Nonprofit Marketing Blog

JANUARY 12, 2011

Today, I continue my ongoing blogging of the fascinating book, The Science of Giving , which covers a range of seminal studies about giving psychology. This is the latest installment in my “ Cliffs Notes &# version of the book for nonprofit marketing and fundraising folks. Do people give when there’s no money in it?

Participation and motivation 64

Participation and motivation Psychology Fundraising Fundraising 64

Nonprofit Marketing Blog

FEBRUARY 17, 2011

Attention environmentalists: Gloom and doom predictions of the end of the earth are not motivating. In addition, we found evidence that this dire messaging led to reduced intentions among participants to reduce their carbon footprint – an effect driven by their increased global warming skepticism. They will not inspire change.

Participation and motivation 50

Participation and motivation Psychology Environmental Communication 50

iMarketSmart

FEBRUARY 22, 2016

According to an article in the Journal of Economic Psychology saying thank you can actually have a negative effect on your relationship with a supporter. Invite them to participate in an exclusive dinner, lunch or event that proves impact or provides other benefits (such as a sense of community). Send a photos or emails from the field.

Altruism and Helping 58

Altruism and Helping Participation and motivation Psychology Values 58

iMarketSmart

APRIL 18, 2022

Giving is motivated by social emotion. Because giving doesn’t come just from motivation. It comes from the intersection of motivation and cost. Motivation must overcome the cost barrier. Giving results from the intersection of motivation and cost. Image motivation and monetary incentives in behaving prosocially.

Philanthropy 52

Philanthropy Psychology Participation and motivation Public and Nonprofit Management 52

The Agitator

FEBRUARY 25, 2018

Dash right over to Amazon, click and order Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising , a practical and powerful guide to the psychology behind P2P fundraising and the factors that drive donors and volunteers with plenty of case studies. Market Relationships. PLUS…this one a hell of a fun read.

Participation and motivation 45

Participation and motivation Fundraising Fundraising Psychology 45

Nonprofit Marketing Blog

DECEMBER 10, 2010

All month, I’m blogging the fascinating book, The Science of Giving , which covers a range of seminal studies about giving psychology. The bottom line of this study is that people sometimes are most motivated to choose charitable giving involving significant pain and effort.

Altruism and Helping 46

Altruism and Helping Participation and motivation Psychology Ethics 46

The Agitator

AUGUST 15, 2018

However, let’s not forget that behind all the research, advice, commenting and debate the Agitator and our readers engage in we’re all participants in a shared and fundamental mission: changing the world. Making a difference. For starters WoW has already posted four case studies or interviews that deserve your attention.

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Participation and motivation Psychology Technology Foundations 40

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 6, 2024

Creating detailed buyer personas allows you to tailor your marketing efforts to resonate with specific audience segments. Conducting thorough market research allows you to identify your ideal customer’s demographics, interests, and pain points, enabling you to craft highly targeted messaging.

Participation and motivation 52

Participation and motivation Collaborations Psychology Marketing 52

iMarketSmart

JUNE 20, 2022

These establish motivation from the main character’s original identity. Without this, even a catastrophic threat won’t motivate action. To motivate dramatic action, the problem must be disruptive. Otherwise, it won’t motivate action. 26] This combination motivates action. The narrative arc. The inciting incident.

Participation and motivation 52

Participation and motivation Altruism and Helping Public and Social Policy Psychology 52

iMarketSmart

FEBRUARY 27, 2023

2] More than that, the reality of our own death is a serious psychological problem. It provides motivation. We’ll be announcing our board participation at the banquet. The motivation isn’t about death. 52] It tested 24 bequest gift descriptions among nearly 10,000 participants. Simple answer. Live on after death.

Psychology 52

Psychology Public and Nonprofit Management Public and Social Policy Participation and motivation 52

iMarketSmart

APRIL 10, 2023

Psychology studies show the same thing. Journal of Experimental Social Psychology , 76, 67-75.] Psychological Science, 26 (2), 231-236. [6] Psychological Science, 26 (2), 231-236, 234. [7] Psychological Science, 18 (9), 803-809. [9] International Review of Public and Nonprofit Marketing, 15 (3), 393-411. [16]

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

iMarketSmart

JUNE 27, 2022

These establish motivation from the main character’s original identity. If the goal isn’t easy to visualize, it won’t be motivating. So, it won’t motivate a gift. A gift must first be motivated by simple, social-emotional story. But the motivating story can’t be complex. It can motivate action, but not much.

Participation and motivation 52

Participation and motivation Public and Nonprofit Management Homelessness Values 52

NonProfit Quarterly

FEBRUARY 17, 2025

These developersengineers, data scientists, and tech leaderscan fall victim to the pressure to be the first and fastest, driven by profit motives and competitive market forces. Without oversight, AI systems can deepen social divides, automate biases, and destabilize labor markets.

Public and Social Policy 58

Public and Social Policy Health Environmental Ethics 58

Bloomerang

AUGUST 21, 2021

So let’s begin with what motivated me to do today’s session. And it helps to understand a bit about psychology and how psychology informs behavior. So there’s a field of experimental psychology called “Terror Management Theory,” and it focuses on how people react when you remind them of death.

