Remove Marketing Remove Participation and motivation Remove Psychology Remove Public and Social Policy
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How to Make the Ask of a Gift in a Will Less Scary

iMarketSmart

2] More than that, the reality of our own death is a serious psychological problem. For example, death reminders make people more protective of their social group – and more resistant to outside groups.[5] 5] Group opinions and social “norms” become more powerful.[6] It provides motivation. Simple answer. What do we say?

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

These establish motivation from the main character’s original identity. Without this, even a catastrophic threat won’t motivate action. To motivate dramatic action, the problem must be disruptive. This can happen with natural disasters or social and political events.[14] Otherwise, it won’t motivate action.

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How to build deeper connections with your donors using surveys

iMarketSmart

The idea is this: Suppose we ask a person to do some pro-social act. People are less likely to act pro-socially than to predict they will act pro-socially. Asking for the prediction first increases pro-social behavior. The question begins with a “social norm” statement. 33] This uses social-emotional language.

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What Dr. James means when he recommends you harness the power of storytelling in major gifts fundraising

iMarketSmart

It promotes personal and social norms supporting a heroic response. 2] It might be external, public, and commercial. In fundraising, story works to motivate the donor. Individuation “denotes the process by which a person becomes a psychological ‘in-dividual,’ that is, a separate, indivisible unity or ‘whole.’ Story works.

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[VIDEO] How to Talk about Legacy Giving Without Seeming Creepy

Bloomerang

So let’s begin with what motivated me to do today’s session. And it helps to understand a bit about psychology and how psychology informs behavior. So there’s a field of experimental psychology called “Terror Management Theory,” and it focuses on how people react when you remind them of death.