wonder Pinterest is a great place for marketing for small-scale businesses. Because why not?

Marketing 142

Marketing Marketing Production Activism 142

Nonprofit Marketing Guide

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

Communication 338

Communication Nonprofit governance and management Fundraising Fundraising 338

Selfish Giving

JANUARY 3, 2017

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. I Post On Great Cause Marketing Every Week. Combined these annual posts have over 50,000 views. This list is just a start. Never Miss a Post!

Marketing 214

Marketing Marketing Retail Food 214

Nonprofit Marketing Insights by GlobalOwls

JANUARY 8, 2023

Email Marketing Tips for 2023. Email marketing can be a way to not only promote your products or services but also retain customers and incentivize their loyalty. . Email marketing can be a way to not only promote your products or services but also retain customers and incentivize their loyalty. . Include Videos.

Marketing 145

Marketing Marketing Production Retail 145

Stanford Social Innovation Review

MAY 9, 2023

But this proliferation highlights a troubling trend: The “productization” of innovative finance for development, which attempts to create and market new, standardized financial products like the commercial finance sector. Productization makes the product the end instead of a means.

Finance 111

Finance Production Governance Poverty 111

Nonprofit Marketing Insights by GlobalOwls

JUNE 22, 2023

Advice for Social Media Marketing Campaigns in 2023 Social media marketing campaigns in 2023 call for a dynamic and adaptive approach. Staying ahead of the curve and adjusting strategies to current trends and consumer behaviors is crucial for marketers. product demonstrations. As we undertake the journey of 2023.

Marketing 144

Marketing Marketing Production Values 144

Nonprofit Marketing Insights by GlobalOwls

MARCH 21, 2024

Optimizing SaaS Product Pages: A Practical SEO Guide In today’s world, having an online presence is crucial for businesses, especially for software as a service (SaaS) companies. The product pages of SaaS products play a role in attracting customers and persuading them to take action.

Production 95

Production Values Education Education 95

The NonProfit Times

JANUARY 9, 2025

Your nonprofits brand isnt just about marketing; its about showing potential hires what makes your organization special. Regular training, open conversations, and diverse leadership help everyone feel respected and valued. Use recruiting tools to streamline the hiring process and employee management platforms to boost productivity.

Public and Nonprofit Management 98

Public and Nonprofit Management Culture Recruitment Insurance 98

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. They purchase from companies that align with their values. . B2B companies are starting to understand the value of corporate social responsibility. Set Green Milestones. We want to help.

Marketing 140

Marketing Marketing Environmental Participation and motivation 140

Stanford Social Innovation Review

JANUARY 29, 2025

And human beings judge the value of AIs work product. Strong patent protections encourage scientists and institutions to undertake risky new research and bring resulting products to market. Human beings are the source of this data. Consider the realm of scientific research.

Public and Social Policy 121

Public and Social Policy Medical Production Technology 121

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 18, 2022

How to Evaluate Your Brand’s Value Proposition with Real People in Minutes. Invest in a strong Brand Value Proposition. A brand’s value proposition is simple, it is a phrase used to communicate the benefits or value of buying from your brand. What is a Brand Value Proposition?

Values 94

Values Production Communication Marketing 94

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Marketing 147

Marketing Marketing Collaborations Production 147

Candid

OCTOBER 16, 2024

Relying on one-time events or mass marketing efforts One-time events such as auctions, galas, and raffles are expensive to produce and almost always result in limited return on investment. Events, social media, and marketing are only small links in a much bigger chain of interactions with supporters.

Fundraising 98

Fundraising Fundraising Governance Nonprofits 98

Selfish Giving

JULY 12, 2023

Here's what I got back from ChatGPT: Email Subject Line: Unite for a Cause: Ignite Your Brand with Friends of Minuteman National Park Dear [Company Name], I am reaching out today to present an exciting opportunity that aligns perfectly with your company's values and objectives. A good example of B2B cause marketing.

Production 130

Production Food Associations Education 130

Nonprofit Marketing Guide

APRIL 10, 2024

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. Marketing is crafting and promoting one message, while program teams are out in the field with another, and fundraising is on a different page altogether.

