Marketing Participation and motivation Public and Nonprofit Management 
NonProfit Leadership Alliance
APRIL 28, 2024
As a nonprofit professional, you understand that investing in your staff is the best way to develop your organization. While some skills are innate, many nonprofit management skills can be taught. That makes it a critical investment for any nonprofit looking to achieve long-term success.
Nonprofit Marketing Guide
OCTOBER 24, 2012
As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature. When asked to identify their target audience, they’ll usually respond with “the general public” or “everyone.”
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Nonprofit Marketing Guide
JANUARY 23, 2019
The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. Clearly, nonprofits have some work to do to embrace content marketing fully and to get the most out of this strategy.
Nonprofit Marketing Guide
DECEMBER 6, 2012
On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? The kind of transformation is consistent with what’s happening in the larger world of for-profit marketing too, beyond the nonprofit sector.
Nonprofit Marketing Guide
SEPTEMBER 6, 2011
The Nonprofit Content Marketing Cookbook: Your Guide to Creating and Curating Content that Educates, Motivates and Inspires will be released later this month. This e-book brings together in one place all of the thinking, teaching, and writing I’ve been doing over the last two years on nonprofit content marketing.
NonProfit Leadership Center
AUGUST 7, 2023
Tina James Senior Manager of Corporate Social Responsibility, Florida Blue Tina James, the senior manager of corporate social responsibility at Florida Blue, is one of 20 outstanding professionals of color selected to participate in the Nonprofit Leadership Center’s 2023 Advancing Racial Equity on Nonprofit Boards Fellowship.
Nonprofit Marketing Guide
SEPTEMBER 15, 2011
When I sat in a room of public relations officers for colleges and universities and suggested that, in certain situations, they might want to let their students know about events happening on a rival campus across town, they all looked at me like I was a complete idiot. OK, that’s a little harsh, but some of you need a wake-up call.
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