Nonprofit Marketing Guide

AUGUST 16, 2021

Our mission at Nonprofit Marketing Guide is to help you: Learn Your Job. Candace Doby shared these 4 Effective Ways To Collaborate With Your Team : Understand your role as a leader by clarifying goals and encouraging participation from all members. Understand your team’s motivations by knowing their personal goals.

Participation and motivation 280

Participation and motivation Collaborations Communication Marketing 280

Nonprofit Marketing Guide

SEPTEMBER 19, 2014

Participants have the chance to win up to US $13,000 in prizes and have their video showcased across the TechSoup Global Network. Nonprofit Training: October 2: How to Measure Your Nonprofit’s Marketing Success. Send me your favorite nonprofit marketing and fundraising posts!

Marketing 181

Marketing Marketing Participation and motivation Fundraising 181

Nonprofit Marketing Guide

JANUARY 23, 2019

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority.

Marketing 201

Marketing Marketing Public and Nonprofit Management Participation and motivation 201

Nonprofit Marketing Guide

MARCH 14, 2012

For all of you in the Midwest who have wanted to come to the Total Focus Marketing Plan Workshop , but just couldn’t make it to the coasts, we have great news. Here is what you’ll get when you attend: Expert navigation through the complete marketing plan creation process. Want more good news? Love the daily blogging?

Marketing 160

Marketing Marketing Participation and motivation Nonprofits 160

Nonprofit Marketing Guide

OCTOBER 19, 2016

I also want to invite you to a FREE webinar they will be presenting for us next Tuesday – The Happy Healthy Marketer: Self-Care for Nonprofit Marketers. As a marketing professional for a nonprofit organization, do you often feel that you need to work nights and weekends after a full day at the office to get results?

Marketing 193

Marketing Marketing Energy Participation and motivation 193

Nonprofit Marketing Guide

JANUARY 27, 2021

It’s Nonprofit Marketing Guide’s management framework for effective nonprofit communications. Within the stories shared in the open-ended responses to these questions, we see a range of experiences, with two very different reactions at either end of the spectrum. We refer to this spectrum as CALM not BUSY. They experienced.

Participation and motivation 300

Participation and motivation Collaborations Communication Leadership 300

Nonprofit Marketing Guide

SEPTEMBER 6, 2011

The Nonprofit Content Marketing Cookbook: Your Guide to Creating and Curating Content that Educates, Motivates and Inspires will be released later this month. I’ve heard from so many of you who are excited about all of the different ways that you can directly reach your participants and supporters now, both offline and online.

Marketing 152

Marketing Marketing Participation and motivation Nonprofits 152

Nonprofit Marketing Guide

MARCH 9, 2015

When I probe a little deeper, what people often mean is that their communications don’t seem to be motivating people to do what the nonprofit wants, whether that’s donating money, signing up to volunteer, or registering for an event. Memorable and motivating messaging has to answer both the So What? Being Too Vague.

Participation and motivation 222

Participation and motivation Collaborations Education Education 222

Nonprofit Marketing Guide

SEPTEMBER 15, 2011

Why on earth, they were both thinking, would a nonprofit want to promote what another nonprofit — one competing for participants and funding — is doing? When you do that sorting, sifting, and sharing, it’s called “curating content&# in today’s marketing language. Pre-order now and you can save 33%.

Participation and motivation 227

Participation and motivation Universities Leadership Education 227

Ann Green

JANUARY 11, 2024

Often, nonprofits share donor stories to promote participation in planned and legacy giving programs. Include rich details Your donor stories should paint a detailed picture of who donors are, how they became involved with your cause, and what motivates them to continue participating. For example, The Michael J.

Participation and motivation 294

Participation and motivation Nonprofits Universities Healthcare 294

Nonprofit Marketing Guide

JANUARY 31, 2011

One of the participants who worked for a conservation organization talked about a donor who worked with the nonprofit to permanently protect his land from development, rather than leaving the land to his children without restrictions. That was the provocative question I posed to the participants in the Wilmington workshop. Should they?

Participation and motivation 174

Participation and motivation Children Environmental Values 174

Nonprofit Marketing Guide

MAY 23, 2012

According to Event 360’s research, the average event participant secures at least three to four donors — the friends and family who sponsor their walk in the 5K or who come along with them to the party. But if you play it right, you can eventually transition the donor’s affinity from the participant to your organization and cause.

