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Dr. James Explains How Asking Permission Sets the Stage for “The Ask”

iMarketSmart

6] Providing value This phrasing emphasizes value. These value words include, “Ideas” “Gift opportunities” “Investment opportunities” “Conversation,” and “Proposal.” It can provide real value. Using “value” words for the proposal isn’t just a trick. Finally, a delay can increase perceived value. 8] Mrkva, K.

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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

Organizational Behavior and Human Decision Processes, 97(2), 106-116. Organizational Behavior and Human Decision Processes, 102(2), 143-153. [6] Organizational Behavior and Human Decision Processes, 102(2), 143-153. [10] Psychology & Marketing, 38(2), 328-337. [11] 5] Small, D. 7] Ashraf, N.,

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How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James

iMarketSmart

Sport Marketing Quarterly, 28(2). Value computations in ventral medial prefrontal cortex during charitable decision making incorporate input from regions involved in social cognition. Journal of Economic Behavior & Organization, 38(1), 43-57. [6] Organizational Behavior and Human Decision Processes, 97(2), 106-116. [7]

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How to establish “the land of wealth sharing” for major gifts donors

iMarketSmart

She can deliver value. You remind me of,” “similar situation”) It leads with value. creative planning,” “avoiding taxes,” “big impact”) It asks for permission to share more value. (“put We’ve provided value to the donor as a guiding sage. Journal of Marketing Research, 45 (3), 351-361. [5] Saying “no” feels safer.

Finance 52
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying. But they aren’t trying to deliver that much value. In fact, delivering value to the donor may not even make sense to them.

Values 89
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How to Lower the ‘Cost’ of Philanthropy So Your Supporters Donate Major Gifts of Assets

iMarketSmart

I needed to learn their story, their values. Organizational Behavior and Human Decision Processes, 119 , 27-37. [8] Mauss differentiated gift-giving indigenous societies from market-based Western societies. Importantly, sacred rituals have redemptive potential and value.” (p. That was a big turning point for me.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. But this must be a crisis for the donor’s people or values. Suppose the people or values involved don’t matter to the donor. If the donor doesn’t identify with these people or values, the crisis won’t motivate a gift.