Nonprofit Marketing Guide

SEPTEMBER 14, 2022

As a non-profit marketing and development professional, I have spent my career figuring out how to cut through the noise of a crowded marketing space. In doing so, my job is to write and design to connect and motivate my audience: be it to volunteer, donate, sign a petition, engage, et cetera. Effective Marketing.

Non-Profits 143

Non-Profits Marketing Marketing Ethics 143

Nonprofit Marketing Blog

MAY 1, 2012

Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? The burden is on you to pursue a deeper relationship and engage them outside of their relationship with the event participant. Are you doing all you could to embrace these friends of friends? Be sure to: 1.

Participation and motivation 71

Participation and motivation Donor Motivation Recruitment Communication 71

Nonprofit Marketing Blog

MAY 1, 2012

Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? The burden is on you to pursue a deeper relationship and engage them outside of their relationship with the event participant. Are you doing all you could to embrace these friends of friends? Be sure to: 1.

Participation and motivation 71

Participation and motivation Donor Motivation Recruitment Communication 71

Ann Green

OCTOBER 2, 2024

The goal here isn’t that you should immediately start participating in every activity we’ve listed. If your nonprofit has a monthly giving or membership program , you can recruit current participants to promote the opportunity to their family members and friends. Participate in cross-blogging.

Participation and motivation 177

Participation and motivation Education Education Activism 177

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 238

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 238

Fundraising Coach

FEBRUARY 25, 2025

From hurdles like volunteer recruitment and burnout to all too common mistakes like disorganized training, its not easy to run an effective program, even if you have the best intentions. Participating in volunteer holidays. At Fonta, Karin drives marketing efforts for all internal and external projects.

Public and Nonprofit Management 52

Public and Nonprofit Management Volunteerism Volunteerism Participation and motivation 52

Candid

SEPTEMBER 11, 2024

Nor are nonprofits talking much about DAFs, with 42% making no mention of them in their marketing. Giving days create urgency and a sense of togetherness for donors—and both can motivate action. To participate in DAF Day, nonprofits can sign up to be listed in the participant directory and receive a free marketing tool kit.

Participation and motivation 122

Participation and motivation Collaborations Health Education 122

NonProfit Leadership Alliance

JULY 23, 2024

Personalize your marketing strategies. Even with the proper tools in place, your association needs a solid digital marketing strategy to motivate members to participate in its offerings. Tailor your marketing messages to align with members’ preferences and inspire them to engage with the offering you’re promoting.

Participation and motivation 130

Participation and motivation Associations Retention Leadership 130

NonProfit Leadership Alliance

OCTOBER 26, 2022

You can gather this information through a market research provider or by sending surveys to target audience members. . For those long-term donors, you could instead share a survey asking for their feedback on why they first donated to your cause and what motivated them to continue supporting your mission. . Philanthropic involvement.

Participation and motivation 147

Participation and motivation Energy Retention Recruitment 147

Nonprofit Marketing Guide

MAY 23, 2017

It’s easy to wrap our minds around how to get people to sign up to participate in a walk or a run. Luckily, we’ve watched our clients try some pretty amazing tactics to boost participant fundraising in peer-to-peer events. Tell it to your participants! Some information you’ll want to consider giving your recruits include.

Participation and motivation 128

Participation and motivation Fundraising Fundraising Recruitment 128

Nonprofit Marketing Guide

FEBRUARY 24, 2016

If your nonprofit is anything like the 8,000+ organizations that participated in the 2015 Fundraising Effectiveness Project Survey , the answer is….not You’ll learn everything from naming your program to recruiting sustainers to increasing sustainer gifts. Need more motivation? How many of your donors came back last year?

Participation and motivation 109

Participation and motivation Retention Recruitment Fundraising 109

Bloomerang

AUGUST 19, 2024

First, clearly explain the role of advocacy during the recruitment process and address and eliminate any misunderstandings. How to integrate advocacy into board member recruitment You wouldn’t take on a brand new job without ever seeing a job description, would you? Then, give them easy ways to engage in advocacy.

Public and Social Policy 115

Public and Social Policy Nonprofit Administration and Development Participation and motivation Education 115

Top Nonprofits

AUGUST 25, 2023

Then, create detailed role descriptions that align with your volunteer recruitment goals. Leverage Multichannel Marketing For the best results, share volunteer opportunities across multiple channels to reach as many potential supporters as possible.