Participation and motivation 192

Participation and motivation Philanthropy Fundraising Fundraising 192

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. To help you, we collected proven B2B green marketing tactics that work for tech companies. For example, start by participating in the Earth Hour initiative. Set Green Milestones.

Marketing 140

Marketing Marketing Environmental Participation and motivation 140

Nonprofit Marketing Guide

SEPTEMBER 25, 2014

The Chronicle of Philanthropy has been running a great series of articles by Paul VanDeCarr on storytelling the past few months called “Storytelling Summer: Advice about Motivating Your Audience.” How do you tell an engaging story that protects participants’ privacy?

Participation and motivation 207

Participation and motivation Ethics Philanthropy Nonprofits 207

Bloomerang

JUNE 6, 2024

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. By integrating everything—CRM, marketing automation, and advanced analytics—they ensure every message you send resonates deeply with what your members care about.

Psychology 92

Psychology Participation and motivation Retention Technology 92

Nonprofit Marketing Guide

SEPTEMBER 27, 2011

Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants and supporters so that they can help you achieve your mission. Nonprofits have always embraced content marketing. We just didn’t call it that.

Participation and motivation 166

Participation and motivation Nonprofits Education Education 166

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

Marketing 160

Marketing Marketing Advertising Values 160

Nonprofit Marketing Guide

SEPTEMBER 23, 2014

We are really excited about this new training as it brings everything I have been teaching about nonprofit marketing for the last 15 years together in one program. Part 2: Messages That Motivate. Option 2: Register for both Part 1 and Part 2 to get the sample calendars and learn how to craft messages that motivate action.

Participation and motivation 185

Participation and motivation Communication Marketing Marketing 185

Nonprofit Marketing Guide

FEBRUARY 27, 2018

Your ED, the one person who could help put more resources toward your communications and marketing ideas, seems to have a hard time getting behind your ideas. As a recovering nonprofit ED with a passion for all things marketing and communications, I’ve put together 5 things to get your Nonprofit ED Excited About Marketing.

Marketing 131

Marketing Marketing Participation and motivation Recruitment 131

Nonprofit Marketing Guide

SEPTEMBER 14, 2022

As a non-profit marketing and development professional, I have spent my career figuring out how to cut through the noise of a crowded marketing space. In doing so, my job is to write and design to connect and motivate my audience: be it to volunteer, donate, sign a petition, engage, et cetera. Effective Marketing.

Non-Profits 143

Non-Profits Marketing Marketing Ethics 143

Nonprofit Marketing Guide

JUNE 4, 2015

You don’t always have to produce the content yourself to participate in these fun hashtags. And some hashtags don’t mean what you think they mean. For Instagram, keep a note on your phone with groups of hashtags that you can cut and paste quickly. Search the hashtag, find a post you like, and retweet it, share it or re-gram it.

Participation and motivation 266

Participation and motivation Ethics Energy Food 266

Ann Green

JULY 19, 2023

Market your recurring gifts program. Make it easy and convenient for them to participate. Market your recurring giving program. It’s crucial to not only make your supporters aware of this option, but also motivate them to become recurring donors. Leverage your CRM to boost recurring giving.

Participation and motivation 244

Participation and motivation Non-Profits Medical Communication 244

NonProfit Leadership Center

AUGUST 7, 2023

Tina James​ Senior Manager of Corporate Social Responsibility, Florida Blue Tina James, the senior manager of corporate social responsibility at Florida Blue, is one of 20 outstanding professionals of color selected to participate in the Nonprofit Leadership Center’s 2023 Advancing Racial Equity on Nonprofit Boards Fellowship.

Nonprofit governance and management 244

Nonprofit governance and management Participation and motivation Public and Nonprofit Management Race and Ethnicity 244

Nonprofit Marketing Guide

NOVEMBER 2, 2012

Participate in our survey (more than 1,200 nonprofits did last year) and you can request a free copy of the 2013 Nonprofit Communications Trends Report, to be released in January. Have limited staff and hours to spend on online marketing? John Haydon answers Which is Better: Social Media or Email Marketing in a brief video.

Disaster Relief 165

Disaster Relief Communication Participation and motivation Nonprofits 165

Nonprofit Marketing Guide

OCTOBER 2, 2019

In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects. And 87% of those surveyed also say the effectiveness of email-driven content marketing channels is improving.