Public and Social Policy 132

Public and Social Policy Insurance Values Psychology 132

iMarketSmart

MARCH 20, 2022

In either case, your story won’t motivate donors. As a specific example of the importance of identification from fundraising, an in-depth investigation of donor motivations for giving to university athletic programs found that, “‘vicarious achievement’ was a primary motivational factor for donors to university athletic programs.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

iMarketSmart

NOVEMBER 7, 2022

In fundraising, story works to motivate the donor. Individuation “denotes the process by which a person becomes a psychological ‘in-dividual,’ that is, a separate, indivisible unity or ‘whole.’ Marketing Letters, 30 (1), 75-90. International Journal of Nonprofit and Voluntary Sector Marketing, 22 (4), e1600. Story works.

Altruism and Helping 52

Altruism and Helping Fundraising Fundraising Public and Social Policy 52

Bloomerang

JUNE 11, 2021

By understanding core motivations, intentions, perspectives reflected in this webinar, you will be able to build a stronger case for support, increase the impact you have, and gain strategies for creating and preserving community. We’ve got almost 100% participation and it looks like it’s a tie. So what does it look like?

Participation and motivation 81

Participation and motivation Public and Nonprofit Management Values Activism 81

iMarketSmart

MAY 22, 2023

He gives advice and participates.) This helps motivate sales requests. Image motivation and monetary incentives in behaving prosocially. Adjusting the warm-glow thermostat: How incentivizing participation in voluntary green programs moderates their impact on service satisfaction. Journal of Marketing, 80 (4), 56-71. [7]

Altruism and Helping 52

Altruism and Helping Non-Profits Universities Participation and motivation 52

iMarketSmart

JUNE 26, 2023

Participants each get money. They are motivational. 24] When giving appears motivated by benefits, it loses its value as a signal. Public recognition motivates charitable giving in experiments.); Journal of Personality and Social Psychology, 33, 273- 280; Caporael, L. This can have real economic consequences.

Values 89

Values Public and Nonprofit Management Altruism and Helping Psychology 89

iMarketSmart

JULY 17, 2023

It [proposes] a new mechanism of decision making in charitable giving through an important psychological construct: similarity.”[23] Adding this phrase, “Did you know that other participants gave £5 and they said that participants such as yourself should give £5?”[27] Journal of Economic Psychology, 61 , 124-133; Frey, B.

Psychology 98

Psychology Altruism and Helping Public and Nonprofit Management Fundraising 98

iMarketSmart

JUNE 26, 2023

Participants each get money. They are motivational. 24] When giving appears motivated by benefits, it loses its value as a signal. Public recognition motivates charitable giving in experiments.); Journal of Personality and Social Psychology, 33, 273- 280; Caporael, L. This can have real economic consequences.

Values 52

Values Public and Nonprofit Management Altruism and Helping Psychology 52

Fundraising Leadership

APRIL 17, 2023

I love the real-time interaction, yet busy women from all over the world can participate and have the flexibility to catch up asynchronously while being part of a supportive community of women. “We We want leaders to articulate a compelling vision and yet to feel we have participated in the creation of that vision.

Leadership 52

Leadership Participation and motivation Psychology Ethics 52

Fundraising Coach

JANUARY 29, 2016

They've examined theories, ideas and learning from the academic domains of marketing, social psychology and a little bit of public relations and looked at how they can be applied to fundraising. How do we appropriately connect with that motivation? They are committed to connecting with people actually doing the work.

Participation and motivation 56

Participation and motivation Fundraising Fundraising Psychology 56

Bloomerang

DECEMBER 10, 2021

Again, integrating your own personal stories can be highly motivating to people. . equivalent is, or, you know, risky stuff in the stock market where it could go up and down. If you invest that money in fundraising, the rate of return is going to be 10 times what it is in the stock market. And one of. . Next slide. .

Nonprofit Administration and Development 112

Nonprofit Administration and Development Nonprofit governance and management Law Fundraising 112

NonProfit Quarterly

DECEMBER 5, 2024

17 Women and girls from Global Majority countries face significant barriers to participating in such high-level international events as Conference of the Parties (COP), including lack of funding and visa restrictions—often referred to as visa apartheid—which prevent many from attending crucial discussions and decision-making forums.

Public and Social Policy 128

Public and Social Policy Environmental Education Education 128

Get Fully Funded

FEBRUARY 12, 2023

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Maybe your donors have walked a mile in the same shoes as your program participants. 8 Psychological Reasons Why People Give 1.

Altruism and Helping 132

Altruism and Helping Psychology Public and Nonprofit Management Participation and motivation 132

Bloomerang

NOVEMBER 1, 2024

We know a lot more about psychology, neuroscience and behavioral economics than we did in the past, and the more you incorporate science into your marketing, the more your supporters will feel your messaging resonates with them. TIP 9: Make it easy for people to participate on their terms. Why is this important?

Civil Society 91

Civil Society Participation and motivation Nonprofit governance and management Public and Nonprofit Management 91