Recruitment 52

Recruitment Participation and motivation Nonprofits Healthcare 52

Bloomerang

OCTOBER 30, 2021

Marketing peer-to-peer fundraising campaigns. These campaigns are generally started by nonprofits, with the organizations recruiting volunteers to launch personalized campaign pages. Plus, you have motivated and loyal supporters on your side helping raise even more money for your cause! . Navigation.

Fundraising 111

Fundraising Fundraising Participation and motivation Recruitment 111

Top Nonprofits

JULY 16, 2024

Let’s look at the four R’s of recruiting and retaining volunteers for your children’s ministry. Use this strategy to recruit volunteers by sending personal invitations to church members who have expressed interest in serving but haven’t committed to a role yet. Ask questions like: What motivated you to volunteer with our ministry?

Recruitment 52

Recruitment Participation and motivation Children Retention 52

Nonprofit Marketing Guide

JULY 27, 2016

When you know what you could do, if…… There IS a way to move past this seemingly insurmountable barrier, and that’s enlisting your colleagues (start with staff, then expand to your board members, donors, volunteers, and program participants) as effective messengers. Bingo—expand reach and depth without any extra expenditure.

Participation and motivation 105

Participation and motivation Recruitment Culture Values 105

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 21, 2020

However, the biggest challenge of any peer-to-peer fundraising campaign is definitely recruiting the right volunteer fundraisers to drive it to success. Here are our top recommendations for recruiting the best peer-to-peer fundraisers for your next campaign: Look in the right places. Committee members and volunteers.

Recruitment 98

Recruitment Fundraising Fundraising Participation and motivation 98

The Fundraising Authority

NOVEMBER 20, 2020

What happens when you cross multi-level marketing with raising funds for your favorite charity? If you need to raise $10,000 and recruit 5 members for the committee, each of the them is responsible for raising $2,000. Then, each of these members go out and recruit people to raise money for your organization.

Non-Profits 97

Non-Profits Homelessness Fundraising Fundraising 97

Bloomerang

OCTOBER 29, 2021

And we’ll actually send you after this a copy of an ebook that Steven and some of the Qgiv folks worked on that talks pretty in-depth about retaining peer-to-peer participants and donors. So, really, what I’m going to kind of dig into is how to keep your peer-to-peer participants and your donors engaged.

Participation and motivation 122

Participation and motivation Fundraising Fundraising Recruitment 122

Bloomerang

MARCH 29, 2023

For instance, if you help recruit volunteers for a school, you must understand what type of volunteers you need and how to connect with them. In addition, many high school and college students participate in service-learning projects, which combine elements of education and volunteerism. Teaching volunteers valuable life skills.

Volunteerism 111

Volunteerism Volunteerism Participation and motivation Disaster Relief 111

Nonprofit Marketing Blog

MARCH 21, 2013

Georgetown University’s Center for Social Impact Communication and Waggener Edstrom Worldwide just released a new study that delves into the perceptions, behavior and motivations for cause support (locally and globally) among digitally engaged American adults. Here are some of the most interesting findings.

Participation and motivation 98

Participation and motivation Recruitment Children Food 98

Nonprofit Tech for Good

JULY 5, 2019

The business world has recognized the power of word-of-mouth testimonials, turning them into an almost $10 billion industry known as influencer marketing. These are people who want to help amplify your message to increase your impact, share their passion, and recruit others to join the cause. . 2) Choose the right people.

Recruitment 108

Recruitment Homelessness Participation and motivation Advertising 108

Nonprofit Tech for Good

MAY 23, 2019

Boost your fundraising efforts by encouraging participants to start fundraising far in advance and rally their supporters throughout their training journey. You can have team organizers who reach out and recruit individual team members to join their team. Many endurance events have training periods leading up to the big day.

Fundraising 103

Fundraising Fundraising Participation and motivation Recruitment 103

Nonprofit Marketing Blog

JULY 1, 2014

Editor’s note: I’m pleased to introduce Network for Good’s Chief Giving Officer, Jamie McDonald , as a contributor to The Nonprofit Marketing Blog. Peer influence plays an important role in motivating Millennials to volunteer, attend events, participate in programs, and give. Download our free guide.'

Social Enterprise 92

Social Enterprise Social Enterprise Participation and motivation Culture 92

Getting Attention

JULY 17, 2019

With the right training, support, and incentives, this team of messengers can power up, helping you boost donations, program participation, membership, and more. Chances are you haven’t mobilized your team of messengers yet, much less trained and supported them to engage your audiences and motivate the actions you want.