Participation and motivation 212

Participation and motivation Communication Education Education 212

NonProfit Leadership Alliance

MAY 23, 2023

Animal yoga: Host an animal-themed yoga fundraiser in a local park where participants can exercise with animals eligible for adoption. Animal movie night: Host an animal movie night where participants pay to watch classic animal-themed movies alongside their own pets. This could include animal-themed games and animal training sessions.

Fundraising 202

Fundraising Fundraising Participation and motivation Public and Nonprofit Management 202

Nonprofit Marketing Guide

MAY 22, 2023

Writing personal profiles or stories for your newsletter or website is a great way to market your nonprofit, while also recognizing the experiences and contributions of a single person. Those contributions can come in many forms, whether as a program participant, supporter, influencer, or volunteer. Ask open-ended questions.

Participation and motivation 205

Participation and motivation Marketing Marketing Communication 205

Nonprofit Marketing Guide

OCTOBER 25, 2011

Guest Post by James Vineburgh, PhD, Director of Research and Marketing at Converge Consulting. To provide education, which has been strongly associated with salary levels, employment rates, participation in civic activities, and perceptions of self worth, it takes the almighty dollar. What do you think? James Vineburgh, Jr.,

Education 173

Education Education Non-Profits Participation and motivation 173

Nonprofit Marketing Guide

SEPTEMBER 24, 2015

Your communications are primarily about getting people to do things, like participate in or use your programs and services, or attend your events. Your communications are primarily about touching people at an emotional level and motivating them to donate to or advocate for your cause. The Doing Driver. The Thinking Driver.

Participation and motivation 195

Participation and motivation Nonprofits Education Education 195

NonProfit Leadership Alliance

JANUARY 3, 2024

As an adoptee and a participant in her high school’s Early Learning Academy, she witnessed the struggles faced by pregnant high schoolers. Motivated by this, Ashley was determined to graduate from UCF and then create a supportive home for pregnant high schoolers and their children.

Public and Nonprofit Management 246

Public and Nonprofit Management Participation and motivation Nonprofit Leadership Universities 246

Nonprofit Marketing Guide

NOVEMBER 21, 2011

As nonprofit marketers, we can all probably relate to the situation Alice finds herself in during the first two chapters of Alice in Wonderland. While in hot pursuit of the white rabbit (our organizational goal), we come across a room filled with doors of various sizes (our marketing goals).

Participation and motivation 190

Participation and motivation Associations Children Communication 190

Nonprofit Marketing Guide

NOVEMBER 3, 2010

During the online marketing bootcamp I presented for a local AFP chapter recently, one of the participants asked, “If we have been sending out terrible email newsletters and I want to revamp them, how do I get all those people who have been ignoring them to give us a second chance and start reading them again?&#.

Participation and motivation 197

Participation and motivation Marketing Marketing Nonprofits 197

Nonprofit Marketing Guide

JANUARY 8, 2019

Storytelling Nonprofit storytelling refers to narratives about participants and supporters that include characters, descriptive details, emotions, and plot. Conversion Copywriting Conversion copywriting is persuasive writing that motivates immediate action, including clicking, donating, registering, etc.

Communication 212

Communication Participation and motivation Leadership Nonprofits 212

Ann Green

OCTOBER 2, 2024

The goal here isn’t that you should immediately start participating in every activity we’ve listed. If your nonprofit has a monthly giving or membership program , you can recruit current participants to promote the opportunity to their family members and friends. Participate in cross-blogging. Set up a giving referral program.

Participation and motivation 174

Participation and motivation Education Education Activism 174

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 235

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 235

Nonprofit Marketing Insights by GlobalOwls

MAY 16, 2024

Nonprofit Social Media Marketing: How to Make an Impact Are you constantly struggling to post on your nonprofit organization’s social media channels? We get it – a social media marketing strategy that can resonate with your goals and audience and yet drives successful results can be quite daunting. Relies mode on organic reach.

Non-Profits 96

Non-Profits Marketing Marketing Participation and motivation 96

Nonprofit Marketing Guide

NOVEMBER 4, 2015

Shower Strike’s campaign focused around asking participants to go without showering for a week in order to raise funds to provide clean water to people in African communities. Show Gratitude To Participants. Stay In Contact With Participants. Use every means available to you to get the word out. Ask for their feedback.

Participation and motivation 195

Participation and motivation Fundraising Fundraising Nonprofits 195