Collaborations 231

Collaborations Communication Public and Nonprofit Management Marketing 231

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Collaborations 148

Collaborations Marketing Marketing Production 148

Selfish Giving

MAY 19, 2021

Nostalgia marketing is hot right now. That's why Pizza Hut is launching a new version of its classic cause marketing program Camp Book It! Instead of offering to donate a percentage of sales with each purchase, product packaging promotes a $100,000 company gift and suggests other ways to support the troops. ?? Brain Food 1.

Children 227

Children Food Associations Management 227

Nonprofit Marketing Guide

MARCH 8, 2023

I place a great deal of self-worth on my productivity and ‘usefulness’ in a workplace.” “I Lack of Understanding About the Strategic Value of Communications Work Related to the organizational culture response is how others in the organization, from leadership on down, perceive the role of communications.

Communication 260

Communication Culture Ethics Nonprofits 260

NonProfit Quarterly

APRIL 3, 2024

Since NOAH housing, by definition, does not have covenants or other affordability restrictions, when an owner chooses to sell their building, the units are always at risk of being turned into market-rate housing. This is no small matter.

Values 137

Values Public and Nonprofit Management Construction Finance 137

Donorbox Nonprofit

DECEMBER 10, 2024

That shows us that the majority of people value the communications they receive through their inbox including those from the organizations they support or would potentially support. Did you know that 88% of people check their email inboxes multiple times a day?

Marketing 52

Marketing Marketing Values Communication 52

Nonprofit Marketing Insights by GlobalOwls

MAY 5, 2023

The Power of Authenticity in Social Media Marketing: Why Being Real Matters Authenticity is not just a buzzword. If you want to stand out from the crowd, being authentic with your Social Media Marketing is a must. So I stuck with organic & brand marketing. It’s time to add more human-touch to your marketing game!

Marketing 141

Marketing Marketing Production Values 141

Nonprofit Marketing Guide

MAY 10, 2023

I was hoping to use the scenario to emphasize the importance of following marketing strategies that make the most sense for your nonprofit and the people you serve, regardless of what others are doing. However, when the new CEO of Twitter engaged in some serious misbehavior online, we had no choice but to change our mind.

Nonprofits 210

Nonprofits Values Leadership Technology 210

Selfish Giving

APRIL 10, 2017

Other high consumer traffic venues will fill the gap as evidenced in the rise of cause marketing among casual dining, gyms, yoga, golf courses and even gun ranges utilizing the "customer ask" model. Experiential retail is the channel for this." - Philips McCarty, Chief Executive Officer, Good Scout Group.

Retail 213

Retail Nonprofit governance and management Non-Profits Public and Nonprofit Management 213

Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Master relevant content marketing. A meaningful opportunity.

Marketing 130

Marketing Marketing Fundraising Fundraising 130

Nonprofit Marketing Guide

APRIL 4, 2023

So many social media metrics provided to nonprofits are there because it’s easy for the companies to give you those numbers, not because they are actually of any real value to you. The post Social Media Metrics for Nonprofits – What You Should Really Care About appeared first on Nonprofit Marketing Guide.

Nonprofits 232

Nonprofits Activism Marketing Marketing 232

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 148

Marketing Marketing Technology Universities 148

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 147

Marketing Marketing Technology Universities 147

Bloomerang

APRIL 5, 2022

Bloomerang, the complete donor management solution for thousands of small and medium-sized nonprofits, today announced that it has been identified as the leader in the Spring 2022 Mid-Market Grid® Report for Fundraising by G2 , the world’s largest and most trusted software marketplace.

Marketing 111

Marketing Marketing Fundraising Fundraising 111

Marketing for the Modern Nonprofit

MARCH 24, 2025

Share your brand guidelines and volunteer expectations to ensure supporters represent your nonprofit in the best light, but accept that you wont have the same control over their posts as you would your marketing teams. Assign point values to various tasks, milestones, or achievements related to your peer-to-peer campaign.

Participation and motivation 59

Participation and motivation Production Fundraising Fundraising 59

NonProfit Leadership Center

JUNE 17, 2024

These stories can appeal to potential employees’ values and emotions. This should be both an internal and external component of your content marketing strategy. Talk to your staff to ensure they feel valued and fulfilled. Often ROWE leads to higher productivity, lower time costs, and higher job satisfaction.

Retention 215

Retention Culture Nonprofit Leadership Leadership 215