Participation and motivation 73

Participation and motivation Associations Recruitment Education 73

Marketing for the Modern Nonprofit

OCTOBER 2, 2023

Guest post by Jessica King at Getting Attention Powering a small nonprofit requires you to make the most of every marketing opportunity, big or small. That makes the Google Ad Grants program a big opportunity for nonprofits — even more so for small nonprofits that need all the marketing power they can get!

Marketing 64

Marketing Marketing Advertising Participation and motivation 64

NonProfit Leadership Alliance

JULY 15, 2024

Recruit multiple staff members to conduct an audit and note technical issues, instances of poor user experience, and other imperfections. A user persona is a profile that represents a specific audience group and includes information about their demographics, motivations, and interests. No nonprofit’s donors are identical.

Participation and motivation 130

Participation and motivation Public and Nonprofit Management Nonprofit Leadership Healthcare 130

Nonprofit Marketing Blog

AUGUST 17, 2012

If donor gifts actually depress donations, does that mean that fundraising incentives like t-shirts, tote bags, and custom jerseys are not effective in getting participants to solicit gifts from their friends? I should be upfront about my areas of expertise, as well as my gaps: I lead the country’s largest event fundraising firm.

Altruism and Helping 86

Altruism and Helping Participation and motivation Psychology Recruitment 86

Get Fully Funded

NOVEMBER 2, 2023

Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material. Create a robust nonprofit marketing plan.

Marketing 52

Marketing Marketing Participation and motivation Nonprofits 52

Get Fully Funded

NOVEMBER 6, 2023

Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material. Create a robust nonprofit marketing plan.

Marketing 52

Marketing Marketing Participation and motivation Nonprofits 52

Getting Attention

NOVEMBER 3, 2015

Let’s be real: Your organization is one of the many that can’t use kitty or puppy photos to raise money or recruit volunteers. In Part One of this mini-guide, I shared my take on why such emotional candy is so powerful in works so well to raise money or recruit volunteers. Please share your recommendations here. Review Part One.

Participation and motivation 70

Participation and motivation Recruitment Homelessness Foundations 70

NonProfit Quarterly

NOVEMBER 29, 2023

At this year’s sector conference, organized by the Opportunity Finance Network (OFN), a sellout crowd of over 2,200 people participated and considered where CDFIs needed to go and what they needed to do. Grzywinski conceded this was wrong: “We underestimated the passion and motivation of the people running not-for-profit organizations.”

Nonprofit Administration and Development 119

Nonprofit Administration and Development Nonprofit governance and management Finance Public and Nonprofit Management 119

Stanford Social Innovation Review

JUNE 20, 2023

The reasons range from inertia (“we’ve always done it this way”) to questionable motivations (perhaps that employee wellness program isn't actually designed with employee wellness as its primary goal). We benchmark total compensation regularly against the market to ensure we’re competitive.

Culture 111

Culture Nonprofit Administration and Development Public and Nonprofit Management Participation and motivation 111

Nonprofit Marketing Blog

JUNE 30, 2015

Okay, your organization is one of many that can’t use kitty or puppy photos to raise money or recruit volunteers. In Step One of this two-part post, I shared my take on why this type of emotional candy works so well to raise money or recruit volunteers. Posted by The Findlay-Hancock County Community Foundation on Friday, May 22, 2015.

Participation and motivation 55

Participation and motivation Recruitment Homelessness Foundations 55

Nonprofit Marketing Insights by GlobalOwls

APRIL 23, 2024

Volunteer management software streamlines the process from recruitment to scheduling and reporting. Boosted Volunteer Participation Engaging volunteers plays a role in the success of any organization. Elements like leaderboards or badges can also be incorporated into the software to enhance motivation among volunteers.

Management 52

Management Participation and motivation Non-Profits Activism 52

Blue Avocado

AUGUST 13, 2024

Another area for new nonprofits is not developing strong fundraising processes early; and recruit board members who understand fundraising and who will support and be engaged in this. The lack of awareness of the good an agency does is due to limited marketing, and that results in less support for fundraising. Your Voice Matters!

Non-Profits 93

Non-Profits Nonprofit Administration and Development Collaborations Nonprofits 93

Get Fully Funded

MAY 16, 2022

To do some SERIOUS recruiting, here are 10 additional ways to find more monthly donors: 1. These donors are already on their way to becoming monthly donors, and with the right ask, you just might be able to motivate them to say “Yes!”. Recruit in January. Invite program participants. Frequent donors. The Bottom Line.

Nonprofits 128

Nonprofits Recruitment Participation and motivation Fundraising 128